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Chemicals’ South commercial Team has conducted a training
program in Chennai regional office for the channel partners.
Mr. Murugan, Officer commercial conducted the training
programme and gave presentation on several topics like
understanding of cost, cost reduction, tips for cost reduction,
contribution & profit, activities done by Chem Connect, Credit
appraisal, etc.
Mr. Gopal Maruvada, RH South & East and
Mr. P. Mugundakrishnan, CSM shared the details about market
scenario, shared distribution score card, market reports, import, etc.
All the south distributors attended the training program with full
enthusiasm and zeal.
The whole training programme was immensely successful and the
channel partners expressed their happiness and gave a positive
feedback. All in all it was an interesting and informative training
for all in the southern region.
All segments of customers comprising of Dealers, Retailers and
farmers got the flavour of PARAS product campaigning during the
1st week of May when all the stalwarts of Team Siliguri namely
Rajesh, Sakti and Santanu along with all Field assistants
conducted a series of programs like Farmer Training, Retailer
Training, Dealers/Retailers counter visit, village haat visit and
market visit. During the week long campaign, the customers
expressed their needs and concern about PARAS product portfolio.
On the basis of feed back and market condition, Siliguri Team is
now developing a complete action plan for Assam region to
address the needs and requirements of the customers.
Training Program conducted by Team Chemicals in Chennai Team CNAB organizes Customer
Week at AssamBy - Rash Behari Banerjee
VISA ATM Launch ‘a dream come true’ at Magadi
The lifelong partnership between Magadi Soda Company and
Magadi Sacco Society yet again bore lasting fruits when the long
time dream of Magadi community to have an Automated Teller
Machine (ATM) on site was realised during the official launch of
the facility.
The official inauguration officiated by the Magadi Soda Company
board members on behalf of the Board Chairman was graced by
the Kajiado North District Commissioner, Senior Co-operative Bank
of Kenya officials and the Senior Chief, Magadi Location among
other dignitaries.
The Magadi Sacco / Co-operative Bank “Co-op Cash” ATM is VISA
branded and is available to all VISA branded ATM debit card
holders 24/7 for financial transactions including cash withdrawals,
balance inquiries, mini statements and settlement of utility bills
among others.
The ATM project has also lifted the Sacco to a higher platform of
international recognition as the facility will enable the Magadi
Sacco FOSA “Sacco Link” ATM card holders (also VISA branded) to
access Co-op Band mobile banking services that will enable
account holders access to their FOSA accounts via their cell
phones.
It is no doubt that this project would have remained a distant
dream without the support of Magadi Soda Company through the
guidance and leadership of the Director of Finance, Mr. Satyajit
Ghoshal, the Co-operative Bank partnership with the Sacco and
the efforts made by various individuals who worked tirelessly to
see the project through.
By - Rev. James Ogonji
On this occasion the Sacco Chairman said,” We as a Society
appreciate the company's support and contributions made by our
various partners and believe that the Magadi community and the
company employees will maximise on the use of the equipment
for their financial freedom and flexibility and security of their hard
earned cash as we look forward to continuation of the ‘Symbiotic
Relationship’ between the Sacco and the Company”
Kudos to all
Team CNAB organizes Crop
Seminar at BarabankiBy - G P Srivastava
A crop seminar was organized on 11th May 2010 in village
Gurudatt Khera of District Barabanki .The Crop Seminar was
attended by Mr. A K Chandoke, Mr. Bipin Mishra from Yara
International, M/s Arun Traders, dealer and 200 farmers. The target
crops were Mentha, Tomato and the target products were -
Calcium Nitrate and Sulphur.
The farmers were told about the benefit of balanced use of
fertilizers - including micronutrients. They were told about the
dosage and method of application of Calcium and Sulphur. Their
queries related to crop and products were discussed. The dealer
and retailers present were well motivated with the interest shown
by farmers.
Brain Storming Session on ‘Removal of Fines Hopper’
at HaldiaBy - Jayanta Dutt & Debovroto Roychoudhury
A Brain Storming Session on ‘Removal of Fines Hopper’ was held
on 21st June 2010 at the New Training Centre in Haldia. A total of
fifteen members participated in the session to share their ideas
and action plans .The participating departments were Mechanical
Maintenance, DAP, Technical Services and S&E department.
The action plans & ideas brain stormed by the employees were
shortlisted for further discussion and appreciated by Mr. Dinesh
Pratap Singh, Mr. B P Chandramouli and Mr. Ashok Sil.
Mr. Jitendranath Ghosh, Mr. Debasish Roy & Mr. Pinaki
Mukherjee were recognized and awarded by Mr. Dinesh Pratap
Singh.
events & happenings
By - Namrata Samant
CareSafety InnovationIntegrity Excellence 4Manthan - Quarter 1, 2010-11
CareSafety InnovationIntegrity Excellence Manthan - Quarter 1, 2010-115
A group of 17 students plus 3 staff from Sir John Deane's college
visited Brunner Mond this summer. The visit was requested by SJD
Head of Chemistry, Ann Thomas, to supplement the students’ AS
Level Chemistry studies that they are currently undertaking.
A short presentation delivered by Steve McNamara, Vantage
Programme Manager, BM) concentrated on sodium carbonate
production and applications plus a focus on ‘Green Chemistry’
issues. The group then donned all the necessary PPE (Personal
Protection Equipment) for a laboratory and plant tour with help
from Chris Foxley and Roy Clare (Technical Manager and Project
Manager at BM). The tour in particular was very well received by
the enthusiastic youngsters who were amazed to see first-hand
the scale of the operations at Brunner Mond, Winnington site.
