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PIC
O
PIC
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T O T A L B R A N D A C T I V A T I O N
p i c o . c o m
p i c o . c o mPICO grows local, national and international brands using superior
communications created by an unparalleled network of resources
and integrated capabilities. In the ever-challenging brand world, PICO
has delivered leading edge solutions for over 40 years. Today 34 PICO
offices across the globe harness the excellence, precision, passion and
vision of our 3000 strong team.
L E A D I N G E D G E S O L U T I O N S
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a c t i v e <Total Brand Activation is the Fresh, Focused and Proven way forward
for all PICO clients. From live events to permanently themed
environments, PICO activates the most powerful brand experiences
in every communication channel for every audience. Our unique
expertise, insight and imagination connect brand and customers,
in vibrant relevant ways for unprecedented brand penetration.
T O T A L B R A N D A C T I V A T I O N
> e x c i t i n gPICO inspires and excites with lateral thinking and a fresh approach
to bring global brands alive. Every brand offers its own experience,
intangible assets, reputation, image, exclusiveness, and a promise
of value. Our understanding of this compelling truth stimulates
innovative ideas and concept executions that bring new energy
to every brand.
F R E S H
As a global brand Motorola requires consistent yet innovative communications. picO works with Motorola across multiple markets and in many disciplines. from exhibitions to traveling road shows, we deliver an authentic yet fresh branded experience.
F R E S H
ITU Telecom World in Hong Kong attracted visitors from 141 countries. Motorola won attention
by dramatically showcasing its handsets and dominated the event with larger than life images
of Motorola ambassadors David Beckham and Jay Chou.
DEPLOY: now we actualise the
solution with the energy and
experience of our local, national and
international logistical resources.
DEFINE: in this first phase we fully
investigate the situation, clarify what
needs to be achieved and set the tone
for creative exploration.
D E F I N E
D E P L O Y D E V E L O P
DEVELOP: here we use all our lateral
thinking, creative expression, and
design capabilities to find solutions
that excite the market and bring your
brand experience to life.
d 3<<<The PICO D3 process combines strategic insights and understanding
with the exploration of creative opportunities and practical
implementation. We begin with a fresh insight and new perspective
and then create a compelling way to excite the marketplace. The
process is a potent way of realising all business objectives by totally
activating the brand’s potential.
O U R F R E S H A P P R O A C H
D E V E L O P
g l o b a l << The PICO global team may be diverse, yet we all work from a common
platform. Our languages may be different, yet there is a single
strategy we all driven by. Our markets, cultures and time zones
may differ, yet we all share one vision. Total Brand Activation is our
platform and language. Igniting it for our clients is our goal.
O U R F R E S H P E O P L E
O U R F R E S H W O R K
Left page: educA, bangkok
features educational innovation
demonstrations, seminars,
workshops and trade exhibitions
targeting education professionals,
educational administrative
personnel, and parents.
We value fresh thinking and creativity. They are key components in our Total Brand Activation
process. Left to right: volkswagen Olympic hospitality centre, 2008 beijing Olympics; nec at iTu
Telecom World 2006, hong kong; Tv Asahi at the international broadcasting centre, 2008 beijing
Olympics; Sea jelly Spectacular, Ocean park, hong kong
> c o u r a g ePICO teams have a deep understanding of sensitive local issues,
culture and context. They instinctively know what to do, when to do it
and equally as important, what not to do... to affect specific goals and
outcomes. Understandably, our team members right across the globe
have been described as worldly, adaptive, and courageous.
FOCUSED
The launch of the new Mercedes-benz c-class in Thailand created a big bang in a market that already considers Mercedes a ‘dream’ car. As well as creating dynamic 360 degree marketing tools, picO staged a spectacular performance by new age fashion designer ‘zenith’, which brought to life the extraordinary lifestyle symbolised by the c-class.
FOCUSED
The creative concept for the launch was based on the tagline ‘C for Yourself ’. It raised
curiosity and reinforced brand aspirations. The flowing yet functional layout expressed
dynamic and authentic attributes. Balancing the striking orange and black colours created
a standout personality.
