EXAMPLES OF MARKET SEGMENTATION

Examples of market segmentation

Ladies shoes

Men's shoes

Children's shoes

Gender segmentation

trousers for men Skirt for women

Food

Psychographic segmentation

Low priceMedium price

High price

ASDA SUPERMARKETGeorge Clothing and Shoes- Demographic

segmentation---- Genda

Men

Women

Children

Asda supermarketFood- Demographic/psychographic segmentation

Organic Food

Inorganic Food

African Food

Caribbean Food

Asian Food

European Food

American Food

Animal food

Fragrance – Demographic segmentation -- Gender

Fragrance for men Fragrance for women

WatchFemale watch Male watch

BeveragesAlcoholic

Beverages

Non Alcoholic Beverages

Brand segmentation-mobile phoneSamsung Sony

EricksonNokia LG Vodafone Panasonic Motorola Fujitsu Compaq Toshiba

FilmsWar films

Love films

Family films

Laptop Toshiba Sony Compaq Dell Pentium

Coca-colaDiet coke Coca-

cola

Women's handbagMen's bag