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everything begins with a concept…
2
Presentation Map
■ Introduction About Us | Philosophy, Mission & Approach | Concept’s Journey Over the Years
■ Business Value Drivers Service Portfolio | Risk Partnerships | Capability Drivers | Illustrative Client List
■ The Concept Group The Group | Consulting Companies | Sector-Specific Companies
■ Team Concept Leadership | Operating Team
Concept Management Consulting Limited
3
Introduction
Concept Management Consulting Limited
About Us | Philosophy, Mission & Approach | Concept’s Journey Over the Years
4
Concept Management Consulting Limited
About Us
� Provides Entrepreneurial & Strategic Consulting, India Entry,
Capital Raising and Shared CFO services
� 14-year delivery track record across sectors and geographies
� Serviced mid-size to large businesses - annual sales ranging
from less than USD 10 Mn to over USD 1 Bn
� Diversely talented, highly qualified and variedly experienced
team of professionals comprising Management Graduates, Bankers, Chartered Accountants, Company Secretaries, Lawyers, Engineers, Public Relations professionals & more
� Effective Network among decision makers and well-established relationships at Central and State level
� Strategic Initiatives into Toll Roads, Power Sector & now
Setting-up a private equity fund
� Credited with bringing Asia’s largest toll concession
company to India
� Delivering innovative strategic, financial & entrepreneurial
solutions for both Public and Private sector
With long-term relationship
orientation, a deep sense of
ownership and transparent
and professional approach,
Concept has been the
preferred consulting partner
for problem solving, end-to-
end solution delivery and
strategy & finance advisory
for Indian and foreign clients
5
Philosophy, Mission & Approach
Concept Management Consulting Limited
PHILOSOPHY
The sail in our logo is a seemingly inconsequential spread of canvas cloth. But it is the
sail that provides a ship with what it needs the most to move ahead: propulsion and
direction. It is an ingenious addition to a waterborne vessel, playing the role of a
facilitator and a course setter. Over the centuries, the sail has evolved, but its concept
has stayed the same.
MISSION
Concept shall strive to be a universe-friendly, high productivity human organization,
creating sustainable value in and through all its endeavors by means that are ethically
and morally above questioning.
APPROACH
Concept believes in building long-term relationships with its clients, partners and
associates, instead of a transaction-driven approach.
6
Concept’s Journey Over the Years
2001
Begins providing
India Entry Strategy
consulting and
execution support to
foreign businesses
desirous of entering
Indian markets
1997
Concept is formed
to provide strategic
& entrepreneurial
consulting services
to family managed
businesses
2007
Forms Consortium for
building 2010 Common
Wealth Games village.
The consortium is rated
best among 11 other
competitors
2006
Partners with
Asia’s Largest Toll
Concessionaire for
its entry into India
2009
Assists L&T in
identifying
strategic partner
for transport
oriented property
development
2009
Concept International
Business Consulting Pvt.
Ltd. Is formed as a
specialist company for
providing India Entry
Strategy consulting to
business entities based
in Western Europe and
the Americas
2010
Concept Powercon
Projects Pvt. Ltd. is
set up in partner-
ship with Powercon
Projects & Asso. Ltd.
