13
EVINRUDE E-TEC FALL SALES EVENT! SEPTEMBER 12, 2011 –DECEMBER 16, 2011 If you do not wish to receive faxes or emails in the future, please call 1-800-888-4662, fax 1-866-815-5728, or email [email protected] ®,™ and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates. Ski-Doo Lynx Sea-Doo Evinrude Johnson Rotax Can-Am BRP US Inc. 10101 Science Drive Sturtevant, Wisconsin, USA 53177 T 262.884.5000 F 262.884.5207 www.brp.com Dear Evinrude Dealer: GREAT NEWS! We are excited to announce the early release of the Evinrude ® E-TEC ® 'Fall into Action' Fall Sales Event running September 12, 2011 to December 16, 2011. We've heard your concerns regarding the fluctuating exchange rates and we're excited about the significant retail program improvements to help balance these dramatic fluctuations. We have two programs available to our Canadian dealers; the first is specifically designed for our Full Line dealers who sell loose engines for repower, the second is designed for dealers who sell package engines. Qualified Full Line dealers selling loose engines for repower will have the following program benefits: 5-Year factory backed limited warranty (3 year BRP factory warranty PLUS an additional 2- year B.E.S.T. coverage) for purchases of 15 H.O. and above engines AND Up to $500 in Non-Current Rebate credit for purchases of 40 HP and above Evinrude E-TEC engines AND Up to $1,000 in Canada Exclusive Rebate credit for loose engines purchased directly from BRP. Loose engines purchased from sources other than BRP will no longer qualify for the Canada Exclusive Rebate. In order to support this dramatic retail program enhancement we were required to add a program qualifier as detailed below. To accommodate you and the late retail season experienced in Canada we will extend the loose engine order period until September 23 rd . Your DSM or RSC will be in touch soon to finalize your loose engine initial orders. Gold Level Dealers must have placed an Initial Loose Engine Order by 9/23/11 and take shipment of a minimum of 1100 HP in loose engines by 10/15/11 Silver Level Dealers must have placed an Initial Loose Engine Order by 9/23/11and take shipment of a minimum of 550 HP in loose engines by 10/15/11 * Dealers placing a Basic Level Initial Loose Engine order are not eligible to offer the Canadian Exclusive Rebate. Dealers who sell a package engine will have the following program benefits: 5-Year factory backed limited warranty (3 year BRP factory warranty PLUS an additional 2- year B.E.S.T. coverage) for purchases of 15 H.O. and above engines AND Up to $500 in Non-Current Rebate credit for purchases of 40 HP and above Evinrude E-TEC engines *PLEASE NOTE: The Canadian Exclusive Rebate no longer applies to package engines. In addition, package engines retail sold as a loose engine will no longer be eligible for the Advertising & Show Rebate. However, keep in mind that our Package Pre-Rig Program has been enhanced in PY12 to

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Page 1: EVINRUDE E-TEC FALL SALES EVENT SEPTEMBER ECEMBER … - Fall Consumer Program... · 5-Year factory backed limited warranty ... The Fall Sales Event will be supported by several promotional

EVINRUDE E-TEC FALL SALES EVENT! SEPTEMBER 12, 2011 –DECEMBER 16, 2011

If you do not wish to receive faxes or emails in the future, please call 1-800-888-4662, fax 1-866-815-5728, or email [email protected] ®,™ and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates.

Ski-Doo Lynx Sea-Doo Evinrude Johnson Rotax Can-Am

BRP US Inc. 10101 Science Drive Sturtevant, Wisconsin, USA 53177

T 262.884.5000 F 262.884.5207

www.brp.com

Dear Evinrude Dealer: GREAT NEWS! We are excited to announce the early release of the Evinrude® E-TEC® 'Fall into Action' Fall Sales Event running September 12, 2011 to December 16, 2011. We've heard your concerns regarding the fluctuating exchange rates and we're excited about the significant retail program improvements to help balance these dramatic fluctuations. We have two programs available to our Canadian dealers; the first is specifically designed for our Full Line dealers who sell loose engines for repower, the second is designed for dealers who sell package engines. Qualified Full Line dealers selling loose engines for repower will have the following program benefits: 5-Year factory backed limited warranty (3 year BRP factory warranty PLUS an additional 2-

year B.E.S.T. coverage) for purchases of 15 H.O. and above engines AND

Up to $500 in Non-Current Rebate credit for purchases of 40 HP and above Evinrude E-TEC engines

AND Up to $1,000 in Canada Exclusive Rebate credit for loose engines purchased directly from BRP.

Loose engines purchased from sources other than BRP will no longer qualify for the Canada Exclusive Rebate.

In order to support this dramatic retail program enhancement we were required to add a program qualifier as detailed below. To accommodate you and the late retail season experienced in Canada we will extend the loose engine order period until September 23rd. Your DSM or RSC will be in touch soon to finalize your loose engine initial orders. Gold Level Dealers must have placed an Initial Loose Engine Order by 9/23/11 and take

shipment of a minimum of 1100 HP in loose engines by 10/15/11

Silver Level Dealers must have placed an Initial Loose Engine Order by 9/23/11and take shipment of a minimum of 550 HP in loose engines by 10/15/11

* Dealers placing a Basic Level Initial Loose Engine order are not eligible to offer the Canadian Exclusive Rebate.

