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Eva Larson Zebra Technologies Corporation Data Quality/Data Management MDM = T + P + P

Eva Larson 2009 MDM Americas Summit Slides · • Oracle Demontra & Oracle Advanced Supply Chain Planning 7.2.0.2 • Oracle Agile 9.2.2 => expanding to Oracle Product Hub • Oracle

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Page 1: Eva Larson 2009 MDM Americas Summit Slides · • Oracle Demontra & Oracle Advanced Supply Chain Planning 7.2.0.2 • Oracle Agile 9.2.2 => expanding to Oracle Product Hub • Oracle

Eva LarsonZebra Technologies CorporationData Quality/Data Management

MDM = T + P + P

Page 2: Eva Larson 2009 MDM Americas Summit Slides · • Oracle Demontra & Oracle Advanced Supply Chain Planning 7.2.0.2 • Oracle Agile 9.2.2 => expanding to Oracle Product Hub • Oracle

“Changing Zebra’s Stripes…”• The Goal• Issues, and Solutions

– Technology– People– Processes

• The Benefits

2

Page 3: Eva Larson 2009 MDM Americas Summit Slides · • Oracle Demontra & Oracle Advanced Supply Chain Planning 7.2.0.2 • Oracle Agile 9.2.2 => expanding to Oracle Product Hub • Oracle

Zebra Technologieso Zebra helps identify, locate and track assets, transactions

and people with specialty printing and automatic identification solutions including barcodes, RFID and GPS technologies.

o Lincolnshire, Illinois HQ [Chicago Suburbs]

3

Page 4: Eva Larson 2009 MDM Americas Summit Slides · • Oracle Demontra & Oracle Advanced Supply Chain Planning 7.2.0.2 • Oracle Agile 9.2.2 => expanding to Oracle Product Hub • Oracle

The Goal

• Simplify end to end business process integration and accelerate ROI through technology, people and processes.

Page 5: Eva Larson 2009 MDM Americas Summit Slides · • Oracle Demontra & Oracle Advanced Supply Chain Planning 7.2.0.2 • Oracle Agile 9.2.2 => expanding to Oracle Product Hub • Oracle

Technology -The Issues

• Technology– Hundreds of disparate applications

• 10 acquisitions• 140 applications (and counting)

– Resources• 90% of IT time spent on integration and maintenance

– Where to begin

– Time to implement

Page 7

Where’s our customer data today?

UCM – A single source of truth for customer data?

Page 6: Eva Larson 2009 MDM Americas Summit Slides · • Oracle Demontra & Oracle Advanced Supply Chain Planning 7.2.0.2 • Oracle Agile 9.2.2 => expanding to Oracle Product Hub • Oracle

Technology -Disparate Applications

Page 7: Eva Larson 2009 MDM Americas Summit Slides · • Oracle Demontra & Oracle Advanced Supply Chain Planning 7.2.0.2 • Oracle Agile 9.2.2 => expanding to Oracle Product Hub • Oracle

Technology –Zebra’s Transformation Footprint

7

Page 8: Eva Larson 2009 MDM Americas Summit Slides · • Oracle Demontra & Oracle Advanced Supply Chain Planning 7.2.0.2 • Oracle Agile 9.2.2 => expanding to Oracle Product Hub • Oracle

Technology –The Solutions

Technology• Use a phased approach• Consolidate all

applications to a single global system.

• Increase data visibility and accuracy

• Avoid customization Goal: Simplify end to end business process integration and accelerate ROI

Page 9: Eva Larson 2009 MDM Americas Summit Slides · • Oracle Demontra & Oracle Advanced Supply Chain Planning 7.2.0.2 • Oracle Agile 9.2.2 => expanding to Oracle Product Hub • Oracle

RELEASE MANAGEMENT SCOPE

R1 R2 R3 R4

2007 [PRE‐RELEASE] 2008‐2009 2009‐2010 2010‐2011

ORACLE ‐ AGILE PLM ORACLE ‐ EBUSINESS

• Product Collaboration • Global Financials • Accounts Receivable / Collections • Service (back‐office)

• Web Portal [for CM] • Global Human Resources • Credit

• CM Enablement • Procure‐to‐Pay [MRO] • Mfg

• Global HR • WMS

• Payroll • Shipping

• ASCP • Data Collection [Zebra]

• Demantra • Remote Printing [Zebra]

