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EVALUATION REPORT
Whilst B31 Ballarat Business Month is in its tenth year, Commerce Ballarat was proud to deliver the program for the first time in 2015.
Commerce Ballarat is an organisation committed to supporting Ballarat business with over 450 members ranging across every industry sector. Commerce Ballarat provide a united voice, strong, reliable leadership and advocacy for Ballarat Business.
Whether you are the Business Owner, Manager or Employee, we encouraged you to make some time to attend the fantastic development and networking opportunities that were on offer during August.
“Sometimes your business needs a little TLC.”
B31 Ballarat Business Month - Evaluation Survey
The City of Ballarat Economic Program 2015–2019 includes the key platform of “Building Capacity from Within.”
The Strategy identifies that a responsive and supportive business environment is critical to Ballarat attracting
investment and consolidating its position as the capital of Western Victoria.
Enhancing and promoting B31 Ballarat Business Month is a means of promoting industry capability and an integral
part of the “Building Capacity from Within” platform of the Economic Strategy.
A responsive and supportive business environment is critical to Ballarat attracting investment and consolidating its
position as the capital of Western Victoria and as the premier knowledge based regional economy in Australia.
Business development and innovation is driven by the private sector but requires a conducive and supportive
business environment to be fully realised. This relates to having a supportive culture and infrastructure, strategies
and networks in place that support growth, change and new investment.
Innovation is also critical for Business growth and development. Innovation is typically driven from within, via the
creativity and capacity of the workforce, and can be expressed in terms of making existing goods or services better
or in making new goods or services.
Council has two clear Business Development and Innovation Goals:
Create a supportive investment environment which encourages business development and is supportive of
local innovation.
Establish strategies and regulations that are geared to support business development, innovation and
appropriate investment.
We have become a major sponsor of this great business development program as it directly helps the City to
achieve these goals.
Council would like to take the opportunity to thank Commerce Ballarat for their continued development of the
program through your key strength in promoting industry capability and delivering networking and business
development opportunities to the local business community.
B31 Ballarat Business Month - Evaluation Survey
OVERVIEW 2015 PROGRAM
The Launch of B31 Ballarat Business Month was held at Bunnings Warehouse on Wednesday 8 July at
10.30am, attendance 75
Social media - LinkedIn, Twitter, Facebook and Instagram were used to promote all events leading up to
August and during the month
B31 hosts, participants & sponsors were encouraged to use the #B312015 on social media
28 Events in total were held over the month of August
24 organisations took part in hosting events
6000 brochures distributed to the Ballarat business community
350,000 SBV programs distributed state-wide
A downloadable program was available from the Commerce Website
The program was also available on the Commerce Ballarat App
Participants were able to view all events via the Commerce Ballarat website
There were over 50 entries in the Golden Ticket competition on Facebook
Weekly upcoming events were placed in The Courier during August
Daily festival updates were broadcast on 3BA/PowerFM
Small Business Victoria feedback forms were completed at each event and returned
All hosts & sponsors were given the opportunity to provide feedback by means of an online survey
B31 Ballarat Business Month - Evaluation Survey
SPONSORSHIP
In 2015 we had seven sponsors; our two major sponsors were; Small Business Festival Victoria and the City of
Ballarat. Our event sponsors included People @ Work, The Courier, Crowe Horwath, Radio Ballarat and Ink Digital.
C O R E S P O N S O R B E N E F I T S :
Signage Logo included on the B31 Banner that was displayed at all events throughout the month of August
Logo association on promotional material Logo included on all promotional material, 6000 B31 Event Programs distributed
Media recognition Company received recognition in print and radio advertising throughout the month of August
Website promotion Logo included on the Commerce Ballarat website with a link to the company’s website
Commerce Ballarat App Logo included as a sponsor on the CB App with a link to companies website
Exclusive Rights Only one business from any industry sector
B31 Sponsors pictured at Launch Event
B31 Ballarat Business Month - Evaluation Survey
S P O N S O R F E E D B A C K
100% of sponsors who responded believed that their business was represented clearly as a sponsor.
100% of sponsors who responded were happy, and received the promised benefits from their B31
sponsorship.
COMMENTS
“Well done, and proud to be associated with Commerce Ballarat & B31 as a sponsor.”
“Well done, everything went off without a hitch.”
