EVERYTHINGMARCH 2014 ISSUE 5 PRODUCT NEWSLETTER CONTACT US: www.HyundaiProductInformation.com

First up was the 2014 Hyundai Tournament of Champions PGA event held in Maui, Hawaii. It showcased the 2014 Equus to a global TV audience, consumers, golf fans, players, partners and event attendees. The event included vehicle displays at the airport, at the event and on the golf course. There were also consumer-oriented events (like a 5K run/walk to raise money for Hope on Wheels) and community support programs.

Second up was the Humana Challenge (formerly the Bob Hope Open) held at PGA West in La Quinta, California. This event featured a 2015 Genesis on the 15th hole, as well as an Equus on display in the Hyundai Fan Zone. A Genesis Coupe, Azera and Santa Fe were also on display.

Marketing News

HYUNDAI STARS AT PGA TOURNAMENTSHyundai premium vehicles have played a high-profile role in the first three PGA golf tournaments of 2014.

The third PGA event was the Farmers Insurance Open at Torrey Pines in San Diego, California. The 2015 Genesis was on display at this event, with one in the Hyundai Fan Zone and one on the 16th hole.

Exposure at these prestigious PGA events raises awareness while creating interest in our premium models— the Equus and Genesis.

2015 GENESIS AT THE GRAMMY AWARDS®As part of a three-year partnership as the “Official Vehicle Partner” of the GRAMMY Awards®, this year, at the 56th Annual GRAMMY Awards®, a 2015 Genesis and a Tucson Fuel Cell vehicle were on the red carpet and at the official GRAMMY Celebration® after-party.

“Our relationship with the GRAMMY Awards® allows Hyundai to connect with an audience that loves music and share great music with fans everywhere, while demonstrating our brand’s passion for creativity and innovation,” said Steve Shannon, Vice President, Marketing, Hyundai Motor America.

Hyundai vehicles also played a starring role after the GRAMMY Awards®, as a fleet of Hyundai vehicles helped chauffeur VIP guests to and from the annual Clive Davis GRAMMY® Party. The new 2015 Genesis will be available with the GRAMMY® Special Merit Award winning Harman Lexicon® audio system

If you have any ideas on new ways to introduce the Equus to prospective owners, please email James Stewart, Senior Group Manager, Premium Product Operations, Hyundai Motor America at jstewart@hmausa.com.

Dealer Success Stories

FT. LAUDERDALE: ART APPRECIATIONA lot of the Hyundai dealers are thinking outside the box to make prospective buyers aware of the Equus. Case in point: Rick Case Hyundai in Ft. Lauderdale, Florida, came up with an ingenious way. They are one of the sponsors of the Broward Center for the Performing Arts, so they put an Equus on display outside the theater—plus their marketing message runs on the monitors inside the venue.

HOUSTON: WE HAVE LIFT OFF!To make people aware of the Equus and everything it has to offer (i.e., that it is a viable choice compared to other premium vehicles like the BMW 7 Series and Mercedes S Class), the Houston HDAA (Dealer Advertising Association) dealers and Hyundai Motor America worked together to find a creative way to accomplish that goal by putting an Equus on display at Houston Hobby Airport with a sign that asks: “WHAT KIND OF CAR IS THAT?”

Equus on the Go

EQUUS IN THE MALLSThree Hyundai dealers have been getting the word out about the Equus by putting them on display in premium malls. On the right is the display around the fountain at the upscale Menlo Park Mall in Edison, New Jersey, by Sansone Hyundai, Avenel, New Jersey.

Above, in addition to an Equus on display at the Lenox Square Mall, Jim Ellis Hyundai of Atlanta, Georgia, also put a Genesis on display. Below is the display at the Mall of Georgia® in Buford, Georgia, by AutoNation Hyundai, which is also located in that mall.

DEALER NEWS AND EVENTS

TIPS AND KEY FEATURES2014 Equus

QUICK TIPS FOR KEY FEATURES The 2014 Equus comes equipped with a lot of state-of-the-art features to enhance the overall driving experience. This article will provide you with insightful tips on how to get the most out of each feature.

Lane Departure Warning System (LDWS)Monitors both broken and solid lanes on the highway using a camera mounted near the interior mirror:

• Atspeedsabove43mph,LDWSalertsthedriver when the vehicle leaves the lane without using the turn signal by “shaking” the seatbelt and providing an audio and visual warning.

LANE DEPARTURE WARNING SYSTEM TIPS:

• Beawarethat,fortheLDWStowork,thecamerahastobeableto“see”theroad—soininclement weather, like rain and snow, if the painted lanes are faded, or if the road is dirty, the system may not respond.

• Otherfactors—likeskidmarksontheroad—mayalsocauseafalseindicator.

Blind Spot Detection (BSD)The BSD system sensor senses the rear side territory of the vehicle and provides information to the driver.

BLIND SPOT DETECTION TIP:

• DonotrelysolelyonBSDwhenchanginglanes— always check for objects in your blind spot.

Parking Assist System (PAS)The Parking Assist System assists the driver during movement of the vehicle by chiming if any object is sensed within the distance of 100 cm in front and 120 cm behind the vehicle.

