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Evaluation question 3

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What kind of media institution would distribute your media product and why?

Bauer media would be the distributor for my magazine as it caters for many different

audiences, men and woman and for different purposes such as celebrity gossip, music

and hobbies. It is Europe's biggest privately owned distribution company, owning

magazines such as LOOK, Q and Kerrang. Q and Kerrang were the products I

researched into and gained ideas from, this is another reason why the institution would

distribute my product, because ones of similar purposes have succeeded and are

successful. Meaning that the competition between the magazines would be minimal as

they all achieve different purposes. The Bauer publishing group 282 magazines in 15

countries making the profits and distribution international. As well as magazines the

media group also owns TV and radio stations which would help with the promotion of my

magazine, expanding advertising to TV and radio which have 19 million users a week

rather than just billboards and the internet. This would allow the magazine readers to

subscribe to updates from my magazine expanding the ways of keeping up and following

the magazine. This also ties in with the age of my target audience which is of teens

between the ages of 15 and 20.

These media

brands are

popular music

stations and

magazines,

making Bauer

media a

trustworthy

distributor as the

success is seen

with other

products.