3. What kind of media institution might distribute your media

product and why?

Helen Jones

I have looked into different distributors and have found the leading ones are IPC Media, Bauer and National Magazine, naming just a few. For my magazine, I

would choose Bauer Media as it would be most appropriate to distribute my type of product, as other magazines that it distributes are Q and Mojo, which have

influenced my work as they are the same genre.

• IPC media reaches 26 million people and their website reach over 14 million users every months.They have 3 core audiences men, mass market women and upmarket women.IPC distribute magazines such as NME, Look and Marie Clare.

• Bauer is a massive distributer of magazines; it publishes 282 magazines in 15 different countries. Its turnover is 1.79 billion which makes it a leading distributor. It publishes major music magazines such as Q, Mojo and Kerrang, which as I said earlier suit my genre of magazine.

National Magazine Company concentrates on women as their target audience, distributing magazines such as Cosmopolitan, Prima and Reveal. These magazines aren’t music magazines however and therefore are not in the same genre as my

magazine, and so I wouldn’t choose National Company.

I would therefore choose Bauer Media to distribute my magazine. It’s target audience is most appropriate for me as it also distributes Q which has the same audience of men and

women (20-40). Also, the magazine would profit from

advertising, and as the magazine would be read by a large audience of mostly people who are employed and rather well-paid, companies would be willing to pay more to be advertised.