Every Child No 1, 2010

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Wh v r k s s v h d.

Haitis Childrenin Crisis

UNITED STATES FUND FOR UNICEF No. 1, 2010

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In Thi I e:

Feature14 When Children Are Put in Harms Way

A Look at UNICEFs Child Protection Programs

Departments

2 Special Report: Haiti Earthquake

7 UNICEF in the Field

10 Inside the U.S. Fund

13 Field Visit to Ethiopia

18 Partner Profles:Rhonda Mims and ING

Susan HollidayCiara Smyth

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A M ssa fr m U.S. Fu d B ard C a r a d Pr s d

Dear Friend of UNICEF,

The earthquake that struck Haiti on January 12 caused horri c destruction and the nations children bore the brunt of this

disaster. Because of you, UNICEF was able to act quickly and decisively, providing medicines, immunizations, clean water,

therapeutic foods, and other critical services to affected children and families (see story on page 2). The response of the U.S. Funds

many supporters has been phenomenal: as of February 23, we have raised more than $50 million in cash and pledges to support

UNICEFs vital work helping earthquake survivors.

We want to extend a special thank you to Major League Baseball, the

National Basketball Association (in partnership with the National

Basketball Players Association), 1199SEIU United Healthcare

Workers East, and Jefferies & Co. each of whom donated at least

$1 million to support UNICEFs relief efforts. These organizations

acted when it mattered most to save childrens lives, and their

leadership and commitment are making a tremendous impact on the

ground in Haiti (see story on page 5).

U.S. Fund partners UPS, Colgate-Palmolive, and Henkel Consumer

Goods Inc. also played a key role in helping to meet the needs of

some of Haitis most vulnerable children. These corporations teamed up with the U.S. Fund to provide care packages for 50,000

unaccompanied children who were left homeless and separated from their families (see story on page 6).

We are also grateful for the generosity of several private donors, which has enabled the U.S. Fund to cover all administrative costs

associated with Haiti relief. As a result, 100 percent of all donations made to the U.S. Fund to support Haiti relief literally every

penny is going toward helping children and their families in Haiti.

This calamity in Haiti is one of many challenges we now face, and we are grateful that, no matter how daunting the task, our

partners are always at our side enabling us to carry out our mission. Because of your unyielding dedication, we continue to

move ever closer to the day when zero children die of preventable causes.

Thank you for making UNICEFs urgent work possible. And thank you for believing in zero.

Warm regards,

P.S. To continue to support UNICEFs work in Haiti, please visit unicefusa.org/haitiquake.

Anthony PantaleoniBoard Chair

Caryl M. SternPresident and CEO

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It all happened in less than a minute. Homes

razed. Hospitals and schools mashed intopieces. Block after block turned into man-gled mountains of rubble and dust. Thecatastrophic 7.0-magnitude earthquake thatstruck just outside Port-au-Prince, Haiti, on January 12 caused death and destruction ona shocking scale.

The earthquake claimed at least 200,000lives, trapped thousands of people alivein ragged heaps of concrete, and left morethan 1 million homeless. All told, more than

3.5 million people were affected half ofthem children. It was one of the most ruin-ous and tragic natural disasters of our time made all the more so by the Caribbeannations deep poverty, weak infrastructure,years of instability, and its recent history of

other natural disasters (including four vio-

lent back-to-back hurricanes in 2008).Many humanitarian organizations suf-

fered terrible losses. As of late February,94 UN employees were known to havedied, and as many as seven were missing.The UNICEF Haiti of ce was destroyedbut, thankfully, all UNICEF staff survived.

Defying immense logistical obstacles including a seriously damaged seaport, abottlenecked airport, and impassable roads UNICEF and its partners were able

to provide lifesaving aid in the days andweeks following the earthquake. Withindays of the disaster, UNICEFs global sup-ply network had succeeded in delivering5.5 million water puri cation tablets, 4,600water containers, 10,000 tents and tarpau-

lins, and 556,000 packets of oral rehydration

salts (which combat deadly dehydration).UNICEF also distributed medicines, surgi-cal kits, rst aid kits, therapeutic foods, andportable toilets, and is helping the Haitiangovernment vaccinate 500,000 childrenagainst measles, tetanus, and diphtheria.

Because of its expertise and experi-ence dealing with emergencies, UNICEFwas tasked with leading other respond-ing organizations in nutrition, protection,water and sanitation, and education ef-

forts. Within a week of the disaster,UNICEF was reaching 150,000 people a daywith safe drinking water an essentialmeasure for preventing the spread of wa-terborne diseases like cholera. Within threeweeks, half a million people were receivingclean water.

A top UNICEF priority is protecting chil-dren who were separated from their fami-lies and are at risk of being abducted bytraf ckers or otherwise exploited. Working

with its partners, UNICEF has identi edunaccompanied children and created safespaces where the children receive protec-tion, food, water, medicine, and psycho-social support. Every effort is now beingmade to reunite these children with surviv-ing parents or other relatives.

These are only the rst steps on the long,rough road to recovery. The earthquakewas a double disaster: many of Haitis pre-existing troubles including a grave lack

of health care, clean water, and educationalopportunities will now grow worse with-out sustained help.

UNICEF has been in Haiti since 1949and will remain long after the newscrews have left. We will work for aslong as it takes to help children andfamilies reclaim and rebuild their lives.

UNICEF Meets Critical Needs in Haiti

H a I T I E a r T H q u a k ESpec i a l RepoRt

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H a I T I E a r T H q u a k E

UPS and the UPS Foundation donated

$150,000 in cash, plus in-kind shippingand freight services. A $250,000 grant fromthe Clinton Foundation will go to supportwater, sanitation, and health care effortsin Haiti. Both the March of Dimes BirthDefects Foundation and Broadway Cares/Equity Fights AIDS made a gift of $100,000.