• OBI

ORACLE CUSTOMER HUB

• Accounts ‐ Contacts • Expanded ‐ Sales Attrbs • Expanded ‐ Service Attrbs

ORACLE / SIEBEL ‐ CUSTOMER RELATIONSHIP MANAGEMENT

• Partner Portal ‐ Registration • Partner Portal ‐ Shopping Cart • Service

• Campaign Management • Campaign Management • Partner Portal ‐ Service

• Lead Management • Lead Management • Mobile Applications

• Customer Master • Order Capture

• OBI • Pricing & Concessions

• Configuration

• Sales Hierarchy

• Warranty Contracts

• Opportunity Management

• Install Base [Asset Mgt]

• Point of Sale Capture 

Zebra’s Success Card

9

Live Liv

e

Live

Live

Deployed in-house, on-time & under budget

Page 10: Eva Larson 2009 MDM Americas Summit Slides · • Oracle Demontra & Oracle Advanced Supply Chain Planning 7.2.0.2 • Oracle Agile 9.2.2 => expanding to Oracle Product Hub • Oracle

Technology –The Solutions

Technology• Use a phased approach• Consolidate all

applications to a single global system.

• Increase data visibility and accuracy

• Avoid customization Goal: Simplify end to end business process integration and accelerate ROI

Page 11: Eva Larson 2009 MDM Americas Summit Slides · • Oracle Demontra & Oracle Advanced Supply Chain Planning 7.2.0.2 • Oracle Agile 9.2.2 => expanding to Oracle Product Hub • Oracle

Technology –The Solutions

Technology• Use a phased approach• Consolidate all

applications to a single global system.

• Increase data visibility and accuracy

• Avoid customization Goal: Simplify end to end business process integration and accelerate ROI

Page 12: Eva Larson 2009 MDM Americas Summit Slides · • Oracle Demontra & Oracle Advanced Supply Chain Planning 7.2.0.2 • Oracle Agile 9.2.2 => expanding to Oracle Product Hub • Oracle

Zebra – Staying Current• Siebel CRM 8.0.0.2 + => moving to 8.1.1 [2009]

Oracle Customer Hub

• Oracle eBusiness 12.0.5 => moving to 12.1 [2009]• Oracle SOA 2.1 => moving to 2.5 [2009]• Oracle AIA / PIP – Customer Party EBO – Live Nov 2008 - expanding• Oracle Demontra & Oracle Advanced Supply Chain Planning 7.2.0.2• Oracle Agile 9.2.2 => expanding to Oracle Product Hub• Oracle Business Intelligence [OBI]10.1.3.3• Oracle 10g RAC => moving to 11g RAC [2009]Supporting Tools:• EDI: GenTran / Sterling Integrator 4.3.10 • Data Profiling & Cleansing: Dataflux 8.1

Page 13: Eva Larson 2009 MDM Americas Summit Slides · • Oracle Demontra & Oracle Advanced Supply Chain Planning 7.2.0.2 • Oracle Agile 9.2.2 => expanding to Oracle Product Hub • Oracle

Zebra CIO: “Time to Break the Cycle”…• Evolve IT staff…. from being primarily technologists to well-

rounded business managers – assigned competency leads

• Upgrade organizational capability … with experience in Oracle delivery

• Develop higher contribution to the business… by leading strategic projects to conquer complex operating challenges that have presented themselves as a result of Zebra’s market place successes

ToNew Project

Effort

From…

Support

10%90%

90% 10%

13

Page 14: Eva Larson 2009 MDM Americas Summit Slides · • Oracle Demontra & Oracle Advanced Supply Chain Planning 7.2.0.2 • Oracle Agile 9.2.2 => expanding to Oracle Product Hub • Oracle

People –The Issues

• People– Siloed/Independent

• Thinking• Communicating• Decision Making

– Change• Acceptance• Adaptation

– Ownership (vs Stewardship)– Resources

Page 15: Eva Larson 2009 MDM Americas Summit Slides · • Oracle Demontra & Oracle Advanced Supply Chain Planning 7.2.0.2 • Oracle Agile 9.2.2 => expanding to Oracle Product Hub • Oracle

People –The Solutions

People• “Herding Zebra’s”• Consumers• Contributors• Data Governance and

Data Stewardship

Goal: Simplify end to end business process integration and accelerate ROI

Page 16: Eva Larson 2009 MDM Americas Summit Slides · • Oracle Demontra & Oracle Advanced Supply Chain Planning 7.2.0.2 • Oracle Agile 9.2.2 => expanding to Oracle Product Hub • Oracle

Processes –The Issues

• Processes– Redundant– Customized– Uncontrolled

• Zebra TechnologiesCorporation

• Zbra Tehcnolgies Corp• ZEBRA TECHNOLOGIES• Zebra Tech• Zebra• Zebra Technologies Corp dba

Zebra Technologies Corp

Page 17: Eva Larson 2009 MDM Americas Summit Slides · • Oracle Demontra & Oracle Advanced Supply Chain Planning 7.2.0.2 • Oracle Agile 9.2.2 => expanding to Oracle Product Hub • Oracle

