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An insight into event management with relevant examples.
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WWW.GALLURE.COM [email protected] TEL :-00973 39070097
Who We Are GALLURE has been a respected name in BAHRAIN for event and model management. Today Gallure is a trusted partner in different
verticals of business. We engage key stakeholders - including employees , partners, customers and influencers - to drive
insight ,action and advocacy. we create brand experiences - and by that , we help our clients create experience brands.
What Makes us different•- 85% of our business is from repeated monthly orders from existing customers •- Experiential planning and measurement . we track the event’s ROI and ROE•- Cost saving . Market experience and knowledge saves 3rd party costs.•- Having worked with all the major Venues in Bahrain- we can deliver anywhere.•- Multiple audience multiple touch points •- Strong team of 50+ direct marketing Professionals We Deliver Turn Key Solutions For:•Communication and PR •Press conferences, events, openings •Exhibitions and all related services for organizing secretariats, companies and professionals •Concierge and hospitality services on site •B2B – B2C – Press 2 B, meeting organization •Product launches, promotional activities
WWW.GALLURE.COM [email protected] TEL :-00973 39070097
ABOUT USSince 2007, GALLURE organizes and manages communication and promotional events in Bahrain. GALLURE has played substantial role in introducing new faces in BAHRAIN market in field of modeling and promotion. We are a reliable bridge for many well known names in advertising industry for their major customer activation projects.
OUR MISSIONGallure turns any event into a marketing and communication tool, tapping into the spirit and passion underlying a Company and characterizing the people who work there.
OUR VISIONThe event for the brand, the brand for its target, the target in its market, the market in the global contest.
OUR VALUESEnthusiasm - Professionalism - Know how - Creativity - International Teamwork.
WWW.GALLURE.COM [email protected] TEL :-00973 39070097
LESSON 1
INTRODUCTIONEinführung
-Event -Event Management -Event Manager -As an industry-Technology -Categories of events
WWW.GALLURE.COM [email protected] TEL :-00973 39070097
EventAn event can be described as a public assembly for the purpose of celebration, education, marketing or reunion. Events can be classified on the basis of their size, type and context. An event can be a social / lifecycle event like a birthday party, engagement, wedding, funeral etc. or an education and career event like an education fair, job fair, workshop, seminar, debate, contest, competition etc.
Event Management Event Management is the process of analyzing, planning, marketing, producing and evaluating an event. It is a different way of promoting a product, service or idea. If an event is managed efficiently and effectively, it can be used as a very powerful promotional tool to launch or market a product or service. Events Management requires certain core values to be deployed to every element, process and decision to justify professional approach and achieve effective and efficient results.
WWW.GALLURE.COM [email protected] TEL :-00973 39070097
WWW.GALLURE.COM [email protected] TEL :-00973 39070097
Event ManagerThe event manager is the person who plans and executes the event. Event managers and their teams are often behind-the-scenes running the event. Event managers may also be involved in more than just the planning and execution of the event, but also brand building, marketing and communication strategy. The event manager is an expert at the creative, technical and logistical elements that help an event succeed. This includes event design, audio-visual production, scriptwriting, logistics, budgeting, negotiation and, of course, client service. It is a multi-dimensional profession.
The event manager may become involved at the early initiation stages of the event. If the event manager has budget responsibilities at this early stage they may be termed an event or production executive. The early stages include:■Site surveying■Client Service
WWW.GALLURE.COM [email protected] TEL :-00973 39070097
■Brief clarificationBudget draftingCash flow managementSupply chain identificationProcurementSchedulingSite designTechnical designHealth & SafetyAn event manager who becomes involved closer to the event will often have a more limited brief. The key disciplines closer to the event are:Health & Safety including crowd management,LogisticsRiggingSoundLightVideoDetailed schedulingSecurity
WWW.GALLURE.COM [email protected] TEL :-00973 39070097
Event Management As an industry
Event management involves studying the intricacies of the brand, identifying the target audience, devising the event concept, planning the logistics and coordinating the technical aspects before actually executing the modalities of the proposed event. Post-event analysis and ensuring a return on investment have become significant drivers for the event industry.[1]The recent growth of festivals and events as an industry around the world means that the management can no longer be ad hoc. Events and festivals, such as the Asian Games, have a large impact on their communities and, in some cases, the whole country.The industry now includes events of all sizes from the Olympics down to a breakfast meeting for ten business people. Many industries, charitable organizations, and interest groups will hold events of some size in order to market themselves, build business relationships, raise money or celebrate.
