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European Launch:European Launch:Channel Insider ES (www.channelinsider.es)Channel Insider ES (www.channelinsider.es)
June 2008June 2008
en asociación con
SummarySummary
IntroductionTarget GroupChannel Insider in EuropeFactsChannel Insider ES launchThe Producto Contentso Services
RatecardLaunch OfferContact
IntroductionIntroduction
• Channel Insider (www.channelinsider.com) is one of the biggest and most respected IT Channel websites in the USA.
• Channel Insider.com gets over 711,000 page impressions from 184,000 unique users per month.
• NetMediaEurope are working with Ziff Davis Enterprise to bring this prestigious brand to Europe in june 2008.
• Our goal is to establish Channel Insider ES as the leading online brand for the Spanish IT Channel in less than 12 months.
Target GroupTarget Group
Active players in the IT Channel chain:– Distributor– Wholesaler– Systems Integrator– IT Consultant– Manufacturer– Software developer– Retail / chain store– IT Service Provider
Our reader orientates, advises and supplies all types of business and consumer end-users with ICT goods and services
Channel Insider comes to EuropeChannel Insider comes to Europe
• Channel Insider will maintain the same journalistic style and standards of editorial excellence that has made Channel Insider.com such a success in the USA.
• However, in the European websites the information needs of the local market will determine editorial planning and production.
• The European versions of Channel Insider will offer content under one unique brand and website design, reaching the ICT distribution channel in France, Germany, Italy and Spain via dedicated and experienced editorial teams located in each country.
• The editorial team of channelinsider.es will be led by Manuel Moreno and José Ángel Plaza, who has over 15 years’ experience of reporting on the Channel.
• The Channel Insider brand is already known in the Spanish ICT sector and is well accepted.
What will What will www.channelinsider.es offer? offer?
ImmediacyAll the ICT distribution channel information at your fingertips.
ProximityLocal information needs and preferences will drive the final product in each country. We will also provide services and practical resources for the target audience to offer more than just editorial content.
ProfessionalismOur editorial teams are experienced in both reporting for the target audience and online media.
TrustworthinessThe Channel Insider brand has set standards of editorial excellence worldwide and boasts international prestige.
The launch of Channel Insider ESThe launch of Channel Insider ES
Channel Insider will be launched in France, Italy, Spain and Germany in June 2008
What will be the launch marketing campaign around Channel Insider ?
•Cross-marketing activities with complementary websites.•Marketing to specialised databases, both our own and of 3rd parties.•Presence in Channel events.•Integration of services and initiatives in partnership with key institutions and Channel companies.•Telemarketing campaigns.•Implicate the Channel community in our project.
The ProductThe Product
Sections:
• Hardware• Software• Communications• Services and Outsourcing• Players• Security• InfoChannel• Video
ContentContent
• News• Opinion (editorial opinion + comment
written by key channel players)• In-depth reports• Interviews• Product reviews (incl. distribution
information related to product)• Event listings• Podcasts in audio/video• RSS
All content can be commented and rated by users
ServicesServices
• AgendaEvent listings and directory for the ICT distribution channel.
• Resource CenterWhitepapers, catalogues, market research, buyers’ guides, case studies, etc.
• InfoChannelShort items about channel chatter (market rumours and concerns) and general notices / links of interest to the channel, e.g. new features in manufacturers’ websites, Government initiatives, auctions, grants, training programmes, value added programmes, etc.
• Daily newsletter (Mon-Fri.)
This list will increase quickly as we incorporate pan-European and local web services into Channel Insider ES.
RatecardRatecard
MPU 109 € CPMLeaderboard (728x90) 109 € CPMWide skyscraper(160x600) 95 € CPMSuperstitial (layer) 109 € CPMSuperstitial sky 120 € CPMSponsorship button (160x90) 1.200 € /mesHalf-page (300x600) 125 € CPMSponsored link (newsletter / RSS) 100 € CPMAdvertorial (1 page) 2.500 €
Launch Offer #1Launch Offer #1
• Duration: 3 months• Fixed presence in the home, in
the header (sponsorship button) and MPU
• Highlighted content in the home• 30.000 ad impressions (formats
to be decided)• Sponsorship of daily newsletter
(co-branding in the header with link to client’s website)
Total price: 15.000 euros
Launch Offer #2Launch Offer #2
• Duration: 3 months• 50% of all ad impressions in the
web (using 4 formats: leaderboard, wide sky, MPU and half-page)
• Sponsorship of daily newsletter (co-branding in the header with link to client’s website)
• Advertorial featured on the home for 2 weeks
Total price: 10.000 euros
More launch sponsorship options availableMore launch sponsorship options available
• Inclusion of the sponsor’s logo and explicit reference to the client’s involvement in the launch in all PR and marketing material generated around the launch.
• Inclusion of the sponsor’s logo in all creative material (banners, emailings, textlinks) used to drive traffic to Channel Insider.
• Customised editorial content (advertorials), in text and/or video format.
• Sponsorship of downloadable “how-to” guides and case studies in .pdf format.
• Fixed presence in the header of Channel Insider via the sponsorship button (to the right of the leaderboard).
ContactContactSales Executives:
Carolina PeñalvoTel.: +34 91 440 1024
Móvil: +34 628 123 [email protected]
Daniel VillalbaTel: +34 91-440 1272
Móvil: +34 679 053 [email protected]
Sales Manager:Philippe Boulanger
Tel.: +34 91 440 1023Móvil: +34 678 527 266
Publisher, SpainVashti Humphrey
Tel.: +34 91 440 1013Móvil: +34 600 401 356
Product ManagerÁlvaro Menéndez
Tel.: +34 91 440 1325 [email protected]
Content ManagerManuel Moreno
Tel.: +34 91 440 1018Móvil: +34 608 549 948
C/ Julián Camarillo 29 – Edificio Diapasón 1 – 3 este ES-28037 Madrid
Tel.: +(34) 91-4401 012 Fax.: +(34) 91-375 [email protected] – http://es.netmediaeurope.com
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