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Evaluating a Company’s External Environment

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Evaluating a Company’s External Environment. Understanding the Factors that Determine a Company’s Situation. Diagnosing a company’s situation has two facets Assessing the company’s external or macro-environment Industry and competitive conditions - PowerPoint PPT Presentation

McGraw-Hill/Irwin Copyright © 2010 by The McGraw-Hill Companies, Inc. All rights reserved. Chapter 3: Evaluating a Company’s External Environment Screen

McGraw-Hill/Irwin Copyright © 2010 by The McGraw-Hill Companies, Inc. All rights reserved. Chapter 3: Evaluating a Company’s External Environment Screen

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