ATLANTA
CHICAGO
LOS ANGELES
SYDNEY
SINGAPORE
KUALA LUMPUR
BANGKOK
BEIJING
BRUNEI
DUBAI
CAIRO
CHONGQING
COLOMBO
DONGGUANGUANGZHOU
HONG KONGHO CHI MINH CITY
KUWAIT
LONDON
PARIS
MACAU
NEW DELHI
SEOUL
SHANGHAI
SHENZHEN
TOKYO
MELBOURNE
CHENNAINOIDA
TAIPEICHENGDUBAHRAIN
DOHA
HANOI
n e t w o r k <Being locally connected means getting results where others would
fail. The extensive PICO network enables comprehensive global
rollouts, especially into more difficult and potentially lucrative
markets. Leveraging local suppliers with on-the-ground teams,
combined with our global sourcing achieves optimum results
and cost effectiveness.
O U R F O C U S E D N E T W O R K
SYDNEY
Over the past forty years, PICO has developed deep levels of expertise that benchmark industry
practice. From left to right: Singapore Formula 1 Grand Prix, design, fabrication and installation
of grandstands, hospitality suites, medical centres, garage fitouts for the racing teams; Siemens Power
Transmission Visitor Centre, a creative solution for the interior; McDonald’s China Managers’
Convention, project management, creative and production for the conference in Sydney; Sinochem,
rollout of forecourt and retail environment in china.
c o n t r o l <PICO communicates your brand value powerfully and memorably.
Every exhibition, event, interior and conference delivers immediacy,
relevance and a lasting positive experience. Expect nothing less than
inspired integrated solutions from design, graphics and copy-writing
to planning, fabrication, construction, installation, transportation,
logistics, quality control, global and local sourcing, as well as
technology implementation.
O U R F O C U S E D A C T I V I T I E S
O U R F O C U S E D P R O J E C T S
Left page: Microsoft brand
experience energised four key
areas of digital life - home,
business opportunities, digital
office and mobile life.
Whatever the medium, PICO focuses on changing attitudes, strengthening brand connections
and achieving specific outcomes. Left to right: grey goose premium vodka point-of-sale, france;
groundbreaking ceremony for king Abdullah university of Science and Technology, Saudi Arabia; 2008
bangkok international Motor Show for Mercedes-benz, general Motors, Toyota and ford; national pavilion
for canada.
> r e a c hOur track record is a powerful demonstration of brand activating
capabilities. Every PICO client benefits from our proven global
network, infrastructure, best practices and hands-on know how.
Whether it is taking local brands to the world stage or launching
in specific markets, we leverage our network to solidly strengthen
your brand.
PROVEN
Our enthusiasm for Total brand Activation burns as brightly as the Olympic torch. picO highlights at the beijing Olympics included the logistics of the torch run in 106 cities in china, activating many major sponsors’ pavilions in beijing, managing the iOc meeting in Singapore and producing way-finding signages for the Olympic equestrian events in hong kong.
PROVEN
Apart from the logistics for the Olympic Torch Run, picO was responsible for the 117th International
Olympic Committee Meeting (righthand page). This four day event in Singapore involved 4,000
delegates who decided and announced that london would host the 2012 Olympics. Lenovo i lounges
(right) for beijing Olympics in beijing, hong kong and Qingdao; China NetCom (far right) at beijing
Olympics, pavilion showcasing messages and services.
“The games have been declared as the ‘simply the best’
commonwealth games ever.” john harnden,
Melbourne 2006 commonwealth games
“your project team’s dedication and commitment to
delivering this event was second to none.”
general Tan yih San, Singapore Army
“Special thanks to your team for their hard work and
sincerity to serve us. They always provide professional and
efficient support.” Anita yeung, l’Oreal hong kong
“everyone was impressed by the quality and execution
of the design by pico.” virginie de braquilanges, bacardi
global Travel Retail
“i do not hesitate recommending picO, and look forward to
working with your team on future projects.”
Steve Tanaka, The boeing company
“This is many times better than i ever imagined. it is really
just wonderful, so interactive and interesting.”
david bieter, Mayor of boise, idaho, uS
“iTu Telecom Asia 2008 is one of the best we’ve had.
Theo Tunga, international Telecommunication union.