Despite experiencing all that the Ammonia Soda Process has to
offer, including ammonia and soda ash dust, the students were
undeterred and were bubbling with positive feedback about their
experience when they returned to Mond House. A number (of
students) stated their intentions to work in the chemical industry
Sir John Deane's College Students visit Brunner Mond
too, which is good to see - they may be back here again
sometime soon!
Fertilizer Buffer Audit in Bihar
CNAB Team Patna Region recently concluded audits of buffer
stockist points in June 2010. It was indeed an informative and
interesting valuable exercise for all marketing personnel’s of Bihar.
This auditing was planned with specific objectives to ensure cross
functional responsibilities that support them to become completely
competent multifunctional employee of the organisation. It is a
fact that this audit work exposure under Collaborative
responsiveness not only gave them a good exposure of important
functions related to Supply Chain Management, with which
marketing team and their sales objective is directly related. It also
brings a refreshing change, for a short duration for all the
marketing personnel. It breaks the monotony from the daily
routine functions and gave them an idea of buffer points of
different territories and their distribution as well as their working
systems as per rules laid down by the company. Moreover we
could find many positive points to learn from this whole exercise.
Visit report of CAT Field staff to Haridwar
By - Manoj Chaturvedi
The entire staff of Centre for Agri solutions and technology (CAT)
and New Business Development (NBD) visited Haridwar for their
annual motivational meet on 22-23th May 2010. In Haridwar the
team visited Rajaji National Park, and organized a motivational
meeting for field staff. The meeting was addressed by
Dr. Subhendu Bhadraray, Mr. P. K. Singh, Dr S.P. Singh, Dr. Vineet
Tripathi,
Mr. Gaurav K. Singh, and Mr. Ganesh K Singh. The field staff also
shared their experiences towards their work.
By - Dr. Manish Singh
Customized Fertiliser Training Workshop for Frontline StaffBy - Rajendra Kumar
The Customized Fertiliser – Future generation fertilisers (PARAS
FORMULA) is on the verge of commercial launch from September
for Rabi crop. Since it's a new product and TCL is the first fertiliser
company to launch the same. So it was really imperative for the
frontline people - Sales & Marketing Team - CNAB to understand
the concept as well as to gain the knowledge that how PARAS
FORMULA is a better fertiliser for crops as compared to other
fertilisers. Keeping in line with this two internal training workshops
were organized separately at Aligarh & Moradabad for Western
U.P, CNAB S & M team, Scientists from CAT Aligarh, NBD Team,
CNAB team from Noida.
Mr. B. B. Singh explained the concept of CF and how we have
developed PARAS FORMULA after a research development
exercise spread over 5 years. Mr. Ranjeet Singh Chhabra
explained the Marketing Mix for CF as well as about the role of
CNAB Sales & Marketing team to make this unique
product a success.
Customer Group Meet
on AlkakarbBy - Chemicals CRM
A Customer Group Meet was conducted in Eastern Region for th
Alkakarb on 17 February, 2010. The meeting was attended by
Alkakarb customers & traders of Bengal Distributors selling
Alkakarb and their sales persons. From TCL Mr. G. S. Awasthi and
Mr. Santosh Srivastava from Ahmedabad joined the east team.
Mr. Awasthi provided information on market size of Alkakarb and
the potential of the product, the developments taking place on the
product and packaging side and the efforts of the company in
advertising the product through various journals and on the
internet which gave everyone lot of confidence about the product.
The performance of the product at international level also helped
everyone in understanding the product in a better way.
By - Jackie Barker
events & happenings
Continuous Improvement Process program was conducted at New st
Training Centre on 31 May 2010 at Haldia and it was a pleasure
to witness the tremendous response to this convention. All the
departments participated in this program with a lot of enthusiasm
and excitement.
22 departments showcased their improvements over last 3 years
and made the event a success. I am sure this event has not only
helped the departments to put their collective thoughts together,
but also learn from the sharing of others as well.
The criteria for judging process maturity level was QCDSME
(Safety, Quality, Cost, Delivery, Morale & Environment) based
processes & results. Mr. Bhasker Kumar, Mr. Amir Alvi,
CIP Convention @ Haldia
CareSafety InnovationIntegrity Excellence 6
By - Sudipta Dutta
Mr. Ashok Sil, Mr. Ujas Dave & Mr. Murali Samala were the judges
for this event. They found many departments. worth praising for
their efforts.
But as the rewards can only be limited, these are being
recognized as convention winners – all others being winners in
their own right:
First: SSP plant
Second: STPP plant
Third: Supply Chain Management & Engineering Stores
Many congratulations to all the winners.
TKS Inaugurated at CPCCBy - Sanjay Naithani
CNAB Team Patna Region organizes Star Retailers Training
ProgrammeBy - Manoj Chaturvedi
Cultivation unlike past has become a very scientific process which
involves continuous upgradation in the methodology as well as
usage of fertilizers & nutrients. This has led to a substantial
increase in the produce output. Today progressive farmers have
implemented and incorporated new technologies and several
nutrient fertilizers. TCL has always been at the forefront to educate
farmers & retailers to play a significant role in food security in the
nation. TCL has taken a lead in reaching a large number of
farmers in the best possible manner and the team feels proud
that they are a part of this movement. The team took an initiative
in educating retailers who communicate with farmers directly on a
daily basis and organized a pre-monsoon meet of Star/Key
retailers throughout June 2010 across the entire Bihar region. The
team conducted many such meets to reward and recognise the
praiseworthy contribution of such Retailers.
