Upload
ja-prconsultancy
View
213
Download
0
Tags:
Embed Size (px)
DESCRIPTION
EVE an Exciting, Innovative, Revolutionary and Unique, New product launching in the UK to change the way we sleep forever!
Citation preview
Fresh | Innovative | Revolutionary| Unique
Every great day starts the night before…
eve is a revolutionary new company, which uses the latest technologies to develop what we believe is the most comfortable and best-‐looking mattress on the market. It’s sold online, direct to customers, at a fraction of the price of other premium mattresses on the market. It’s delivered in a box within 2 working days and customers get a 100 night sleep-‐trial
Meet eve: a fresh and exciting new mattress designed and engineered in the UK using layers of premium memory foam and topped with a layer of latex which cools and gives a bit of bounce for when things start to heat up. eve mattresses are made in Britain and delivered to anywhere in the country.
eve was created to shake up the whole mattress industry and put consumers first. To strip away the jargon, the gimmicks and the confusion associated with buying a mattress, and offer the customer one, superior product. There are no middle-‐men or pushy salespeople involved and because it’s only available online, it’s a premium product available at a much fairer price than on the high street. Not only does it provide a great night’s sleep but it looks amazing too.
So simply beautiful and beautifully simple... Offering ultimate comfort and simplicity … Just one product, made perfectly.
eve was set up by four experts in their field: the ex-‐head of Zalando UK and several other successful e-‐commerce businesses; a logistics specialist who previously worked at Deloitte; a mattress expert with years of product development expertise; and a creative and branding professional who came via some of the world’s biggest ad agencies and Channel 4’s creative arm, 4Creative. eve’s founders have used their knowledge, experience, and passion to launch an innovative new concept that rethinks and simplifies every aspect of buying a mattress, placing the consumer at the heart of the process and combining revolutionary technology with maximum comfort
eve provides all the benefits of memory foam, but also overcomes its two main complaints: that it heats up with body temperature and creates a hot sleeping surface that can disrupt your sleep pattern; and that it is also creates the sensation of “sinking” and “temporary immobility”. It does this by adding the layer of natural latex.
www.evemattress.co.uk
The three layers of eve… Revolutionising the art of sleep…
Offering ultimate comfort and simplicity … Just one product, made perfectly.
By taking memory foam as the baseline and adding an innovative top layer of natural Latex, we have created a mattress that is both cooling and gives a soft “bounce”. Both are conducive to an amazing night’s sleep…
Latex Top Layer
The eve penthouse is 4cm of latex with added bounce. This premium natural material is inherently cooling and antimicrobial. Instantly moulding to your body, latex reduces pressure and provides gentle support -‐ this is comfort on a grand scale.
The cooling properties of latex help to maintain a more comfortable body temperature as you sleep. And when things do warm up (so to speak) latex gives bounce to the mattress (and our love lives).
Memory Foam Middle Layer
The all-‐important filling in our sleep-‐enhancing sandwich: 4cm of the highest quality, luxurious memory foam.
What is unique about the eve mattress is the way that each layer works together. Memory foam is the perfect material to marry with latex; it enhances its benefits, offering soft moulding properties and enhanced comfort. This layer then cushions the support of the firm mattress base.
High Density Foam Base Layer
The eve base camp comprising 17cm of ultra resilient, reflex base foam.
This provides the structure of the mattress and a firm foundation for the two layers above. The
mattress base is made from foam of the highest quality, and this firmer base combines with the two other layers in perfect harmony. We set out to create the perfect mattress and by testing varying properties of each layer we achieved something wonderful.
The Cover
Produced in Belgium, this two way stretch, knitted fabric provides a super soft surface to lie on.
It is specially designed to work with the all the comforting benefits of the premium latex layer below.
Purchase and delivery... One product, made perfectly… the only decision is what size…
• Designed and built in the UK using only the highest quality materials. • 100 day home trial-‐ because 30 minutes in store is not enough to choose a mattress for life.
• Free delivery • Hassle free returns • 10 year guarantee
An equivalent of eve (if there were one would cost in excess of £2500 on the high street. We managed to make the price affordable to the everyday consumer by:
• Selling only online • No middle men • No retail stores
• Delivery in a box -‐ our special technology allows us to compress and vacuum pack the mattress into a small box which massively saves on storage and delivery costs which are passed onto the
consumer
We are so confident the mattress is perfect we give you 100 days to trial at home. If you don't like it, just let us know within 100 days of purchase and we'll come and pick it up, free of charge and offer you a full immediate refund.
Normally it's one of the founders answering customer service emails and phone calls, because we know what it's like to be passed around and not get resolutions to questions.
Pricing… UK Single £350.00 EU Single £350.00 UK Double £500.00 EU Double £500.00 UK King £600.00 EU King £600.00 UK Super King £700.00
For more information on eve please go to www.evemattress.co.uk, for press enquiries please contact Octavia Coates at [email protected] or call
07792855583