Representatives from some of our part-ners joined U.S. Fund President and CEOCaryl M. Stern as she spoke at a NASDAQClosing Bell ceremony. A U.S. Fund-pro-

duced PSA aired on the NASDAQ towervideo screen in Times Square, as well ason CNNs Times Square screen. The PSAalso aired on TV and radio stations nation-wide, and a print ad received widespreaddistribution all thanks to a tremendousamount of donated media.

Following the earthquake, Larry Kingand his team at CNN quickly put together atelethon featuring several UNICEF Ambas-sadors and other celebrities that aired Janu-

ary 18 and raised more than $3 million forUNICEFs efforts in Haiti. On January 22,Hope for Haiti Now: A Global Bene t forEarthquake Relief, organized by ViacomsMTV Networks and George Clooney, airedon more than 25 networks and streamedlive around the world, raising funds foreight organizations including an initial $6million for the U.S. Fund for UNICEF.

There are times in history when we allrecognize our responsibility to one another

as human beings. The earthquake in Haitihas proven to be one of those times. Weare awed by the efforts of all of you whohave come together to turn this tragedyinto a story of hope. Please continue to sup-port UNICEFs efforts to help those whoselives have been shattered by the Haitiearthquake: visit unicefusa.org/haitiquake .

Top, UNICEF sta prepare to distribute relie supplies at the Pinchinat camp inJacmel, Haiti. Below, a boy drinks at the camp, where UNICEF is helping provide sa e water and ood.

U.S. Fund and Its Partners Rush to Provide Help, continued

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We are humbled by the generosity of four

partners who each gave the U.S. Fund amillion dollars or more for earthquake reliefin Haiti. These partners acted heroically,enabling UNICEF to get assistance tochildren in Haiti immediately. We cannotthank them enough.

Were thrilled and grati ed by the over -whelming support shown by sports organi-zations, teams, and players. The NationalBasketball Association (NBA) and NBAPlayers Association jointly made a gift of

$1 million. In addition, at least 19 NBAteams have supported UNICEFs work inHaiti through a whole range of sustainedefforts including showing Public ServiceAnnouncements at games, collecting do-nations, and social media outreach byplayers. Philadelphia 76ers player SamuelDalembert, heartbroken by the destructionto his native Haiti, gave $100,000 to theU.S. Fund through his Samuel DalembertFoundation.

Major League Baseball (MLB) donated$1 million to the U.S. Fund and also showedwonderful sustained support through on-line auctions, fan outreach, directing Webdonations, and more. The NBA, MLB,and other sports organizations as wellas teams and players have really comethrough for the children of Haiti, saysCaryl M. Stern. They have not only giv-en the funds that provided desperatelyneeded supplies to children and families in

Haiti, they have stood as strong role mod-els inspiring fans of all ages to emulatetheir generosity.

In a moving show of magnanimity fromthe nancial world, Wall Street investmentbank Jefferies & Co. donated $1 million tothe U.S. Fund for UNICEF. On January 15 just three days after the earthquake hit

Jefferies traders donated 100 percent ofall net commission revenues from the daysworldwide trading to Haiti relief efforts. Thetraders worked incredibly hard, knowing

that not a cent of the days revenues wouldend up in their own pockets. The rms em -ployee-partners and Board of Directors alsocontributed, and the company itself gave $1million. The total money raised was splitamong seven organizations, including the$1 million for the U.S. Fund.

We were deeply honored by a $1 million

gift we received from the union 1199SEIUUnited Healthcare Workers East , as wellas an additional $25,188 from 1199SEIUsFederal Credit Union. 1199SEIU has a

large Haitian membership, and the unionsmembers were profoundly impacted by theearthquake. Members watched the newsin horror, knowing they had lost family,friends, and loved ones. We are proud that,in the wake of a disaster that touched themso personally, 1199SEIU chose us as theirtrusted neighbor.

Four Extraordinary Partners


U.S. Fund or UNICEF President and CEO Caryl M. Stern and Executive Vice President and Chie Financial O cer Edward Lloyd joined key supporters o UNICEFs Haiti relie e orts to ring the Closing Bell at the NASDAQ Stock Exchange on January 20. Among those pictured: John Alexis and Estella Vazquez o 1199SEIU, Roberto Clemente, Jr. o Major League Baseball, and Chris Duhon o the National Basketball Association.

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Children who were separated from their

families in the aftermath of Haitis earth-quake were left afraid, homeless, andtraumatized. Many lost everything they had.

Responding to an urgent request fromUNICEF to help these vulnerable boys andgirls, U.S. Fund for UNICEF President andCEO Caryl M. Stern and several corporatepartners, including UPS, Colgate-Palmolive,and Henkel Consumer Goods Inc., joinedforces to arrange a special shipment of carepackages for 50,000 of Haitis unaccompanied

children. Inside the packages were basicitems essential to these young peopleshealth, well-being, and human dignity blankets, sleeping mats, soap, clothing,underwear, sandals, towels, toothpaste, andtoothbrushes.

The logistical challenges were daunting,but everyone pitched in to help. We hadno time, says Rajesh Anandan, the U.S.Funds Vice President of Corporate andFoundation Partnerships, adding that

corporate partners immediately stepped upto the plate. Everyone kept saying, Letsmake this happen.

UPS brought together a team ofemployee volunteers and logistics expertsand activated the companys globalnetwork of staff, warehouses, and shippingand freight services. Colgate-Palmolivedonated thousands of toothbrushes andtubes of toothpaste, and Henkel providedthousands of bars of soap.

More than 150 staff members from theU.S. Fund and from UNICEF volunteered ona Saturday morning to pack boxes at a UPSwarehouse in New Jersey. The atmospherewas exhilarating, as everyone workedintently on assembling these invaluablepackages for Haitis children.

UPS, respected for its ef ciency and

logistical prowess, then made sure the

boxes were on the ground in Haiti within48 hours.

The meaning of these supplies for thechildren who received them is impossibleto quantify. I just think of being elevenyears old, says Anandan. If I didnt havetoothpaste or a toothbrush, if I didnt havea clean shirt or soaphow can you be achild? How can you think of playing orlaughing when you dont have a mat tosleep on?