Approximately 95 % Star retailers of CNAB not only attended but
also participated wholeheartedly in the meet. The Star retailers
were also rewarded based on their last year performance &
contribution. Along with it green books were also given as a token
of appreciation. Star retailers were also delighted to know that very
soon they will receive "Fertilizer Display Rake And Stock Board
“with marker. This initiative will further strengthen TCL's
association with the customers.
North 1 Sales Conference
at Jim CorbettBy - CPB Sales Team
North 1 lions met for their 4th annual meet at Jim Corbett.
Addressing the team Mr. Parag Gadre focused on the fact that “it
is the engine that pulls the whole train, to the destination and
likewise North 1 being the engine of entire CPB needs to
remember it's role'. Assuring numbers from North 1 team
Mr. Vasant provided the insight of last year achievements on
various fronts and shared some of the best practices across the
region.
Sales Executives formally launched the much awaited “Sprinklers”
with Anand providing the brand perspective. Amit Verma joined
the team on the dance floor with “Chak De” in the back drop. Amit
Sharma hardly spared any one and had all in splits with his one
liner’s.
Exemplary performances were celebrated with much fan fare and
later at the Cricket super league. Khar sahib took the Jammu &
Kashmir team to its first title. This performance was even
applauded by “Wild Tuskers” who came knocking for the event at
the resort.
Customer Circle- Delivering Higher Value to Customers
The journey of Customer Value Management at CNAB kick-
started with the concept of Customer Circles. Initially Customer
Circles were organized at Agra & Aligarh and it was good to have
all stakeholders at single platform namely Farmers, Retailers,
Dealers & Company persons from various departments. It helped
the team to have a better understanding of Customer issues and
concerns.
The Customer circle concept is now cascading down in all the
territories in the current financial year. Starting the journey for this
year, the first customer circle was organized at Bareilly (U.P.)
wherein Dealers, Retailers and company persons participated. The
Dealers and Retailers appreciated the CVM program because they
felt that it will help to increase their business and the concept of
Branding of Dealers & Retailers is going to benefit them in long
term. The program was completed with chalking out all the issues
& concerns of dealers & retailers. Now after three months the
same program will be organized with all the participants to review
actions taken and to have much better understanding.
By - Rajendra Kumar
Manthan - Quarter 1, 2010-11
events & happenings
Keeping in mind a long awaited demand of the “Producer
Companies” a Tata Kisan Sansar outlet was inaugurated at CPCC
on 8th May 2010 in Malerkotla. The objective is to provide quality
agri inputs and services to farmers. The TKS was inaugurated by
Mr. G. R. Goves, CEO Khet Se along with Nancy Barry founder and
president of Enterprise Solutions to Poverty. Mr. S. S. Cheema,
Operations Manager Chandigarh, Mr. Pankaj Sirohi, Mr. Pradeep
Singh, Mr. Pramod Uppal and other members of Khet Se and
Agribusiness team were present at this momentous occasion.
CareSafety InnovationIntegrity Excellence Manthan - Quarter 1, 2010-117
CPB Team Nagpur: Converting Local Salt brand users to
Tata Salt through purity testsBy - Vivek Vaid
Nagpur town consumes almost 1200 tons per month of local
branded salt against 350 tons per month of Tata Salt. Among
these local brands salt sales, cow brand salt per month sales is
1000 tons. So majorly in Nagpur one can find only 2 types of salt
in market - one is Tata Salt everywhere and other is Cow Brand
salt. Looking back at the history of Cow brand salt & probing on
why this cow brand salt sells highest in Nagpur & not in other
regions of Vidarbha, we analyzed that this is a traditional brand
which is locally made in Nagpur from very low grade quality salt
that comes from Gandhidham in raw and uncrushed condition
through rake. Crushing, sorting and packing happens in Nagpur
itself, post which cow brand is marketed at Rs.4/- MRP, through
cow brand owners of Nagpur. Distribution of cow brand salt is
done through retail outlets through vans and rickshaw pullers.
Due to very high consumer pull attached with Cow brand salt
from Nagpurians, to retailers, cow brand team shows no respect
while delivering salt to their doors. There are no retail calls done to
sell this brand. Rickshaw pullers/van drivers place loose packets
of cow brand salt at retail counters & collect cash money from
retailers.
As a strategy to fight back Cow brand salt in Nagpur, sales team
chalked out a two way plan – From one side, keep educating
Nagpurians who use cow brand salt regarding its impure state
and low amounts of iodine as against Tata Salt which is much
pure and iodized than cow brand salt. From other side, keep
servicing retail outlets with respect on weekly basis with
streamlined beat-wise despatches of Tata Salt with proper sales
call from sales officers. By doing this Nagpur team could very well
increase the consumer pull on Tata Salt and enhance the trade
satisfaction levels.
As a way to educate consumers, a Tata Salt Branded van carrying
two lady promoters with Tata Salt purity test kits, which were
rotated in colonies where cow brand consumer pull was higher
than that of Tata Salt. The lady promoters went door-to-door and
conduct purity tests of Tata Salt against cow brand salt or the salt
kept in consumer's house. Results of purity tests proved an eye
opener for the consumers & they got permanently converted to
Tata Salt.
After seeing the purity test with Tata Salt most of the consumers
said that they will stop buying cow brand salt & will start Tata Salt.
This door-to-door promotion activity is being carried out since last
5-6 months, the results of which can be seen now. This activity is
still being carried out in Nagpur town due to its highly effective
impact on consumer's mind.