to enter into Power
EPC business
Timeline
2011
Acquires 51% stake in Koyela
Thermal Power Pvt. Ltd. to
develop a 1320 MW thermal
power generation plant
Forms Concept Capital
Solutions Ltd. as a specialist
company for providing
capital raising, turn around
and interim management
services
2012
Involved in setting-
up its private
equity fund
Concept Management Consulting Limited
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Concept Management Consulting Limited
Service Portfolio | Risk Partnerships | Capability Drivers | Illustrative Client List
Business Value Drivers
8
Service Portfolio
Concept Management Consulting Limited
� Our core competence is in the areas of Business Strategy, Entrepreneurial Solutions & Financial Engineering - our understanding of Indian market is deep & matured
� We are always willing to partner in ventures where our role play is primarily in areas of our core competence
Ma
nu
fact
uri
ng
Po
we
r
Ro
ad
& T
oll
Tra
nsp
ort
ati
on
Ho
usi
ng
Re
al
Est
ate
Co
nst
ruct
ion
En
gin
ee
rin
g
Fin
an
ce
Concept focuses on its core competences across various sectors
Indian Markets Overseas Markets
Ma
nu
fact
uri
ng
Po
we
r
Ro
ad
& T
oll
Tra
nsp
ort
ati
on
Ho
usi
ng
Re
al
Est
ate
Co
nst
ruct
ion
En
gin
ee
rin
g
Fin
an
ce
Our
Services
Shared CFO Entrepreneurial
Consulting
India Entry
Strategy
Our
Services
Equity & Debt
Syndication
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Concept Management Consulting Limited
Our Services
Entrepreneurial
Consulting
� Provide business Strategy, Implementation Support and Value Engineering Services to Entrepreneurs for enterprise growth
� Partner with Entrepreneurs for creation of Valuable Enterprises
� Expertise in deal structuring, turnaround strategies and related advisory services
Our Success Stories
� Partnered with PLUS Expressways Berhad, Asia’s Largest Toll Concessionaire Company, to enable enter Indian Infrastructure Sector
� Put together consortium of Korean E&C Leader, American architects, Indian developer & Concept for Development of DDA Commonwealth Games Village – turned down the work on disagreement with organizers on objectives
� Assisted the largest E&C company in India to partner with a leading Malaysian company to develop Transit Oriented Property in Maharashtra
� Devised & facilitated implementation of growth, business remodelling, value engineering and turnaround, strategies for several companies across verticals
Our
Services
Shared CFO Entrepreneurial
Consulting
India Entry
Strategy
Our
Services
Equity & Debt
Syndication
Entrepreneurial
& Strategic
Consulting
10
Concept Management Consulting Limited
Our Services
Our
Services
Shared CFO Entrepreneurial
Consulting
Shared
CFO
Our
Services
Equity & Debt
Syndication India Entry
Strategy
� Market Opportunity Assessment
� Industry Analysis, Risk Profiling
� Entry Strategies – M & A, Joint Venture or Wholly owned
� Outline Business Plans including implementation plan
� Incubation Services
⇒ Company Incorporation
⇒ Initial Team and Office Setup
⇒ Premises during incubation
⇒ Research and Analysis for expansion
� Technology Transfers
� Managing Government and third party relations
� Support during facility setup
� Distribution Network / Marketing Channel Setup
� Initial Lead Generation/Project Identification
Key Value Additions
� Reduction in project gestation time
� Cut down on time required to deploy client resources
� Reduced risks arising from delayed approvals, trial & error
� Local management support available for advisory and crisis management
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Concept Management Consulting Limited
Our Services
� Debt & equity syndication services including proprietary book financing support
� Expertise in all Domestic, International Credit Facilities, reducing cost of capital & debt restructuring
� Expertise in structuring and achieving tailored financial
closure on schedule & in cost & cash flow efficient manner
� Structured several unprecedented Financial Products and Customized Solutions to help Small and Medium Businesses (SMBs)
� Advised clients in Sugar, Media, Construction and Environment sectors on raising equity through private
equity/capital markets
� Client Retention rate of over 95% and more than 50% of existing revenues from repeat business
Our
Services
Shared CFO Entrepreneurial
Consulting
India Entry
Strategy
Our
Services
Equity & Debt
Syndication Equity & Debt
Syndication
12
Concept Management Consulting Limited
Our Services
Entrepreneurial
Consulting
Our
Services
India Entry
Strategy
Entrepreneurial
Consulting
India Entry
Strategy
Our
Services
Equity & Debt
Syndication
Shared
CFO
� Small to Medium Businesses typically require high-end CFO services to efficiently manage the growing business however limited resources compel companies to settle for lesser skilled individuals
� The Shared CFO service bridges this gap
� Presently catering to five such selected clients spread across sectors
� Concept also works with Private Equity players to provide CFO services for their investments
� As Shared CFO, Concept provides:
⇒ Strategic and Directional support
⇒ Relationship management with investors & lenders
⇒ Systems and Procedures
⇒ Capital raising
⇒ Complete Financial Management
⇒ Advisory services for long term value creation
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Concept Management Consulting Limited
Risk Partnerships
� We believe in harmonization of long-term interests of client and consultant; this philosophy is the basis of the business model which Concept has chosen to conceptualize and evolve
� Our experience in strategy consulting for foreign clients has been that at the onset of the
relationship, it is often difficult to define the complete role that Concept would be required to play, and therefore, it is difficult to quantify the true value of Concept’s contribution
� Clients typically prefer to minimize consulting and advisory costs while the new business initiative is in an exploratory phase and is heavily reliant on equity support.