Unaccompanied children in Haiti arealso at risk of exploitation and abuse.UNICEF has worldwide expertise in tracingfamily members. The rst crucial step toreuniting children with surviving relativesis to register them through photographsand identi cation. To help UNICEF staffcomplete this essential work, an additionalshipment of child protection supplies including cameras and ID bracelets wasalso sent to Haiti.

50,000 Care Packages for Vulnerable Children in Ha


Top, volunteers assemble care packages or Haitis children. Middle, packages are

loaded onto a UPS cargo plane in Miami.Below, Lamonsia Laurent holds a bar o soap rom one o the newly arrived care packages.

S p e c i a l R e p o R t

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Making Strides Against HIV/AIDSGood news may seem in short supply

when it comes to the global HIV/AIDSepidemic. More than a quarter-century af-ter AIDS was rst recognized, the diseasecontinues to prey upon children, stealingtheir lives, diminishing their futures, shat-tering their families and communities, andleaving them exposed to abuse and exploi-tation. In 2007, estimates indicated that2.1 million children were living with HIVand 420,000 had become newly infected.

Against this bleak backdrop, however,

there are some truly heartening develop-ments. According to two new reports joint-ly released by UNICEF, UNAIDS, and otherUN partners, recent major progress in the

ght against HIV/AIDS means that morechildren and mothers are getting treat-ment and many more lives are being saved.

AMong the highlightS:The number of people receiving antiretroviral therapy in low- and

middle-income countries has in-creased ten-fold, from 400,000 in 2003to more than 4 million last year.

The proportion of HIV-positivepregnant women receiving anti-retroviral drugs in those countrieshas grown from 10 percent in 2004to about 45 percent in 2008.

The number of children under15 bene ting from these l ife -prolonging drugs was more than275,000 in 2008, a 39 percent increase

over 2007.

In 2005, UNICEF, UNAIDS, and otherpartners launched the Unite for Children,Unite against AIDS campaign, gainingthe support of national governments, com-munities, and non-governmental organiza-tions and making children a top priority in

prevention and treatment. Five years later,these efforts are clearly paying off.

In Lesotho, an impoverished nation insouthern Africa with the worlds third-highest HIV prevalence rate, UNICEF hassupported the countrys rapid expansion ofa program that prevents transmission of thevirus from mothers to their unborn babies.Since 2004, the number of health facilitiesproviding this lifesaving service, as well asearly infant HIV diagnosis, has balloonedfrom 9 to 181. Among an estimated 14,000HIV-positive pregnant women, more than

8,500 were enrolled in prevention of moth-er-to-child transmission services in 2008.

Behind these statistics are young moth-ers like Malehloa. Pregnant with her secondchild when she discovered she was HIV-positive, Malehloa followed her treatmentregimen rigorously and gave birth to ahealthy baby, free of HIV. She then joined

a UNICEF-supported group called Moth-ers2Mothers, which trains HIV-positive

mothers to help other women living withthe virus and teach them how to protecttheir babies from infection. I am helpingmothers to be like me and to have babieslike mine, says Malehloa.

Despite recent advances, though, monu-mental shortfalls remain. One particularlyglaring example is the lack of early infantdiagnosis. Newborns tested and treated forHIV within the rst few months of life havea signi cantly better chance of survival

than those who are not tested. Yet only 15percent of children born to HIV-positivemothers are being tested in the critical rsttwo months of life.

UNICEF will not rest until the day whena generation of children is born free of HIV.

To support UNICEFs HIV/AIDS programs,please visit: unice usa.org/donate/hivaids

u N I C E F I N T H E F I E L D

Testing and treating at-risk newborns or HIV can be critical to their survival.

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Girl Power on the Tea Plantations of India

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Sulekha Begum de nitely does not

want to follow in her mothers footsteps and her mother is just ne with that. SinceSulekhas mother Janaswari was sixteenyears old, she has spent long, dif cult daystoiling on a tea plantation in Assam, India.

Eighty-eight percent of Indias tea isgrown in Assam, and women tradition-ally pick it. With large baskets on theirbacks, and bent almost perpendicular to theground, they slowly move down the rows,gathering the small leaves from hip-high

bushes. In the course of a day, Sulekhasmother must pick nearly 45 pounds about three full baskets of tea to earn herdaily wage of 58 rupees, a mere $1.19.

Girls who grow up on the tea plantationsare expected to become tea pickers as well.Despite laws in the country against child la-bor, its not unusual for girls to drop out ofschool and start picking while still in theirteens. But UNICEF, in partnership with theAssam Branch Indian Tea Association, is

working to change that. Theyve teamedup to create Adolescent Girls Clubs on theplantations. The core purpose of the clubsis to empower girls, giving them the con -dence and support they need to continue aneducation that will help them get a good jobaway from the tea plantations someday.

Sulekha is a leader of the 56-memberAdolescent Girls Club on the NahartoliTea Estate where she and her mother live.Older girls the clubs leaders encour-

age and tutor younger girls. They teach theimportance of delaying marriage (girls wholive on the tea plantations may traditionallymarry as young as thirteen) and practicallife skills like menstrual hygiene and howto protect against HIV infection. Plantationlabor unions value the positive in uence ofthe clubs, and even partner with the girls

to curb drinking and stop child marriages

among plantation residents.I want to stand on my own feet,

Sulekha says. I want to earn my own liv-ing. I want to teach the younger girls what-ever I know.

Girls all over the world face an uphillclimb when it comes to breaking from acycle of poverty and from traditions

like early marriage that can keep them

from shaping their own futures. UNICEF isconstantly looking for innovative, effectiveways to give girls the support they need. InAssam, Adolescent Girls Clubs are doing just that.

The club is the best platform for us,Sulekha says. We will show what we canachieve together.


Top, a woman picks tea on the Nahartoli Tea Estate in Assam, India.Below, members o the plantations Adolescent Girls Club meet.

