eworks Seminar Serieseworks Seminar SeriesThe nThe neetwork: Building the twork: Building the Foundation for Foundation for eeBusinessBusiness

Donna LeePresidentCustomer Operations Marketing

InteractionInteractionss

eeBusinessBusiness

At WorkAt Work

InternetInternet

At Home - “At Home - “ee--me”me”

New New IndustriesIndustries

It’s about Transformations

ApplicationsApplicationsnneetworkstworks

ee-Government-Government

Digital Digital EconomyEconomy

ee--CommerceCommerce

nneetworked tworked EconomyEconomy

• Internet Traffic doubles every 100 daysInternet Traffic doubles every 100 days

• Over 100 million Internet users in North AmericaOver 100 million Internet users in North America

• 10 million people in U.S. and Canada bought 10 million people in U.S. and Canada bought

something online last yearsomething online last year

• Consumer online spending is expected to be $184 Consumer online spending is expected to be $184

billion by 2004billion by 2004

Internet Adoption RatesInternet Adoption Rates

BellSouth - A Significant BellSouth - A Significant Opportunity Opportunity

TraditionalTraditionalTelco ServicesTelco Services

$290 B$290 B

$290 B$290 B

Value-addedValue-added

ee-Services-Services

$286 B$286 B

$286 B$286 B

$290 B$290 B

$??? B$??? B

ExchangesExchanges

Internal Opportunity - etize BellSouth

““Clicks and Mortar” beat “Bricks Clicks and Mortar” beat “Bricks and Mortar”and Mortar”

‘‘97 Market Cap97 Market Cap(“bricks & mortar” focus)(“bricks & mortar” focus)

$6B$6B

‘‘00 Market Cap00 Market Cap(“clicks & mortar” focus)(“clicks & mortar” focus)

$31B$31B

eBusinesseBusiness

eeBusiness Business FocusFocus

The Mother of Disruptive Technologies•Technology Explodes•Cost of Technology Is Reduced

•Driving Major Realignments

•New Applications -Increased Bandwidth

•The network is the Business

The The nneetworktwork becomes becomes the Transformation the Transformation

CatalystCatalyst

Top 2 challenges Business /IT executives must face with

eBusiness:

•SecuritySecurity

•More Network to Manage / AccessMore Network to Manage / AccessCIO Magazine - May 2000)

TheThe nneetworktwork

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ork C

twork C

onsu

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erv

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onsu

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ork C

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onsu

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erv

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onsu

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erv

ices

Web EnablementWeb EnablementWeb EnablementWeb Enablement

nneetworktwork Applications Applicationsnneetworktwork Applications Applications

Platform & EnablersPlatform & EnablersPlatform & EnablersPlatform & Enablers

Managed Managed nneetworktwork Solutions SolutionsManaged Managed nneetworktwork Solutions Solutions

nneetworktwork Infrastructure Infrastructurenneetworktwork Infrastructure Infrastructure

enterpriseenterprise extendedenterpriseextendedenterprise industryindustry communitycommunityconsumerconsumer

HHHH HHHH HHHH HHHH HHHH

CentrCentralal

OfficeOfficess

CentrCentralal

OfficeOfficess

NOCNOCNOCNOC SONETSONETSONETSONETCallCall

CenterCenterss

CallCallCenterCenter

ss

BMFsBMFsBMFsBMFs

FrameRelay

ATM

ADSLw/VoIP

IBC

IP-VPN

Access

Wireless

• Security Services• Professional

Services• Wireless

• Applications• Messaging• Storage

eBusiness Platform

Hosting ServicesHosting ServicesHosting ServicesHosting Services

Hosting Centers

network Assets

nneetwork Services - New Modeltwork Services - New Model

““The nThe neetwork is the Business”twork is the Business”

ASPsISPsSIsISVs

BellSouth eBusiness Centers are World-Class Data Center facilities, within which customer web server systems reside…..currently hosting 10,000 customers

Stay Tuned !

BellSouth BellSouth eeBusinessBusiness Centers Centers

WirelessWireless

Think Wireless Think Wireless

Partner AggressivelyPartner Aggressively

Your Your Blueprint !Blueprint !

Supplier Service

Customer Service

Employee Service

““ee--tize” BellSouthtize” BellSouth

Investments Required Investments Required …….Enable BellSouth …….Enable BellSouth

Attack the disruption - Attack the disruption - Opportunities Exist!Opportunities Exist!

BellSouth Exchange InitiativesBellSouth Exchange Initiatives

Nortel

BellSouth &

Other TelcosBellSouth

Small Business Customers

BellSouth Advertising & Publishing

State & LocalGovernments

BellSouth International

Telecom Industry Exchange

BellSouth PurchaseWise

Lucent

Cisco

Nortel

Computer Products

Office Supplies

Government Exchange

Global Exchanges

Business TaxServices

GovernmentSuppliers

Agency SupportServices

InternationalManufacturers

Import/ExportServices

GlobalGlobalTradeTrade

Opportunity or ThreatOpportunity or Threat

e

•Attack the Disruption•Leverage Your Assets•Act and Adjust•Learn Quickly•Think Partnerships

““The nThe neetwork is the Business”twork is the Business”

““It’s economic Darwinism in It’s economic Darwinism in Action”Action”