EVALUATION

TODHUNTER, GRACE 3812AQUINAS COLLEGE 33435

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1 In what ways does your media product use, develop or challenge forms and conventions of real media products?How effective is the combination of your main product and ancillary texts?

What have you learned from your audience feedback?How did you use media technologies in the construction and research, planning and evaluation stages?

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SIMILARITY FRAMINGBoth shots use similar framing as both characters are off centre.

DIFFERENCE SHOT TYPEClose up on Borderline trailer is able to show the emotion in her face.

DIFFERENCE BRANDINGI have not used the E4 branding for my last shot. This is because I wanted a title card like in the 90210 advert here

DIFFERENCE CHALLENGE ANGLEI had my camera straight on to the characters face so she could look directly into the camera and break the fourth wall. I did this so that the audience could see the emotion in her eyes.

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click video to play

SIMILARITY NON DIEGETIC SOUNDBoth use soundtrack lyrics to tell the narrative.Downton Abbey “I’ll be watching you” as characters spy on each other.Borderline “Love so good, love so bad, it won’t die” to create a sense of obsession.

click video to play

DIFFERENCE NARRATIVEThe narrative in Borderline follows a chronological order of the story to explain what is going on.The Downton Abbey trailer leaves a lot up to the imagination by having fast cuts of people walking around.

DIFFERENCE EDITINGThe editing in the Downton Abbey trailer is very fast with lots of short clips of objects and people, whereas in the Borderline trailer I have dip to blacks rather than fast cuts to make my trailer less jumpy.

DIFFERENCE GENREDownton Abbey is a costume drama on ITV1 and it is aimed at middle aged women and above. Borderline is a soap opera that would be aired on E4 and aimed at females aged 13-early twenties.

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SIMILARITY LOGOBoth use the E4 logo

DIFFERENCE BACKGROUND90210 title card uses a wide shot on a real location. The beach being on the right side of the picture and a city behind this shows that it is set in Los Angeles and this is what is associated with the programmeBorderline uses a chalkboard made on Photoshop and saved as a jpeg image. The chalkboard shows that the soap is school related which is why I chose this as the title card background.

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SIMILARITY CAMERA MOVEMENTBoth of these shots are in slow motion and they both zoom into the eyes to show the emotion behind them.

DIFFERENCE PERFORMANCEThe character in the Borderline shot is upset and grieving for her love, whereas in the skins looks intimidating and slightly evil.

SIMILARITY SHOT TYPEThey are both close-ups that zoom into extreme close-ups of their eyes.

1SIMILARITY

DIFFERENCE

Conventions of a soap magazineMASTHEAD both in top right hand corner.PRICE both 40p, in bubble to stand out.LOWERCASE both use mainly lowercase. COLOUR primary colours and feminine colours.

CAPITALSTv Weekly uses capitals for the emotive words.

SIMILARITY ISSUES RAISED Both magazines have chosen features that are similar, such as stalking and pregnancy.

DIFFERENCE LOGOMy front cover uses the actual soap logos rather than just typing the soap name. I recreated the soap logos on publisher rather than copying and pasting.

2BRANDINGI have looked at other soap opera logos as part of my planning in my prezi.

I used the same font and style throughout all of my final media products.

I used Freestyle Script for the font of my logo for Borderline because I think the curly letters give the connotation of femininity and youth, and the soap is aimed at the younger end of the market.

I realise now looking at all three of my texts together that I did not keep up the brand identity as the colours are different on the front cover. However, looking at existing soap magazine covers, they do not usually use the actual brand logos.

2AUDIENCENARRATIVEThe same storyline has been used for the billboard and the front cover. This is also the main theme that runs throughout my trailer.

APPEARANCEI tried to keep the clothing the same on each product, but as front covers use studio shots rather than stills I decided to make a few minor changes. However The Make-up and hair is still the same.

The characters are telling the same story and showing the same emotions in all three products.

Character planning in prezi.

2INSTITUTIONWhy I chose E4 in prezi.

Borderline is suited to the E4 brand because it address some of the key issues that are raised in the majority of the programmes that are shown. Mainly because the audience of E4 are teenagers and these are the problems that are likely to be affecting them.

Teen Pregnancy

Bullying Sexuality/Confusion

2INSTITUTIONThe E4 style guide was used to create the strap in the bottom corner.

Our group made sure the purple background was the exact colour it should be, and the font American Typewriter was downloaded.

Next time I would ensure that the logo was the exact amount of width from the edges.

I would also use American Typewriter for the additional information on the trailer ending card.

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Audience research in prezi.

I screened my trailer to a sample of my intended audience so that I could use their feedback to improve and re-edit my work, and also to see if it was a suitable trailer that would appeal to them.

AUDIENCE FEEDBACK

“the cast match the audience as they are young females making them relatable.”

“I like the way it is set it in college and in domestic surroundings to make it seem more real.”

“the soundtrack

matches the narrative

perfectly.”

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After receiving feedback from my intended audience I have decided to make some alterations to my trailer for Borderline.