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I N s I D E T H E u . s . F u N D

Funds from last years UNICEF Tap Project supported clean waterin Haiti, among other countries. This year, funds will again helpUNICEF provide this urgently needed resource in Haiti, in thewake of Januarys devastating earthquake. During World WaterWeek (March 21 March 27), participating restaurants will onceagain ask diners to donate $1 or more for the tap water they nor-mally enjoy for free. Volunteers will be supporting these efforts byconducting fundraising events and activities. The funds will alsosupport UNICEF water, sanitation, and hygiene programs in theCentral African Republic, Guatemala, Togo, and Vietnam.

Heres How you can Help:

Dine: Locate a participatingrestaurant in your neighborhoodat tapproject.org.Go: Attend a UNICEF Tap Projectevent. To nd an event near you,visit tapproject.org.Donate: Make a contribution to the UNICEF Tap Project onlineat tapproject.org, or by reaching out to your U.S. Fund contact orcalling 1-800-FOR-KIDS.

Whats on Tap


106 Millionnumber o in ants immunized in 2008 the most ever

75 Millionnumber o children saved over the past three decades because o immunization against measles,

tetanus, diphtheria, whooping cough, polio, and tuberculosis

$17cost o immunizing a child against all those major childhood diseases

24 Millionnumber o in ants still unprotected by vaccines

$1 Billionamount per year needed to deliver new and existing vaccines to every child in the 72 poorest countries

2.6 Billionnumber o doses o vaccines UNICEF purchased in 2008

$31.26cost o two cold-box vaccine carriers to keep vaccines e ective when transported to hard-to-reach

villages and communities. To purchase vaccine carriers, visit unice usa.org/vaccinecarrier

20percent o all under-fve child deaths that could be prevented i UNICEF and its partners reach 90 percent

o the developing worlds children with newly available vaccines that target pneumonia and diarrhea

Fast Facts on Vaccines

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The UNICEF Snow ake Ball on Decem -ber 2 in New York City celebrated decadesof progress in the ght for child survival.The black-tie gala honored Antonio L.A.Reid, CEO of Island Def Jam Music Group,with the Spirit of Compassion Award, andUNICEF Ethiopias Country Representa-tive Ted Chaiban with the Audrey HepburnHumanitarian Award. Hosted by Al Roker,the event raised over $1.9 million to helpUNICEF save childrens lives.

At the Beverly Hills UNICEF Ball on De-cember 10, some of Hollywoods biggeststars gathered to support UNICEFs missionand pay tribute to producer and philanthro-pist Jerry Weintraub, who received the Dan-ny Kaye Humanitarian Award, presentedby George Clooney. The Beverly Hills galaraised a record-breaking $1.9 million.

These events would not have been possi-ble without Snow ake Ball Co-Chairs Pame -la Fiori, Charlotte Moss, Claudia Lebenthal,and Christine Stonbely, as well as UNICEFBall Co-Chairs Bryan Lourd, Ghada Irani,and Tamar and Bob Manoukian.

In what has become an annual tradition,the lighting of the UNICEF Snow akes inboth New York and Beverly Hills launchedthe UNICEF holiday season in mid-Novem-ber. The crystal UNICEF Snow ake wasdedicated by the Stonbely Family Founda-

tion and was designed by Ingo Maurer withBaccarat crystals. Following the lighting inNew York, the celebration continued insideLouis Vuittons agship store on 5th Avenue.

For more in ormation about the UNICEF Snowfakes, please visit: unice snowfake.org

Holiday Galas Celebrate Child Survival

I N s I D E T H E u . s . F u N D

Fifteen years ago, Kiwanis International

and UNICEF set out to change theworld when they partnered to eliminateiodine de ciency disorders the sin -gle greatest preventable cause of braindamage among children. Now Kiwanisand UNICEF have the opportunity tomake history again, this time by join-ing forces to eliminate maternal andneonatal tetanus (MNT) by 2015. Wewere thrilled to learn that UNICEF hasbeen selected as one of three nalists

for Kiwanis Internationals new Worldwide

Service Project. Until March 31, Kiwanis ishosting an online site kiwanis.org/wsp where you can vote for a nalist and leavecomments. Please vote NOW for KiwanisInternational to join UNICEF in eliminat-ing MNT. Your votes will help determinethe outcome. And please be sure to leave acomment thanking Kiwanis for its leader-ship and longstanding support of UNICEF,as well as this amazing opportunity. Letsall work to eliminate MNT for good!

The Chance to Eliminate a Deadly Disease

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D o N o r a C T I v I T I E s a T H o m E a N D a b r o a DMaking a Difference

Dan Schwinn and New England Board members Caterina Bandini Schwinn and Ti any Ortiz at Fenway Park on UNICEF Day, whenvolunteers and Red Sox wives distributed Trick-or-Treat or UNICEF boxes to ans entering the park.

Gucci Creative Director Frida Giannini witnessed rsthand the impact o Guccis unding o UNICEFs Schools or A rica campaign during a November eld visit to Malawi.

UNICEF Snowfake Ball Co-Chairs Christine Stonbely and Claudia Lebenthal at the annual New York event in December.

Harlin Lawal, United Nations Goodwill Ambassador Russell Simmons, and Southwest Regional Board Vice Chairs Susan Boggio and Eileen Lawal at an event in Houston.

UNICEF Ambassador and U.S. Fund National Board member Ta Leoni visits with women at a health center during a eld trip to Ethiopia.

U.S. Fund National Board member Sherrie Rollins Westin withchildren on a eld visit to Brazil.

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In October, U.S. Fund or UNICEF National

Board member V n n J hn H mm r accompanied other directors, sta , and supporters on a weeklong eld visit to Ethiopia to observe UNICEF-supported nutrition, health, water, and educationprograms, among others. He provided the ollowing account o the trip.

