Evaluation Question 3: Feedback

What have you learned from audience feedback?

First Draft of the digipack front cover

Feedback screenshots from a Facebook conversation and comments about the third draft of the digipack 

After much similar verbal feedback from peers, I went though four designs, each similar in style

1 2

3 4

Final Draft of the digipack

After four drafts I was still receiving heavy constructive criticism, so I looked at the essentials and created a much simpler composition. This turned out to be a special CGI render of a large cube made of tiny cubes; this also closely

follows the visual themes of the music video.

Magasine feedback I created the magasine

advertisement from the ashes of the fourth digipack design.

My resulting composition was well received by the people who liked my Facebook page, with constructive criticism screenshots from posts below.

Above – a screenshot of a post on my Facebook page, which I used as a medium to collect feedback, which is seen in the screenshot to the left

Further magasine feedback

Above – in response to previous comments on the magasine I created this image testing subtle differences in colour correction, so I could demonstrate my options

Left – responses to the image

Before and After

The ‘before’ image to the left, the ‘after’ image to the right. The differences are all results of what I learned from feedback – the colour correction in the latter image looks far more natural. New text alignment in the final design is also a

result of verbal feedback.

Response to the music video

After dealing with the two ancillary products, I posted the finalised music video for feedback. All comments on the music video were positive, primarily praising the CGI sequences. I learned from this that employing the use of spectacle works very well when making music videos to songs created for the opening sequences of 007 films.