Customer Circle Meet
at MaldaBy - Rash Behari Banerjee
The first “Customer Circle Meet of 2010-11” of Siliguri Region was
held on 3rd June at Malda. Representative from various
communities like Farmers, Retailers. Dealers and BHA actively
participated in this unique forum.
This initiative of the Team Siliguri was wholeheartedly supported
by all the customers. The same team will sit again to review the
commitment after 3 months.
District/Territory Level Channel
Partners Communication Meet
organized at Patna -Bihar
Bihar team organised several Channel partners communication
meet across the region in June 2010. The objective was to have
direct and two-way communication with dealers on various
aspects.
Meetings were organised with the solid structured agenda
followed by systematic presentation on product & distribution plan.
Suggestions on products, Packaging, packing and pricing were
noted and complaints if any, were taken care of immediately to
establish better relationship and understanding with the dealers
who expressed immense satisfaction and faith in TCL team. Usage
of new system (IT) related billing and accounting to be sent on
dealers email ID was also demonstrated.
These meetings were also used to educate dealers about nutrient
& micronutrients. TCOC clauses were once gain shared with the
dealers and they were updated about it. They were also taken
through a refresher of technical section of non-bulk portfolio to
update them about the subject.
Such meets would be organized on a quarterly basis with regards
to regular communication and continuous relationship & trust
with each other.
By - Manoj Chaturvedi
Urea Meet organized by Tata Chemicals Babrala
Tata Chemicals, Babrala Unit organized Meet on Operation &
Maintenance problems in Urea Plant, between 13th & 15th May
2010, under the banner of FAI. Babrala with its very limited
resources put up a valiant show, highly appreciated by FAI
Director (Technical), Dr. S Nand.
Tata Chem DAV School, Babrala has come to our rescue many
times before and so it did this time also. The music room was
converted into a mini auditorium. to accommodate about 50
delegates from 18 Fertilizer Companies from all over the country.
Such event organizing is a fun at Babrala and truly an example of
CFT success. The CFT was spearheaded by Mr. G K Rao (GM –
Operations) and his continuous follow up was the prime cause of
excellent delivery.
The program turned out to be very interactive and several Plant
problems were discussed threadbare. The program was
inaugurated by Mr. O P Tripathi (VP – Manufacturing), Mr. G K Rao
& Dr. S Nand on 13th May at 10.00 a.m. Thereafter, marathon
sessions continued for the next two days. Mr. V K Bhatia (VP –
Babrala II) joined the delegates on 14th May and interacted with
the delegates. In the evening tree plantation was done by all the
delegates and guests amongst cheer and fun. A musical evening
followed by a grand dinner was organized and the melodious
voice of Ms. Sunita won the hearts of the group.
On 15th May the closing ceremony was conducted by comments
and observations from the delegates and guest speakers and thus
Tata Chemicals got etched in the Fertilizer Association canvas
forever. All the delegates appreciated the hospitality provided by
Tata Chemicals. The event came to a close by distributing
souvenirs to all the participants. The souvenir specifically included
the much cherished book “The Creation of Wealth” to pass on the
message of ‘Leadership with Trust’ and the obligation that the Tata
Group carries towards the Community. The program was a big
milestone for Babrala.
By - S K Roy
Mr. P Tripathi Lights the lampO
ree P n ti n Dr. Na dT la ta o by S n
events & happenings
Cu o e Circ e Me t i pro r ssst m r l e n g e
Farmer Training Programme
at Gaya
CareSafety InnovationIntegrity Excellence 8Manthan - Quarter 1, 2010-11
By - Vijay Pratap Singh
A Farmer training programme was organized in the Gaya district
to communicate the basic knowledge of the TATA Paras product
and their role in crop production and yield improvement.
CNB Crop Seminar held at Hastinapur and MeerapurBy - Bhoopendra Singh
Team CNB organized a 2 day Crop seminar on 13th April, 2010 at
Hastinapur & Meerapur. A Team of Yara Liva (Mr. Berry Bull,
Mr. Sanjeev Kanwar, and Dr. Vipin Mishra), scientists from KVK,
Hastinapur & Bhoopendra Singh participated. TCL dealers Shyam
Sundar Madan Mohan and M Anil Kumar Arvind Kumar, Jansat
along with star retailer M/s Kisan Fertilizer, Hastinapur and Jain
Traders, Meerapur also participated in the programme. About 50
farmers at Hastinapur and 60 at Meerapur were present. Scientist
Dr. Rajesh briefed about scientific cultivation of Sugarcane.
Dr. Berry Bull explained the process of manufacturing of C.N. and
how it works in plant. Dr. Vipin Mishra briefed about role of C.N. in
Sugarcane. Mr. Bhoopendra Singh focused on integrated fertilizer
management in Sugarcane. Farmers also raised their problems
which were discussed as an open house. One of the major
concerns of farmers is infestation of white grub in sugarcane.
Farmers were very happy with the way the meeting was
conducted and suggested that such seminars should be
organized in every season.
Training on Specialty fertilizers held at Kolkata
On 24th & 25th of June 2010 Field staff & Agronomists of Kolkata
CNAB were trained on Specialty fertilizers by internal faculties. The
nutrients session was taken by Mr. A. P. Singh who discussed the
subject in-depth and thoroughly.
Dr. Praveen Singh took a session on organic manures and their
importance in building Soil Health. Prof. Dilip Kumar Das Dept. of
Soil & Prof. Sisir Kumar Mitra Dean P. G. Studies (Dept. of
Horticulture) shared their experiences in nutrients management
for field crops - fruits & vegetables.