Rows of cots lled the therapeutic feedingcenter, and on each cot lay a baby or littlechild. It was dif cult to guess their ages,because so many of them were so under-nourished. These children were in trulydesperate straits, and this place was theironly hope. Parents were camped out nextto the cots, and the worry on their faceswas palpable. As a father, I cannot imag-ine how absolutely terrifying it would beto sit there helplessly, wondering whetheryour child would survive another day.

Fortunately, many of these little girlsand boys would soon be doing much bet-ter. The UNICEF-supported facility wasproviding them with lifesaving thera-peutic foods packed with protein andvitamins that would nourish them backto health. Well-trained staff membersalso weighed children, did nutritionalscreenings, and monitored their progress.

It was deeply rewarding to see whata huge difference UNICEF is making.What really struck me was the realiza-tion that without UNICEF some kids atthis feeding center simply wouldnt makeit thats how fundamental this work is.

We also visited several schools and, atone, met a beautiful little girl who was prob-ably seven years old the same age as mydaughter. You could tell she did not havemuch. She wore very old clothes and wasbarefoot. But because of UNICEF, she hadbeen able to go to school and had been able

to receive basic health care. She had a lumi-nous smile that could light the world up ayoung child with a great joy for life. Meetingher reinforced for me that each and every kiddeserves the basics for a healthy childhood.

And despite great challenges, UNICEFis helping many kids in Ethiopia get justthat. At a modest two-room clinic in a re-mote area, a long line of moms and chil-dren wound outside the door. It seemedlike the entire community had shown up.Two UNICEF-trained health workers wereproviding primary care for about every-thing you could imagine. We saw themtesting children for malaria. Several testscame back positive, but thanks to UNICEF,there was medicine available, and thesekids could start treatment immediately.

I came away from this trip with a pro-

found admiration for UNICEFs staff they are smart, resourceful, and committed.They are an inspiring group of people andthe kind of people you want to support.We also witnessed how UNICEFs rela-tionships with the government and com-munities have enabled it to be more effec-tive and have helped build local capabilityand create sustainable solutions to health,education, and other child survival issues.

Im a UNICEF supporter because whenI think about what really matters, I can-not come up with anything more impor-tant than giving children the chance tosurvive and have food, clean water, edu-cation, and protection. All kids deservethis, yet millions are still denied it. As Iwitnessed rsthand in Ethiopia, UNICEFis standing up for these kids in every way.

Ethiopia

F I E L D v I s I T

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Its 6 A.M. at the bus station in Agadez,

Niger, and the members of the towns

Child Protection Committee are keeping

a close watch on the crowd of people

waiting for the bus to the northern townof Dirkou. Dirkou is the last stop in Niger

for illegal migrant workers headed to

neighboring Libya to nd work, and as

the Child Protection Committee knows

well the bus is bound to carry children

lured by false promises of a better future.

You can easily gure out fathers from

traf ckers, says committee Vice President

Bilal Afournounouk. Traf ckers are con -

stantly checking on the children and have

a rather brutal behavior toward them. It is

also easy to identify children aiming forillegal migration: they look scared and are

afraid to move around.

Worldwide, an estimated 1.2 million

children are victims of traf cking each

year. In the course of being traf cked, they

are often robbed, mistreated, and yoked

into oppressive jobs that require toiling

long hours for very little money. And

those children may be considered lucky

compared to the ones who nd themselves

cruelly enslaved in prostitution.

In Agadez, the Child Protection Com-mittee quickly identi es a fourteen-year-

old boy and a traf cker. They apprehend

them and take the man to the police sta-

tion. The child is interviewed and taken to

a UNICEF-supported transit center run by

Action Against the Use of Child Workers.

There, hell get food, shelter, and counsel-

When Children

Are Put inHarms WayBy Jen Banbury

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ing including a primer on the brutal re-

alities of human traf cking. And hell begiven help to return to his family.

Millions of children worldwide aresubjected to all kinds of violence, exploi-tation, and abuse by adults includingsexual slavery, child labor, child marriage,and forced soldiering. UNICEF works toprotect these children, ghting for theirrights and providing them with safehavens, a chance at education, and theknowledge that they are not alone.

Child protection is a facet ofUNICEFs work that has grown exponen-tially over the years, and it covers a hugerange of issues. From working to reunitechildren and parents separated in thechaos of Haitis earthquake to pushing leg-islation that would curb child marriage inYemen; from demobilizing child soldiers inColombia to creating safe havens for thoseorphaned by HIV/AIDS in Swaziland;from halting the exploitation of child labor-

ers in Sierra Leone to supporting a centerthat takes in street children in Kyrgyzstan UNICEF is doing whatever it takes toprotect children around the globe.

Its all part of UNICEFs comprehensiveapproach to ensuring both the well-beingand welfare of children. So whileUNICEF works to provide childrenwith the vaccines, health care, safewater and sanitation, and therapeuticfoods to keep them alive and well, it

also stands up for children when oth-ers seem to have turned their back onthem.

After the earthquake in Haiti, UNICEFimmediately sent child protection of cersinto the streets of Port-au-Prince to iden-tify children who had been separated fromtheir families. The earthquake happened

just before 5 P.M. many children hadbeen out playing, or visiting friends. Sud-denly, the earth shook, buildings slammedto the ground, their world was turned up-side down, and they were left in shock andalone.

UNICEF has created safe spaces for

these children places where they can getfood, water, medical attention, and traumacounseling. They can also be protectedfrom possible abuse and traf cking whileUNICEF and its partners work to reunitethem with family. UNICEF does this for

children in the wake of all major disasters,both natural and manmade. But protect-ing children in emergencies is just a part ofUNICEFs worldwide efforts to stand upfor children.

For instance, UNICEF works with gov-ernments to change laws that impact theway children are treated. To put an end toforced child marriages, UNICEFs strongadvocacy has helped encourage countriessuch as Bangladesh and Ethiopia to passlaws that make marriage before age eigh-

teen illegal. But UNICEF knows that legisla-tion isnt always enough. Even in countrieswith minimum-age marriage laws, girls asyoung as seven may nd themselves wedto much older men.