� To demonstrate our conviction to the engagement and to harmonize mutual interests for a
smooth long-term relationship, we often ‘risk-partner’ with the client, by accepting sweat equity in the Indian venture
� Sweat Equity model has found wide acceptance in achieving harmony of objectives & overcoming ‘Initial Stranger Resistance’ due to multiplicity of factors in cross border entrepreneurial consulting
� Concept is engaged on certain well-sized ongoing relationships based on this model
� This relationship model has led to Concept setting up a Private Equity Fund, as the number of
invested companies and the size of Concept’s proprietary investments has grown considerably
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Capability Drivers
Wide Network among Decision
Makers
Execution Capabilities
through Sector Specific
subsidiary companies
Experienced & Talented
Human Capital
Concept’s integrated knowledge-driven approach and complete execution support for sustainable
value creation is based on following key capability drivers
Concept Management Consulting Limited
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Capability Drivers
Experienced & Talented Human Capital
Execution Capabilities Wide Network among
Decision Makers
• Led by anoop gupta, who brings over 30 years of diverse global experience in broad spectrum of Business & Strategic Consulting, backed by outstanding scholastic & academic achievements
• anoop has worked for 14 years with leading multinational organizations such as Arthur Andersen & Co., Credit Agricole, HP, KPMG etc., before setting up Concept
Leadership
• Cumulative experience of over 200 man-years
• Track record of entrepreneurship, participation in governing, setting up and turning around businesses & more
• Includes sitting board members of Indian & international companies
Top Management
• Qualified professionals from India’s best colleges – IIM, ISB, IIT, BITS
• Diverse backgrounds - from banking, consulting, company secretary & legal
• Average industry experience of more than 7 years
Execution Team
With its diverse & long experience, Concept's is well positioned to manage & execute various phases of
an engagement and complete life-cycle of an investment
Concept Management Consulting Limited
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Capability Drivers
Pharma & Health
FMCG
Industrial Products
Food
Auto
Infra-structure
Consumer
Services
OTC & Ethical Devices R&D
Edible Oil, Skin Care and
Cosmetics, Confectioneries
Auto Ancillaries,
Power, Industrial
Tools, Material
Handling
Electronics, Clean
technology, Lifts &
Elevators
Flavors, QS Restaurant ,
Ready to eat & cook food,
Dairy
Two Wheelers, Off roaders , 4 wheeler / HCV /
LCV / Cranes
Construction, Carpet,
Tiles, Bathroom and
Kitchen Lighting
White Goods,
Baby products,
Merchandise,
Sports
Exhibitions, Rental Services
Concept has exposure across various industries and sectors
Experienced & Talented Human Capital
Execution Capabilities Wide Network among
Decision Makers
Concept Management Consulting Limited
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Capability Drivers
Toll Roads India Entry Consulting
Power Generation
Power
Transmission EPC
Realty and Construction
Securities
Experienced & Talented Human Capital
Execution Capabilities Wide Network among
Decision Makers
Concept’s strategic investments in following sectors impart strong execution capabilities and support
platform in these sectors to the Concept Group
Concept Management Consulting Limited
Sectors in which Concept has strong execution capabilities
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Capability Drivers
Experienced & Talented Human Capital
Execution Capabilities Wide Network among
Decision Makers
Concept Management Consulting Limited
Concept enjoys wide network among
key business decision makers
Entrepreneurs
Investors
Indian Clients
Foreign Clients
Government and Bureaucratic Offices
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Concept Management Consulting Limited
Illustrative Client List
SICOM Investments & Finance Limited
20
Concept Management Consulting Limited
The Group | Consulting Companies | Sector-Specific Companies
The Concept Group
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Sector-Specific Companies Consulting Companies
The Group
The Concept group comprises the following companies:
Concept Management Consulting Limited Concept Management Consulting Limited
Concept Entrepreneurial Consulting
Private Limited
Concept Capital Solutions Limited Concept Capital Solutions Limited
Concept International Business Consulting
Private Limited
Concept International Business Consulting
Private Limited
Koyela Thermal Power Private Limited Koyela Thermal Power Private Limited
Integrated Home Solutions Private Limited Integrated Home Solutions Private Limited
Concept Powercon Projects Private Limited Concept Powercon Projects Private Limited
Concept Volop Securities Private Limited Concept Volop Securities Private Limited
Concept Commercial Plaza Private Limited Concept Commercial Plaza Private Limited
Concept Management Consulting Limited
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Consulting Companies
Concept Management Consulting Limited
Concept Management Consulting Limited
