6
Fresh | Innovative | Revolutionary| Unique Every great day starts the night before… eve is a revolutionary new company, which uses the latest technologies to develop what we believe is the most comfortable and bestlooking mattress on the market. It’s sold online, direct to customers, at a fraction of the price of other premium mattresses on the market. It’s delivered in a box within 2 working days and customers get a 100 night sleep trial Meet eve: a fresh and exciting new mattress designed and engineered in the UK using layers of premium memory foam and topped with a layer of latex which cools and gives a bit of bounce for when things start to heat up. eve mattresses are made in Britain and delivered to anywhere in the country. eve was created to shake up the whole mattress industry and put consumers first. To strip away the jargon, the gimmicks and the confusion associated with buying a mattress, and offer the customer one, superior product. There are no middlemen or pushy salespeople involved and because it’s only available online, it’s a premium product available at a much fairer price than on the high street. Not only does it provide a great night’s sleep but it looks amazing too.

Eve Press Release

Embed Size (px)

DESCRIPTION

EVE an Exciting, Innovative, Revolutionary and Unique, New product launching in the UK to change the way we sleep forever!

Citation preview

Page 1: Eve Press Release

 

 

Fresh  |  Innovative  |  Revolutionary|  Unique    

Every  great  day  starts  the  night  before…    

   

eve  is  a  revolutionary  new  company,  which  uses  the  latest  technologies  to  develop  what  we   believe   is   the  most   comfortable   and   best-­‐looking  mattress   on   the  market.   It’s   sold  online,  direct  to  customers,  at  a  fraction  of  the  price  of  other  premium  mattresses  on  the  market.  It’s  delivered  in  a  box  within  2  working  days  and  customers  get  a  100  night  sleep-­‐trial  

 

Meet  eve:  a  fresh  and  exciting  new  mattress  designed  and  engineered  in  the  UK  using  layers  of  premium  memory  foam  and  topped  with  a  layer  of  latex  which  cools  and  gives  a  bit  of  bounce  for  when  things  start  to  heat  up.  eve  mattresses  are  made  in  Britain  and  delivered  to  anywhere  in  the  country.  

eve   was   created   to   shake   up   the   whole   mattress   industry   and   put   consumers   first.   To   strip   away   the  jargon,   the  gimmicks  and   the  confusion  associated  with  buying  a  mattress,  and  offer   the  customer  one,  superior  product.  There  are  no  middle-­‐men  or  pushy  salespeople  involved  and  because  it’s  only  available  online,   it’s  a  premium  product  available  at  a  much   fairer  price   than  on   the  high  street.  Not  only  does   it  provide  a  great  night’s  sleep  but  it  looks  amazing  too.      

 

 

Page 2: Eve Press Release

So  simply  beautiful  and  beautifully  simple...  Offering  ultimate  comfort  and  simplicity  …    Just  one  product,  made  perfectly.  

eve  was   set  up  by   four  experts   in   their   field:   the  ex-­‐head  of  Zalando  UK  and  several  other   successful  e-­‐commerce  businesses;  a  logistics  specialist  who  previously  worked  at  Deloitte;  a  mattress  expert  with  years  of  product  development  expertise;   and  a   creative  and  branding  professional  who  came  via   some  of   the  world’s   biggest   ad   agencies   and   Channel   4’s   creative   arm,   4Creative.   eve’s   founders   have   used   their  knowledge,   experience,   and   passion   to   launch   an   innovative   new   concept   that   rethinks   and   simplifies  every   aspect   of   buying   a   mattress,   placing   the   consumer   at   the   heart   of   the   process   and   combining  revolutionary  technology  with  maximum  comfort  

eve  provides  all  the  benefits  of  memory  foam,  but  also  overcomes  its  two  main  complaints:  that  it  heats  up  with  body  temperature  and  creates  a  hot  sleeping  surface  that  can  disrupt  your  sleep  pattern;  and  that  it  is  also   creates   the   sensation   of   “sinking”   and   “temporary   immobility”.   It   does   this   by   adding   the   layer   of  natural  latex.  

 

 

 

 

 

www.evemattress.co.uk    

Page 3: Eve Press Release

The  three  layers  of  eve…    Revolutionising  the  art  of  sleep…  

Offering  ultimate  comfort  and  simplicity  …    Just  one  product,  made  perfectly.  

