Evaluation of the First Annual San Diego Science Festival (SDSF)

Karen Peterman, Ph.D.Marianne McPherson, M.A.

June 2009

This report presents results collected throughout the month-long SDSF to describe:

The students and general public who participated in Festival events

Ways that the SDSF influenced attendees’ interest in and awareness of science

A Description of SDSF Events and Participants

The SDSF evaluation focused on five types of events:

Nifty Fifty

Science on the Mesa

Festival Programs Small Wonders

Expo Day at Balboa Park

Almost 70,000 people attended SDSF events.

# Attendees

Nifty Fifty 14,965

Science on the Mesa and Beyond 1,024

Festival Programs 3,628

Small Wonders 19

Expo Day at Balboa Park 50,000

Total 69,636

In addition, 924 people volunteered their time to host SDSF events.

# Volunteers

Nifty Fifty 85

Science on the Mesa and Beyond 220

Festival Programs 236

Expo Day at Balboa Park 383

Total 924

Attendees provided high ratings of the SDSF.

3.934.22 4.13

3.89

4.36

1

2

3

4

5

Nifty Fifty Science on theMesa

Festival Programs Small Wonders Expo at BalboaPark

Science on the Mesa and Beyond

Science on the Mesa and Beyond (SMB)

Science organizations from around the county opened their doors to students

2.5 hour events included hands-on activities and exposed students to the science being conducted in San Diego

SMB involved:

24 companies, organizations, and institutions

220 volunteers (scientists, staff, etc.)

1,024 students

51 teachers

SOM was hosted by companies in a concentrated area, and attended by students from across the county.

Map created in Google maps.

47%

53%

Male Female

A similar number of boys and girls attended SMB.

N=982

Over half of SMB students were Hispanic.

African American American

Indian

Asian

Hispanic

Pacific Islander

White

0%

10%

20%

30%

40%

50%

60%

70%

N=1,024

Students are unaware of the science going on in the county.

Before coming to SMB: Only 35% of students had ever heard of

the company/organization that hosed their event.

An even smaller number (29%) knew what kind of work the organization did.

N=1,024

SMB was quite effective at exposing students to local organizations and the science they conduct.

Heard of Before Event Knew about Work

Before Event

Knew about Work After Event

0%

20%

40%

60%

80%

100%

N=1,024

Over half of the SOM students rated the event as very or extremely successful at influencing them in key ways.

% Students

Providing you with examples of science careers

69%

Inspiring you to learn more about science 65%

Providing you with examples of the science around you every day

64%

Making you more interested in science? 64%

Changing how you think about science? 59%

Increasing your interest in science careers 58%

N=1,024; very and extremely were the top points on the 5-point scale.

SOMs were effective at helping students feel more connected with the science community.

Not at all

Some

A great deal

A little

0%

10%

20%

30%

40%

50%

N=1,024

The Nifty Fifty

The Nifty Fifty

Science role models presented to middle- and high-school students at their schools

Presentations focused on accomplishments and careers paths

Nifty Fifties involved:

85 scientists

98 schools

14,965 students

449 teachers

Nifty Fifty schools were from across the county; half were from schools south of the city.

Map created in Google maps.

47%

53%

Male Female

Nifty Fifties reached a similar number of boys and girls.

Just under half of all Nifty Fifty students identified as Hispanic.

African American

American Indian

Asian

Hispanic

Pacific Islander

White

0%

10%

20%

30%

40%

50%

About half of the Nifty Fifty students rated the event as very or extremely successful at influencing them in key ways.

% Students

Providing you with examples of the science around you every day?

61%

Teaching you about the science that is going on in San Diego?

56%

Inspiring you to learn more about science? 49%

Making you more interested in science? 48%

Increasing your interest in science careers? 42%

N=8,086; very and extremely were the top points on the 5-point scale.

A majority of students felt more connected to the science community after participating in Nifty Fifties.

Not at all

Some

A great dealA little

0%

10%

20%

30%

40%

50%

N=7,884

Science Festival Expo

Science Festival Expo (Expo)

A day-long event at Balboa Park that included hands-on science activities and several performances

203 exhibit booths

The Expo involved:

203 companies, organizations, and institutions

180 volunteers

At least 30 schools

50,000 attendees

Schools from across the county hosted booths at the Expo.

Map created in Google maps.

Additional schools bussed students in for the event.

Map created in Google maps.

43%

57%

Male Female

More women than men completed the Expo survey.

N=762

The majority of Expo survey participants identified as White.

African American

AsianHispanic

Pacific Islander

White

American Indian

0%

10%

20%

30%

40%

50%

60%

N=762

Expo survey participants were from a variety of age groups.

N=762

<14

15-17

18-24

25-34

35-44

45-54

55-6465+

0%

5%

10%

15%

20%

25%

Over half of the Expo survey participants rated the event as very or extremely successful at influencing them in key ways.

% Students

Providing you with examples of the science around you every day

76%

Inspiring you to learn more about science 68%

Making you more interested in science 66%

Changing how you think about science 58%

Providing you with new examples of science careers

55%

N=762; very and extremely were the top points on the 5-point scale.

Attendees felt more connected to the science community after participating in the Expo.

None

Some A great deal

A little

0%

10%

20%

30%

40%

50%

N=762

Summary

Participants Thousands of people attended the first

annual SDSF. The majority of students who participated were

Hispanic. Most participants who attended events for the

general public were White.

The SDSF also provided the opportunity for hundreds of scientists and volunteers to engage the public in science.

Feedback

Participants provided positive feedback about their SDSF experiences.

Outcomes and Impact

SOMs were quite effective at helping students learn about science opportunities in San Diego county.

The majority of participants considered the SDSF very or extremely successful at meeting its goals.

Outcomes and Impact, cont.

Of its learning goals, the SDSF was most successful at: Providing examples of the science around

attendees every day, and Inspiring attendees to learn more about science.

In most cases, at least half of the student participants also indicated that the SDSF improved their opinion of science and their interest in science careers.

Acknowledgements The SDSF team collected and entered

the survey data.

Photos in this report were downloaded from the SDSF Web site.

The Google maps in this report were created by students from The Preuss School.