• Established in 1998, Concept Management Consulting Limited is the group’s flagship company
• Provides strategy consulting, corporate finance and financial advisory services to Indian and
foreign clients
• Based in Mumbai, the Company is structured as the holding company of the Concept group
Concept International Business Consulting Private Limited
• Established in late 2009 in Gurgaon as Concept’s joint initiative with four key professionals and
supported by a professional team having cumulative work experience of more than 60 man-
years in India-Entry service space
• Facilitates entry of foreign companies into Indian markets by providing assistance and support
through the entire process chain - market assessment, partner identification, legal set-up,
human resource sourcing, etcetera
• Has gained trust of over thirty companies from Europe and the Americas in a relatively short
span of time by setting a track record of successful service delivery
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Consulting Companies
Concept Management Consulting Limited
Concept Entrepreneurial Consulting Private Limited
• Focuses on providing business networks within Government entities and hand-holding support
in interactions with bureaucratic offices
• Set up as a joint enterprise with highly-experienced, influential and well-networked individuals
• Presently steering high-end multi-billon dollar projects with path-breaking concepts
Concept Capital Solutions Limited
• Set up in 2011, Concept Capital Solutions houses the syndication and high-impact consulting
businesses of the Concept group
• Involved in providing business turnaround, capital raising and interim management services
• Presently mandated by over ten clients across sectors such as private equity, realty,
manufacturing, hospitality and power, to assist in business-critical assignments
• Comprises highly-qualified professionals with technical experience in areas of corporate
finance and business strategy
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Sector-Specific Companies
Concept Management Consulting Limited
Koyela Thermal Power Private Limited
• Involved in development of 2x660 MW coal-fired power generation plants at Jharkhand, India
• Presently acquiring 750 acres of land in the mineral-rich state of Jharkhand. Concept has designed a unique
partnership model to overcome the challenges of land acquisition typically faced by most IPPs
• Concept provides strategic advisory to the Company on various project management aspects such as
obtaining required approvals and identification of a suitable foreign partner
• Concept is also arranging funds of USD 34 million as debt into the company
Integrated Home Solutions Private Limited
• Focuses on real estate development activities; presently in discussions for developing an affordable hosing
township with Maharashtra Housing & Area Development Authority (MHADA)
o Approx. pre-sold 25,000 housing units (10 Million sq. ft. built-up area) to be developed on 105 Acres of
land located at outskirts of Pune, a large industrial city near Mumbai
o Balance 157 Acres land shall be available for other residential & commercial projects valued at approx.
USD 800 Million
o Expected revenue from this development is approx. USD 200 Million
25
Sector-Specific Companies
Concept Management Consulting Limited
Concept Powercon Projects Private Limited
• A joint enterprise with Powercon Projects and Associates Limited (PPAL), it provides specialized expertise and
execution capabilities in commissioning Transmission Lines & Sub-stations from 132 KV to 400 KV
• Is in discussions for partnership with a leading Malaysian company with expertise in power and infrastructure
• Through PPAL, currently has projects in hand with contract value of Rs. 150 Crore
• Has a target of reaching Rs. 500 Crore order book by 2014
Concept Volop Securities Private Limited
• Provides investment management services for HNIs & institutional investors by identifying and exploiting
volatility opportunities in capital markets
• Backed by a qualified team of experienced research professionals
Concept Commercial Plaza Private Limited
• Owns and leases commercial properties; houses present administrative office of Concept in one of these
properties
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Concept Management Consulting Limited
Leadership | Operating Team
Team Concept
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Concept Management Consulting Limited
Leadership
� Concept is founded and led by anoop gupta, who brings over 30 years
of diverse International experience
� anoop is a Chartered Accountant and Cost Accountant, with additional
qualifications in Law and Company Secretarial
� anoop brings hands-on and directional experience in Business
Development, Corporate Finance, Strategy, Banking, Fund
Management, Investment Product Engineering, Auditing and broad
spectrum Business Consulting
� Before starting Concept in 1998, anoop has worked:
⇒ 7 years at Arthur Andersen & Co. and KPMG as a Consultant,
⇒ 2 years at Banque IndoSuez (now Credit Agricole) as a Banker,
⇒ 3 years at Hewlett Packard as Corp Financier for Kingdom of Saudi Arabia,
⇒ 2.5 years as advisor to President and a sitting board member with Al Faisalia
Group (USD 400 Mn diversified business) in the Kingdom of Saudi Arabia.