The best way to create the kinds ofchange that UNICEF is committed tois to work within the community, andbring change from the inside out,says UNICEFs Chief of Child Protec-tion, Susan Bissell. Bissell has seen this

rsthand she spent years workingin the eld, including as UNICEFsChief of Child Protection in India from

2001 to 2007.Changing customs and attitudes that can

harm children takes time and tenacity. Butit can have a huge impact. In countries likeIndia, where child marriage is common,

I saw terrible thingsmy riends

being killed.

Child Protection Facts

Child Tra fcking: an e ti ted 1.2 illi n child en e t c ed e e y ye .

Child Soldiers: at ny gi en ti e, e 300,000 child ldie e

y ng eight e expl ited in ed c nfict in e th n 30 c nt ie

nd the w ld.

Female Genital Mutilation/Cutting: an e ti ted 70 illi n w en nd

gi l li ing t d y h e een jected t e genit l til ti n/

c tting.

Sexual Exploitation o Children: a ny 2 illi n child en e elie ed

t e expl ited th gh p tit ti n nd p n g phy.

Violence Against Children: s e 40 illi n child en el w the ge teen e e nd neglect nd e i e he lth nd ci l c e.

F E a T u r E

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UNICEF supports a wide variety of grass-

roots programs that are making families re-consider marrying off their underage chil-dren. And UNICEF fosters school groupsthat give girls the support they need to sayno to child marriage, stay in school, andchoose their own path in life.

Child marriage is just one example ofdeeply rooted traditions that UNICEF andits partners must sometimes counter in thequest to protect childrens rights. In coun-tries including Sudan, for example, girls

are routinely subjected to female genitalmutilation and cutting (FGM/C) a long-standing custom that can cause infection,

chronic pain, complications during preg-

nancy and delivery, and increased rates ofneonatal mortality. But by working withreligious leaders and primarily womenwithin communities, and using a masseducation campaign that counters the tra-ditions acceptance, the UNICEF-supportedorganization Saleema is helping Sudanesevillages halt FGM/C. Slowly but surely,a movement is building. With UNICEFshelp, girls in Sudan and other countries aregaining the chance to live free of this pain-

ful and debilitating procedure.It doesnt take much of a conversation

for peoples eyes to get opened up a little

bit, says Bissell. And again, its all about

harnessing the power of the communityand its desire. Most communities want todo the best thing for their kids.

But while some adults may inadvertent-ly harm children by perpetuating traditionsthey grew up with, others harm childrenfor overtly self-serving reasons. In con ictzones around the globe, militant groupsforcibly recruit children, making them

ght and even kill. At any given time, over300,000 child soldiers some as young as

eight are exploited in armed con icts inmore than 30 countries around the world.

In the course of Sri Lankas dead-

When Children Are Put in Harms Way, continued from page 15

F E a T u r E

In N e e 2009, the w ld cele ted

the 20th nni e y the t widely en-

d ed h n ight t e ty in hi t y, the

C n enti n n the right the Child (CrC).

When the uN Gene l a e ly d pted

the CrC in 1989, the d c ent ep e ented

p nd ch nge in the w y child en e

de ned nd iewed: n t p e i n , t

h n eing with nd ent l ight ;

i p t nt nd e pected e e c -

nitie nd ilie ; nd lne le in-

di id l wh t e p tected, che i hed,

nd enc ged t de el p thei ll p tenti l.

r ti ed y 193 c nt ie , the C n en-

ti n ild ni e l ew the

p pe c e, t e t ent, p tecti n, nd ci ic

p ticip ti n ll child en, nd e g -

e n ent ep t p licly n thei p g e

t w d eeting the e t nd d .

Twenty ye te it d pti n, thi

d c ent nd the ep ting ech ni

it e t li hed h e de j i p ct

th gh t the w ld. se enty c nt ie

h e en cted l w p tecting child en

l e , h n t c ing, nd cti e

c t. s th a ic nd r i h e de-

el ped ep te j enile j tice y te

t ying nd entencing in . b in

F nd Ge gi h e e t li hed Chil-

d en P li ent child en c n e iew

nd p ticip te in new legi l ti n.

The CrC h l l id nd ti n th t

h en led inte n ti n l id gencie li e

uNICEF t cti ely p te nd p tect the

need nd leg l ight child en w ldwide.

b t ch e in t e d ne t e

the p i e the CrC e lity y ng

pe ple nd the gl e. al ing n -

e the e till denied he lth c e

nd ed c ti n, nd ned nd g tten in

ti e w nd n t l di te , nd -

jected t e nd neglect.

alth gh the u.s. G e n ent h yet

t ti y the t e ty, P e ident o h

exp e ed t ng de i e t e i it the

i e d ing hi te . The u.s. F nd

uNICEF elie e th t u.s. ti c ti n

the CrC w ld ein ce n ti n le d-

e hip in pp ting uNICEF w chil-

d en nd the w ld.

T le n e t the CrC nd h w

y c n ec e in l ed in d c ting

it ti c ti n in the u.s., ple e i it

nice . g/c c.

The Convention on the Rights of the Child Turns 20

8/8/2019 Every Child No 1, 2010

19/24E v e r y C h i l d N o . 1 , 2 0 1 0

ly 25-year con ict between

the government and the Lib-eration Tigers of Tamil Eelam,UNICEF estimates that nearly 7,000Sri Lankan children were recruitedinto armed groups. Sitha was just twelvewhen a group abducted him. They tookhim and other children to a camp wherethey forced them to train with weaponsand showed them how to plant landmines.Then they sent me to the battlefront, saysSitha. I saw terrible thingsmy friends be-

ing killed.In 2009, UNICEF and the President of Sri

Lanka launched a Bring Back the Child

campaign to prevent child recruitmentand promote the release of all recruitedchildren. Eventually, Sitha was freed fromthe armed group and was able to join aUNICEF rehabilitation program. In Sri Lan-ka, as in so many countries where childrenare press-ganged into ghting, UNICEF

rehabilitation programs help former childsoldiers recover from the trauma theyveendured and give them the education and

skills they need to move on with

their lives.By creating and supporting

programs that both stop abusebefore it starts and help abused

children cope with all theyve been through,UNICEF is tackling all aspects of child pro-tection. I say this very humbly I thinkUNICEF is very good at this, says Bissell.People look to us both within the UNsystem and globally as the leader in childprotection. And at this moment around the

world, UNICEF Child Protection Of cersare helping keep scores of vulnerable chil-dren safe from harm.

