IntellicaData Sheet

Highlights:

- Contextual

- More positive responses

- Enhanced customer experiences

- Inbound & Outbound together

- Fast integration

- Extendable

- Event driven - Real time

- Social Media integrations

- Mobile applications

- Visualization

Sense customer behavior , Analyze and Act inreal Time

EVAM® is a real time event-processing solution capable ofsense, filter, enrich and response to events as it is produced.It can process millions of events in seconds and can createactions that can be customized depending on therequirements.

EVAM is a highly elastic and easy to use event processingsolution empowered with the ability to react to potentialopportunities or risks in real-time and at an unprecedentedscale.

Event&ActionManager (EVAM)allowsyou to abstract andcorrelate meaningful business information from the eventsand data flowing through your information systems, andtake appropriate actions using scenarios.

By detecting patterns within the real-time flow of events,EVAM can help you to detect and understand unusualactivities as well as recognize trends, problems, andopportunities EVAM publishes this business-criticalinformation in real time to your critical enterprise systems,dashboards or create response actions.With EVAMyou cansense the needs of your customers, detect frauds, makefaster decisions, and take faster action

There are many application areas for EVAM such as realtime offer management, fraud detection, real time alertgenerations etc.

Event & Action Manager

Event Processing For Operational Intelligence

www.eventandaction.com

IntellicaData Sheet

Event Processing For Operational Intelligence

Take full advantage of complex eventprocessing

EVAM offers variety of event processingfeatures:

More positive responses and improvedcustomer experiences

EVAM brings new opportunities to marketers

High Performance: EVAM make all processingin memory with configurable parallel threadstherefore can process billions of events in a day.Supports horizontal scaling with high availability.

Highly customizable: EVAM comes with itsjava SDK, it is possible to extend productfunctionalities with custom developed plugins.This brings endless extensibility to satisfy futurerequirements.

Neural Network Learning: EVAM has NNdecision engine to make smart actions. It ispossible to offer best product, detect frauds byprocessing the within stream events.

Easy Integration: EVAM has several pull andpush integration capabilities. All events can behandle in asynchronous or synchronous way.Several listeners and adaptors for differenttechnologies

Business Oriented: EVAM scenario designercan be used by business users to build complexscenarios with minimum IT support. And fortesting there are simulation capabilities.

Prioritization and Optimization: It is possibleto define prioritization between businessscenarios.

Right now: EVAM offerings are oftencommunicated to the customer in response to real-time behavior, a proven method for increasingeffectiveness.

Integrate all contact channels: EVAM willtake role as event hub among the all contactchannels and it will be possible to design multichannel scenarios within hours.

Improve Customer Experience: Responding tocustomer events in real time and touchingcustomers in relevant time with relevant actionswill improve awareness and customerexperiences.

See financial results in weeks: We know thatwith these disiplines, marketers will get betterresults within the weeks.

“We really appreciated Intellica’sEVAM solution. Our project wasawarded the “The best applicationproject” within the Company.Campaign results are much betterthan before."- Leading GSM Operator

Monitoring the results: EVAM scenario resultscan be monitored in real time, success ofmarketing activities are not measured at the endof campaigns it is possible to have continuousmonitoring.

More than marketing

Because of EVAM being event processing engine, thissolution will give new opportunities/powers tocompanies. Several things other than marketing canbe addressed with EVAM as well. For example if weare processing all credit card transactions to makeright offering to customer, we can deploy a scenariojust for fraud detection.

We can model many real time requirements withEvents and Actions. Events are any detectableoccurrence in a particular system or domain indicatinga change in the state of the business, something thathappens. Actions are responses that we do at relevanttime in scenarios and actions can be response to acustomer or system. And Scenarios are event andaction patterns that can be defined.

So by deploying EVAM solution in a company bringsnew capabilities that can be supplied by sameplatform. Companies will not need to operate, gettraining, and generate different skills for differentapplications to satisfy these kinds of requirements.

EVAM Complex Event Processing solution will helporganization to create fast, more responsive, agilesolutions like marketing, fraud management, alertgeneration and much more within the same platformand same skill sets.

Data visualization in real time

Our event processor has build in actions to show thisdata in real time dashboards or on maps. For example;depending on designed scenarios it is possible to showheat map to detect the GSM operator call drops.

Data visualization enables our customers not justprocessing and doing actions in real time but alsomonitoring.

Unique and easy user interface for allkind of scenarios

EVAM has unique scenario designer UI that helps ourcustomer adapt easily. EVAM Scenario Designer UI isnot a technical tool and it is possible to use it forinbound and outbound marketing together. We believethat all inbound and outbound capabilities should bein unique UI and scenarios can contain both inboundand outbound part at same time.

Social media event listeners

Social Media activities such as Foursquare check-ins,Facebook likes and Twitter mentions can be processedby EVAM. This process may be interpreted asidentifying the customers currently present in aspecific location from Foursquare, a group of peoplewith an interest on the same artist from Facebook andthe supporters of a football club sharing the opinion ofthe most famous player regarding last nights gamefrom Twitter. EVAM will assign the right action to theidentified group with very high success rates since thetarget group is intelligently selected in a real-timemanner.

IntellicaData Sheet

Event Processing For Operational Intelligence

Holistic Event Processing

EVAM is becoming a platform for processing eventsfrom many event sources with huge amount of events.For holistic event processing it is possible toimplement several EVAM installations and theseinstallation can generate events for others within thescenarios.

For more information

To learn more about Event & Action Manager , pleasecontact your Intellica marketing representative orIntellica Business Partner, or visit the following website:

www.eventandaction.com

www.evam.com.tr

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