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What kind of media institution would distribute your media product and why?
Bauer media would be the distributor for my magazine as it caters for many different
audiences, men and woman and for different purposes such as celebrity gossip, music
and hobbies. It is Europe's biggest privately owned distribution company, owning
magazines such as LOOK, Q and Kerrang. Q and Kerrang were the products I
researched into and gained ideas from, this is another reason why the institution would
distribute my product, because ones of similar purposes have succeeded and are
successful. Meaning that the competition between the magazines would be minimal as
they all achieve different purposes. The Bauer publishing group 282 magazines in 15
countries making the profits and distribution international. As well as magazines the
media group also owns TV and radio stations which would help with the promotion of my
magazine, expanding advertising to TV and radio which have 19 million users a week
rather than just billboards and the internet. This would allow the magazine readers to
subscribe to updates from my magazine expanding the ways of keeping up and following
the magazine. This also ties in with the age of my target audience which is of teens
between the ages of 15 and 20.
These media
brands are
popular music
stations and
magazines,
making Bauer
media a
trustworthy
distributor as the
success is seen
with other
products.