B31 Ballarat Business Month - Evaluation Survey
HOSTS FEEDBACK
B31 Ballarat Business Month - Evaluation Survey
THANK YOU TO ALL THE BUSINESSES AND ORGANISATIONS WHO PARTICIPATED
HOST
EVENT/S
AusIndustry - Gov4U
Australian Industry Group - Regional Human Resource Conference
Ballarat Business Centre - Speed Networking
BGT - Having Difficult Conversations
- Performance Leadership and Delegation
BROSH - Mental Health in Workplace
City of Ballarat - TenderWrite Workshop
Commerce Ballarat - BisNet Breakfast: Kate Torney
- 505 Club
- Federation Business School Commerce
Ballarat Business Excellence Awards
Commerce Ballarat in partnership with Mindshop - Mindshop Excellence Work Experience
Program
Committee for Ballarat - Business Breakfast
Crowe Horwath & Ballarat Business Centre - Secrets of my Success Lunch
Crowe Horwath and Davis Collison Cave - Obtaining R&D Tax Concessions and
Protecting your IP
Cultivate Agribusiness Central Highlands Inc. - Agribusiness Networking for Export Success
DEDJTR - Amplify Your Success: Dinner with Naomi
Simson
Digibiz & Federation University Australia - Digital Marketing Masterclass
Federation Business School - Introduction to Project Management
- Facilitating Change in you Organisation
Harwood Andrews - Workplace Relations
- Family Business Breakfast
- Leadership Focus
Highlands LLEN - Sending Business Back to School
B31 Ballarat Business Month - Evaluation Survey
Leadership Ballarat & Western Region & The Little PR
Co.
- Trevor Young Personal Branding for Business
Professionals
Simplex Insurance Solutions - Business Insurance Seminars
Small Business Victoria - Small Business Bus
Victorian Small Business Commissioner - Small Business Support
WorkSafe - Improving your Business with Health and
Safety
“I went to the Crowe Horwath event last week (Secrets of my Success Lunch) and found it very valuable, was great
to hear some of the big players stories, journeys and inspiration for growth. Keep up the great work.”
Jeremy Williams - SC Technology
L O O K I N G F O R W A R D T O 2 0 1 6 :
Sponsorship opportunities are now open
2015 hosts will be offered the chance to register an event in January
2016 event applications close early March
B31 Ballarat Business Month - Evaluation Survey
MEDIA AND COMMUNICATIONS
S O C I A L M E D I A
Social media - Twitter, Facebook, LinkedIn and Instagram were used to promote all aspects of the campaign. The
#B312015 was promoted as the official hashtag for B31 to help engage users on social media.
S T A T I S T I C S
All social media channels saw an increase in activity particularly in July and August.
Engaged users (2,054) July increased to (5,518) in August.
Total Post impressions (46,545) July increased to (98,309) in August.
Tweet impressions (14,900) July increased to (30,900) in August.
In the first 12 months of use followers have grown from 0 to 422.
E X A M P L E S
Facebook - https://www.facebook.com/hashtag/b312015?fref=ts
Instagram - https://instagram.com/explore/tags/b312015/
Twitter - https://twitter.com/search?q=%23B312015&src=typd
B31 Ballarat Business Month - Evaluation Survey
Eg. Instagram & Twitter #B312015
C O M P E T T I O N : W I N A G O L D E N T I C K E T
On July 9 the GOLDEN TICKET competition was launched on Facebook on the day after the launch to help get
others in the business community aware and excited for B31 Ballarat Business Month. To enter the competition
individuals had to;
1. Like the Commerce Ballarat Page
2. Like the Post
3. Tag a friend who may also like to enter
The winner then received FREE entry to all B31 events, excluding a Business Awards Ticket. There were 50 entries
with the winner being Tim Canny from Sovereign Park Motor Inn.
B31 Ballarat Business Month - Evaluation Survey
MARKETING CAMPAIGN
DATE
July 3
Media Alert – Launch sent to all local media outlets
July 8
B31 Launch - Networking and media opportunity
July 8 – August 31
Ongoing Social media channels utilised
July 8
Ongoing website dedicated B31 page
July 8
All B31 events included on the Commerce Ballarat Business Event Calendar
July 8 – August 31 B31 banner featured in weekly Commerce Ballarat newsletter
July 8 Article in The Courier - ‘August days out for Ballarat business’
July 9 – July 23
Golden Ticket Competition Launched on Facebook
July 13 Radio advertising to commence 3BA & Power FM daily including 3 interviews
July 16 4000 B31 Brochures to be distributed in the July Enterprise Mag
July 16
Additional 1000 Brochures distributed
July 16 ½ page advertisement Enterprise Magazine
July 29
Advertising Feature in The Courier – ‘Sometimes your business needs a little TLC’
August 1 Full page upcoming events spread in Intro Magazine
August 1 Ongoing Leader board 3BA and Power FM website
August 1 - 24 What’s coming up at B31 Ballarat Courier, weekly
August 1 - 26 What’s on daily 3BA/PowerFM
August 1 – August 31 Social Media
B31 Ballarat Business Month - Evaluation Survey
E X A M P L E S
Invitation to the B31 Launch
Advertisement in The Courier: What’s coming up at B31 (published weekly)
B31 Ballarat Business Month - Evaluation Survey
Full page feature in Intro Magazine (August issue)
Feature in The Courier