28
Concept Management Consulting Limited
Leadership Concept Management Consulting Limited
V S Reddy
Director
� Has over 40 years of experience in banking sector; has held very senior positions in public and private sector banks
� Last position as MD & CEO of Lakshmi Vilas Bank - a bank with prominent presence in South India, having a network of 275 branches all across the country
� Led the Mumbai circle of Canara Bank - the 3rd largest public sector bank in India - as General Manager of the Corporate Credit Department, for over 4 years; has worked at the London Branch of Canara Bank
� Holds a Masters degree in Economics from Bangalore University and is an associate of The Indian Institute of Bankers
Wan Ahmad Kamal
Resident Director,
Malaysia
� Brings over 40 years of experience as employee & entrepreneur and invaluable international network & goodwill
� Has held managerial positions in marketing in Malayan Tobacco Company (part of British American Tobacco) and Pernas Trading Sdn. Bhd.
� Launched an aviation company with Armed Forces Cooperative on aircraft charter, cloud seeding, aerial spraying of fertilizer, fixed wing charter with Esso & avionics maintenance
� Is Bachelor of Economics (Business Administration) from University of Malaya, Kuala Lumpur
Sanjivv Gandhi
Advisor to the Board
� Brings over 25 years of entrepreneurial experience in diverse industries with business associations spread across the globe
� Advises the Board primarily in matters of private investments and business strategy � Sitting board member with Kampala Holdings, UK. He manages the company assets in
India worth US$ 100 million � Holds an MBA in Finance & Marketing, a degree in Law and a diploma in Engineering
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Concept Management Consulting Limited
Leadership Concept Management Consulting Limited
Tathagat Mohanty
Director
� Brings over 15 years of experience in consultancy and EPC work in transmission line and
substations up to 500 HVDC in Power Sector including 7 years as an entrepreneur
� Member of advisory board of Sterling & Wilson Limited
� Worked with Jyoti Structures Ltd. for 8 years as Chief Project Officer (Eastern Region)
� Recipient of Acharya Vinoba Bhave Sadhbhavana Award, Ashraya Samman and nominee of
Rajiv Gandhi Excellence Award
� Has a Masters degree in Science; gold medallist in MBA and CE (Power Systems) at IT BHU
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Leadership Concept International Business Consulting Private Limited
Concept Management Consulting Limited
Sujay Sen Gupta
Director
�Masters in Economics from Delhi School of Economics; has more than 20 years of experience in strategic consulting for companies from industries such as Engineering, Healthcare, IT, Consumer, Energy, Chemicals & Petrochemicals
�Has worked with international customers in North America, Europe and India. Has been involved in working closely with Top Management and Board members of organizations in the process of business development, strategy formation and implementation
Ritesh Dudeja
Director
�A graduate in Industrial Engineering and Masters in Business Administration, has more than 15 years of experience spread across various industries in Strategy Consulting, Mergers & Acquisitions and Project Management
�Has experience in setting up green field projects in industries such as Automotive, Facility Management Services, Engineering Design, Engineering Components, Steel fabrication, Formwork Products and Chemicals etcetera
Yajna Prakash
Director
�Graduate in Mechanical Engineering, Masters in Consultancy Management from BITS, Pilani and specialization in International Business from Indian Institute of Management (IIM) Calcutta; has more than 14 years of experience in management and strategic consulting
�Experienced in business advisory, strategy advisory, implementation & transaction process ensuring successful start-up operation for foreign companies setting up in India; currently serves as a director of Indian operations of several companies
Saurabh Gupta
Senior VP
�Graduate in Mathematics & Management from Newport University with 13 years of working experience in consulting and market research.
