Evolution of Management Chapter 1&2

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    The Evolution of Management

    Thinking

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    Why history?

    Management philosophies and organization

    forms change over time to meet new needs.

    Knowing the history will

    give you a perspective Provide sense of contect and environment

    Enhance strategic thinking

    Some ideas and practices from the past are stillrelevant and applicable to management today

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    Management perspectives over time

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    CLASSICAL PERSPECTIVE

    Scientific Management(F. Taylor)The system rather than man should come first

    Bureaucratic Organizations (M. Weber)Rational way to manage

    Administrative Principles( H. Fayol, Follett, C. Barnard)

    Organizations are social

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    Scientific management:Efficiency iseverything

    Context & challenges

    - Industrial revolution, division oflabour (A. Smith)- factory system

    - US civil war & unification of thecountry

    - Mass transportation and railwaysbetween East & West

    - Devt of national market: largersize

    - Opportunity for economies ofscale: growth pressure

    - Conflicts with the labour force :skilled workers control all.

    - Control and managementprocesses inadequate to copewith this growth.

    How to increase productivity?How to be more efficient?How to de-skill the labour?

    SIMPLIFY THEPRODUCTION PROCESS

    Time & Motion studies (Gilbreath)in order to establish standards andprecise rules for production,selection of workers, training.

    Fordism: Assemly line(process)

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    Results ofScientific Management

    Contributions

    Initiated the careful study of tasks and jobs.

    Demonstrated the importance of personnel and their training.

    Finally, the mass production and economies of scale attained. Tasksare simplified- costs are down. Planned and predictable production.

    Criticisms Did not appreciate social context of work and higher needs of workers.

    Did not acknowledge variance among individuals.

    Tended to regard workers as uninformed and ignored their ideas

    But: limited range of products- social problems because of allienationof workers- I am a part of the process and machine

    BROKE UP WHEN...

    Technology became more complex

    New markets, new trend

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    Bureaucratic organizations (Max

    Weber 1864-1920) : Impersonal entities

    Context and Challenges

    European employees were loyalto a single individual ratherthan to the organization or its

    mission

    Resources used to realizeindividual desires rather thanorganizational goals

    Features: Rational way tomanage

    Clear division of labour withclear definition of authority and

    responsibility

    Positions organized in ahierarchy of authority

    Formal record keeping

    Separation of ownership andmanagement

    Strict rules and procedure

    Ad i i t ti i i l A l

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    Administrative principles: A general

    perspectiveH. Fayol, Mary. F. Follett; Chester Barnard.

    New managerial concepts introduced:

    Fayol: the management functions. Unity of command- one commander

    Division of work- specialisation

    Unity of direction grouping similar activities

    Scalar Chain chain of authority for everyone

    Span of control- limit to supervision

    Follett: Ethics-power-empowerment

    C. Barnard: Informal organizations- naturallyoccuring groups. Organization is social. Mgtshould treat employees well.

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    HUMANISTIC PERSPECTIVE

    Human relations Movement

    Human Resource Perspective

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    Human Relations Movement

    Emphasized satisfactionof employees

    basic needs as the key to increased

    worker productivity

    Highly inspired by the results ofHawthorne

    studies

    Human relations Movement

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    Hawthorne studies by Elton Mayo

    Started in 1895

    Four experimental & three control groups

    Test pointed to factors other than illumination for

    productivity

    Factor that increased output, Human Relations

    Social norms determine behaviour at work Group affects individual

    Money is less a factor for productivity

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    Self-actualisation

    Self-esteem

    Social

    Safety

    Psysiological

    MASLOW HIERARCHY OF NEEDS

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    Douglas McGregor Theory X & Y

    1906-1964

    Theory X

    Men dislike workwill

    avoid it

    Must be coerced,controlled, directed, or

    threatened with

    punishment

    Prefer direction, avoid

    responsibility, little

    ambition, want security

    Theory Y

    Men do not dislike work

    Self direction and self

    control Seek responsibility

    Imagination, creativity

    widely distributed

    Intellectual potential onlypartially utilized

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    Behavioral Sciences Approach

