EVALUASI USER INTERFACE WEB COMMERCE MENGGUNAKAN …eprints.umm.ac.id/62071/46/PENDAHULUAN.pdf · ”EVALUASI USER INTERFACE WEB COMMERCE MENGGUNAKAN ATURAN EIGHT GOLDEN RULES”

EVALUASI USER INTERFACE WEB COMMERCE

MENGGUNAKAN ATURAN EIGHT GOLDEN RULES

Laporan Tugas Akhir

Diajukan Untuk Memenuhi

Persyaratan Guna Meraih Gelar Sarjana

Informatika Universitas Muhammadiyah Malang

Lelycia Darlianti Putri

(201510370311115)

Bidang Minat

(Rekayasa Perangkat Lunak)

PROGRAM STUDI INFORMATIKA

FAKULTAS TEKNIK

UNIVERSITAS MUHAMMADIYAH MALANG

2020

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KATA PENGANTAR

Dengan memanjatkan puji syukur kehadirat Allah SWT. Atas limpahan rahmat dan

hidayah-NYA sehingga peneliti dapat menyelesaikan tugas akhir yang berjudul :

”EVALUASI USER INTERFACE WEB COMMERCE MENGGUNAKAN

ATURAN EIGHT GOLDEN RULES”

Di dalam tulisan ini disajikan pokok-pokok bahasan yang meliputi evaluasi kualitas

user interface web commerce diantaranya website Tokopedia, Shopee, dan Bukalapak dimana

evaluasi tersebut menggunakan acuan dari aturan eight golden rules.

Peneliti menyadari sepenuhnya bahwa dalam penulisan tugas akhir ini masih banyak

kekurangan dan keterbatasan. Oleh karena itu peneliti mengharapkan saran yang membangun

agar tulisan ini bermanfaat bagi perkembangan ilmu pengetahuan.

Malang, 07 April 2020

Lelycia Darlianti Putri

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DAFTAR ISI

HALAMAN JUDUL

LEMBAR PERSETUJUAN ......................................................................... ii

LEMBAR PENGESAHAN .......................................................................... iii

LEMBAR PERNYATAAN .......................................................................... iv

ABSTRAK ..................................................................................................... v

ABSTRACT ................................................................................................... vi

LEMBAR PERSEMBAHAN ....................................................................... vii

KATA PENGANTAR ................................................................................... viii

DAFTAR ISI .................................................................................................. ix

DAFTAR GAMBAR ..................................................................................... xii

DAFTAR TABEL ......................................................................................... xiii

DAFTAR LAMPIRAN ................................................................................. xiv

BAB I PENDAHULUAN .............................................................................. 1

1.1 Latar Belakang ............................................................................... 1

1.2 Rumusan Masalah .......................................................................... 2

1.3 Tujuan Penelitian ............................................................................ 2

1.4 Batasan Masalah ............................................................................. 3

BAB II TINJAUAN PUSTAKA .................................................................. 4

2.1 Penelitian Terdahulu ....................................................................... 4

2.2 User Interface ................................................................................. 5

2.3 Delapan Aturan Emas (Eight Golden Rules) ................................. 6

2.4 Wawancara ..................................................................................... 11

2.4.1 Identifikasi Partisipan ......................................................... 11

2.4.2 Jenis Wawancara ................................................................. 12

2.4.3 Protokol Wawancara............................................................ 12

2.4.4 Tempat Wawancara ............................................................. 12

2.4.5 Proses Wawancara ............................................................... 12

2.4.6 Transkrip Wawancara .......................................................... 13

2.5 Metode Menyimpulkan Gagasan Utama Tersirat .......................... 13

2.6 Analisis Data .................................................................................. 13

2.6.1 Reduksi data ........................................................................ 13

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2.6.2 Kategorisasi ........................................................................ 14

2.6.3 Sintesisasi ........................................................................... 14

2.6.4 Menyusun ‘hipotesis kerja’ ................................................ 14

2.7 Validitas Data (Teknik Pemeriksaan dan Keabsahan Data) ........... 14

2.7.1 Kredibilitas (Derajat Kepercayaan) .................................... 15

2.7.2 Keteralihan .......................................................................... 15

2.7.3 Kebergantungan dan Kepastian .......................................... 15

BAB III METODOLOGI PENELITIAN ................................................... 17

3.1 Identifikasi Aspek ........................................................................... 18

3.1.1 Aspek yang diteliti .............................................................. 18

3.1.2 Storyboard .......................................................................... 20

3.2 Studi Literatur ................................................................................ 22

3.2.1 Studi Pustaka ...................................................................... 22

3.2.2 Kajian Pustaka .................................................................... 22

3.3 Penentuan Model ........................................................................... 23

3.4 Wawancara ..................................................................................... 23

3.4.1 Identifikasi Partisipan ......................................................... 23

3.4.2 Jenis Wawancara ................................................................ 24

3.4.3 Protokol Wawancara ........................................................... 24

3.4.4 Tempat Wawancara ............................................................ 25

3.4.5 Proses Wawancara .............................................................. 25

3.4.6 Transkrip Wawancara ......................................................... 25

3.5 Analisis Data .................................................................................. 26

3.5.1 Reduksi data ........................................................................ 26

3.5.2 Kategorisasi ........................................................................ 27

3.5.3 Sintesisasi ........................................................................... 27

3.5.4 Menyusun ‘hipotesis kerja’ ................................................ 27

3.6 Validitas Data ................................................................................. 27

3.6.1 Kredibilitas (Derajat Kepercayaan) .................................... 27

3.6.2 Keteralihan .......................................................................... 28


BAB IV HASIL DAN PEMBAHASAN ...................................................... 30

4.1 Wawancara ..................................................................................... 30

4.1.1 Transkrip Wawancara .......................................................... 30

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4.2 Analisa Data ................................................................................... 35

