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Everything is personal Everything is personal and it’s all about .MEand it’s all about .ME
Nataša Đukanović
About ME
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What’s up with .ME?What’s up with .ME?
About . .ME
• Operated by doMEn, d.o.o – a partnership of Me-Net, Afilias, and GoDaddy– Me-Net is a local company– Afilias provides world class registry services and broad access to
register domains through registrars– GoDaddy is world’s largest registrar
• Open second level registrations for the general public– Great personalized address for personal names such as
RicardoSousa.me, Michele.me– Great TLD for call-to-action e.g. ShopFor.me, ChatWith.me– Great for social networking e.g. YouAnd.ME, Connect.ME,
Whisper.Me, Formspring.Me4
What makes .ME differentWhat makes .ME different
Our THINGOur THING
• .ME carries meaning in English, Dutch, Italian, Spanish, Bulgarian, Serbian, Croatian, Portuguese etc.
• Brandable, cool and .M morable – – Ama.me, – Call.me, – VoteFor.Me, – Visible.me – Connect.me– Join.me– Help.me– Kiss.me
Premium Names
• Non-Auction Allocation Program– Business plan– Significant traffic and good references– Upfront fee
• Auctions – Sedo auction NOW! May 24th – May 31st
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Unique Selling PropositionUnique Selling Proposition
•"Melts in your mouth, not in your hand” M&M’s
•"You get fresh, hot pizza delivered to your door in 30 minutes or less -- or it's free." Domino's Pizza
Emotional Selling PropositionEmotional Selling Proposition
Organizational Selling PropositionOrganizational Selling Proposition
Brand Selling PropositionBrand Selling Proposition
Me Selling PropositionMe Selling Proposition
Me Selling PropositionMe Selling Proposition
Me Selling PropositionMe Selling Proposition
Today’s marketing focuses on Today’s marketing focuses on individuals and personalizationindividuals and personalization
So, it’s not only MESo, it’s not only ME
Me Selling PropositionMe Selling Proposition
Facebook – fb.meWordpress - wp.me, jetpack.meDelicious – d.meMyYearbook – meet.meVisa Inc – V.meGoogle – Ro.meBar Rafaeli - Under.Me Vkontakte – vk.meNew York Times – news.meTime magazine – ti.me
.ME in Russia.ME in Russia
Personalization of servicesPersonalization of services
Personalization of servicesPersonalization of servicesAllNews4.MeAllNews4.Me
Personalization of servicesPersonalization of servicesRadioFollow.MeRadioFollow.Me
Communities Communities
Communities Communities
Building city communitiesBuilding city communities
Building city communitiesBuilding city communities
IndividualsIndividuals
We’re on Facebook!
PinterestPinterest
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Google+Google+
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LinkedInLinkedIn
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Questions or Concerns?
You have further questions or ideas?
Share your ideas with .Me:Share your ideas with .Me:
Наташа Джуканович - [email protected]
fb.me/dotMe
@domainMe