This training as a whole was beneficial for both the field staffs
and Agronomists to deal with the different stakeholders like
farmers, retailers, dealers.
Agronomists were tested with Quiz and first 5 were rewarded.
Mr. S. B. Sarkar (RM Kolkata), Mr. T. K. Banerjee (O.M Kolkata Agri)
& Mr. Sudhir Das (BDM – Bulk) presence and sharing of
interactive experiences were an add-on to the training program for
all the participants.
By - Bhoopendra Singh
events & happenings
Krishak Mela organized at Hooghly
A Farmers’ Mela was organized at Chinsurah (Hooghly) from 5th
February, 2010 to 12th February, 2010. Many fertilizer companies
were invited to set up and exhibit their stalls displaying their wide
array of products. Tata Chemicals Stall was hot favorite at the fair
with a large number of farmers showing their interest in the
products and services.
The Chief Guest for the program State Agricultural Minister,
Mr. Naren Dey highlighted the problems related to agriculture and
the measures being taken by the state government to increase the
productivity level. He visited Tata Chemicals stall and appreciated
the efforts being taken by the company to increase the awareness
level of farmers regarding modern agriculture techniques. Deputy
Director of agriculture, Mr. Ashok Dana was also satisfied with the
work being done by the company.
TCL stall adjudged best in
Krishi Mela held at Siliguri
By - Rash Behari Banerjee
CNB Team Siliguri participated in a Krishi Mela held by Jila
Khudra Cha Chasi Samiti on 6th June ‘10 at Jalpaiguri. More than
2500 small growers participated in this agricultural fair. More than
25 big companies namely NFCL, CFL and some micronutrient
companies like Multiplex, Aries, Boistadt, ISAGRO. ASIA have also
participated in this Mela by giving their stall. TCL stall was
adjudged the best and awarded. TKS representatives and
Agronomists also participated with CNB team.
TBEM Road Show at HaldiaBy - Sudipta Dutta
CQH, Mr. Harshdeep Singh along with Mr. D P Ghosh conducted a
communication session on 12th June 2010 as part of the TBEM
road show at Haldia. Road show communication covered topics
like MVV, Cultural pillars, Core competencies, EPM, Benchmarking,
Year of people, results of employee engagement & satisfaction
surveys among other improvements.
CareSafety InnovationIntegrity Excellence Manthan - Quarter 1, 2010-119
Testimonials of Zinc -33% on
farmer's fieldBy - Manoj Chaturvedi
A trial was conducted in the wheat and potato crops on farmers
fields and the result have been really encouraging .The number
of grains and yield was increase over the control ones in wheat
crop and the number of tubers and size increase in case of potato.
However farmers compare this with the combination CN+Boron
along with Zn - 33% and the yield was better than only Zn-33%.
Q .Yield –Control Plot- 68 tl /Acre
a l 5 Q re-Tri l P ot -7 tl/Ac
CNAB Marketing Accounts Review Meet at Rock Garden, ChandigarhBy - Ramesh Gulati
CNAB Marketing Accounts Review meet is held every quarter to
review the Marketing accounts activities at one of regional offices.
The review meet of J Q 10 was held at Chandigarh on 27th & 28th
May 2010. The meeting was chaired by Mr. G. S. Chahal,
Controller CNAB and Mr. S. K. Kasiviswanthan, Manager
Marketing Accounts - CNB, Mr. Ritesh Gupta, Deputy Manager -
Marketing Accounts - AB and all the regional accountants from
different regions participated in the meet. The purpose of this
meeting was to review the accounts process and also share
learning with others.
The EPM processes were revisited; experiences of customer visits
were shared, the key issues at the regional office were highlighted
and also best practices were shared among other region. At
evening we had a fun time, the entire group visited the Rock
Garden at Chandigarh.
Brainstorming of new initiatives was also done by the accounts
team and it’s a pleasure to note that the team took challenge to
implement some the initiatives within a month’s time.
Some of the recent initiatives taken by the Marketing Accounts
team are -
Introduction of Channel Finance
to the dealers
Auto SMS from SAP to dealers for
collections and invoice
Merging of credit limit between
the credit control area
Cement Distributors Visit
Mithapur Plant
Post completion of one year since the launch of Masonry cement,
all the cement distributors of Gujarat along with the cement
marketing team lead by Mr. M M Vellodi, visited Mithapur.
During the visit the distributors were taken around tocement plant
and Quality Control Lab. The Production team comprising
Mr. P. R. Thaker, Martin Charles and Ajay Trivedi explained the
cement manufacturing process.
They were also shown some of the testing methods and the QC
standards maintained of our products. This was followed by a very
interactive session between the visiting team, Production and SCM
department for improving the business. The suggestions were very
positively taken up by both sides and it is felt that this would help
in developing confidence.
Cement distributors later visited the OKHAI Centre, where our
TCSRD activities were shown. They took keen interest in the social
cause and were impressed by the encouragement of TCL in
promoting the marvelous skills of local people. They also
contributed to the welfare of the Society by making some
purchase of OKHAI produ cts.
The trip concluded with visits to Dwarka Temple, Nageshwar, Bet
Dwarka and also to Charkala Salt works where they were shown
the migratory birds.