Dealers who sell a package engine will have the following program benefits: 5-Year factory backed limited warranty (3 year BRP factory warranty PLUS an additional 2-

year B.E.S.T. coverage) for purchases of 15 H.O. and above engines AND

Up to $500 in Non-Current Rebate credit for purchases of 40 HP and above Evinrude E-TEC engines

*PLEASE NOTE: The Canadian Exclusive Rebate no longer applies to package engines. In addition, package engines retail sold as a loose engine will no longer be eligible for the Advertising & Show Rebate. However, keep in mind that our Package Pre-Rig Program has been enhanced in PY12 to

Page 2: EVINRUDE E-TEC FALL SALES EVENT SEPTEMBER ECEMBER … - Fall Consumer Program... · 5-Year factory backed limited warranty ... The Fall Sales Event will be supported by several promotional

Page 2

provide dealers purchasing Package Pre-Rig engines with strong off invoice engine discount as well as the 'New' Package Pre-Rig Rebate up to 4% of the engines dealer base price depending on the horsepower of the engine. In addition, we've added a BRP Retail Performance Center Bonus for dealer sales representatives who take all of the available training modules in BRPCenter to earn DOUBLE the engine credit on engines reported to BRPCenter that also have a corresponding Fall Consumer Retail Certificate on file! Be sure to share this exciting news with all of your dealership sales representatives and encourage them to take BRP Retail Performance center sales training today so they don't miss out on this enhanced BRPCenter incentive. We're confident that the changes to the Fall Consumer Program will help address the challenges you are facing today. We understand as well that by making these changes we've also added complexity to the programs by providing separate offers on loose and package engines. Please feel free to reach out to your respective BRP Sales Representative at any time to answer any questions you may have. Please reference bulletin no: PY12-10 for complete program details.

ATTACHED YOU WILL FIND (DOCUMENTS ARE ALSO AVAILABLE ON DEALERPORT):

Fall Sales Event Consumer Retail Program Full Line Dealer Sales Bulletin Fall Sales Event Consumer Retail Program Package Engine Sales Bulletin Fall Sales Event Consumer Retail Program Certificate (paper copy)

PROMOTIONAL MARKETING SUPPORT:

The Fall Sales Event will be supported by several promotional marketing tactics. Additionally, you will be receiving a promotional standee for inside your dealership, promotional hang tags, and table tents that can be displayed throughout your dealership. Also, to help you promote the sales event in your local market, ad slicks, online banner ads and a radio script will be available on the BRP ad-planner website (www.brpadplanner.com, Login Info: Dealer # is EVINRUDECAENG / Password is BRP). This entire package is designed to continue a strong Evinrude E-TEC consumer demand by driving more traffic to your store and providing your sales force with a solid closing tool.

Thank you for your continued business and we look forward to a successful 2012 fall selling season!

Mary Jo Kruse Manager, Marketing & Communications, Evinrude Outboard Engines On behalf of Bombardier Recreational Products Inc.

Page 3: EVINRUDE E-TEC FALL SALES EVENT SEPTEMBER ECEMBER … - Fall Consumer Program... · 5-Year factory backed limited warranty ... The Fall Sales Event will be supported by several promotional

s e e m o r e a t e v i n r u d e . c o m

SEPTEMBER 12 – DECEMBER 16, 2011

©2011 BrP us inc. (BrP). all rights reserved. ®™ trademarks of Bombardier recreational Products inc. or its affiliates.

Qualified buyers include engines purchased for recreational use only. excludes engines purchased under commercial, professional and government programs. offer is valid in canada only, at an authorized, qualified evinrude dealer, between 09/12/11 and 12/16/11. *WARRANTY OFFER: approximate retail value is based on HP and is up to $2,500 (at 300 HP). subject to exclusions, limitations of liabilities, and all other terms and conditions of BrP’s standard limited warranty and

B.e.s.t. contract, including without limitation the exclusions of damages caused by abuse, abnormal use or neglect (see B.e.s.t. contract for specific details of coverage and exclusions). offer valid on new and unused evinrude e-tec 2012 and earlier, 15 HP and above models purchased, delivered and registered between 9/12/11 and 12/16/11. eligible models will receive 5 years coverage (3 years of BrP Limited Warranty and 2 years of BrP extended service terms (B.e.s.t.) subject

to a $50 deductible on each repair. **REBATE: this offer is good on the purchase of any new and unused 2011 model year or earlier evinrude e-tec outboard engine 40 HP and above. $500 rebate is based on engine horsepower. ***REPOWER BUYER CASH BACK: cash back is based on horsepower and will be applied directly to the consumer’s bill of sale on the purchase of a qualified new and loose evinrude e-tec outboard 15 HP and above. see your authorized, qualified evinrude dealer for details.

terms and conditions apply. offer may not be assigned, traded, sold or combined with any other offer unless expressly stated herein. oFFer void WHere restricted or otHerWise ProHiBited BY LaW.