By   taking  memory   foam   as   the   baseline   and   adding   an   innovative   top   layer   of   natural   Latex,   we   have  created  a  mattress  that  is  both  cooling  and  gives  a  soft  “bounce”.  Both  are  conducive  to  an  amazing  night’s  sleep…  

 

 

 

Latex  Top  Layer  

The  eve  penthouse  is  4cm  of  latex  with  added  bounce.  This  premium  natural  material  is  inherently  cooling  and  antimicrobial.   Instantly  moulding   to  your  body,   latex   reduces  pressure  and  provides  gentle  support  -­‐  this  is  comfort  on  a  grand  scale.  

The   cooling   properties   of   latex   help   to  maintain   a  more   comfortable   body   temperature   as   you  sleep.  And  when  things  do  warm  up  (so  to  speak)  latex  gives  bounce  to  the  mattress  (and  our  love  lives).  

Memory  Foam  Middle  Layer  

The   all-­‐important   filling   in   our   sleep-­‐enhancing   sandwich:   4cm   of   the   highest   quality,   luxurious  memory  foam.  

What  is  unique  about  the  eve  mattress  is  the  way  that  each  layer  works  together.  Memory  foam  is  the  perfect  material  to  marry  with  latex;  it  enhances  its  benefits,  offering  soft  moulding  properties  and  enhanced  comfort.  This  layer  then  cushions  the  support  of  the  firm  mattress  base.  

High  Density  Foam  Base  Layer  

The  eve  base  camp  comprising  17cm  of  ultra  resilient,  reflex  base  foam.  

This  provides   the   structure  of   the  mattress  and  a   firm   foundation   for   the   two   layers  above.  The  

Page 4: Eve Press Release

mattress  base   is  made  from  foam  of  the  highest  quality,  and  this   firmer  base  combines  with  the  two   other   layers   in   perfect   harmony.  We   set   out   to   create   the   perfect  mattress   and   by   testing  varying  properties  of  each  layer  we  achieved  something  wonderful.  

The  Cover  

Produced  in  Belgium,  this  two  way  stretch,  knitted  fabric  provides  a  super  soft  surface  to  lie  on.  

It   is   specially   designed   to  work  with   the   all   the   comforting   benefits   of   the   premium   latex   layer  below.  

 

 

 

 

Purchase  and  delivery...  One  product,  made  perfectly…  the  only  decision  is  what  size…    

• Designed  and  built  in  the  UK  using  only  the  highest  quality  materials.  • 100  day  home  trial-­‐  because  30  minutes  in  store  is  not  enough  to  choose  a  mattress  for  life.  

• Free  delivery  • Hassle  free  returns  • 10  year  guarantee  

An  equivalent  of  eve  (if  there  were  one  would  cost  in  excess  of  £2500  on  the  high  street.  We  managed  to  make  the  price  affordable  to  the  everyday  consumer  by:    

• Selling  only  online  • No  middle  men  • No  retail  stores  

• Delivery  in  a  box  -­‐  our  special  technology  allows  us  to  compress  and  vacuum  pack  the  mattress  into  a  small  box  which  massively  saves  on  storage  and  delivery  costs  which  are  passed  onto  the  

consumer  

We  are  so  confident  the  mattress  is  perfect  we  give  you  100  days  to  trial  at  home.  If  you  don't  like  it,  just  let  us  know  within  100  days  of  purchase  and  we'll  come  and  pick  it  up,  free  of  charge  and  offer  you  a  full  immediate  refund.  

Normally   it's  one  of   the   founders  answering  customer  service  emails  and  phone  calls,  because  we  know  what  it's  like  to  be  passed  around  and  not  get  resolutions  to  questions.  

 

Page 5: Eve Press Release

 

Pricing…    UK  Single       £350.00  EU  Single       £350.00  UK  Double       £500.00  EU  Double       £500.00  UK  King       £600.00  EU  King       £600.00  UK  Super  King     £700.00  

For more information on eve please go to www.evemattress.co.uk, for press enquiries please contact Octavia Coates at [email protected] or call

07792855583

Page 6: Eve Press Release