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Evolution of Social Media for Emergency Management
Jeff BaranyiTechnical Lead for Public Safetyy
Technical [email protected]
+1-303-449-7779 x8229@GISPublicSafety
Esri Disaster Response ProgramEsri Disaster Response Programwww.esri.com/disaster
S t t d E i l• Support our users, our partners and Esri personnel who get assigned to specific missions
• Types of Requests Include:- Software - Data- Technical Supportec ca Suppo t- Project Support- Hardware
www.esri.com/disaster
Emergency SupportEmergency Support
Oklahoma Victim Locations Oklahoma Victim Locations WTC Map Production 24x 7 for weeks WTC Map Production 24x 7 for weeks
Indian Ocean Indian Ocean Shuttle RecoveryShuttle Recovery TsunamiTsunami
Wildfire SupportWildfire SupportWildfire SupportWildfire Support
Fire Spread PredictionsFire Spread PredictionsFire Spread PredictionsFire Spread PredictionsMulti Agency Multi Agency CoordinationCoordinationMulti Agency Multi Agency CoordinationCoordination
Damage AssessmentDamage AssessmentDamage AssessmentDamage Assessment
Mitigation Mitigation –– CIP at RiskCIP at RiskMitigation Mitigation –– CIP at RiskCIP at Risk
Haiti and Chile Earthquake SupportHaiti and Chile Earthquake SupportWeb Servers, Software, Coordination, Staff, Partner MobilizationWeb Servers, Software, Coordination, Staff, Partner MobilizationHaiti and Chile Earthquake SupportHaiti and Chile Earthquake SupportWeb Servers, Software, Coordination, Staff, Partner MobilizationWeb Servers, Software, Coordination, Staff, Partner Mobilization
News FeedsNews Feeds
Volunteered InformationVolunteered Information
Twitter FeedsTwitter Feeds
Colorado, New Zealand, JapanColorado, New Zealand, JapanSupportSupportColorado, New Zealand, JapanColorado, New Zealand, JapanSupportSupport
Colorado WildfiresColorado Wildfires New ZealandNew Zealand
JapanJapanJapanJapan
Social Media Evolving to support Emergency ManagementSocial Media Evolving to support Emergency Management
P idi I i ht• Providing Insight• Documentation• Increased ResiliencyIncreased Resiliency• Situational Awareness• Volunteered Geographic Information (VGI)
Filtering Social MediaFiltering Social MediaHow do you separate the wheat from the chaff?
K d• Keywords• Time• Geography
- Flickr -http://api.flickr.com/services/rest/?method=flickr.photos.search&api_key=<your_api_key>&tags=flood&bbox=50.0,20,80.0,60.0&accuracy=6&has_geo=1
- YouTube -http://gdata.youtube.com/feeds/api/videos?q=flood&max-results=50&v=2&lr=en&location=30.389419662,71.125438796&location-radius=300mi&alt=rss
P idi I i htProviding Insight
UshahidiUshahidiCrowd Sourcing Tool
D t tiDocumentation
Sudan ReferendumSudan Referendum
Who’s Who’s Tweeting?Tweeting?
ConcentratedConcentratedMessagesMessages
Going ViralGoing Viral
Going ViralGoing Viral
Going ViralGoing Viral
Going ViralGoing Viral
TweetsTweetsPer CapitaPer Capita
TweetsTweetsPer CapitaPer Capita
Original ContentOriginal Content
ReRe--tweetstweets
Mass MediaMass Media
Mass MediaMass MediaConduitsConduits
Message SpreadMessage Spread
Sudan StatisticsSudan StatisticsAnalysis Results of 20,000 Tweets from January 9th to 15th
Location Information• Location Information- 95% of locations came from geocoding a place name in the user's
twitter profile. - 4.5% were from a lat / long in the user's profile- 0.5% were GeoTagged
• Generation of Information- 11% were "original information", ie. they were not retweets and did
not contain a URL unless that URL is to twitpicnot contain a URL unless that URL is to twitpic.- 13% were second person messages, basically retweets of messages
that would have been classifies are original information. - 75% were "mass media" tweets, basically just links to news outlets
(probably sent by clicking the twitter button on the web site)(probably sent by clicking the twitter button on the web site)
Documentation Data Types - Videos/Photos/MessagesDocumentation Data Types - Videos/Photos/Messages
Documentation – Damage Photos from FlickrDocumentation Damage Photos from Flickr
I R iliIncrease Resiliency
Disaster Response 2 0Disaster Response 2.0Social Networks + Location can connect you with your neighbor
Enabling communities to help themselves during a crisis. . .g p g
Sit ti l ASituational Awareness
Situational AwarenessSituational Awareness
“I got better situational• “I got better situational awareness [from Twitter] before we got official word “ "Four or fiveword, .... Four or five years ago I wouldn't have gotten that quality of information.”
- FEMA Administrator Craig Fugate discussing using Twitter to get
http://articles cnn com/2010-09-22/tech/natural disasters social media 1 social-
information about the San Bruno explosion.
http://articles.cnn.com/2010-09-22/tech/natural.disasters.social.media_1_social-media-twitter-first-responders?_s=PM:TECH
April 22 St Louis TornadoApril 22 St. Louis Tornado
Common Operational Picture – Social Media ToolsCommon Operational Picture Social Media Tools
Volunteered Geographic g pInformation (VGI)
Volunteered Geographic Information (VGI)Volunteered Geographic Information (VGI)Volunteered Geographic Information (VGI)Volunteered Geographic Information (VGI)Citizens as Sensors: The World of Volunteered GeographyCitizens as Sensors: The World of Volunteered Geography
Direct Feature
Updating
Server
Connecting Mobile Workers,g ,The Public . . . Everyone
Metro Nashville 2010 Flood ViewerMetro Nashville 2010 Flood Viewer
City of Nashville – Citizen Reporting ToolCity of Nashville Citizen Reporting Tool
Volunteered Geographic Information (VGI)
A New Generation of Geo-Applications Is EmergingA New Generation of Geo-Applications Is EmergingCitySourced.com - Leveraging the Geospatial Platform
Creating Fun, Interesting and Useful Appsg , g pp
Collect VGI from your SmartphoneCollect VGI from your SmartphoneiPhone, Windows Phone 7 and Android
Collecting ICS Mapping InformationCollecting ICS Mapping Information
NAPSG Foundation SoCal Public Safety GIS User Group Workshop
ChallengesChallenges
N ht W d• Naughty Words• Lack of GeoTagging• PrivacyPrivacy• Terms of Service
Resources / TemplatesResources / TemplatesPublic Safety Resource Center Templates
S i l M di / VGI T l t• Social Media / VGI Template -http://esriurl.com/smvgiapp
• Common Operational Picture (COP) Template -http://esriurl.com/COPTemplate
- Social Media Widget - http://esriurl.com/SMWidget
• Citizen Service Template -Citizen Service Template http://esriurl.com/citizenservice
http://resources.arcgis.com/public-safety
Social Media for Emergency Management is EvolvingSocial Media for Emergency Management is Evolving
How can you evolve with it?
W t h S i l M di d i i id t• Watch Social Media on map during an incident• Integrate Social Media in to your Public Information
maps and Situational Awareness Viewers• Explore Volunteered Geographic Information (VGI)
Thank You!
Jeff [email protected] y @@GISPublicSafety