FALL INTO ACTIONSALES EVENT

EViNrudE E-TEc

QUALIFIED BUYERS RECEIVE

UP TO

UP TO

REBATE ON 2011 & EARLIER MODELS** CASH BACK ON SELECT MODELS FROM QUALIFIED DEALERS*** LIMITED WARRANTY*

5-YEAR $500 $1,000+

REPOWER BUYERS ALSO RECEIVE

Page 4: EVINRUDE E-TEC FALL SALES EVENT SEPTEMBER ECEMBER … - Fall Consumer Program... · 5-Year factory backed limited warranty ... The Fall Sales Event will be supported by several promotional

©2011 BRP US Inc. (BRP). All rights reserved. ®™ Trademarks of Bombardier Recreational Products Inc. or its affiliates. All offers valid in Canada. between September 12, 2011 through December 16, 2011. The terms and conditions might vary from state to state and the promotion is subject to termination or change at any time without notice. Some conditions apply. Offer may not be assigned, traded, sold or combined with any other offer unless expressly stated herein. Subject to credit approval. OFFER VOID WHERE RESTRICTED OR OTHERWISE PROHIBITED BY LAW. By participating in this sales program, dealers agree to abide by all of its terms and conditions

1 of 5

Suggested Routing: Dealer Principal Sales Manager Service Manager Parts Manager

OUTBOARDS Sales Bulletin

EVINRUDE E-TEC FALL SALES EVENT – FULL LINE DEALERS ONLY!

Starts September 12, 2011 PROGRAM DATES: Ends December 16, 2011

ELIGIBLE MODELS:

Warranty Offer: New, unused Model Year (MY) 2012 and earlier Evinrude® E-TEC® engines 15 H.O. and above

Non-Current Rebate Offer: New, unused (MY) 2011 and earlier Evinrude E-TEC engines 40 HP and above

Canadian Exclusive Rebate Offer: New, unused Model Year (MY) 2012 and earlier Evinrude E-TEC engines 15 H.O. and above – loose wholesale engines only

BRP Retail Performance Center Sales Rep Bonus: New, unused (MY) 2012 and earlier Evinrude E-TEC engines 15 H.O. and above

QUALIFIER:

Dealers must have a current PY12 BRP Evinrude Dealer Agreement, have DealerPort, and have a current account in good standing.

CANADIAN EXCLUSIVE REBATE QUALIFIER: Gold Level Dealers must have placed an Initial Loose Engine Order by 9/23/11 and take shipment

of a minimum of 1100 HP in loose engines by 10/15/11 Silver Level Dealers must have placed an Initial Loose Engine Order by 9/23/11and take shipment

of a minimum of 550 HP in loose engines by 10/15/11

* Dealers placing a Basic Level Initial Loose Engine order are not eligible to offer the Canadian Exclusive Rebate.

PROGRAM OPTIONS:

5-Year Factory Backed Limited Warranty 3-year BRP Factory Warranty PLUS an additional 2 years B.E.S.T. Coverage AND

For MY11 & earlier 40 HP and Above: Up to $500 Non-Current Rebate

HP Sold Non-Current Rebate

40 HP – 90 HP $200

115 HP – 175 HP $300

200 HP – 300 HP $500

*** REPOWER ONLY ***

(LOOSE WHOLESALE ENGINES ONLY PURCHASED FROM BRP)

Canadian Exclusive Rebate (Loose wholesale engines only)

LOOSE HP Sold CA Exclusive Rebate

15 H.O. – 30 HP $200

40 HP – 90 HP $340

115 HP – 175 HP $500

200 HP – 300 HP $1000

Date: September 12, 2011 Subject: 2012 Canada Fall Retail Program No: PY12-10

Page 5: EVINRUDE E-TEC FALL SALES EVENT SEPTEMBER ECEMBER … - Fall Consumer Program... · 5-Year factory backed limited warranty ... The Fall Sales Event will be supported by several promotional

©2011 BRP US Inc. (BRP). All rights reserved. ®™ Trademarks of Bombardier Recreational Products Inc. or its affiliates. All offers valid in Canada. between September 12, 2011 through December 16, 2011. The terms and conditions might vary from state to state and the promotion is subject to termination or change at any time without notice. Some conditions apply. Offer may not be assigned, traded, sold or combined with any other offer unless expressly stated herein. Subject to credit approval. OFFER VOID WHERE RESTRICTED OR OTHERWISE PROHIBITED BY LAW. By participating in this sales program, dealers agree to abide by all of its terms and conditions

2 of 5

Suggested Routing: Dealer Principal Sales Manager Service Manager Parts Manager

OUTBOARDS Sales Bulletin

EVINRUDE E-TEC FALL SALES EVENT – FULL LINE DEALERS ONLY!

