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Evolution of Content Management Apoorv Durga, Ph.D. Founder, AltView Advisory [email protected] Graphic Source: Real Story Group

Evolution of Content Management · Headless 2020 Document Management Desktop clients Basic services 1990 Cloud Cloud File Sharing and Sync Services 2010 Omnichannel Services DIY AI

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Page 1: Evolution of Content Management · Headless 2020 Document Management Desktop clients Basic services 1990 Cloud Cloud File Sharing and Sync Services 2010 Omnichannel Services DIY AI

Evolution of Content Management

Apoorv Durga, Ph.D.Founder, AltView Advisory

[email protected] Source: Real Story Group

Page 2: Evolution of Content Management · Headless 2020 Document Management Desktop clients Basic services 1990 Cloud Cloud File Sharing and Sync Services 2010 Omnichannel Services DIY AI

History of Content Management

www.altviewadvisory.com2

Document Imaging

Focus on going paperless.

COLDWorkflow and search added

1980

ECM

The emergence of SuitesCEVAs

2000

Content Infrastructure

APIsHeadless

2020

Document Management

Desktop clientsBasic services

1990

Cloud

Cloud File Sharing and

Sync Services

2010

Omnichannel

ServicesDIYAI

UsersUsabilityComplexityScope

Page 3: Evolution of Content Management · Headless 2020 Document Management Desktop clients Basic services 1990 Cloud Cloud File Sharing and Sync Services 2010 Omnichannel Services DIY AI

1980s - Imaging• Imaging Tools• “Paperless Offices” - Idea

was to reduce paper• Proprietary

Hardware/software combinations

• Shared drives• Gradually workflow and

search got added• FileNet founded in 1985

www.altviewadvisory.com3

Pic Source: RSG

Page 4: Evolution of Content Management · Headless 2020 Document Management Desktop clients Basic services 1990 Cloud Cloud File Sharing and Sync Services 2010 Omnichannel Services DIY AI

1990s – Document Management• Document and File Management• EDMS, IDMS• ERMS still separate • ERMS and EDMS were merged into

EDRMS in the mid to late 1990s • Basic library services: library

services such as check-in / check-out, versioning, etc.

• ColdFusion, Scripting, PHP, ASP, JSP for template driven websites. WCM started emerging as a separate toolset towards late 90s

• Filenet introduced WCM. Vignette story server, Interwoven, Futuretense…. www.altviewadvisory.com

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Page 5: Evolution of Content Management · Headless 2020 Document Management Desktop clients Basic services 1990 Cloud Cloud File Sharing and Sync Services 2010 Omnichannel Services DIY AI

Early 2000s - The Rise of ECM “Suites”• The Association for Information and Image

Management (AIIM) International, the worldwide association for Enterprise Content Management, defined the term in 2000

• ECM - One repository for all ECM applications• Single source of truth, Suites emerge• Lifecycles, workflows and Business Process

Management added• Other content applications started emerging – WCM,

DAM, Collaboration, Records Management• SharePoint; Desktop Clients an integration with Office

Applications • Content Enabled Vertical Apps - CEVA• Focus on Usability• ECM Standards – JSR etc• WCM – CMA, Later CMA + CDA, Coupled CMSes• Drupal was started in 2000. Several other Open

source CMSes – OpenCMS, Joomla.. www.altviewadvisory.com5

Source: RSG

Page 6: Evolution of Content Management · Headless 2020 Document Management Desktop clients Basic services 1990 Cloud Cloud File Sharing and Sync Services 2010 Omnichannel Services DIY AI

Late 2000s – Cloud and Mobile• Cloud-based options • Cloud-based file-sharing and sync

services like Box and Dropbox• Mobile use cases drive adoption• Marketplace clearly split:

• Major ECM Platforms – EMC IBM OpenText

• Simpler Document Management (DM) Products – Hyland, Spring CM etc

• Cloud-based File Sharing and Sync (CFSS) such as Box

www.altviewadvisory.com6

Page 7: Evolution of Content Management · Headless 2020 Document Management Desktop clients Basic services 1990 Cloud Cloud File Sharing and Sync Services 2010 Omnichannel Services DIY AI

Late 2000s – Cloud and Mobile

www.altviewadvisory.com7

ECM/DM

CFSS

Advanced ECM Services• Records Management• BPM• Complex Workflows• Connectors• Extensibility Basic Document Services

• File Sync• Lightweight Collaboration• Offline Work• Simplicity

Page 8: Evolution of Content Management · Headless 2020 Document Management Desktop clients Basic services 1990 Cloud Cloud File Sharing and Sync Services 2010 Omnichannel Services DIY AI

2010s – Content Infrastructure• Suites start dwindling• Cloud-Based Deployments increasing, but most customers

mix-and-matched multiple deployment patterns• Usage of AI and ML• (Re-) Emergence of Content-Driven Business

Applications/Industry specific solutions• Hybrid Cloud capabilities got better• Sync-and-Share became a feature rather than a standalone

service• Headless (especially for WCM)

www.altviewadvisory.com8

Page 9: Evolution of Content Management · Headless 2020 Document Management Desktop clients Basic services 1990 Cloud Cloud File Sharing and Sync Services 2010 Omnichannel Services DIY AI

2020s – Omnichannel• Omnichannel; not just multi-channel• Services

• Content Services• Experience as a Service

• Modular, Multi-repository• DIY ECM – NoSQL, Apache, AWS• Feature rather than product• AI and ML move beyond PoCs

• Retention/RM• Metadata• Classification, enrichment• Tagging• Image recognition..

www.altviewadvisory.com9

Page 10: Evolution of Content Management · Headless 2020 Document Management Desktop clients Basic services 1990 Cloud Cloud File Sharing and Sync Services 2010 Omnichannel Services DIY AI

Thank You

www.altviewadvisory.com10

• Email: [email protected]• Linkedin:

https://www.linkedin.com/in/apoorvdurga/

• Web: www.altviewadvisory.com• Whitepapers:

https://www.altviewadvisory.com/whitepapers/