It doesnt take mucho a conversation or

peoples eyes to get opened up a little bit.

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20/24U . S . F u n d o r U N I C E F

For a number of years, I gave small amountsto the U.S. Fund for UNICEF. Then, when Iwas making a will, I decided I wanted togive a signi cant amount of money to acharity when I died. I thought about it andfelt the best one to support was UNICEF.Im not a wealthy person, but I have been

very lucky compared to so many. WhateverI have, Im going to try to give back as muchas I possibly can. I hope it will help makea better life for children who are suffer-ing, and give them the potential for a greatfuture.

I think UNICEF is the best organization

Financial services company ING supports

UNICEFs work worldwide through itsING Chances for Children Program, and

the ING Foundation is a generous U.S.Fund

for UNICEF donor. Rhonda Mims is President

of the ING Foundation as well as Senior

Vice President of INGs Of ce of Corporate

Responsibility and Multicultural Affairs.

I grew up in the South. My parents, mygrandparents, and great-grandparents wereall heavily involved in community service. Ibecame a head of prosecution for the South

Carolina attorney generals of ce and, later,I worked for the Department of Justice. Iguess I kind of emulated my parents andmy grandparents and great-grandparents

their strong commitment to community.

When I came to ING, I worked in gov-ernment affairs, litigation and, ultimately,with the Foundation in the Americas. In theearly 2000s, I was part of a project to identifyINGs global partner for our ING Chancesfor Children program. We wanted an orga-nization that would make sense for everyING employee so if you were in India,our corporate philanthropy strategy wouldresonate with you as much as if you werein New York. We chose childrens education

as the main focus. After looking at a host ofworldwide organizations, we decided thatUNICEF would be the best partner.

The ING Foundation in the Americasstarted out funding School-in-a-Box kits.But we had ING employees volunteeringwith UNICEF programs in India and Braziland when they came back, they related that,yes, its good to provide kids with a qualityeducation but what happens in war-tornareas or after a natural disaster when chil-

dren dont even have food or clean water?So we began tapping into the broad rangeof what UNICEF can do. We started to thinkof UNICEF whenever a natural disaster oc-curred like a ood in Mexico or an earth -quake in Peru and funneled nancialsupport to help those af icted communi -ties. UNICEF is the perfect organization for

a holistic approach to preserving the life ofa child.

ING partners with UNICEF through itsfoundations, but we also have an EmployeeGiving Campaign, and UNICEF is a bigcomponent of that. As a nancial servicescompany, we like to see that our investment

is actually delivering. The U.S. Funds ad-ministrative costs are very low, meaninga maximum percentage of our investmentgoes toward helping children. Its impor-tant to us from a branding, visibility, andgood corporate citizenship standpoint. Butwhats really the most important is that weknow our dollars are being used wisely.

Why We Partner:Rhonda Mims and ING

P a r T N E r P r o F I L E s

Why I Give:Susan Holliday

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21/24E v e r y C h i l d N o . 1 , 2 0 1 0

I grew up in Dublin, Ireland, in the 1970sand 80s, in a cheerful, happy home with

ve siblings. My parents worked hard, edu -cated us very well, and impressed upon ushow fortunate we were and how we shoulddo our part to help those who arent.

I didnt realize just how fortunate myfamily was until 1984 when the Ethiopianfamine broke out; I was twelve. News of thefamine was on TV every night. I can stillvividly remember some of the harrowingimages of children, mothers, and babies

people so close to deaththey could not stand up.Those images left an im-pression that haunts me tothis day.

Since then, I have be-come a global citizen. Ihave traveled around theworld, and witnessed ex-treme poverty up close. Ihave been struck by thekindness of those in the de-veloping world who haveso very little. And I have

been quite fortunate to have a successfulcareer.

As such, theres no way I could con-ceive of not giving back. I cant ignore thefact that there are families out there whosebasic survival is at stake every single day.The reality that 24,000 children die dailyfrom preventable causes is something that I

for helping children. Sometimes peoplewill say to me, Oh, I dont like big orga-nizations, theyre not ef cient. That may

be true of some, but not UNICEF. I thinkpeople worry that with big organizations,their moneys all going toward fundraisingor administrative costs. But with UNICEF,over 90 percent of donations actually goto the eld. As a former practicing lawyerand member of the U.S. Fund for UNICEFSouthern California Regional Board, thatef ciency is very important to me. I also be -lieve UNICEFs size and its scope enable itto do more than other organizations.

In 2005, I went on a eld visit to Gua -temala, and I was so impressed with whatUNICEF was doing how it was makingthe best use of money and working bothwith high levels of government and at the

grassroots level with local communities.We visited a school and met some little

girls who showed us their books with such

tremendous pride. The girls were part of aUNICEF program providing scholarships.Something like $27 a year was the differencebetween those girls going to school and notgoing to school. It made me examine thingsin my own life. If you go out and spend$27 for dinner, you think its a bargain. Yetit can make all the difference in the worldto a little girl. You start thinking of buyingthings and you say, well, I dont really needthat I dont need any more stuff.