BRP RETAIL PERFORMANCE CENTER BONUS:

Dealer Sales Representatives who take all of the available BRP Retail Performance Center training modules are eligible to earn one extra engine credit per engine, for retail sales registered on BRPCenter from September 12, 2011 – December 16, 2011 that also have a corresponding 2012 Fall Consumer Program Certificate on file. (Reference page 3 for complete details)

Program Qualifier: Dealers must create a consumer certificate and warranty register engines on DealerPort. All engines must be reported and warranty registered between September 12, 2011 and December 16,

2011. . 5-Year Factory Backed Limited Warranty Offer:

3 years of BRP Limited Warranty and 2 years of BRP Extended Service Terms (B.E.S.T.) Coverage The first three (3) years of coverage is through the BRP Factory Warranty. For terms and conditions

reference the Warranty Policies and Procedures Manual. Coverage for the following two (2) years is through the B.E.S.T. service contract. The terms and conditions

of the B.E.S.T. service contract apply. For details, please refer to the B.E.S.T. contract.

Important conditions: B.E.S.T. does not cover engines with commercial and rental uses. B.E.S.T. coverage excludes certain types of repairs (i.e. wear and tear). Please refer to the

“Exclusion" section of the B.E.S.T. contract. Owner pays $50 deductible for repair costs due to a mechanical breakdown covered by the B.E.S.T.

service contract. Coverage is fully transferable at no charge, but not cancelable, or according to applicable state laws. Benefit offered to Florida residents is a 5-year BRP Limited Warranty.

Non-Current Rebate:

For MY2011 and earlier Evinrude E-TEC engines 40 HP and above When you sell an eligible engine through this promotion, you must apply the appropriate non-current rebate

credit amount directly to the consumer's bill of sale (BOS). We recommend that you be as specific as possible on the consumer's BOS about the details of the promotion clearly identifying what the consumer will receive.

For each eligible engine sold with a consumer certificate created a dealer will receive a credit to their P&A account in the applicable dollar amount.

Rebate amounts vary by HP. Please reference page 1 for details.

Page 6: EVINRUDE E-TEC FALL SALES EVENT SEPTEMBER ECEMBER … - Fall Consumer Program... · 5-Year factory backed limited warranty ... The Fall Sales Event will be supported by several promotional

©2011 BRP US Inc. (BRP). All rights reserved. ®™ Trademarks of Bombardier Recreational Products Inc. or its affiliates. All offers valid in Canada. between September 12, 2011 through December 16, 2011. The terms and conditions might vary from state to state and the promotion is subject to termination or change at any time without notice. Some conditions apply. Offer may not be assigned, traded, sold or combined with any other offer unless expressly stated herein. Subject to credit approval. OFFER VOID WHERE RESTRICTED OR OTHERWISE PROHIBITED BY LAW. By participating in this sales program, dealers agree to abide by all of its terms and conditions

3 of 5

Suggested Routing: Dealer Principal Sales Manager Service Manager Parts Manager

OUTBOARDS Sales Bulletin

EVINRUDE E-TEC FALL SALES EVENT – FULL LINE DEALERS ONLY! Canadian Exclusive Rebate:

The Canadian Exclusive Rebate is designed for Canadian Full Line dealers only retailing loose wholesale engines purchased from BRP. Dealers who sell an engine through this promotion must apply the appropriate credit amount directly to the consumer's bill of sale (BOS). We recommend that dealers be as specific as possible on the consumer's BOS about the details of the promotion clearly identifying what the consumer will receive.

For each eligible engine sold with a consumer certificate created a dealer will receive a credit to their P&A account in the applicable dollar amount.

Rebate amounts vary by HP. Please reference page 1 for details.

BRP Retail Performance Center Sales Rep Bonus:

Dealer Sales Representatives who take all of the available BRP Retail Performance Center training modules are eligible to earn one extra engine credit per engine, for retail sales registered on BRPCenter from September 12, 2011 – December 16, 2011 that also have a corresponding 2012 Fall Consumer Program Certificate on file. To be eligible for the extra points, sales must be reported under the 2012 Fall Consumer Program

(program processing steps outlined below) during the program period and Sales Reps must report their sales on www.BRPCenter.com.

Sales that take place or are reported before or after the published program dates are not eligible for the extra BRP Retail Performance Center engine credit.

BRP Retail Performance Center engine credits can be redeemed for fabulous prizes including TVs, golf clubs, appliances, jewelry, and much more!

See page 1-21 in the 2012 Support Handbook for a copy of the BRP Retail Performance Center Program.

Program Processing:

1) Use the paper copy of the Fall Consumer Retail Program certificate to gather all of the consumer’s information at the time of the sale.

The consumer must sign and date the certificate. Place the certificate with a copy of the bill of sale and keep it with your records. The promotional details must be noted on the consumer's bill of sale. We recommend that you be as specific as possible about the details of the promotion.

Auditing Process: BRP reserves the right to audit all purchases. If audited, dealers must provide a copy of a signed certificate and a copy of the bill of sale to BRP. If a dealer is unable to produce the necessary documentation for an audit, the dealer will be charged back for the full cost of the program.