    Applies social science in an organizationalcontext

    Draws from economics, psychology,

    sociology, anthropology, and otherdisciplines

    Understand employee behavior andinteraction in an organizational setting

    OD Organization Development Socio technical approaches- participative mgt

    Structural approach org design

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    Post-War managementapproaches

    Managerial Science approach

    More recent developments-

    Systems Theory

    Contingency View

    Total Quality Management(TQM)

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    Management Science Perspective

    Emerged after WW II

    Applied mathematics, statistics, and otherquantitative techniques to managerial

    problemsOperations Research mathematical

    modeling

    Operations Management specializes inphysical production of goods or services

    Information Technology reflected inmanagement information systems

    C i Vi f M

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    Contingency View of Management:

    Flexible approach

    Management is not universal and each situation is

    unique.

    No universal principles

    Contingencies: Industrytechnology- environment-cultures- size: Contingency for goodness offit

    between environment and organization structure.

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    TQM: Total Quality Management

    (E. Deming)

    First time applied in Japan

    Focuses on managing the totalorganization to deliver quality to

    customers. Four significant elements are

    Employee involvement

    Focus on the customer Benchmarking

    Continuous improvement ( 0% defect)

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    Recent trends: Flexible solutions

    Innovative management thinking

    Learning organizations

    Technology driven workplace

    Knowledge management

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    Learning Organizations

    OPENINFORMATION

    EMPOWEREDEMPLOYEES

    TEAM BASEDSTRUCTURE

    LEARNINGORGANIZATION

    No ready remedies- innovative thinking

    Everybody engaged in solving problem- empowerment

    Continous change- information and transparency

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    Technology Driven Workplace:

    Example: E-commerce

    Business-to-ConsumerB2C

    Selling Products and

    Services Online ( Dell)

    Business-to-Business B2B

    Transactions Between

    Organizations(supply chain)

    Consumer-to-ConsumerC2C

    Electronic Markets

    Created by Web-Based

    Intermediaries (arabam.com)

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    Knowledge management

    Technology offers and supports information gatheringand disseminating. Examples of positiveconsequences:

    - CRM- Customer Relationship Management (Turkcell)

    - Outsourcing

    - Banks and credit cards

    - i.e. Call centers, leaflets

    - Other international examples

    - Arup

    - Tetra Pak

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    The term Knowledge management(Peter Drucker)

    According to Drucker:

    There is NO one right organizational structure

    There is NOone right way to manage people

    Technical markets are NOT given

    Management is NOTinternally focused

    Management scope is NOTdefined legally:

    Therefore, the management should seek to getinformation and acquire knowledge, manage and use

    this knowledge in order to survive and succeed. For thatto happen, the management should foster a culture ofcontinuous learning and knowledge sharing.

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    On the overall ..

    All approaches may co-exist

    All approaches are still valid in theworkplace

    However, trends are towards more flexiblestructures and balance between efficiencyand effectiveness.

    Focus onEfficiency

    Focus onLearning

    organizations

    N i ti l di

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    New organizational paradigms:

    Flexibility is the rule

    Mechanistic

    organizationsOrganic

    organizations

    Learning organizations:experiment

    risk taking

    sharing knowledge

    Full participation in problem

    solving

    Less formalization

    X-functional hierarchical teams

    Iron CageDepartments

    Highly formal

    Little participation

    Limited information network

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    General Trends in organizations

    Industrial

    Labour

    Predictable environment

    Mass production

    Routine technology

    Hierarchical structures

    Growth-efficiency-control

    Centralised decision making

    Post industrial

    Knowledge

    Uncertainty & Speed

    Flexibility

    Innovation

    Networks/Horizontal

    Outsourcing

    Decentralization

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    What happened?

    Why this shift?

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    What forces organizations and

    management to change?

    ECONOMICFORCES

    POLITICALFORCES

    SOCIALFORCES

    MANAGEMENT &ORGANIZATIONS

    Values, needs ,

    standards of behavior

    influence of politicaland legal institutionson people &organizations

    forces that affect theavailability, production,

    & distribution of asocietys resourcesamong competingusers

    & TECHNOLOGICAL CHANGES......

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    External environment change

    complexity

    InStability/

    diversity

    Uncertainty curves

    Globalization

    Technology

    Economic /politicalturbulances

    The biggest challenge: Increasing Uncertainty