EVAULATION – QUESTION 2

How effective is the combination of your main product (video) and ancillary texts (digipaks and advertisement)?

VISUAL LINKS – ANCILLARY PRODUCTS

Ancillary products has to be consistent as well. For our digipak and advertisement to link we chose a house style. Which were the colours, the font.

The fonts we chose Colours we chose

VISUAL LINKSThe main visual link we had was the setting from the music video, which was the streets of London. We chose to make this a visual link as our artist “DeeBanks” is fond of representing where he is from, so the back outward panel has a photo of where filmed which is Westminster London

VISUAL LINKSAnother main visual link from the video and ancillary products were the outfits, which was mainly his hat and upward clothing. So in the print screen below it shoes that he always wear his snapback, a white top or a body warmer. Keeping it urban for the target audience as it is aimed at young males.

VISUAL LINKSA different visual link we had was camera work, in most music videos, close ups are very popular. Nearly all music video has close up, in our case as our artist was new, we had to use loads to introduce and present our artist.

CONSISTENCY A successful music video would have clear visual links with

its ancillary products. I first kept to the house style, which we chose as a group. So keeping with mainly the blue and black colours, the colour was chosen as we filmed at night time and the colour blue as the bridge was lit up in that colour.

HOW CAN THE AUDIENCE RECOGNISED THEM AS LINKED PRODUCTS?

The audience can clearly differentiate between the two products that they are linked clearly. As the music video consist of mainly Dee Banks and only featuring Delilah. Whereas the ancillary work has his image written across it. So therefore the audience can recognise that they are linked products.

HOW SUCCESSFUL DO YOU THINK YOUR MAIN AND ANCILLARY PRODUCTS ARE?

Overall I believe that my main and ancillary was successful. As they have visual links and meet the genre of the artist. Which makes it a successful product. Also the ancillary work is visually pleasing promoting the same artist.What makes it successful is that it meets the requirements. The genre of our music was Hip-hop/Grime/Rap and the target audience was young males aged from 14 to 19 from a working class. The wider audience is young females from the age 17 to 25 that are interested in the same type of genre.I think that the target audience will be attracted to the main and ancillary work as it is aimed at them. Also with the age range they go with today's trend. As for the setting, it shows and urban upbringing they had which they share with the artist. So having a link between the artist and target audience help the products appeal to them.