PARKING ASSIST TIPS:

• IfyoumovetheshiftlevertoR(reverse)withtheengine start/stop button in ON and the Parking Assist System in OFF, the Parking Assist System will operate automatically.

• TheParkingAssistSystemwillturnoff automatically after vehicle speed exceeds 11 mph.

Smart Cruise Control (SCC)Allows you to set the distance from the vehicle ahead and maintain the selected distance—even if you do not press the accelerator or brake pedal:

• SCCoperateslikeregularcruisecontrolwhenthereareno other vehicles in front.

• Thedrivercanselectoneoffoursettings—thedefault setting is Distance 4—the greatest distance between the two vehicles.

SMART CRUISE CONTROL TIPS:

• The2014Equusincludesstop/startfunctionality—whenthevehicleaheadofyoucomes to a complete stop, the Equus will automatically come to a full stop without you having to apply the brakes. Then, the Equus will automatically begin to start moving again if the vehicleaheadstartsmovingforwardwithin3seconds.

• Whenavehiclemovesinfrontofyou,SCCwillengagethebrakesautomaticallyandslowdown to maintain speed with the vehicle in front while retaining the preset distance.

• Usingcruisecontrolonthehighwaycanhelpimproveyourfueleconomy.AccordingtotheU.S. Department of Energy, aggressive driving on the highway can lower your fuel economy by33%.

ADDITIONAL AMENITIES YOU’LL APPRECIATEHeads-Up DisplayOn the Equus Ultimate, vital information is conveniently projected onto the surface of the windshield, including vehicle speed, turn-by-turn navigation, LDWS, BSD and SCC, in real time, so you don’t have to take your eyes off of the road.

Entry LightsWhen you push the unlock button on Proximity Key fob, it activates approach lights that are located under the outside mirrors; when doors are opened, entry lights also add illumination to aid the driver and passengers getting into the vehicle.

ALL-NEW GENESIS DEBUTS IN DETROITThe 2015 Genesis made its debut in January at the North American International Auto Show in Detroit. It offers even more content than the first-generation Genesis, including a generous suite of standard safety and convenience features that are unsurpassed in its class:

• For2015,therearethree Genesismodels:Genesis3.8,Genesis3.8AWDandGenesis5.0.

• ThismarksthefirsttimethataHyundaisedanisavailablewithanall-wheel-drivesystem(AWD), which will broaden the appeal of the Genesis in Snowbelt regions throughout the U.S.

Fluidic Sculpture 2.0/Exterior DesignThe all-new Genesis is the first car to embody Fluidic Sculpture 2.0, the second generation of Hyundai’s convention-shattering design theme. It embraces a trio of main design elements: fluid aesthetics, the modern Hyundai look and a premium ambience.

Luxurious Interior DesignThe interior provides a spacious, comfortable environment. The switchgear and instrument panel feature an intuitive, user-centric design that makes the Genesis rewarding to drive. Particular design attention was paid to the storage of practical items such as mobile electronics of all shapes and sizes, as well as with the flexibility of the cup holders.

While the information contained in this newsletter was deemed to be correct at the time of printing, specifications and equipment may change. No warranty or guarantee is being extended in this book and Hyundai reserves the right to change product specifications and equipment at any time without incurring any obligation. Information as of March 2014.

New HTRAC® All-Wheel Drive The2015Genesis3.8isofferedwithrear-wheeldriveorthenewHTRAC® All-Wheel-Drive (AWD) configuration. HTRAC® AWD features an electronic, variable-torque-split clutch with active torque control between the front and rear axles. The driver can select Normal, Eco or Sport modes, with the Sport mode providing a more agile feel by sending more available torque to the rear wheels for a sporty rear-wheel-drive dynamic feel.

Choice of V8 or V6 Engines

The Genesis 5.0 is powered by a 5.0-liter Tau®V8engine that produces 420 horsepower at 6,000 rpm and383lb.-ft.oftorqueat5,000rpm(premium);407horsepowerat6,000rpmand372lb.-ft.oftorqueat5,000rpm(regular).TheGenesis3.8-literV6Lambdadelivers311horsepowerat6,000rpmand293lb.-ft.of torque at 5,000 rpm (regular).

Additional 2015 Genesis features:

• SmartTrunkwithautoopen• World’sfirstCO2 sensor—optional • BlueLink® • GenesisIntelligentAssistant® App

Additional information will be available at launch time.

IN THE NEWS

AWARDS AND ACCOLADES The latest awards and accolades for our premium models:

• TheGenesisandEquus,alongwiththeElantraGT,SonataandSantaFe,werenamedtoStrategic Vision’s list of the “Most Loved Vehicles in America.” With five “loved” cars, Hyundai has more than any other brand.

• Atthe2014InternationalConsumerElectronicsShow(CES),TechHive and PCWorld selected the 2015 Genesis as one of their top products from the show, winning in the Best Car Tech category.

• Alsoatthe2014InternationalConsumerElectronicsShow,HyundaiwononeofLAPTOP Magazine’s Best of CES 2014 awards for its next-generation Blue Link® system in the Best Car Technology category.

2015 GENESIS