2) Log onto DealerPort (www.dealerport.com) and create a certificate for the Fall Consumer Program: Click on the 'Engines' link, 'Consumer Retail Pgm' link on the left of the screen, and then the 'Fall

Consumer Retail Program Entry' link. Enter the requested information (i.e. serial number of the engine etc., certificates may not be created

without an engine's serial number). Enter the appropriate consumer information (purchase date, owner name, etc.) Click on 'submit' to report the information; an electronic consumer certificate will be created along with a

copy of the B.E.S.T. terms and conditions.

Page 7: EVINRUDE E-TEC FALL SALES EVENT SEPTEMBER ECEMBER … - Fall Consumer Program... · 5-Year factory backed limited warranty ... The Fall Sales Event will be supported by several promotional

©2011 BRP US Inc. (BRP). All rights reserved. ®™ Trademarks of Bombardier Recreational Products Inc. or its affiliates. All offers valid in Canada. between September 12, 2011 through December 16, 2011. The terms and conditions might vary from state to state and the promotion is subject to termination or change at any time without notice. Some conditions apply. Offer may not be assigned, traded, sold or combined with any other offer unless expressly stated herein. Subject to credit approval. OFFER VOID WHERE RESTRICTED OR OTHERWISE PROHIBITED BY LAW. By participating in this sales program, dealers agree to abide by all of its terms and conditions

4 of 5

Suggested Routing: Dealer Principal Sales Manager Service Manager Parts Manager

OUTBOARDS Sales Bulletin

EVINRUDE E-TEC FALL SALES EVENT – FULL LINE DEALERS ONLY! Program Processing Continued:

Print a copy of the electronic Consumer Retail Program Certificate and B.E.S.T. terms and conditions; provide one copy to your consumer and include one copy with your dealer records.

3) If you haven't already done so, warranty register the engine by following the standard registration process using the DIS screens on DealerPort.

If a dealer does not submit an eligible sale on time per the published program rules, the dealer may contact BRP and make a formal request for a late entry to be considered. The dealer must provide a Bill of Sale and a Consumer Certificate signed by the consumer and dealer. If the engine purchased was in fact eligible for the program, BRP may, at its own discretion, choose to process the program benefits with a dealer contribution of $4/HP (For example, a 150 HP engine would have a $600 contribution fee). For more information, contact your BRP sales representative at 1-800-888-4662.

Important Details: Consumers will receive confirmation of program benefits from BRP approximately 30–60 days after a

dealer reports all information on DealerPort. Creating a certificate with a serial number and warranty registering an engine on DealerPort are two

separate steps. Both steps must be completed by December 16, 2011 in order for a consumer certificate to be processed and paid.

The consumer name that is entered in DealerPort must match the consumer name that is entered when the engine is warranty registered. Name changes will not be allowed after a certificate is entered.

Rules and Conditions: Awards issued under this promotion and all applicable taxes are the sole responsibility of the consumer,

and not BRP, its agents or affiliated companies. Awards may NOT be substituted, transferred or exchanged for cash.

If a dealer participates in this program, it is the dealer's responsibility to follow the rules and complete all of the necessary steps. BRP reserves the right to charge dealers for the full cost of the program if they do not abide by the program rules or if they sell outside of the published program period.

It is the dealer's responsibility to ensure that the registration is accepted and reflected in BRP's warranty system within the prescribed timeframe and that a consumer certificate has been entered on DealerPort.

Retail sales warranty registered prior to September 12, 2011 or after December 16, 2011 are excluded. Sales to businesses are excluded. Engines purchased through the Commercial, Government, Professional

or any other seasonal programs are excluded from this program. Previously owned or registered engines are excluded.

BRP reserves the right to conduct random audits at its discretion and disqualify any dealer from this sales program if discrepancies are found between dealer sales records and reported sales. Without any prejudice to any other recourse under the BRP Dealer Agreement, BRP may charge back the dealer for all discrepancies found.

In the case of a claim or dispute concerning this sales program, dealers agree to be bound by these terms and conditions. All BRP decisions regarding this sales program are final and without appeal.

Page 8: EVINRUDE E-TEC FALL SALES EVENT SEPTEMBER ECEMBER … - Fall Consumer Program... · 5-Year factory backed limited warranty ... The Fall Sales Event will be supported by several promotional

©2011 BRP US Inc. (BRP). All rights reserved. ®™ Trademarks of Bombardier Recreational Products Inc. or its affiliates. All offers valid in Canada. between September 12, 2011 through December 16, 2011. The terms and conditions might vary from state to state and the promotion is subject to termination or change at any time without notice. Some conditions apply. Offer may not be assigned, traded, sold or combined with any other offer unless expressly stated herein. Subject to credit approval. OFFER VOID WHERE RESTRICTED OR OTHERWISE PROHIBITED BY LAW. By participating in this sales program, dealers agree to abide by all of its terms and conditions

5 of 5

Suggested Routing: Dealer Principal Sales Manager Service Manager Parts Manager

OUTBOARDS Sales Bulletin

EVINRUDE E-TEC FALL SALES EVENT – FULL LINE DEALERS ONLY! Rules and Conditions Continued: Any disputes must be submitted in writing and postmarked no later than 60 days from the end of this sales

program. After this time, no disputes will be accepted regardless of the reason. Correspondence may be faxed to 262.884.5207 or directed to: BRP Marketing ATT: Program Management 10101 Science Drive Sturtevant, WI 53177

For more information on this sales program, please contact your BRP sales representative at 1-800-888-4662.