By - Jayesh Yadav
Kudos!! Highly skilled team of Mithapur creates complex Bicarbonate
plant Storage Bin
A team consisting of highly skilled workmen PED Bhimji,
D Chitroda (Fitter), Valji H Chavda (Helper) and Lalji L Thumbhadia
(Welder) accomplished an appreciable feat of manufacturing a
Bicarbonate storage bin. Manufacture of this bin was a challenge
as it consisted of intersection of three cones and this feat was
achieved by the team by preparing a scaled model and simulating
the template design using Autocad.
The middle cone has a diameter of 3.048 Mtrs & a length of 2.08
Meters and the entire equipment is made out of Stainless Steel
316L, 1800 MM Condenser for MUW-3
While the condenser for the MUW-3 was planned to be
completed by the July-2010, in order to save the hire cost of crane
the equipment was completed before 3 months thus saving the
company more than Rs. 50 lacs as crane retention charges.
Kudos to the team!!!
PRERNA-Suggestion Scheme @ HaldiaBy - Ashis Kumar Pal
The PRERNA Suggestion Scheme at Haldia commenced from 2nd
January 2010.
The scheme has been well accepted by all levels of employees
and gaining popularity day by day within the employees of Haldia
site, especially who are involved in the day to day field work. As a
result, 57 suggestions were submitted till March ‘10 in various
areas. All suggestions have been evaluated and implementations
are going on for the accepted suggestions.
A Reward and Recognition scheme has been put in place. As
changes are coming faster than ever before, competitors are more
nimble and customers expectations are increasing; we need to
develop new ideas, better processes, more innovative products and
services. Today, companies require a steady flow of ideas and
solutions from those who are closest to the processes and the
customers. To create an adaptable and responsive organization,
we must develop a culture that actively solicits input and
recommendations from every one. Therefore, to foster a culture of
innovation throughout the organization, each one of us
participation for new idea generation is essential.
Nothing demonstrates our commitment to this approach better
than a suggestion recognized, rewarded and immediately put to
practice. Certainly, this will enable us to make our journey
successful.
events & happenings
eMithapur Braveh art
e C e i l i h st i t rsT am h m ca s w t di r bu o
r. S. Bh sker KumarM ataking a session
QFD Workshop @ Haldia
CareSafety InnovationIntegrity Excellence 10Manthan - Quarter 1, 2010-11
By - Sudipta Dutta
QFD is a Systematic approach for transitioning Voice Of Customer
into design requirements. Being a customer centric organization a
two day QFD workshop was organized at Haldia from 11th May
2010 to 12th May 2010. This workshop was used for new product
features, cycle time reduction in new product development,
innovative product development, reduction of errors / changes in
current products / services. Three teams were formed which
include 23 members. CSI, Kano, Customer complaints into a VOC
tables were used as a inputs for all the teams.
Mr. S Bhasker Kumar, Mr. Amir Alvi congratulated all the teams
and emphasized the importance of QFD and its improvements.
events & happenings
Partic a of t w r hopip nts he o ks
Reward & Recognition Programme for STAR RETAILERS at Malda
By - Rajesh Kumar Yadav
On April 24, 2010 a Star Retailers Reward and Recognition
programme of Malda Territory was organized at Malda. As it was
scorching summer heat all around, the venue was fixed at
Acquatica which is an exciting water kingdom of North Bengal.
The reward ceremony was held in the auditorium followed by a
cultural programme in the green lawns surrounded by the water
park. All the participants including retailers, dealers, officials and
Field Assistants wore cool white T shirt with Paras logo. Star
retailers were selected on the basis of their performance in
developing and strengthening specialty fertilizer in the market.
All the performers were awarded with a certificate of achievement
along with a precious gift. The musical evening reached its peak
when the audience actively participated in the dance and music
programme. The programme was conducted by a joint team of
channel partners and co-ordinated by the sales officer of Malda
Mr. Rajesh Yadav..
A similar programme was also held on 17th April for the star
retailers of Jalpaiguri Territory where all the performers were
awarded at Savin Kingdom, another exciting place at Siliguri.
tar Retail rs with the awardS e
On this occasion a gala dinner and a thrilling musical
extravaganza was also arranged which all the participants
enjoyed immensely.
Spandan at MithapurBy - K D Joshi
Spandan is a behavioural programme initiated for the employees
before six to seven years for the officers and workmen at
Mithapur. This programme helps an individual to know himself by
which one can improve his performance in his day to day
personal and social dimension.
Initially an expert was called from outside and gradually the team
at Mithapur developed their own internal faculty for this
programme.
The programme covered all the areas of an individual's personal
as well as social dimension. The areas of focus were, who am I,
what is the importance of relationships in life, depletion and its
solution, self motivation, developing leadership qualities, power of
positive thinking, way of communication etc.
This programme also gave us knowledge about health, wealth
and wellness. Today most of us are suffering from different kind of
stress. Stress not only affects our body but also affects our mind
and spirit. Each of us go through stress everyday and we try to
find out the solution to release it in our own way. Its complete
eradication is neither possible not desirable and we can only
equip ourselves to manage it positively. Spandan program taught
us the technique to release the stress.
The program was held in the month of May 2010. Mr. K D Joshi
and Mr. Anil Patel was the faculty. Manager Administration -
Mr. Mahesh R Ladha gave few memorable tips to the participants
during the closing cermony.
Reward and Recognition for
Star Retailers - Kolkata Region
In continuation of our Reward and Recognition initiative, Kolkata
region organized a retailers training program in all the territories
to reward the high performers among the star retailers. All the star
retailers were divided in to three categories based on the Value
share for selling specialty nutrients. Out of 1500 star retailers only
1217 star retailer qualified for the reward. 207 retailers in A
category, 232 retailers in B category and 778 in C category were
rewarded in program where the team rewarded them with Gold
Coins varying from 1gram to 3 Gram as per their category.
