Sunnie Chung CIS 660 Data Mining

Example of Data Mining Process with Decision Tree

Using Microsoft Analysis Service

CIS 660 Data Mining

Data source view

The Mining Model

After building the Targerted Mailing Scenario and Adding and Processing Models, I explored the

Targerted Mailing Models, I chose to explore the Decision Tree Model and I got this result.

Another pictures for it.

Now I will drill through the node (Age >= 48 and < 64)

The Dependency Network:

The lift chart: we notice that the TM_Decision_Tree model provides the greatest lift,

outperforming both the Clustering and Naive Bayes models.

The results of the prediction of the decision tree :

The first question is hand writing and I submit it hard copy with this question.