Upload
jeff-achen
View
834
Download
0
Embed Size (px)
Citation preview
EVERYTHINGYOU NEED TOKNOW ABOUTGIVE TO THE
MAX DAY
2
A collaborative nonprofit venture to transform philanthropy in Minnesota by growing charitable giving and moving more of it online.
An independent 501(c)(3) organization and an affiliate of Minnesota Philanthropy Partners.
Funded by organizations, foundations, corporations, and individual donors from across Minnesota and beyond.
Partners with Razoo to provide creative giving events and state-of-the-art technology.
3
Who is GiveMN?
4
Dana NelsonExecutive Director
Daniel MooreDevelopment & Partnerships Manager
Jeff AchenDigital Strategist
Leona ThaoSchool Outreach &Partnership Coordinator
Alsa BrunoSchool Outreach &
Partnership Coordinator
Nina GazelNonprofit Outreach &
Partnership Coordinator
Olivia JamesNonprofit Outreach &Partnership Coordinator
Your GiveMN Team
5
Started in 2009 as a launch event for GiveMN The Great Minnesota Give Together Now, the biggest online giving event in the world Raised $16,391,905 in 2012
• 4,381 Organizations• 53,339 Donors
History
6
• Give to the Max Day has made GiveMN/Razoo one of the leading online giving portals (Razoo has facilitated over $150M in donations, half of which is through GiveMN.org!)
• Give to the Max Day involved significantly more nonprofits, schools and more donors than similar community-based events
2012 Results
Total Dollars Given: $16.4M
Total Number of Donors: 53,339
Average Gift Size: $241
# of Nonprofits Benefitting: 4,381
Average Gifts per organization: $2,936
2011 Results
Total Dollars to MN Nonprofits: $13.4M
Total Number of Donors: 47,534
Average Gift Size: $227
# of Nonprofits Benefitting: 3,978
Average Gifts per organization: $2,720
History
7
Leaderboard Structure Based on Guidestar Data and ZIP Code
All Nonprofits & SchoolsMedium Nonprofits
(Revenue between $100,000 and $1 million)
Small Nonprofits(Revenue under $100,000)
Greater Minnesota NEW!(Excluding colleges and universities)
Leaderboard Prizes Same for Each Leaderboard Based on Dollars Raised
First Place $10,000Second Place $7,500Third Place $5,000Fourth Place $2,500Fifth Place $1,000Sixth Place $500Seventh Place $500Eighth Place $500Ninth Place $500Tenth Place $500
All Orgs
Small
Greater MN
Medium
Prizes
8
Hourly Golden Tickets Donations Drawn Randomly Every Hour
Nonprofit Donation 24 x
$1,000School Donation 24 x $1,000
Super-sized Golden Tickets Donations Drawn Randomly After 24 Hours
Nonprofit Donation$10,000
School Donation$10,000
Power Hours NEW! Organization from Each Leaderboard and School Raising the Most Dollars in Each of Five Power Hours
All Nonprofits & Schools 5 x
$1,000Medium Nonprofits5 x $1,000Small Nonprofits 5 x $1,000Greater Minnesota 5 x $1,000Schools 5 x $1,000
2:00 – 2:59 a.m.5:00 – 5:59 a.m.5:00 – 5:59 p.m.6:00 – 6:59 p.m.
11:00 – 11:59 p.m.
Prizes
9
Contests
GTMD Video Contest Sponsored by Youthprise
“What Is Your Legacy of Change?” Demonstrate how your
organization supports young people’s vision for community and equips them to leave a legacy of change.
Contest entry period isSept. 4 through Nov. 1
Prize pool totaling $20,000with $5,000 top prize
Details on GiveMN Blog
GTMD Creativity Award With Association of Fundraising Professionals, MN Chapter
Most Creative Give to the Max Fundraising Campaign Award
One GTMD campaign that exemplifies a creative and innovative approach, differentiated from others, and an integral part of an overall annual fundraising plan.
Contest entry period isSept. 4 through Nov. 1
Award of $500 presented at National Philanthropy Day luncheon, Nov. 22
Details on GiveMN Blog
10
Other Details
Mall of America Event Livestream coverage by The
UpTake, broadcast on GiveMN.org Interviews with nonprofits Live performances by musicians Young professionals event
Matching Gifts Secure a match for your
organization and it will be highlighted on GiveMN.org
Minimum Donation $10.00 minimum donation No maximum gift amount
Shopping Cart NEW!
Donors can give to multiple pages with a single card transaction
Scheduled Giving Starting Nov. 1, donors can schedule
their gift to be transacted on GTMD
Recurring Gifts Encourage donors to make their gift
repeat weekly, monthly, or yearly
Fees A transaction and processing fee of
4.9% is applied to all transactions 100% of a donor’s gift is deductible
11
Public Service Announcements(PSA) – TV commericalsMinnesota Celebrity Athletes (Janel McCarville – Lynx | Glen Perkins – Twins | Jeff Locke – Vikings) talking about Give to the Max Day. We will air these videos on local television stations. You can use the PSAs on your website too.
TV/Radio/Print – working with Metro and Greater Minnesota media to cover event and feature prize winners
Nonprofit Toolkit – Email, direct mail, letter to the editor, press release templates; communication tips; social media guide
Donated media – billboards, online ads, etc.
Marketing
12
How does GiveMN work?