All the dealers of the region were present in their respective
territory. Regional Sales Manager Mr. S. B. Sarkar shared his
thoughts on various issues related to Fertilizer Industry and
current availability, scenario of fertilizers. The Territory sales officer
made presentation on feed back through recorded video clippings
from the farmers on how they have benefited by application of
Specialty nutrients. Mr. K. K. Singh distributed the coins to all the
winners.
TBEM Awareness Session
at HaldiaBy - Sudipta Dutta
A series of awareness sessions were organized to sensitize people
on TBEM at Haldia. A total of 165 members attended the two
sessions in a lively and interactive mode. Road show
communication covered topics like Cultural pillars, Core
competencies, BEEP, EPM conventions, Year of people, results of
employee engagement & satisfaction surveys among other
improvements.
Also TBEM Quiz was conducted for Management and Non
Management separately.
In-house Technical training
programmeBy - Manoj Chaturvedi
A in-house technical programme was organised at Purnia on 18th
May 2010 to impart technical knowledge to CNAB Field team
members. The technical session was delivered by external expert -
Dr. V. K. Mishra on the role of nutrients in crops & soil,
Mr. Gajadhar Singh on plant protection to give the brand an extra
edge. In this program Mr. Manoj Chaturvedi, RSM, Bihar and all
the field team members were present. The objectives of the
training program was to compete with the market by using
advance technology which makes work faster and smarter. The
training was highly beneficial for all of us to meet the future
challenges.
Spandan parti ipantc s
CareSafety InnovationIntegrity Excellence Manthan - Quarter 1, 2010-1111
Crop Seminar on Sugarcane Crop @ Guldia (Bareilly)
The trials of Paras CN & PARAS Granubore have been conducted
on Sugarcane crop in various territories. The focus is now on
Sugarcane crop for promotion of specialty products. Keeping the
theme in mind CNB Badaun, organized Crop Seminar for
Sugarcane crop in which Bareilly Agri team also participated. The
team communicated the whole package of practices for
Sugarcane crop and how to go for balanced nutrition with the
products available in TATA PARAS range. The team communicated
how much nutrition is required for healthy paddy crop, method &
time of application of different fertilizers; precautions while
application & use of fertilizers and benefits of complete balanced
nutrition. The Agribusiness team discussed crop protection against
Weeds, Insects, Disease, and Fungus and what are the products
which should be used, quantity to be used and method of
application. The team has also focused on introduction of
Customized fertilizer in next Kharif season for various crops
according to districts. The team has done communication through
posters and pamphlets in villages.
Consumer engagement and activation module (Magic Box) were
also used to increase the interest and interaction with the farmers
and all the farmers found it very interesting and different.
C minarrop Se
Once a TCLite...always a TCLite
It has been proven time & again that a person who gets
associated with the Tata family just cannot forget the Tata culture.
To continue the legacy of Tata Culture and pay respect to the
founder of Tata, ex-TCL employees residing at Sohar in Sultanate
of Oman assembled and celebrated the founder’s day on 3rd
March 2010. Everybody paid their great respect to Late J.N. Tata. All
of us went down the memory lane and refreshed their memory of
their tenure at Tata Chemicals, Babrala. There was a consensus
that we will keep the flag of Tata values high by doing ethical
practice to our business and proud to be known as ex-Tata
employees.
Gl p o g ou p t o Fo nd ' D y c l bra i nim se f r p ho o f u er s a e e t o
o d 01 i S h r, ann 3r March 2 0 n o a Om
In-house Training for CNAB Eastern Region held at Patna
An in-house Training Session was organized for Eastern Regions
at Patna on 13th April '10 to create awareness and familiarize
participants on SAP Employee Self Service, Goal Setting/appraisal
process, Cascading MVV/LTSP/BSC, Knowledge management and
SHE. Visiting faculty from Noida covered topics on HR, Strategy &
Knowledge management and guest from Haldia familiarized the
participants about SHE aspects. A brief detail of the topics covered
are summarized below:
Mr. Pawan Jain explained in a very simple and lucid manner
SAP-Employee Self Service and Goal setting/appraisal
processes.
Mr. Vivek Huidrom cascaded and created understanding of
company's MVV, LTSP, BSC and other strategic aspects
Mr. Prakash Mandal and Mr. Bharat Awasthi elaborated about
knowledge management concept and techniques used at
enterprise level to build knowledge data bank from vast
By - Manoj Chaturvedi and V V Singh
experience and skills of employees within the organization and
other sources
Mr. Chanchal Ghosh enlightened about Safety, Health &
Environment. She also explained Do's and Don'ts regarding
Office Safety, Emergency Response, Fire emergency and TCL
Road Safety guidelines.
The Training Session commenced with a Welcome Address by
Mr. Manoj Chaturvedi.. Mr. V V Singh conveyed the Vote of Thanks.
It was a very good learning experience and sharing session
besides providing opportunity to meet and interact with
colleagues of cross functional teams from Noida, Haldia, Kolkata
and field colleagues of Siliguri, Kolkata, Jharkhand and Patna
Region team.
