Evaluation Question 2: How does your media product represent particular social groups?

The social group I am targeting is cool 17-25 year old females who love to have fun and are

interested in music, festivals and fashion.

The magazine I have produced represents the particular social

group it is aimed at in a number of ways. Firstly I made a mood

board of my typical readers’ interests and purchases and from

this I could then incorporate

ideas to represent the general

common interests of this

particular social group. I have

chosen to feature certain bands

and up and coming events

which I have assumed this social

group would listen to/wish to

attend.

The cover photo I used was

aimed to make my magazine

seem more inviting to my

audience because I have used a female, slightly older than my target

social group in order to act as a role model. This is a common

technique used on magazine covers for teen magazines. The style of

the girl who I used isn’t too glamorous unlike many magazines similar

to mine. I have done this because I aim for a more honest and real

theme to it where the girls don’t feel they have to look plastic to fit

in.

I have reinforced the stereotype that girls have a heavy interest in

fashion and clothing however I did make it clear that this isn’t their

only interest. I made sure that it was clear that music was the most

predominant interest as after all this is a music magazine.

As far as the language and text in my magazine is concerned I made

sure that the vocabulary I used was colloquial to give my magazine a

relaxed and informal tone. I address the reader for example “which

ones for you?” to make them feel as if they are part of the ‘in-club’.