Evolution of Blogging

What is a blog?

A type of website

Maintained by an individual with regular entries

Various types of blogs: - Social, Political, Religious, Media, Personal etc

History of blogging

Past• started by John Barger on 17 Dec 1997• named the “robot wisdom site” • John Barger was the first to touch on personal ideas on his blog

Now• various blogging platforms: blogspot, wordpress, livejournal etc• blogging is a norm for internet domain• pivot to a revolutionary programme that redefines the experience of personal diary entry

Use of blogging: Business

provide various products and services - clothing's, customized gifts, technological gadgets

More and more people are turning to online markets - able to match the demand for certain products and services

Zero cost of setting up and maintenance

Clothing and accessoriesVaingloriousyou.livejournal.com

Selling cheapest iPhone Accessories in Singapore

http://ishields.blogspot.com/

Examples of blog shops

Use of blogging: Political

a medium in reaching out towards the people

governments and political figures taking the opportunity

- constant live updates, fresh thoughts and ideas

Malaysian Politician, Datuk Anwar Ibrahim

MOH, SingaporeMohsingapore.blogspot.com

Use of blogging: Media

Uprising of blog introduces new faces and celebrities to society in a whole new context

Celebrities are springing up into the media frenzy worldXiaxue

Singapore bloggerJeanatte Aw

Mediacorp Artiste

Blogging in New Media Marketing

• Free Vs $11 per line (Classified Strait Times)

• Unlimited advertising opportunities

• Simple- user friendly [Wider opportunities for creativity]

• Instant fast updates [Stay connected with the customers]

Blogging in the future

Popularity of blogging - declined from 28 to 14 % from 06’ to 09’ (teens & young adults) - rose from 7 to 11% from 06’ to 09’ (adults over thirty) Availability of real-time communication platforms

Losing its luster with today’s younger generation

New technology always comes along, but nothing ever goes away.

*http://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx

Thank you