Evaluation: Question 3

Emily Jones

3. What kind of media institution might distribute your media product and why?

When looking at magazines that wear close to mine, magazines like Q, NME, Kerrang! And clash, I was able to find out that clash is a independent company that have do not have a media institution that distribute their magazine because it isn’t as big as some magazines, like Q and NME and Kerrang. Q and Kerrang! There was two main companies, Bauer Media Group who distribute Kerrang!, Q magazine, Planet Rock, Mojo, MCN and more. IPC Media distributes NME, Uncut and many more. Bauer Media group is a world wide company, the headquarters in Germany with other offices in places such as USA, Poland, UK, Mexico, Spain, Russia, etc. this shows that Bauer is a worldwide company whereas IPC media is a UK based company. I feel when looking at what kinds of media brands Bauer do, it seems to have a mixture of both female and male, they also have a lot more popular brands whereas IPC have more of a female approach, I feel that I would suit more with picking Bauer Media group due to the fact it is a worldwide company but also it has a balance of both females and males so it is suitable for both, also I tried to mainly base my magazine more like Q magazine.