4.2.1 Reduksi Data Narasumber 1 ............................................... 35

4.2.2 Kategorisasi Data Narasumber 1 ........................................ 37





4.2.7 Sintesisasi ........................................................................... 45

4.2.8 Hipotesis Kerja ................................................................... 47

4.3 Validasi Data .................................................................................. 48

4.3.1 Kredibilitas(Derajat Kepercayaan) ...................................... 48

4.3.2 Keteralihan .......................................................................... 54


BAB V KESIMPULAN DAN SARAN ........................................................ 58

5.1 Kesimpulan ...................................................................................... 58

5.2 Saran ............................................................................................... 60

DAFTAR PUSTAKA .................................................................................... 61

LAMPIRAN ................................................................................................... 63

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DAFTAR GAMBAR

Gambar 3.1 : Alur Penelitian .......................................................................... 17

Gambar 3.2. Alur Tokopedia .......................................................................... 18

Gambar 3.3. Alur Shopee ................................................................................ 19

Gambar 3.4. Alur Bukalapak .......................................................................... 19

Gambar 4.1. Reduksi data narasumber 1 pertanyaan 1 ................................... 36









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DAFTAR TABEL

Tabel 3.1. Pertanyaan untuk wawancara [4] ................................................... 24

Tabel 4.1. Kategorisasi data narasumber 1 ..................................................... 37



Tabel 4.4. Sintesisasi data semua narasumber wawancara ............................. 45

Tabel 4.5. Triangulasi website Tokopedia ...................................................... 48

Tabel 4.6. Triangulasi website Shopee ........................................................... 50

Tabel 4.7. Triangulasi website Bukalapak ...................................................... 52

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DAFTAR LAMPIRAN

Lampiran 1. Halaman Login Website Tokopedia ........................................... 63

Lampiran 2. Halaman Utama Website Tokopedia .......................................... 63

Lampiran 3. Informasi Produk Website Tokopedia ........................................ 64

Lampiran 4. Halaman Keranjang Belanja Website Tokopedia ....................... 64

Lampiran 5. Checkout Website Tokopedia ..................................................... 65

Lampiran 6. Halaman Metode Pembayaran Website Tokopedia .................... 65

Lampiran 7. Halaman Informasi Pembayaran Website Tokopedia ................ 65

Lampiran 8. Login Website Shopee ................................................................ 66

Lampiran 9. Halaman Utama Website Shopee ............................................... 66

Lampiran 10. Halaman Informasi Produk Website Shopee ............................ 67

Lampiran 11. Halaman Keranjang Belanja Website Shopee .......................... 67

Lampiran 12. Halaman Checkout Website Shopee ......................................... 67

Lampiran 13. Halaman Informasi Pembayaran Website Shopee .................... 68

Lampiran 14. Login Website Bukalapak ......................................................... 68

Lampiran 15. Halaman Utama Website Bukalapak ........................................ 68

Lampiran 16. Halaman Informasi Produk Website Bukalapak ....................... 69

Lampiran 17. Halaman Detail Produk Website Bukalapak ............................ 69

Lampiran 18. Halaman Metode Pembayaran Website Bukalapak .................. 70

Lampiran 19. Halaman Informasi Pembayaran Website Bukalapak .............. 70

Lampiran 20. Transkrip Wawancara Narasumber 1 ....................................... 71



Lampiran 23. Reduksi Data Responden 1 Pertanyaan 1 ................................. 95









Lampiran 32. Reduksi Data Responden 1 Pertanyaan 10 ............................... 98

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Lampiran 35. Kategorisasi Data Repsonden 1 ................................................ 99















Lampiran 50. Kategorisasi Data Responden 2 ................................................ 107















Lampiran 65. Kategorisasi Data Responden 3 ................................................ 118

Lampiran 66. Sintesisasi Data ......................................................................... 123

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Lampiran 67. Triangulasi Sumber Data Website Tokopedia .......................... 128

Lampiran 68. Triangulasi Sumber Data Website Shopee ............................... 133

Lampiran 69. Triangulasi Sumber Data Website Bukalapak .......................... 138

Lampiran 70. Form Audit Penelitian Dosen Pembimbing 1 ........................... 143

Lampiran 71. Form Audit Penelitian Dosen Pembimbing 2 ........................... 145

Lampiran 72. Profil Narasumber 1 ................................................................. 147



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EVALUASI USER INTERFACE WEB COMMERCE MENGGUNAKAN …eprints.umm.ac.id/62071/46/PENDAHULUAN.pdf · ”EVALUASI USER INTERFACE WEB COMMERCE MENGGUNAKAN ATURAN EIGHT GOLDEN RULES”