EVERYTHING AS A SERVICE - eSell · EVERYTHING AS A SERVICE ... HITACHI BladeSymphony USP-V AMS SMS WEBSPHERE TIVOLI LOTUS DB2 ... – Converged Infrastructure Architecture

© 2010 Hewlett Packard Co.1© 2010 Hewlett Packard Co.

Victor Garcia, Chief Technology Officer

Hewlett Packard (Canada)

August 30th, 2010

EVERYTHING AS A SERVICE

THE PROMISE OF THE CLOUD

© 2010 Hewlett Packard Co.22

IT focus areas

© 2010 Hewlett Packard Co.3 © 2010 Hewlett Packard Co.3

The promise of the cloud

“Everything as a Service”

A world of information, opportunities and experiences —from computing power to business processes to personal

interactions — delivered wherever, however and whenever you need it.


Cloud – Where are we?

– Peak of the hype cycle

– Here to stay

– Multiple models• Public

• Private

• Hybrid


Cloud

– Advantages• Low capital requirements• Quicker startup • Scale on demand • Maintenance

– Concerns• Security/privacy• Stability/service levels• Integration• Incompatibility with current software

• New/upgraded infrastructure management tools

• Legal/jurisdictional issues• Business models


Defining Cloud

Source: Gartner + HP

A style of computing where scalable and elastic IT-enabled capabilities are delivered 'as a

service' to external or internal customers using Internet or Intranet technologies.


What is different?

Delivery model

• No service customization• Highly virtualized infrastructure • Converged infrastructure• Highly automated infrastructure• Scalability is dynamic/automatic• Services delivered over the

internet• Global delivery and support• Mobile services infrastructure

Consumption model

• Self service • Self provisioning• Self-customization (PaaS)• Rapid/elastic provisioning• Users only see Services• Users charged for what they use• Global access/support• Mobile access option


Why the interest?

Source: KeltonResearch/Avanade


Solaris

SUNSPARC

Netra

JAVAVirtualBox

IBM BladeCenter

Mainframe

SONAS

AIX Director

System x

DELL PowerEdgePowerVault

EqualLogic

PowerConnect

EMC

CLARiioN

CelleraConnectrix

DocumentumIonix

Symmetrix

CISCO

NexusIOS

Catalyst

UCSVFrame

IronPortScanSafe

FUJITSU PRIMERGY

PRIMEQUESTETERNUS

UDS

NETAPPFAS SnapManager

SANscreen SnapVault

SnapMirror

HITACHI

BladeSymphony

USP-VSMSAMS

WEBSPHERE

TIVOLI

DB2 LOTUS

SQL SERVER

SAP ERPEXCHANGE SERVER

SHAREPOINT

SIEBEL

PEOPLESOFT

ORACLE DATABASE

MYSQL

SAS

SYBASE

JD EDWARDS

JBOSS COMVERSE

Windows Server

XenServer

RHEL

SLES

Vmware ESX

VSphere

NetWare

VeritasVirusScan

HP

StorageWorks

ProliantBladeSystem Matrix

Integrity

Source: HP research

IT sprawl: taking business performance to the breaking point

– 70% captive in operations and maintenance • Rigid & aging infrastructure• Application & information complexity• Inflexible business processes

– Innovation throttled to 30%• Time to revenue• Cost of lost time, effort, opportunity• Unpredictable business cycles


Business Strategy

Technology-enabled Services

Business Outcomes

Enable innovationImprove TCO Become more agile

Technology-enabled services to drive Business Outcomes


Solving a critical problemEach silo has variable demand

Timeline

IT P

erfo

rman

ce D

eman

d

Unmet Demand• Time To Market Delays• Missed deadlines• Lost Revenues

Over Provisioned• IT Management Costs• Business Opportunity Cost

Installed Capacity


IT organizationinternal service providerCloud

services

Hosted, managed services

Accelerate growth

Lower costs

Mitigate risk

Service portfolioService

SourcedService Delivered

Internal services

IT’s role

Source and Govern Services that Result in the Right Business Outcome

The Three “C’s” of Cloud Computing

– What is “Core”

– What is “Context”

– How are you “Constrained”

– Answers to these questions helps to define ideal model


Resources dedicated to each workload; Co-lo, managed, hosted, multi-client data center

Service provider shares resources across workloads of multiple customers

Resources shared across workloads

Resources dedicated to each workload

Dedicated

Shared

On premiseCustomer-owned data center

Off premiseService provider’s data center

A Majority of workloads can be executed in a shared, automated environment


Native cloud servicesNative cloud services

Dedicated

Shared

Dedicated

Cloud(Global class)

Software and System Design

Resources dedicated to each workload; Co-lo, managed, hosted, multi-client data center

Service provider shares resources across workloads of multiple customers

Resources shared across workloads

Resources dedicated to each workload


Val

ue

Sou

rced

Lines of business

Business functions

Enterprise IT

Business outcome

Cloud services

Internal services

Hosted, managed services

S

Managing the hybrid enterprise service ecosystemA new kind of Business Technology leadership


DEDICATED

1:1 binding

workloads: machines

IT “islands”

VIRTUALIZED

VirtualizedInfrastructure:

improved utilization

AUTOMATED

Automation:lower mgmt

cost; eliminatehuman error

SERVICECENTRIC

Agility: IT as a service;

improved response times

“Pooled” resources/shared infrastructure

IT Transformation

Cloud Provision

Value: supply services

internally & externally

BUSINESSCENTRIC

Infrastructure Maturity

...where are you on the journey?