“The professionalism of your team were indispensable, and
without whom the event would not have been as smooth as it
was.” Ang yee, hong kong Museum of history
“The launch event was deemed to be very successful, thanks
to the efforts of all involved. We were very happy indeed with
the overall outcome.” barry ngai, Mercedes-benz china
“your contribution greatly added to the success of the
event, in particular, the flexibility and quick responses from
your team.” Martin kinne, Siemens Asia pacific
Atlanta5361 Royal Woods parkwayTucker, gA 30084, uSA1.770.414 1114
Bahrainno 1 Manama centregovernment AvenueManama Town 316 kingdom of bahrain973.17.218898
Bangkok10 Soi lasalle 56bangna Sub-district bangna districtbangkok 10260 Thailand66.2.748 7007
Beijingpico centre 8 li Shui Qiao beichaoyang district beijing 102218, china86.10.8482 3991
Bruneiunit 1, level 3 bangunan dar Takaful ibb utamajalan pemancha bS 8711bandar Seri begawannegara brunei darussalam673.2236.777
Cairo8 north Street gamaiet Ahmed Orabiblock 461, ebour city cairo, egyptpO box 11671, egypt 20.2.671.7804
ChengduRoom 1703 Tower ATimes plaza, no2 zongfu Roadjinjiang district chengdu 610016 china86.28.8672 7990
Chennai958, TvS colonyAnna nagar West extension, 600101chennai, india91.44.4284 5137
Chicago 120 West center courtSchaumburgil 60195, uSA1.847.241.1905
Chongqing 9-2, Tower b Times Square Apartmentno1 young Road yuzhong districtchongqing 400010 china86.23.6371.0990
Colombo12 dR Wijewardena Mawatha colombo 10, Sri lanka94.11.234.3239.41
Doha no88 AScO compoundc-Ring Road new SalatapO box 24403, doha State of Qatar974.467.7988
Dongguan1st Road, Reservoir industrial districtduan jing Tou feng gang dong guan, 523705, china 86.769.8777.4471
DubaiOffice no520 building 85th floor dubai Media citypO box 37679dubai, united Arab emirates971.4.339.3188
GuangzhouRoom 701-2 dongshan plaza 69 xian lie Road centralguangzhou 510095 china86.20.8732.2990
Hanoi2/f 561 kim Ma Streetba dinh districthanoi, vietnam84.4.7711.389
Ho Chi Minh City 446 hoang van Thu Street, 1st floorTan binh district ho chi Minh city vietnam84.8.948.5060
Hong Kongpico house 4 dai fu StreetTai po industrial estate, nT hong kong, china852.2665.0990
Kuala LumpurWisma pico, 19-20 jalan Tembaga Sd5/2bandar Sri damansara52200 kuala lumpur Malaysia60.3.6275.5990
Kuwaitc/o kuwait international fair groundpO box 656 Safat13007 kuwait965.538.6907
LondonOne victoria villasRichmond, Surrey TW9 2gW, united kingdom44.(0)20.8948.6211
Los Angeles20910 normandie Aveunit d, TorrancecA 90502, uSA1.310.328.6990
Macau7/f, flat d Av da Amizade no 918World Trade center building, Macau853.2872.7990
Melbourne level 2, 19-23 prospect Streetbox hill, vic 3128Australia61.3.9897.3500
New Delhipico bhawan, A-27/15khanpur extension new delhi 110062 india91.11.2609.7063.64
NoidaA-128, Sector 63 noidauttar pradesh, india91.12.0403.0800
Paris 11 rue de la barre95880 enghien les bains, france 33.1.4649.8000
Seoul4f Sang Won building165-11, Samsung-dong, kangnam-kuSeoul 135-090, korea 82.2.558.3240
Shanghaipico building 118 chen An RoadMalu Town jiading districtShanghai 201801 china86.21.5910.0990
Shenzhen Room 1010 – 1012 excellence Times Square bldg4068 yitian Road futian district Shenzhen 518048 china86.755.8290.0540
Singaporepico creative centre20 kallang AvenueSingapore 33941165.6294.0100
SydneySuite 1.08 46-50 kent RoadMascot nSW 2020Australia61.2.8338.0866
Taipei3/f, no343 nanking east RoadSection 5, Taipei Taiwan886.2.2753.5990
Tokyoiwasei nihombashi bldg. 6f6-5 nihombashi Odenmachochuo-ku, Tokyo 103-0011, japan81.3.3808.0891
To totally activate your brand contact [email protected]
www.pico.com