Knowledge Sharing Session on
Speciality & Organic Fertilizer
at KolkataBy - A P Singh & Praveen Singh
Speciality fertilizer department organized a Knowledge sharing
cum competency building Session for CNAB Kolkata on 24th &
25th June 2010. All RCIs, STIs & outsourced field staffs participated
in this program. In this session A. P. Singh, Sr. Manager BD,
Speciality Fertilizer shared Business outlook and technical
knowledge on Crop Nutrition through Paras range of crop
nutrition products. He also shared the status, challenges and
opportunities for the growth of specialty fertilizers. Dr. Praveen
Singh, Assistant Manager - Organic Fertilizer shared the role of
Organic Fertilizers in crop production system. Prof. Sisir Mitra &
Prof. D. K. Das, from Agriculture University, BCKV, West Bengal
were also present for the program. A quiz was organized at the
end of the session. Following participants scored full marks with
100% correct answers.
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events & happenings
w n a n th h a i iPa a J in interacti g wi t e p rt c pants
CareSafety InnovationIntegrity Excellence 12Manthan - Quarter 1, 2010-11
events & happenings
Tata Salt Lite commemorates World Hypertension DayBy - Jyoti Joshi Patankar
17th May is commemorated as World Hypertension Day, across
the world. Tata Salt Lite Consumer activations were done across
India to mark this day. Activations done across India included
Blood pressure and health check up camps, activations at jogger’s
park with morning walkers, doctor sampling, and newspaper
insertions of Tata Salt Lite detailers.
During the consumer activations done across the country, over
30,000 customers were directly contacted in a single day. East
region reported direct sale of around 2000 packs of Tata Salt Lite
in a single day. Customers were contacted through activations in
towns of Kharagpur, Asansol, Behrampur, Midnapore, Cooch
Behar, Burdhwan, Siliguri, Batanagar, Sonarpur, Ranchi Deogarh,
Jamshedpur, Dhanbad, Bokaro, Guwahati and Malegaon. In
Kolkata city, activations were done at major locations like Victoria
Memorial, Salt Lake Joggers Park and dumdum. Newspaper
insertions of Tata Salt Lite detailers were done in Kolkata to mark
World Hypertension Day. The consumer activations done in Orissa
were covered by regional dailies.
In south, massive in-shop activations were done in all SO
headquarters, like Hyderabad, Bangalore, Coimbatore, Chennai,
Erode, Madurai, Tirupur, Tirunvelli and Pollachi.
In Mumbai, BP Check up camps were put in major locations like
Shivaji Park, Joggers Park, Lokhandwala and Hiranandani
gardens.
In Mumbai, a Tata Salt Lite roadshow was done for two days. A
branded canter with live games and music and BP check up
covered the areas of Borivali Joggers Park (Jhansi Ki Rani Garden),
Poison Gymkhana (Kandiwali), Mahaver Nagar, Malad Liberty
Garden, Borivali Anand Nagar, Borivali Nancy Colony, Kandiwali
Thakur Complex, Gokul Dham, Goregaon Yari Road & Four
Bungalow Bandra Joggers Park, on the first day. On the second
day , the canter covered the routes on Sion Circle (5 Garden) ,Vijay
Sales (Chembur),Vijay Sales ( Ghat kopar), Nirmal Life Style
(Mulund),Teen Hath Naka (Thane),Gaon Devi Madan (Thane)
(lake Area) Kalwa Naka and R Mall. Over 2000 customers were
contacted through the roadshow in Mumbai.
In Delhi, Blood Pressure Check up activities were organized at 8
locations and more than 2200 packs were sold in a single day.
The consumer activations were supported by radio promotion, with
spots running on all major FM channels across the country. The
radio activity was done for five days from 15th to 18th May. The
activity consisted of; RJ Mentions of World Hypertension Day
Activity by Tata Salt Lite, 15 second spots of Tata Salt Lite creating
brand awareness and 10 second capsule giving Tips for
Managing Hypertension.
B e k up aP Ch c C mps
dial ‘N’ for nature
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On the morning of June 27, 2010, a group of enthusiastic
XPLORERS (The Adventure Club at Tata Chemicals Limited) got
together at Dadar in the wee hours of a sleepy Sunday morning,
to make their way to the heights of the enchanting Malshej Ghat.
The team reached the top of Malshej Ghat after a grueling four
hour zig-zag journey through the ghats. The skies were clear and
bright, and the lush greenary and shimmering waterfalls around,
made the view from the top, truly magical.
After a short break at the MTDC resort, the group went trekking
with BNHS Group leaders through thick foliage. The company of
the BNHS experts made the trek even more interesting, since they
kept sharing information about the flora and fauna, the birds, the
reptiles and all the moving and non-moving objects present in the
jungle. On the way the group leaders released three snakes
(Russel's Viper, Common Sand Boa and Indian Rock Python)
brought in plastic bottles into their natural habitat. The team
rejoiced to see them slithering up the nearest tree, or away into
the wilderness, right before their eyes. As the team made their way
deep into the jungle, they spotted the Indian Giant Squirrel, the
Brown Fish-owl, the Shaheen Falcon, Common Kestrel and the
Malabar Whistling Thrush.
Xplorers on Cloud Nine
TCL's Adventure Club Members Trek to Malshej GhatBy - Rohinton Dadachanji
After lunch the team headed back to the base and spotted a
Bamboo Pit Viper coiled around a tree. This made for an exciting
photo-session for the Xplorers. Dark clouds, slowly covered the
valley, and soon the heavens opened up accompanied with
squally winds and hazy clouds to bring rain. The gusty winds
made the clouds rise from the valley towards the group and the
Xplorers were literally 'Floating in the Clouds’
The group headed back home in the evening, enthralled and
totally recharged to take on life in the concrete jungle .
