Everyday Swim - IslingtonLiquid Swim

Membership

PAYG

Adult Swim

Lessons

Pool Induction

Adult Stroke

Correction

Swim ’n’ Gym

Masters / Tri -

London

Swim Fit

Social Polo

League

ability

Profile (N = 320)Male 40% Female 60%

Age Groups (Average age = 34)16-20 1% 20-29 40%30-39 35%40-49 13% 50-59 10% 60 plus 1%

The majority…- Walk to the gym.- Use Liquid swim 1-2 times a week.- Were already pool users.- Main aim to: 1) Improve swimming ability;

2) Increase fitness; and 3) Tone / shape up.

- Motivation to start Liquid Swim was a "priority shift"- Liquid Swim users prefer exercising on an individual

basis, on weekdays, between 5-8pm