Eventz TeamOpportunity Analysis Project

NovoEd Technology Entrepreneurship OAP 2014

➔ For tech workers, entrepreneurs, sponsors, vendors, tech enterprises

➔ Locate live and online technology events

➔ Single platform

TechHarbor

TechHarbor

➔ Customized search online and via mobile device

➔ Event and speaker ratings

➔ Targeted and relevant events based on data

Why do we need this?

We attend events to:

NETWORK

MEET NEW CO-FOUNDERS, INVESTORS AND OTHERS

KEEP UP WITH NEW TECHNOLOGIES

ADVANCE OUR CAREERS

I wish there was ONE WEBSITE to search for tech events!

Too many websites and email lists to search

The Problem:

➔ Information overload

➔ Overwhelming

➔ Not enough time and energy

You search and search and search

And you STILL miss important events

The events were not listed in the places you searched, and no one told you about them!

The Solution

One go-to place for all your tech event information

No events are hidden from you due to business conflicts

Locate EVERY event near you or let us pick for you

Our prototype is evolving as we continue to honor customer

feedback

Search Criteria

➔ location ➔ type of event➔ speakers ➔ industry ➔ date ➔ cost➔ ratings ➔ skill level

TechHarbor Prototype

Customer Feedback

➔ Conducted 25 face-to-face and online interviews and 42 online surveys

➔ Users want a consolidated way of exploring events

➔ Users want to attend leading edge events

Employers want to improve employee skills

Enterprises are more likely to pay for services than users

Enterprises want to meet decision-makers at events

Potential revenue streams confirmed during interviews:

● All-inclusive travel packages (to event locations)● Gamification to increase attendee reviews● Provide data to organizers to improve attendee

satisfaction

Here is what a potential user had to say:

Question: How many notifications about upcoming tech training events do you get in your email every month?

● I get a lot of it in my various emails.● My biggest problem is that it is not very tailored for what I

want● I go to different forums and sign up but it's all sorts of tech

events that I'm not very interested in● If there was some type of filtering capability that catered to

my need● I would like to see more comments instead of pure ratings● I would like to know the type of person that would be

commenting

Another potential user:

Question: How would you like this info delivered to you?

● Email will be blocked in my mind instantly. Definitely not the emails.

● Applications sound boring as well● I would like it to be as personal as it could be● It would have to incorporate some new platform

Another potential user (interview cont’d):

● Using my exact location, combination of people that know me and what I was browsing for

● More accurate data and not just commercializing and trying to send whatever (they think) might interest me

● Much more targeted● If some of my peers leaves a great comment for some event,

I would probably pay more attention to it rather than if it didn't have any recommendations at all or (a comment) by some unknown people

● People's whose opinion is important to me● If it's ARNOLD SCHWARZENEGGER and he saying this

conference is a must visit then I would probably goQuestion: Even if it's a hackathon? Yeah

Arnold?

Hanging out at a

HACKATHON?

Customer Feedback Decisions

➔ No change in business idea

➔ We think this project is worth pursuing

➔ We will build an MVP

Potential Market:

➔ Total available U.S. market $250 million (US $)

➔ Initial 4 target cities market $32.5 million (US $)

Research data compiled from: Frost & Sullivan, Gartner, Forrester, and IDC

After MVP Launch

➔ Adapt quickly to industry changes

➔ Continuous response to user feedback

➔ Never stop testing

Thank you for your time, The TechHarbor Team