Page 9: EVINRUDE E-TEC FALL SALES EVENT SEPTEMBER ECEMBER … - Fall Consumer Program... · 5-Year factory backed limited warranty ... The Fall Sales Event will be supported by several promotional

©2011 BRP US Inc. (BRP). All rights reserved. ®™ Trademarks of Bombardier Recreational Products Inc. or its affiliates. All offers valid in Canada. between September 12, 2011 through December 16, 2011. The terms and conditions might vary from state to state and the promotion is subject to termination or change at any time without notice. Some conditions apply. Offer may not be assigned, traded, sold or combined with any other offer unless expressly stated herein. Subject to credit approval. OFFER VOID WHERE RESTRICTED OR OTHERWISE PROHIBITED BY LAW. By participating in this sales program, dealers agree to abide by all of its terms and conditions

1 of 4

Suggested Routing: Dealer Principal Sales Manager Service Manager Parts Manager

OUTBOARDS Sales Bulletin

EVINRUDE E-TEC FALL SALES EVENT PACKAGE ENGINE PROGRAM

Starts September 12, 2011 PROGRAM DATES: Ends December 16, 2011

ELIGIBLE MODELS:

Warranty Offer: New, unused Model Year (MY) 2012 and earlier Evinrude® E-TEC® engines 15 H.O. and above loose and package engines

Non-Current Rebate Offer: New, unused (MY) 2011 and earlier Evinrude E-TEC engines 40 HP and above loose and package engines

BRP Retail Performance Center Sales Rep Bonus: New, unused (MY) 2012 and earlier Evinrude E-TEC engines 15 H.O. and above loose & package engines

QUALIFIER:

Dealers must have a current PY12 BRP Evinrude Dealer Agreement, have DealerPort, and have a current account in good standing

Dealers must create a consumer certificate and warranty register engines on DealerPort.

All engines must be reported and warranty registered between September 12, 2011 and December 16, 2011.

PROGRAM OPTIONS:

5-Year Factory Backed Limited Warranty 3-year BRP Factory Warranty PLUS an additional 2 years B.E.S.T. Coverage AND

For MY11 & earlier 40 HP and Above: Up to $500 Non-Current Rebate

HP Sold Non-Current Rebate

40 HP – 90 HP $200

115 HP – 175 HP $300

200 HP – 300 HP $500

BRP RETAIL PERFORMANCE CENTER BONUS:

Dealer Sales Representatives who take all of the available BRP Retail Performance Center training modules are eligible to earn one extra engine credit per engine, for retail sales registered on BRPCenter from September 12, 2011 – December 16, 2011 that also have a corresponding 2012 Fall Consumer Program Certificate on file. (Reference page 3 for complete details)

Date: September 12, 2011 Subject: 2012 Canada Fall Retail Program No: PY12-10

Page 10: EVINRUDE E-TEC FALL SALES EVENT SEPTEMBER ECEMBER … - Fall Consumer Program... · 5-Year factory backed limited warranty ... The Fall Sales Event will be supported by several promotional

©2011 BRP US Inc. (BRP). All rights reserved. ®™ Trademarks of Bombardier Recreational Products Inc. or its affiliates. All offers valid in Canada. between September 12, 2011 through December 16, 2011. The terms and conditions might vary from state to state and the promotion is subject to termination or change at any time without notice. Some conditions apply. Offer may not be assigned, traded, sold or combined with any other offer unless expressly stated herein. Subject to credit approval. OFFER VOID WHERE RESTRICTED OR OTHERWISE PROHIBITED BY LAW. By participating in this sales program, dealers agree to abide by all of its terms and conditions

2 of 4

Suggested Routing: Dealer Principal Sales Manager Service Manager Parts Manager

OUTBOARDS Sales Bulletin

EVINRUDE E-TEC FALL SALES EVENT PACKAGE ENGINE PROGRAM

5-Year Factory Backed Limited Warranty Offer:

3 years of BRP Limited Warranty and 2 years of BRP Extended Service Terms (B.E.S.T.) Coverage The first three (3) years of coverage is through the BRP Factory Warranty. For terms and conditions

reference the Warranty Policies and Procedures Manual. Coverage for the following two (2) years is through the B.E.S.T. service contract. The terms and conditions

of the B.E.S.T. service contract apply. For details, please refer to the B.E.S.T. contract.

Important conditions: B.E.S.T. does not cover engines with commercial and rental uses. B.E.S.T. coverage excludes certain types of repairs (i.e. wear and tear). Please refer to the

“Exclusion" section of the B.E.S.T. contract. Owner pays $50 deductible for repair costs due to a mechanical breakdown covered by the B.E.S.T.

service contract. Coverage is fully transferable at no charge, but not cancelable, or according to applicable state laws. Benefit offered to Florida residents is a 5-year BRP Limited Warranty.

