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Venue or Event application of Mobile Marketing technology.
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Mobile Phone Proximity Mobile Phone Proximity MarketingMarketing
How does Blue Media’s Mobile Phone Marketing build your business?
High influence radius (up to 300 feet in most applications). If they are within the radius, then they are more likely then other
advertising media to be ready, willing and able to buy your product or service.
Innovative delivery of multimedia content that is highly targeted, cost effective and cutting edge.
Utilizes the number one communication device (the cell phone) to deliver your message.
Turns potential customer wait time into opportunities to deliver your message.
Specific data tracking of the number of phones detected and downloaded.
Statistics +180 million or 62% of population are Cell phone
users in the USA. 65% (+ -) of Cell phones are Bluetooth® capable
cell phones. 85% (+ -) of Cell phones are Bluetooth® enabled. 56% of Bluetooth® enabled Cell phones are
discoverable. At a 15% opt-in, there are over 8 million cell phone
users (and growing fast) capable, enabled, discoverable and opting in to download your clients advertisement or offer.
Major Phone Types
Plus over 1200 more phone types
How does BlueMedia Mobile Phone Marketing interface with the consumer?
1. Broadcast server scans and discovers Bluetooth® enabled cell phones within the zone.
2. Server sends a permission request to the phone for user to opt-in. 3. Once consumer opts in, the content is downloaded to the consumer’s
phone.4. The consumer may decide to request information through an SMS
Text Message.5. Most phones are equipped for content. 6. Viral marketing via forwarding options. 7. Most content viewable within seconds.
What types of content can be sent from a BlueMedia Zone to cell phones?
BlueMedia Zone
Designate an area(s) as a BlueMedia Zone or Private Label/Sell Sponsorships as additional revenue generators Promote & Distribute BlueMedia Zone information prior and during
event for maximum effect. Access to Internet and Electricity required for Zone Kiosk to
facilitate remote ad insertions/changes. Create and place Signage directing attendees to Zone
Promote Brand on signage at the Blue Media Zone Modify custom promotions to attendees within 24 hours National exposure on Blue Media website listing Blue Media Zone
locations
Event Model $1,000 per event for each server payable to BlueMedia. 6 GIF’s (Graphic Interface Format) per server 6 Files per GIF. BlueMedia recommends 12 seconds per file for
optimum consumer acceptance. Total of 36 ads of 12 seconds each will rotate through the server
audience on a continuous basis or once every 7.2 minutes. Ads can be pre-programmed by BlueMedia prior to delivery of servers. Otherwise,
using venue’s internet access servers can be accessed on-site for remote ad insertions/changes. One ad per day included. $25 per change fee after that.
Example: 3 day event with 2 servers $6,000. payable to Blue Media by Venue $7,200. payable to Venue by Exhibitor @ $100 per day. $14,400. payable to Venue by Exhibitor @ $200 per day. $36,000. payable to Venue by Exhibitor @ $500 per day.
Venue Model The venue model allows for physical allocation of the desired number of servers over a
one year agreement period. This saves the cost and time by Blue Media and Venue of shipping, set up and coordination of servers. It also sets up Venue to conduct advance promotion of Bluetooth advertising platform.
$10,000 Monthly fee per server payable to BlueMedia. Includes 6 GIF’s (Graphic Interface Format) per server. 6 Files per GIF. Total of 36 ads of 12 seconds each will rotate through the server
audience on a continuous basis. Ads can be pre-programmed by BlueMedia prior to delivery of servers. Otherwise,
internet access required to servers on-site for remote ad insertions/changes. One ad per event included. $25 fee per change after that.
Example: Four 3 day events per week with 3 servers $30,000. payable to Blue Media by Venue $43,200. payable to Venue by Exhibitor @ $100 per day- per ad. $86,400. payable to Venue by Exhibitor @ $200 per day- per ad. $216,000. payable to Venue by Exhibitor @ $500 per day- per ad.