IMPROVEMENTS

“I don’t understand why these two characters are fighting?”I am going to add an opening and title cards to my trailer so that the narrative is more understandable.

I am going to change the transitions to fast cuts rather than fade to blacks when the music is fast to make it seem more urgent.

“the editing should be faster when the music speeds up”

4CONSTRUCTIONI used three different video cameras altogether to film my soap trailer. Next time I would make sure they were exactly the same as I cannot remove the black bars on some shots due to them becoming pixelated when I try to correct this.

This was so we would be able to get a range of different shots such as shot reverse shots and over the shoulder shots. This makes sure the framing would be the same and to make it look more realistic.

I used a still camera to take images for continuity and the ancillary texts.

4CONSTRUCTIONI used Adobe Premiere Elements 8 to edit my final soap trailer.

I used the red line to help cut down clips exactly how I wanted them.

APE8 makes it easy to drag clips from the project folder and then around the timeline

As diegetic sound was only going to be used for one line I cut the speech right down and matched it up to the clip.

CONSTRUCTION 4

I used the dip to black transition in between each clip to make my trailer flow and feel smooth. I used sceneline rather than the timeline to do this.

I decided on Queens Of The Stone Age – I Never Came to play as non-diegetic music, to let the lyrics tell the narrative.

I dragged this into the soundtrack bar on the timeline and cut the song down so it would fit with my editing.

I used APE8 for the preliminary trailer and comic strip so that I would already know

how to use the software properly for the final product.

4CONSTRUCTIONI uploaded my trailers to Youtube straight from Adobe Premier Elements CS4.

After youtube processes the video, it is then available to watch online and copy the html code into my blog.

The share section on APE8 enabled me to transfer my finished trailer onto my youtube account

CONSTRUCTIONI used Adobe Photoshop CS4 to edit the images for the Front Cover.

I used the magic eraser brush tool to erase the background and make the image transparant. This is so I could overlap other features easily on the FC and have any background I wanted.

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To give a yellow glow around the images, I used the round brush tool with 70% opacity, and 0% hardness to make it feathered. I then overlapped the same image over the top on a second layer so the yellow was behind their heads.

CONSTRUCTIONI used Microsoft Publisher to create the Front Cover and Billboard.

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Creating the masthead was the first thing I did. Using autoshapes and word art.

After editing the picture backgrounds in Photoshop I decided on where they would go.

Adding the text was the final part of creating the Front Cover, all of which was done using word art for each individual word.

I saved the document as a jpeg file so that it could be uploaded into my blog and easily transferred across programmes.

CONSTRUCTION 4

To create the soap logos I used Microsoft Publisher. I used word art and autoshapes because the logos are quite simple to recreate.

RESEARCH 4

I used Youtube to research a variety of existing soaps and dramas in order to learn about soap codes and conventions.

I evaluated Skins, EastEnders, Downton Abbey and One Tree Hill using youtube to find the trailers. The search box

and suggestions on the right were helpful for finding suitable trailers to look at.

From looking at the youtube videos I was able to understand that all soaps use the same codes and conventions to portray genre and meaning to its intended audience.

CAMERA WORKTwo shot and a tracking shot as they walk in the door.Two shots are stereotypical of the soap genre as they show conversation and make the audience feel involved as a third person.

NARRATIVETeenage boys walking into a pub. Its what the audience would get up to, they can relate it meets their expectations.

RESEARCH 4

Youtube was also helpful for finding the song that I would use to tell the narrative of my trailer. As the main theme/storyline is about a stalker I wanted a song to give this impression.

Queens of the Stone Age – I Never Came CHOSEN SONG

I was able to find lyrics videos so I could understand them and decide if they were suitable.

Link to Slide 3 for why the lyrics are

suitable.

RESEARCH 4

During the course of creating my final products I have been using Blogger to keep track of progress and planning.

I have all my work to my blog using html codes.(Slide 22)

Continued..

To upload html codes, or even to just post normal text, I had to first create a New Post.

RESEARCH/PLANNING 4

Html codes can be copied and pasted into the Edit Html section when creating a new post.

Then they will be viewed in the correct format ready for posting in the compose section. Any text can be typed underneath in this section.

RESEARCH 4I used youtube and tinypic

to upload work and get html codes for my blog.

By uploading work onto these video and image sharing websites I was able to copy the html codes and then past them into a new post on blogger.

4PLANNINGI used Prezi for all of my planning because I think it is easy to navigate through everything in a different order if you want to find something in particular.

Click here to go to my Prezi

Capture View and Paths make it so it can transition through everything in order, but you can also drag the page around if you want something in particular.

4PLANNING

I could insert youtube videos and images easily from prezi to make it more image focused and show my examples.

As part of my planning is relevant to my

evaluation I have used the orange number buttons in my prezi.

EVALUATIONSlide 3 for using video in PowerPoint.

Slide 19 for using audio in PowerPoint.

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4EVALUATIONI used Slide Master to make sure all titles would be in the same place and the orange number button would also be in the same position on every slide to ensure continuity.

Orange button in

the top right hand

corner.

Title in top left hand corner. Font is Franklin Gothic Book size 40.