Non-Current Rebate:

For MY2011 and earlier Evinrude E-TEC engines 40 HP and above When you sell an eligible engine through this promotion, you must apply the appropriate non-current rebate

credit amount directly to the consumer's bill of sale (BOS). We recommend that you be as specific as possible on the consumer's BOS about the details of the promotion clearly identifying what the consumer will receive.

For each eligible engine sold with a consumer certificate created a dealer will receive a credit to their P&A account in the applicable dollar amount.

Rebate amounts vary by HP. Please reference page 1 for details.

BRP Retail Performance Center Sales Rep Bonus:

Dealer Sales Representatives who take all of the available BRP Retail Performance Center training modules are eligible to earn one extra engine credit per engine, for retail sales registered on BRPCenter from September 12, 2011 – December 16, 2011 that also have a corresponding 2012 Fall Consumer Program Certificate on file. To be eligible for the extra points, sales must be reported under the 2012 Fall Consumer Program

(program processing steps outlined below) during the program period and Sales Reps must report their sales on www.BRPCenter.com.

Sales that take place or are reported before or after the published program dates are not eligible for the extra BRP Retail Performance Center engine credit.

BRP Retail Performance Center engine credits can be redeemed for fabulous prizes including TVs, golf clubs, appliances, jewelry, and much more!

See page 1-21 in the 2012 Support Handbook for a copy of the BRP Retail Performance Center Program.

Page 11: EVINRUDE E-TEC FALL SALES EVENT SEPTEMBER ECEMBER … - Fall Consumer Program... · 5-Year factory backed limited warranty ... The Fall Sales Event will be supported by several promotional

©2011 BRP US Inc. (BRP). All rights reserved. ®™ Trademarks of Bombardier Recreational Products Inc. or its affiliates. All offers valid in Canada. between September 12, 2011 through December 16, 2011. The terms and conditions might vary from state to state and the promotion is subject to termination or change at any time without notice. Some conditions apply. Offer may not be assigned, traded, sold or combined with any other offer unless expressly stated herein. Subject to credit approval. OFFER VOID WHERE RESTRICTED OR OTHERWISE PROHIBITED BY LAW. By participating in this sales program, dealers agree to abide by all of its terms and conditions

3 of 4

Suggested Routing: Dealer Principal Sales Manager Service Manager Parts Manager

OUTBOARDS Sales Bulletin

EVINRUDE E-TEC FALL SALES EVENT PACKAGE ENGINE PROGRAM

Program Processing:

1) Use the paper copy of the Fall Consumer Retail Program certificate to gather all of the consumer’s information at the time of the sale.

The consumer must sign and date the certificate. Place the certificate with a copy of the bill of sale and keep it with your records. The promotional details must be noted on the consumer's bill of sale. We recommend that you be as specific as possible about the details of the promotion.

Auditing Process: BRP reserves the right to audit all purchases. If audited, dealers must provide a copy of a signed certificate and a copy of the bill of sale to BRP. If a dealer is unable to produce the necessary documentation for an audit, the dealer will be charged back for the full cost of the program.

2) Log onto DealerPort (www.dealerport.com) and create a certificate for the Fall Consumer Program: Click on the 'Engines' link, 'Consumer Retail Pgm' link on the left of the screen, and then the 'Fall

Consumer Retail Program Entry' link. Enter the requested information (i.e. serial number of the engine etc., certificates may not be created

without an engine's serial number). Enter the appropriate consumer information (purchase date, owner name, etc.) Click on 'submit' to report the information; an electronic consumer certificate will be created along with a

copy of the B.E.S.T. terms and conditions. Print a copy of the electronic Consumer Retail Program Certificate and B.E.S.T. terms and conditions;

provide one copy to your consumer and include one copy with your dealer records. 3) If you haven't already done so, warranty register the engine by following the standard registration process

using the DIS screens on DealerPort.

If a dealer does not submit an eligible sale on time per the published program rules, the dealer may contact BRP and make a formal request for a late entry to be considered. The dealer must provide a Bill of Sale and a Consumer Certificate signed by the consumer and dealer. If the engine purchased was in fact eligible for the program, BRP may, at its own discretion, choose to process the program benefits with a dealer contribution of $4/HP (For example, a 150 HP engine would have a $600 contribution fee). For more information, contact your BRP sales representative at 1-800-888-4662.

Important Details: Consumers will receive confirmation of program benefits from BRP approximately 30–60 days after a

dealer reports all information on DealerPort. Creating a certificate with a serial number and warranty registering an engine on DealerPort are two

separate steps. Both steps must be completed by December 16, 2011 in order for a consumer certificate to be processed and paid.

The consumer name that is entered in DealerPort must match the consumer name that is entered when the engine is warranty registered. Name changes will not be allowed after a certificate is entered.

