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EVEREST INDUSTRIES LIMITED (Established in1934).

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COMPANY PROFILE

EVEREST INDUSTRIES LTD WAS ESTABLISHED ON 1934

IT PROVIDES BUILDING PRODUCT & BUILDING SOLUTIONS FOR HOUSING,COMMERCIAL AND INDUSTRIAL SECTORS ACROSS 32 COUNTRIES.

IT COVERES MORE THAN 1 BILLION SQUARE METER OF INDUSTRIAL AND

RESIDENTIAL ROOFS, AND MAJORITY OF CORRUGATED ROOFS IN INDIA ARE EVERESTROOFS.

IN INDIA WE DISTRIBUTE OUR PRODUCTS ACROSS 1 LAKH VILLAGES AND 600 CITIES,THROUGH 5 STATE

IT WAS CERTIFIED BY ISO 9001/14001 & ALSO CERTIFIED BY GREEN COUNCILBUILDING OF INDIA.

EVEREST FIBER CEMENT BOARDS KNOWN AS E-BOARDS.

CORPORATE OFFICEGENESIS A-32 MOHAN CO-OPERATIVE INDUSTRIAL ESTATE MATHURA ROAD, NEW

DELHI.

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Particulars Designation Category QualificationsExpertise inspecificfunctional areas

M. L. Gupta Managing Director Executive B. Tech (Hons)Technical /GeneralManagement

Manish Sanghi COO and Director Chief OperatingOfficer

B.E. (Mech.),PGDM (IIM)

GeneralManagement

A. V. Somani Chairman Promoter Director M.Com, MBABusinessManagement

COMPANYS BOARD OF DIRECTORS

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APPLICATION OF THE EVEREST PRODUCT-

1ROOFING SOLUATION.

2CEILING SOLUATION.

3WALL SOLUATION.

4FLOOR SOLUATION.

5CLADDING SOLUATION.

6-- DOOR SOLUATION.

7STEEL BUILDING SOLUTION.

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SUPERIOR ATTRIBUTES

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OBJECTIVE OF THIS STUDY

MAIN OBJECTIVE

Competitive Analysis of Everest Fiber Cement Board with thereference of BISON&GYPSUM BOARDS

SUB- OBJECTIVE

To implement the theoretical knowledge into practicability

SWOT Analysis

To know about impact of the different strategies used in U.P.market.

Personality development

Knowledge enhancement

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RESEARCH METHODOLOGY

Data Source:Primary Data:

Civil Engineers

Architects

Contractors

Builders

Glass dealers

Plywood Dealers

Interior Decorators

All Gypsum &Bison Dealers

Secondary Data:

Just Dial

Yellow Pages Magazine

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Sampling Area:

The sampling areas of this research are LUCKNOW & KANPUR.

Sampling method:

Random Sampling Method

Research Instrument:

The research instruments, which was used, for collecting the data is questionnaire and personal interview.

Method of contact:

The method of contact would be personal and direct as this would help to qualify theclient's issues while filling up the questionnaire and also helps them if they do not havethe knowledge about Everest Fiber Cement Boards.

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FINDINGS

DIFFERENT PRODUCT USE BY ARCHITECTS & CIVILENGINEERS

Gypsum40%

Bision20%

E-Board30%

Other10%

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FINDINGS

AWARENESS OF EVEREST PRODUCT AMONG ARCHITECTS &CIVIL ENGINEERS

Y ES90%

NO10%

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FINDINGS

AWARENESS OF EVEREST PRODUCT AMONG CUSTOMERS

Y ES40%

NO60%

Chart Title

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SUGGESTIONS

Advertisement & Promotion of the product.

Architects meeting in given cities-LucknowKanpur

AllahabadVaranasiGorakhpur

Maintain sound relation to the dealers.

Maintain price fluctuation among dealers.

Issue Calendar & some small gifts.

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CONCLUSION

Everest product based on this statementBetter quality with low price.

The study has brought in to focus two very interesting features.The acceptability of the quality of the E-board.The potentiality of the U.P. market as a growing market.

Increasing demand of Everest Products due to its superior attributes in Lucknow & Kanpurmarket.

The Company has to improve promotion, distribution channel & maintain sound relation tothe dealers & distributors.

EVEREST FIBRE CEMENT BOARD IS A QUALITY PRODUCT This statement is an acceptedtruth that cannot be ignored.

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THANK YOU