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Media Studies Magazine
A media institute which might distribute would be the makers of the Kerrang! magazine who are Bauer media because I feel this is an extension of the magazine with those certain types of music like heavy metal, not many magazines have that genre in every weeks issues.
People have stopped buying the Kerrang! Magazines because of the certain bands which are being in the spotlight of one of the biggest rock magazine around. People who are into Heavy music would buy this magazine to because it will have information on about those bands that audience loves.