Page 12: EVINRUDE E-TEC FALL SALES EVENT SEPTEMBER ECEMBER … - Fall Consumer Program... · 5-Year factory backed limited warranty ... The Fall Sales Event will be supported by several promotional

©2011 BRP US Inc. (BRP). All rights reserved. ®™ Trademarks of Bombardier Recreational Products Inc. or its affiliates. All offers valid in Canada. between September 12, 2011 through December 16, 2011. The terms and conditions might vary from state to state and the promotion is subject to termination or change at any time without notice. Some conditions apply. Offer may not be assigned, traded, sold or combined with any other offer unless expressly stated herein. Subject to credit approval. OFFER VOID WHERE RESTRICTED OR OTHERWISE PROHIBITED BY LAW. By participating in this sales program, dealers agree to abide by all of its terms and conditions

4 of 4

Suggested Routing: Dealer Principal Sales Manager Service Manager Parts Manager

OUTBOARDS Sales Bulletin

EVINRUDE E-TEC FALL SALES EVENT PACKAGE ENGINE PROGRAM

Rules and Conditions: Awards issued under this promotion and all applicable taxes are the sole responsibility of the consumer,

and not BRP, its agents or affiliated companies. Awards may NOT be substituted, transferred or exchanged for cash.

If a dealer participates in this program, it is the dealer's responsibility to follow the rules and complete all of the necessary steps. BRP reserves the right to charge dealers for the full cost of the program if they do not abide by the program rules or if they sell outside of the published program period.

It is the dealer's responsibility to ensure that the registration is accepted and reflected in BRP's warranty system within the prescribed timeframe and that a consumer certificate has been entered on DealerPort.

Retail sales warranty registered prior to September 12, 2011 or after December 16, 2011 are excluded. Sales to businesses are excluded. Engines purchased through the Commercial, Government, Professional

or any other seasonal programs are excluded from this program. Previously owned or registered engines are excluded.

BRP reserves the right to conduct random audits at its discretion and disqualify any dealer from this sales program if discrepancies are found between dealer sales records and reported sales. Without any prejudice to any other recourse under the BRP Dealer Agreement, BRP may charge back the dealer for all discrepancies found.

In the case of a claim or dispute concerning this sales program, dealers agree to be bound by these terms and conditions. All BRP decisions regarding this sales program are final and without appeal.

Any disputes must be submitted in writing and postmarked no later than 60 days from the end of this sales program. After this time, no disputes will be accepted regardless of the reason. Correspondence may be faxed to 262.884.5207 or directed to: BRP Marketing ATT: Program Management 10101 Science Drive Sturtevant, WI 53177

For more information on this sales program, please contact your BRP sales representative at 1-800-888-4662.

Page 13: EVINRUDE E-TEC FALL SALES EVENT SEPTEMBER ECEMBER … - Fall Consumer Program... · 5-Year factory backed limited warranty ... The Fall Sales Event will be supported by several promotional

FALL SALES EVENT

Eligible Models: Warranty Offer: New, unused MY2012 and earlier Evinrude E-TEC engines 15 H.O. and aboveNon-Current Offer: New, unused MY2011 and earlier Evinrude E-TEC engines 40 HP and above40 HP and aboveCanada Exclusive Offer: New, unused MY2012 and earlier Evinrude E-TEC engines 15 H.O. and aboveProgram Dates: September 12, 2011 through December 16, 2011

Consumer Information:

Name Telephone

Address

City, State/Province, Zip/ Postal Code

Consumer Options

Consumers purchasing and taking delivery of an eligible loose and package engine during the program period will receive the following benefit:

5-year Factory Backed Limited Warranty

(3-Year BRP Factory Warranty PLUS an additional 2 years B.E.S.T. Coverage)

AND

Up to $500 in Non-Current Rebate for 40 HP and above(Rebates vary by HP; reference sales bulletin PY12-10 for complete details)

********* REPOWER BONUS *********Consumers purchasing and taking delivery of an eligible loose (wholesale) engine to repower a boat are also eligible for the following benefit :

Up to $1000 in Canada Exclusive Rebate Credit(Rebates vary by HP, reference sales bulletin PY12-10 for complete details)

I verify that all promotion selection options were presented to me and I chose the option listed above.

Consumer Signature Date

Dealer Number Date of Purchase

Dealer Name

Engine Model Number Serial Number

Dealer's Signature

Dealer check box:

Loose outboard Package outboard

* For full program details, see the 2012 Fall Consumer Retail Program Rules.

Dealer agrees to complete this form and report the information on DealerPort (www.dealerport.com)

EVINRUDE E-TEC

RETAIL PROGRAM CERTIFICATE - (Paper Copy)

Dealer Information:Use this certificate to gather all of the consumer’s information at the time of the sale. The consumer must sign and date the certificate below. Place the certificate along with a copy of the bill of sale and keep it with your

records. BRP reserves the right to audit all purchases. Fall Consumer Program certificates must be electronically reported to BRP on DealerPort during the program period.

© 2011 BRP US Inc. All rights reserved. ® is a trademark of Bombardier Recreational Products Inc. or its affiliates. Offer valid only from September 12, 2011 until December 16, 2011. Void where prohibited by law.