�Has worked with US, European and Japanese companies investing in India �Experience in designing, developing and implementing India entry strategies through research,
business intelligence/ due-diligence and business modeling etcetera
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Concept Management Consulting Limited
Leadership Concept Entrepreneurial Consulting Private Limited
Kanwar Karanjit
Singh
Director
� A serial entrepreneur and pioneer of power trading in private sector in India, is a leading businessman involved in coal and power trading
� Was Chairman and MD of Spice Energy Limited (2007 - 2009)
� Belongs to The Royal Family of Kapurthala State
� Pioneered blending of imported coke and indigenous coke to make thermal grade coal in India and coke blending on barges on high seas
� Has been instrumental in setting up the coal trading unit for MMTC
� Is an alumnus of the prestigious Doon School
Begum Noor
Bano
Director
� Is a prominent political leader and social worker
� Belongs to the Royal Family of The Nawabs of Rampur (in the state of Uttar Pradesh)
� Has been a Member of Parliament - was elected during its 11th and 13th terms
� Has been a member of All India Congress Committee, member of Consultative Committee, Ministry of Home Affairs, member Committee on Commerce and member of Consultative Committee, Ministry of Chemicals and Fertilizers
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Concept Management Consulting Limited
Operating Team
Ankur Roy
Ankur brings over four years of experience in project finance and investment banking, with particular focus on real estate, wind power and manufacturing sectors. He has functional expertise in areas of financial due diligence and analysis for private investments.
Ankur is an MBA from the Indian Institute of Management, Ahmedabad and has a degree in Civil Engineering from the National Institute of Technology, Bhopal.
Bharat Mandot
Bharat manages the finance function at Concept and is involved in Shared CFO role and responsibilities. He has over 4 years of experience and brings in-depth exposure in areas of corporate finance, taxation, audit and transaction advisory services. Earlier in his career, Bharat was a key member of corporate finance, accounting and taxation advisory services of India Shelter Finance Corporation Limited and of PriceWaterhouseCoopers India.
Bharat is a Chartered Accountant and Company Secretary, and has completed the Executive Education in Management Studies from the Indian Institute of Management, Calcutta.
Chirag Paleja
Chirag is responsible for handling capital markets related assignments. He has significant expertise in debt & equity syndication and investment advisory. Chirag joined Concept in 2007 and has been instrumental in growing capital market related services of the organization. Prior to Concept, Chirag worked with ICICI Prudential Life Insurance Company as an Investment Advisor. Chirag is an Associate Chartered Accountant from Institute of Chartered Accountants of India. He holds certifications from NCFM (Commodities & Derivatives), AMFI, BCDE, and IRDA.
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Concept Management Consulting Limited
Operating Team
Manish Acharya
Manish has over seven years of experience in areas of legal advisory, strategy formulation and structuring of commercial transactions. Before joining Concept, Manish has worked with CRISIL and FoxMandal Little, where he assisted domestic and offshore clients raise funds through equity, debt and structured finance routes.
Manish has an MBA in Finance and Strategy from the Indian School of Business (ISB), Hyderabad and is a law graduate from the Government Law College, Mumbai. He is also a member of the Institute of Company Secretaries of India (ICSI).
Prithijit
Chaudhury
Prithijit is an Investment Banking professional, with over four years of experience in areas of Transaction Advisory, Debt and Equity Syndication and Team Management. Earlier to Concept, he was a part of Capital Fortunes, Hyderabad and of UBS Investment Bank, where he covered transactions from across industries such as Oil & Gas, Power, Infrastructure, Hospitality, Technology and Business Services.
Prithijit holds an MBA in Finance from the ICFAI Business School, Hyderabad, and is a Commerce Graduate from St. Xavier's College, Calcutta University. He is presently a CFA Level II candidate.
Sadhna Gupta
Sadhna Gupta has a Masters Degree in Social Work and a degree in Commerce. She manages the HR and administrative functions at Concept.
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Concept Management Consulting Limited
Thank You!
Concept Management Consulting Limited 501-502, A Wing, Building Number 2, Kailas Complex, Vikhroli (W) - 400 079, Mumbai (India)
Off: +91 (22) 2518 1951/52 | Fax: +91 (22) 2518 1953 | www.cmcl.biz