Examining Media Power

In general, the role of mass media revolves around the following goals and duties:

1. Informs the public2. Provides information and amusement3. Generates political ideas, and generally helps to

shape the public policy agenda and priorities. 4. Plays an accountability role, making sure that

private companies do not harm the public well-being.

5. Media is said to be a reflection of society (is it?)

Today, we are going to take a look at the

different types of companies that

Disney owns and come up with an

answer to, ‘Is examining Disney

an appropriate choice for exploring

media power?’

Hansel and Grettl About Disney

Three Little Pigs Studio Entertainment

Jack & the Beanstalk Media Networks

Snow White Disney Interactive

The Little Mermaid Parks & Resorts

The Frog Princess Disney Consumer Products

Go to www.thewaltdisneycompany.com to find your allocated tab, under “Our Business”

Your Tasks1. Go to your allocated section of www.thewaltdisneycompany.com2. You are going to become an expert in this area. 3. Spend the rest of today getting to know this section and prepare a 2

minute presentation.

– Summarize your section.– What types of companies are included in this category?– Can you find any interesting facts to share with the class?– Did you find anything that shocked or surprised you? – Do you think that Disney is an appropriate choice for examining media power?

Explain.

Did they mention the companies that are included

under this category? OR Did they provide a summary

of the company’s history?

Did they include any interesting facts?

Did they share anything that shocked or surprised

them?

Did they explain whether they think that Disney is

an appropriate choice for examining media power?

About Disney

Media Networks

Parks & Resorts

Disney Consumer Products

Disney Interactive

Studio Entertainment

[5 – Above and beyond] [4 – Basically good] [3 – Could’ve done better] [2 – Didn’t try] [1 – Forget about it]