• All 501 (c) 3 nonprofit organizations are listed on GiveMN • Information is downloaded from the IRS database from an organization’s 990 • K-12 public schools can register for free to fundraise on the site.• Over 26,000 nonprofits in Minnesota and over 1.2M nonprofits in the United States
are listed on GiveMN
13
What is the benefit for Minnesotans?
• Account tracks all online donations on GiveMN – provides giving history, account summary and an opportunity to set up recurring donations
• Mobile giving
14
How do I make the most of GTMD?
Claim Admin Access (If you haven’t already) Set a goal (how does this fit in your year-end giving
plan?) Edit Your GiveMN Page & Add Photos or a Video Find a Match and Offer a Matching Grant Engage Your Advocates Create a Communications Plan Social Media Outreach (#GTMD13) Create a Thank You Video or Customize a Thank You
Message
15
Youtube.com/givemn
16
3xPages with photos typically raise
3x more in donations than pages without
4xPages with video typically raise
4x more in donations than pages without
17
Matching grants on GiveMN
Start: 11/14/2013End: 11/14/2013
18
Tips for Matching Grant Success
Clearly communicate to donors that they must look for the x2 money icon to ensure their donation is being matched.
Ask board members or others to put up a matching gift as their way of contributing – and then ask them to promote to their friends/colleagues
If you have multiple matching opportunities, keep an eye on them. You will want to close a page once the match has been met so that donors only contribute to current matching opportunities
Consider sending out 3 update emails staggered throughout Give to the Max Day – providing an update on your progress and encouraging donors to give throughout the day
Use the match to create a sense of urgency/excitement as part of your social media outreach
Offline donations can be added under the “Donations” tab, but don’t count towards the Give to the Max Day leaderboard
19
Customizing a Thank You Message
Thank You Video Videos pop up immediately after a donor makes a
donation.
Thank you message Add a few lines of text to make the thank you email
more personal. Consider adding special thank you messages for Give
to the Max Day
20
Donations & Disbursements
21
Creating a Project Page
If you are an admin, your fundraising page will be created as a project.
Introducing Scheduled Donations
Starting Friday, Nov. 1 donors can log onto GiveMN and schedule donations for Give to the Max Day. Donations will be deducted from their credit card on Nov. 14 and are eligible for all prize categories.
24
Communication Inventory
Your GiveMN Page Your Own Web Page Email - personalized as much as possible Social Mediao Facebooko Twitter with hashtag #GTMD13o YouTubeo Blog
Postcards, Letters, & Phone Calls Local Television, Radio, Newspaper, & Outdoor
25
Social Media Twitter
Hashtag is #GTMD13 Use Twitter throughout the event to encourage donations, show how
donations help your mission and share donor stories Facebook
Facebook surpassed email in driving of visitors to GiveMN.org on Give to the Max Day 2012
Use Facebook to connect w/ donor on and prior to Give to the Max Day. Share your nonprofit’s story, share stories of those you have helped, interact throughout the day
Consider having a staff member dedicated to your Facebook page for the event YouTube
Visit GiveMN’s YouTube channel for how-to videos, promotional videos Create/promote your own videos on Give to the Max Day and spread those
videos using Twitter and Facebook Create a customized thank you video
26
Connect offline events
Flyers/Handouts/QR Codes Create flyers or handouts using Give to the Max Day logos and
your GiveMN page QR code Giving stations
Set up computers for your supporters to make donations on Give to the Max Day
Mobile pledges and donations Encourage supporters to use their smartphones to visit
givemn.org and make a mobile donation or pledge Local “Golden Tickets”
Consider hosting local drawings where people register after they’ve made a donation and pick a name randomly from that list to win extra money for their cause
27
How do I get started?
28
What happens whena donor makes a donation?
• The organization’s administrator immediately receives an email notification which includes the donation amount and the donor’s contact information (if it is not an anonymous gift).
• The organization’s administrator may access their organization’s donor report online at anytime. Report includes donor name, amount, date, donor address, email, designation, source and recurring gifts.
• The donor immediately receives an email from Razoo/GiveMN which is their IRS receipt . While the email thanks the donor, it is a thank you from Razoo/GiveMN, not from the organization. We strongly encourage the organization to follow up with a thank you note shortly thereafter.
• Donations are paid out the 10th of each month for the prior month’s donations.
29
What is the cost?
• Enabled by our strong partnership with U.S. Bank, GiveMN will apply a flat, simple 4.9 percent on donations to cover transaction costs – one of the lowest rates available to most nonprofits and organizations.
• There are no hidden or other required charges. No subscription fees. No setup costs.
• We offer Minnesota nonprofits great features and
make it clear how we work and how we can help.
30
Transaction Process
31
Some great examples from
2012
Rainbow Rumpus
Total raised: $5,570
32
Some great examples from 2012
Children’s Hospitals and Clinics of Minnesota
Total raised: $118,900Won $1,000 for 8th place on main
leaderboard
33
Some great examples from 2012
Oak-Land PTA
Total raised: $7,675
34
Some great examples from 2012
Spare Key - Total raised: $7,140
35
Some great examples from
2012Huge Improv TheaterTotal raised: $7,140
36
Connect with usFacebook.com/givemnTwitter.com/givemnYouTube.com/givemnInstagram.com/givemnBlog.givemn.org
Email: [email protected]
Sign up for the GiveMN NonprofitAdmin eNewsletter (The sign up linkis at the bottom of our homepage)