To learn more about including the U.S.Fund for UNICEF in your will, please

contact Karen Metzger at 866-486-4233 or [email protected]


Why I Give:Ciara Smyth

8/8/2019 Every Child No 1, 2010

22/24U . S . F u n d o r U N I C E F

Honorary Co-ChairsGeorge H.W. BushJimmy CarterWilliam J. Clinton

Chair EmeritusHugh Downs

ChairAnthony Pantaleoni

Vice ChairPeter Lamm

PresidentCaryl M. Stern

SecretaryGary M. Cohen

TreasurerEdward G. Lloyd

Honorary DirectorsJames H. CareyMarvin J. GirouardAnthony LakeJohn C. Whitehead

Honorary MembersJoy GreenhouseHelen G. JacobsonSusan C. McKeeverLester Wunderman

DirectorsSusan V. Berres ordDaniel J. BruttoNelson ChaiGary M. CohenMary Callahan ErdoesPamela FioriDolores Rice GahanBruce Scott GordonVincent John HemmerPeter LammTa LeoniBob ManoukianAnthony PantaleoniAmy L. RobbinsHenry S. SchleiKathi P. Sei ertCaryl M. SternJim WaltonSherrie Rollins Westin

Produced by theDepartment o Editorialand Creative Services

Executive EditorMia Brandt Managing EditorAdam Fifeld Art DirectorNicole Pajor Assistant Managing EditorJen Banbury Contributing EditorEileen Coppola

DesignerJoanna Wexler

Copyright 2010 U.S. Fund for UNICEF.All rights reserved.

Board o Directors

U . S . F u n d o r U N I C E F

Why I Give:Ciara Smyth, continued from page 19


simply cannot get my head around. Its mor-

ally reprehensible, and its not somethingthat anyone should be okay with. Thosekids are sons, daughters, sisters, and broth-ers. They are loved ones. The death of a childin the developing world causes just as much

sorrow as a death in the developed world.

That is why I support UNICEF. The mis-sion is speci c: saving childrens lives. Chil -dren are our collective future. And UNICEFis focused on delivering measurable, mean-ingful, and very real results. When you give

to the U.S. Fund for UNICEF, you know that

your money is going to have a huge impact.Some people see the deaths of children

in the developing world as a problem thatis too big to x. But the truth is, we can x it.And knowing that, how can we not?

Photo CreditsCover: UNICEF/NYHQ2010-0070/Roger LeMoyneP. 1: UNICEF/NYHQ2010-0131/Roger LeMoyneP. 2: UNICEF/NYHQ2010-0050/Roger LeMoyneP. 3: UNICEF/NYHQ2010-0120/Roger LeMoyne

UNICEF/NYHQ2010-0025/Roger LeMoyneP. 4: UNICEF/NYHQ2010-0082/Roger LeMoyne

UNICEF/NYHQ2010-0080/Roger LeMoyneP. 5: PRNewsFoto/U.S. Fund or UNICEFP. 6: U.S. Fund or UNICEF/Kate Horton

U.S. Fund or UNICEF/Kate HortonUNICEF/NYHQ2010-0151/Shehzad Noorani

P. 7: UNICEF/NYHQ2009-1939/Chris tine NesbittP. 8-9: UNICEF/India/2009/FergusonP. 11: UNICEF/BANA2008-00117/Shehzad Noorani

Andrew H. Walker/2009 Getty ImagesP. 12: Clockwise rom top le t: Leesha Haley Boylan;

Robert Trie us/Gucci; Phyllis Hand; U.S. Fund orUNICEF; UNICEF/Ethiopia; Julie Skarratt

P. 13: UNICEF/Ethiopia/Indrias GetachewP. 14: UNICEF/NYHQ2005-1915/Roger LeMoyneP. 16: UNICEF/PAKA2008-0106/Shehzad NooraniP. 17: UNICEF/NYHQ2009-0592/Marta RamonedaP. 18: Courtesy Rhonda Mims/ING; UNICEF/NYHQ2010-

0093/Roger LeMoyne; Courtesy Susan HollidayP. 19: UNICEF/NYHQ1996-1165/Audrey Miller; UNICEF/

NYHQ2008-0440/Grum Tegene; Courtesy Ciara SmythP. 20: UNICEF/NYHQ2010-0108/Roger LeMoyneInside back cover: UNICEF/NYHQ2005-1922/

Roger LeMoyne; Inset: Courtesy Dorothy & TomMiglautsch

Envelope: UNICEF/HQ99-0859/Roger LeMoyne

8/8/2019 Every Child No 1, 2010

23/24

L egacy S ocietyThe U.S. Fundfor UNICEFRecognizing Those Who Have Invested

In the Future o the Worlds Children

my h nd nd I t eledexten i ely nd witne ed

th nd the plight child enli ing in i p e i hed c nt ie

th gh t the w ld. The child en H iti we e e peci lly cl e t he t , we pent e e l

nth e ch ye in the C i e n.We elie e child en e theinn cent, helple icti w ,p e ent le di e e, nd theill , nd th t uNICEF i the te ecti e g niz ti n in elie ingthei e ing.

Thus we bequeathed thebalance o our estate toUNICEF.

T le n e t h w y c n c e te leg cy li e t e gene ti n child en, ple e c nt ct k en metzge t ll- ee t (866) 486-4233,

e il leg cygi t @ nice . g

Dorothy & Tom MiglautschLegacy Society Members

8/8/2019 Every Child No 1, 2010

24/24

U.S. Fund or UNICEF125 Maiden Lane, New York, NY 10038

1.800.FOR.KIDSunice usa.org

2010 U.S. Fund or UNICEF.

No child should die o a preventable cause. Every day 24,000 do. We believe that number should be zero.

Believe in zero .

Every penny you donate or UNICEFs Haiti relie

e orts is going toward helping children and ami-

lies. Thanks to the generosity o several private

donors, the U.S. Fund or UNICEF has been able

to cover all associated administrative costs.

The U.S. Fund or UNICEF has earned 5 consecu-

tive 4-star ratings rom Charity Navigator. Only

4% o charities evaluated by this trusted organiza-

tion have received its highest ranking or at least 5

straight years.

We meet all 20 o the Better Business Bureaus

Wise Giving Alliance Standards or Charity

Accountability.

Documents

Every Child No 1, 2010