Cloud Consumption

The Journey


HP’s Cloud Strategy

Enable Public Cloud service providers

Help customers design and deploy Private Clouds

Deliver Cloud services

Innovate beyond current Cloud models


1. Enable Cloud Service Providers

Verizon / Sify Technologies

APJ CloudService Provider

Defense Information

Systems Agency

– Converged Infrastructure Architecture

– HP Extreme Scale-Out Portfolio

– IBRIX - Storage

– HP Communications as a Service

– Cloud Consulting Services Portfolio

– Functional Architecture


Current SaaS delivery map can be complex

Customer

Customer

Customer

Customer

Customer

SaaS Provider

SaaS Provider

SaaS Provider

SaaS Provider

SaaS Provider

SaaS Provider

SaaS Provider

Invoice each user Provision each SaaS provider

Customer

Cloud servicesprovider

Customer

Customer

Customer


A hub for end-user services

Quality Assurance

Invoice one “customer”Give employee

details oncePay one invoice for

IT and Com. Services

SaaS Provider

SaaS Provider

SaaS Provider

SaaS Provider

SaaS Provider

SaaS Provider

Customer

Customer

Customer

Customer

Customer

Customer

Customer

Customer

HP Aggregation Platform for SaaS

Fixed Wireless

OSS

Cloud Services

BSS

HP Aggregation Platform for SaaS

Services Provider environment


Aggregation Platform for SaaS

ServiceIngestion

ServiceOffering

ServiceConsumption

Operations,Business Support

System

(1) SaaS Service Management and Integration Services

(2) Definition of service offers to be proposed to

customers

(3) Sell Service offers to

customers through a web

portal

(4) Operations, billing, and settlement functions

Service Introduction

Process

SP-enabledSaaS

Enabling technology for CaaS program


Large Telco in France: IaaS to SMB marketObjectives

• Offer Infrastructure as a Services to SMBs

• Planned offerings:

• Virtual Servers: Small / Medium / Large

• Storage: 10, 16 or 25 GB configuration (+ extensions)

• Private VLAN network

• Urgency: objective to be in production within 3 months

Solution

• HP BladeSystem Matrix:

• Servers, storage and network equipments

• Infrastructure provisioning (physical and virtual)

• Cloud Service Automation - IT admin service design portal + Business management dashboard

• HP Aggregation Platform for SaaS

• Customer portal level Integration with Insight Orchestration and Insight Dynamic


Large US Telco: cloud services to SMBObjectives

• Rapidly expand into SMB market and drive strategic business growth

• Significant reduced TTM in realizing new services and application offering (current baseline is 12 to 14 months)

• Rapidly integrate into a storefront channel

• Open architecture to integrate new applications

Solution

• HP Converged Infrastructure

• Blade Servers and Storage

• HP Software

• Aggregation Platform for SaaS

• NGOSS Elements for end-to-end performance and system Mgmt (BTO-CMS)

• Complete solution and system life-cycle mgmt (BTO)

• Software Service Governance Framework to control deliver and mgmt of service delivery


2. Help Customers design and deploy Private Clouds

Media Company

EMEA Bank

Insurance Co.

– Converged infrastructure

– Cloud Consulting Services Portfolio

– Cloud Assure

• Cost, Security, Performance & Availability

– Automation for provisioning internal & external IaaS

– Software as a Service offerings


A Converged Infrastructure enables the cloud

Power & cooling

Management software

Network

Servers

Storage


Objective:

Eliminate silos and integrate technologies from multiple vendors into pools of interoperable resources

Benefit: Deliver a new level of simplicity, integration, and automation to accelerate outcomes that matter:

• Faster Time to Revenue• Lower Costs of acquisition and implementation• Flexibly respond to business changes• Lower Risks

Converged InfrastructureA new blueprint for the data center

Built on industry standards and choice

Delivers the data center of the future


Discovery Workshop

RoadmapService/Strategy

SecurityService

Design Service

Implementation Service

Understanding the potential of cloud for the business/develop vision

Build a strategy and business case for cloud adoption

Understand the risks and exposure of adopting cloud and how to mitigate

Start cloud deployment, make technology choices, set standards, do detailed planning; budget, support, vision and roadmap in place

Implement cloud solution

Why ?

What ?

How ?

Where & When ?

