Eval Question Andrew Goodwin

8/2/2019 Eval Question Andrew Goodwin

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Click to edit Master subtitle style

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In what ways does your

media product use,develop or challengeforms and conventions of

real media products?

Andrew Goodwin's

Theory


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Narrative and performance

Goodwin suggests that theignorance of common narrative isimportant in their role ofadvertising, he says this because ifmusic videos were too predictable

or include repeatability, theaudience may lose interest in thevideo. Whereas if they avoid this

the audience will be able to watch


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In this sense I have included what

I consider to be a fairly originalstoryline. It also suits the song,this fits in with Andrew Goodwins

idea of an unpredictable storylinebeing effective. I also feel thatthrough my representation ofcharacters, and effective range of

shots, that I have managed togive off an authentic, relatablefeel to my narrative. This shows

how I have managed to use this


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The relationship of the visuals to

the music

There can be three main ways of

doing this, by illustrating throughthe use of visuals which fit in withthe music genre and the meaning of

it. Also, by amplifying, where thereare constant visuals throughout theproduction which amplifies themeaning of the music even further.

Or by disjuncture, where the song


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I think that I have used illustration

and amplification, when takingthis convention into account. Inthe sense of illustration, I have

managed to include visuals of thecharacter in the position in whichthe song is describing, andmanage to amplify this throughthe repetition of certain shots. Ialso planned my locations andcostumes to fit in with the genre

of the music. This shows how I


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The technical aspects of the video

The technical aspects are how theeffects of editing and camera workand mise-en-scene help keep the

music video together and portraycertain moods and emotionsthrough them. It also contributesto making the locations lookrealistic. Also the transitionsbetween shots should also fit inwith the beat of the song. All of

these technical aspects help to


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I think I have also managed to portray

this convention in my music video wellbecause I planned my characterscostumes to fit in with their purposes andmoods in the music video. I also used theisolation of the locations to fit in with theover all loneliness of my main character

This also fits in with the music and genre.Overall this has lead to my music videowork as a whole. Also at the beginning ofmy music video I have an openingsequence where the transitions of my

shots fits in time with the beat of themusic, I also did this in some of the


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The artists image.The artists image is created bymany aspects of music videos such

as mise-en-scene, use of costumeand the narrative. An artists imageis important for the promotion ofthe music and is important in theprocess of production.


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From the very start of my project I

decided my artists image was avery important factor. I didresearch into the genre of the

song, and decided that an indielook would be best suited for theartist. I also tried to make thenarrative, locations, characters,and overall mise en scene fit inwith this indie, acoustic genre.

This is another convention I think I

have portrayed well in my finished


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Conclusion

From the very beginning of myproject I did research into Andrew

Goodwin, and decided to basemy music videos conventionsaround it. This is because I felt itwould lead to a professional

finish. I felt that if I followedthese conventions well, that itwould have a positive effect on

my video, and I believe that this

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Eval Question Andrew Goodwin