Event Streams:Event Streams:Outlook and Use of Social MediaOutlook and Use of Social MediaNurain Alicharan, Elana Benn, Anik Das, Rachel Hogue, Lara Tiffany

Overview Overview Video production house based in

Atlanta, Georgia Specializes in corporate video for online

distribution. 10 member teamPresent in major levels of social media

Overview contOverview contThey hope to gain a larger following of

fans and keep them engagedHope that their social networking

differentiates them from competitorsWant to be the leader in video

production for Atlanta

Traffic Stats FunnelTraffic Stats Funnel

Part of Funnel Analytics Data

mouth Traffic Rank 1,832,248

step 2 Reach Percentage 0.01%

step 3 Pageviews Percentage 0.00%

step 4Daily Pageviews per User 1.5

step 5 Bounce Percentage 65.60%

Search Traffic FunnelSearch Traffic Funnel

Part of Funnel Analytics Data

mouth Audience- U.S. percentage 100%

step 2 Global Traffic Rank 1,832,248

step 3 Rank in U.S. 564, 290

Increase in SEOIncrease in SEOWe analyzed with multiple tools based

on their website, FB, twitter, and YouTube pages.

Used SemRush to show us where Event Stream is now and where they want to be.

Keyword search is an important aspect part of increasing SEO

Notice most key words were of industry not of the company

Increase in SEO cont. Increase in SEO cont. In a Google search, Event Streams comes

up when searching “Video streaming Atlanta” and “Live webcasts Atlanta” but on bottom of the page.

The website is simple but could use more videos to demonstrate the brand

Twitter and Facebook used but sparcely

SWOT AnalysisSWOT Analysis

Strengths:Well laid out, easy to

navigate site. good meta description and title tag.

Weaknesses:Hard to find if you

Google keywords. They come up for certain

phrases

Opportunities:EventStreams’ strong social

media presence and non-profit work may allow for

WOM marketing.

Threats:Competitors have better

SEO, but this can be improved.

Digital Audit of Competitors Digital Audit of Competitors Used three companies to compare based

on keyword search “Atlanta corporate videos”:

Atlanta Business VideoDigital Video ProductionBlue Marble Media

Digital Audit Cont. Digital Audit Cont. Based on Mark Smiciklas, a digital

strategist. ReachArchitectureContentConversionIntegrationMeasurement

ReachReachLooked at the presences on FB and

Youtube

Architecture Architecture How well connected the companies are

to their social media ABV-simple easy to use, easy to connect to social media BMM- very simple contact page, hard to find social media DVP- like BMM ES-great contact page, social media connections!

ContentContentIntegration of their website, use of

videos, and photos. For most part they were similar a video

or two

ConversionConversionComparing data by using funnels of how

they reach potential clients. Used Facebook and youtubeIn comparsion, ABV was the closet to

Event Streams

Conversion: ComparisonConversion: Comparison

Conversion: ComparisonConversion: Comparison

IntegrationIntegrationHow well connected their social media is

to one anotherABV and EV were well connected easy to

find, FB, Youtube, and TwitterBMM and DVP not so much

MeasurementsMeasurementsComparing the dataIn general, Event Streams and Atlanta

Business Video are similar in the social networking market

Blue Marble Media and Digital Video Production lag behind

Channels Data Analysis Channels Data Analysis Wanted to evaluate the effectiveness of

Event Stream’s current SEOUsed Seomoz toolbar, IspionagePage Authority: predicts likelihood of a

page to rank well in search results. Score; 47

Channel Data Analysis cont. Channel Data Analysis cont. Ispionage.com- determine effective

keywordsRecommended “event stream” and “live

streaming Atlanta”Showed “corpoate video production

atlanta searched less than 50 timesShowed “video production atlanta”

search 2900+

Channel Data Analysis cont. Channel Data Analysis cont.

Channel Data Analysis cont. Channel Data Analysis cont.

Use of FacebookUse of FacebookUpdates 3-8 times a monthIs increasing, with pictures and videosRecommend more videos on what the

company does and depict the human side of the company

Use of TwitterUse of TwitterSent about 10-20 tweets per monthMost useful social siteFew links go directly thereCan use more trending key words

Use of BlogUse of BlogUpdated 1-5 a month concerning their

projectsCould be used more to show the human

side of Event StreamsThe blog can help demonstrate the

benefits of the company

ResultsResults

Current Start of project

ConclusionConclusionMore optimization of SEOComparable to competitors in terms of

use of social mediaUse social media more Integrate the use of social mediaUse social media to reach more clientsIn the right direction!

Special ThanksSpecial ThanksWe want to personally thank Lawson

Cox for coming to watch this presenation.