A sample process to answer key questions


Defense Information Systems Agency (DISA)Objectives

• Design, build and operate Cloud and Utility computing environment for US government

• Provide rapid and automated service configuration, self-service provisioning/Mgmt to end users

• Dynamic services catalogue

• Support multiple middleware, DB, and OS

• Rapid access computing environment

• High level of security (DOD/PKI)

Solution

• HP converged infrastructure (servers, storage, networking)

• HP software and consulting services:

• Cloud automation software

• Orchestration software

• Business service mgmt

• Security mgmt

• IT operations

• Provisioning

• Backup/archive

• Configuration mgmt


Defense Information Systems Agency (DISA)

– 4,000,000+ users

– 13 facilities

– 445,000 sq ft raised floor

– 34 mainframes

– 6100 servers

– 3800 terabytes of Storage

– 2,800 application / database instances

– 215 software vendors



3. Deliver Cloud Services

– SaaS for SMB / Enterprise

– Infrastructure management

– Multiple business/consumer services:• Cloud printing

• Mobility as a Service

• Cloud Mail, Calendar, Virtual Room, IM

• Product recall

• Backup and share

– New cloud services

HP SaaS

GS1 Canada

Innovative services


HP HaloImmersive

collaboration

HP SkyRoomRich video

collaboration for SMB

HP Virtual RoomsFully integrated web

conferencingwith audio & video

HP GabblePersonal, secure video email with mobile alerts PERFORMANCE

PR

ICE

Collaboration solutions as a service


ePrint mobile printing (CloudPrint)

• Print button embedded into BlackBerry® smartphone

• Three clicks to print

• Global public print locations

• Enterprise/SMB model

• Service provider model

• Future consumer model

www.hp.com/go/eprintmobile


4. Innovate beyond current Cloud models

– Cells as a Service

– Intelligent storage

– Security and Privacy

– Programmable networks

– Sustainable data centers

– Software

Nanotech/ Memristor

Photonics

Automation


Cloud research

– Automated infrastructure lab

– Service Automation and Integration Lab

– Social Computing lab

– Systems Security lab

– Web Services and Systems lab

– Community and Interactive Media lab


HP Labs: Shaping, advancing, testing new cloud services and models

Dynamic cloud services

Intelligent and sustainable infrastructure

Nanotechnology/ Photonics

Intelligent storage

Next-generation data centers

Programmable networks

Open Cirrus: Global Cloud Research Testbed

Cirious – enterprise Cloud software platform


Cirious – enterprise Cloud software platform

Manage Integrate

DevelopHost

– Operations– Monitoring, Billing– Service Lifecycle

Management

– Operations– Monitoring, Billing– Service Lifecycle

Management

– Infrastructure: Compute, Storage, Networking

– Enhanced Infrastructure Services

– Infrastructure: Compute, Storage, Networking

– Enhanced Infrastructure Services

Service Provider

View– Platform Components– Tools & Services– Template Applications

– Platform Components– Tools & Services– Template Applications

– Expose Services to Ecosystem

– Manage– Connect with other

Services

– Expose Services to Ecosystem

– Manage– Connect with other

Services


Cloud Privacy and SecurityPrivacy

• Identity Assurance

• Privacy policy enforcement

• Federated cloud environments privacy protection

• Privacy enhancing ID Management

Security• Secure service cells

• Trusted cloud environments

• Automation and management

• Dynamic inventory of virtualized processes and storage

• Quantum cryptography


Cloud – IDC’s future outlook

– The future of private and public cloud is a bright one

– Cloud addresses key concerns for IT decision makers, especially ease-of-use issues

– Private cloud computing will work best in large enterprise environments

– Systems will be converged (servers, networking, storage, systems management) and highly virtualized

– SMBs will use public cloud computing the most out of any segment

– Concerns persist, such as security and cultural barriersSource: IDC Cloud Computing Attitudes – 2010


IDC Study – Private Cloud

– Most important criterion in moving to private cloud models:

1. Improved availability2. Disaster recovery

3. Increased utilization of resources

4. Lower TCO

– Reason for moving to a private cloud model is not primarily motivated by lower costs, but rather added benefits

Source: IDC Cloud Computing Attitudes – 2010


Do I already have a cloud? A sample checklist

Virtualization

Automation

Standard services

Self Service

Self Provisioning

Elastic infrastructure capacity

= Yes/No/On the way

Global delivery/support

Converged infrastructure

Virtualized infrastructure mgmt.


Critical success factors

– Cloud must be part of the overall "IT portfolio“

– Different cloud models• Private cloud (i.e. critical business processing)

• Public cloud (i.e. collaboration and email)

• Hybrid

– Optimize the infrastructure• Converged infrastructure

• Diversify between public cloud, private cloud, and traditional IT

– Overcome internal cultural barriers• Siloed IT organizations will not be able to reap full benefits

© 2010 Hewlett Packard Co.4444 © 2010 Hewlett Packard Co.

Thank You

[email protected]

Documents

EVERYTHING AS A SERVICE - eSell · EVERYTHING AS A SERVICE ... HITACHI BladeSymphony USP-V AMS SMS WEBSPHERE TIVOLI LOTUS DB2 ... – Converged Infrastructure Architecture