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Evolving Brand Vermont As presented to the Vermont Legislature by Matthew Dodds on Economic Pitch Day, January 7 th , 2015

Evolving Brand Vermont · 2/6/2015  · on Economic Pitch Day, January 7th, 2015. The Issue: Economic Development is Critical to Solving the Challenges We Face From Rolling Stone

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Page 1: Evolving Brand Vermont · 2/6/2015  · on Economic Pitch Day, January 7th, 2015. The Issue: Economic Development is Critical to Solving the Challenges We Face From Rolling Stone

Evolving Brand Vermont

As presented to the Vermont Legislatureby Matthew Dodds

on Economic Pitch Day, January 7th, 2015

Page 2: Evolving Brand Vermont · 2/6/2015  · on Economic Pitch Day, January 7th, 2015. The Issue: Economic Development is Critical to Solving the Challenges We Face From Rolling Stone

The Issue:

Page 3: Evolving Brand Vermont · 2/6/2015  · on Economic Pitch Day, January 7th, 2015. The Issue: Economic Development is Critical to Solving the Challenges We Face From Rolling Stone
Page 4: Evolving Brand Vermont · 2/6/2015  · on Economic Pitch Day, January 7th, 2015. The Issue: Economic Development is Critical to Solving the Challenges We Face From Rolling Stone

Economic Development is Criticalto Solving the Challenges We Face

From Rolling Stone MagazineApril 10th, 2014.

Page 5: Evolving Brand Vermont · 2/6/2015  · on Economic Pitch Day, January 7th, 2015. The Issue: Economic Development is Critical to Solving the Challenges We Face From Rolling Stone

Brand Vermont Must Evolveto Better Assist the Growth of Clean, GreenWell Paying Jobs that Are the Key Drivers of

Vermont’s Future

Page 6: Evolving Brand Vermont · 2/6/2015  · on Economic Pitch Day, January 7th, 2015. The Issue: Economic Development is Critical to Solving the Challenges We Face From Rolling Stone

We Must Put One Foot in the Pasture…and One Foot in the Future.

Page 7: Evolving Brand Vermont · 2/6/2015  · on Economic Pitch Day, January 7th, 2015. The Issue: Economic Development is Critical to Solving the Challenges We Face From Rolling Stone

Think Switzerland

Page 8: Evolving Brand Vermont · 2/6/2015  · on Economic Pitch Day, January 7th, 2015. The Issue: Economic Development is Critical to Solving the Challenges We Face From Rolling Stone

The Solution:

Page 9: Evolving Brand Vermont · 2/6/2015  · on Economic Pitch Day, January 7th, 2015. The Issue: Economic Development is Critical to Solving the Challenges We Face From Rolling Stone

Let’s Champion a New Vision forVermont Environmentalism:

Natural Environment + Economic Environment

Page 10: Evolving Brand Vermont · 2/6/2015  · on Economic Pitch Day, January 7th, 2015. The Issue: Economic Development is Critical to Solving the Challenges We Face From Rolling Stone

What Makes Vermont a Great Place…

Makes Vermont A Great Place to Do Business !

Page 11: Evolving Brand Vermont · 2/6/2015  · on Economic Pitch Day, January 7th, 2015. The Issue: Economic Development is Critical to Solving the Challenges We Face From Rolling Stone

What Are the Keysto This New Narrative?

Page 12: Evolving Brand Vermont · 2/6/2015  · on Economic Pitch Day, January 7th, 2015. The Issue: Economic Development is Critical to Solving the Challenges We Face From Rolling Stone

Innovation is a Proud & Defining Part of OurHeritage

Charles Orvis

Gardner Colton Erastus Fairbanks

Henry Wells Redfield Proctor Samuel Morley

Thomas DavenportSamuel Hopkins

John Deere

Thaddeus Fairbanks

Page 13: Evolving Brand Vermont · 2/6/2015  · on Economic Pitch Day, January 7th, 2015. The Issue: Economic Development is Critical to Solving the Challenges We Face From Rolling Stone

Environmental-Tech

Page 14: Evolving Brand Vermont · 2/6/2015  · on Economic Pitch Day, January 7th, 2015. The Issue: Economic Development is Critical to Solving the Challenges We Face From Rolling Stone

Health-Tech

Page 15: Evolving Brand Vermont · 2/6/2015  · on Economic Pitch Day, January 7th, 2015. The Issue: Economic Development is Critical to Solving the Challenges We Face From Rolling Stone

High-Tech Manufacturing

Page 16: Evolving Brand Vermont · 2/6/2015  · on Economic Pitch Day, January 7th, 2015. The Issue: Economic Development is Critical to Solving the Challenges We Face From Rolling Stone

Services-Tech