Processes –The Solutions

Processes• Consolidate master data• “One stop shopping” for

master data’s metadata• CRUD and workflows• Data cleansing and

enhancements• Quality check-ups Goal: Simplify end to end business process

integration and accelerate ROI

Page 18: Eva Larson 2009 MDM Americas Summit Slides · • Oracle Demontra & Oracle Advanced Supply Chain Planning 7.2.0.2 • Oracle Agile 9.2.2 => expanding to Oracle Product Hub • Oracle

Using Oracle’s Out-Of-BoxBusiness Process Flows

Performance measures

n The solution should always allow customers to request changes to their details. nManual administration by Zebra employees should be minimized, but the integrity of customer data must be protected.nOnce Account is active the access to change is restricted to persons

responsible for Customer MaintenancenRules should determine what updates can be made to particular data fields by particular people and in particular systems.

nThe cost of executing a change in details (number of key strokes or man hours)nThe amount of time from the detail change request to completion

At any point in time, a customer may want to make a change to their details.

n Customer requests a change through a channel (portal, phone, email, post, call)

n Change details are captured in the system(address details, phone numbers, additions to Contacts Information)

n Change request is routed to proper individual

n Change is processed and records are updated in all systems

n Change not processed (due to incomplete or incorrect data) and customer contacted

n Account Namen Address detailsn Phone Numbersn Contact Email Addressesn Account Profile details

Key dataProcess activities

Parallel ProcessesParallel Processes

Best PracticesDefinition

Customer QueryCustomer Query

Query Check for CustomerQuery Check for Customer

Customer CreationCustomer Creation

Register New CustomerRegister New Customer

Customer AddressCustomer Address

Customer Address SetupCustomer Address Setup Customer UpdatesCustomer Updates

Sales/ Opportunity Processes

Sales/ Opportunity Processes

Credit Check/ ApprovalCredit Check/ Approval

Sales and M

arketing - Evolution of a

Customer

18

Page 19: Eva Larson 2009 MDM Americas Summit Slides · • Oracle Demontra & Oracle Advanced Supply Chain Planning 7.2.0.2 • Oracle Agile 9.2.2 => expanding to Oracle Product Hub • Oracle

Canonical Model

Page 20: Eva Larson 2009 MDM Americas Summit Slides · • Oracle Demontra & Oracle Advanced Supply Chain Planning 7.2.0.2 • Oracle Agile 9.2.2 => expanding to Oracle Product Hub • Oracle

Technology –The Benefits

• 2008– MDM solution/integrations purchased from Oracle - avoids 3 party connectors, new

proprietary skills to learn, compatibility issues = lowered costs– Estimated resource savings 60% - 2 resources, 2 months with small off-shore augmentation

vs 6-10 resources for 4-6 months – Oracle Customer Hub - Attacked data quality issues in the first release to gain early benefits– Oracle Customer Hub – extended using Oracle AIA and Fusion Middleware back to legacy

during transformation = lowered our business risks, avoided big bang, resulted in faster speed to benefits

• 2009 phase– Same AIA/PIP reused in integrations and conversions = lowered costs– Upgraded Siebel, Oracle without integration rewrites

• Future– All Oracle AIA/PIPs deployed for MDM– Zebra acquisition on-boarding becomes easier and faster– Compatibility of integration remains Oracle’s responsibility– MDM data remains protected, standardized, cleansed

Page 21: Eva Larson 2009 MDM Americas Summit Slides · • Oracle Demontra & Oracle Advanced Supply Chain Planning 7.2.0.2 • Oracle Agile 9.2.2 => expanding to Oracle Product Hub • Oracle

Oracle MDM ROI Projections

21

IT Agility Risk/Compliance

CRM Booster Operational Improvements

Page 22: Eva Larson 2009 MDM Americas Summit Slides · • Oracle Demontra & Oracle Advanced Supply Chain Planning 7.2.0.2 • Oracle Agile 9.2.2 => expanding to Oracle Product Hub • Oracle

People –The Benefits

• IT concentration moving toward business’s strategic projects vs maintenance

• Global understanding about the reality of our inter-connected data-driven world.

• Data Governance/Stewardship which sets the rules of engagement, defines global standards and processes and global resolution of conflicts

• More information available for use in reporting and decision making

Page 23: Eva Larson 2009 MDM Americas Summit Slides · • Oracle Demontra & Oracle Advanced Supply Chain Planning 7.2.0.2 • Oracle Agile 9.2.2 => expanding to Oracle Product Hub • Oracle

Processes –The Benefits

• Reusable data - master data entered once for all vs once per # of applications = estimated savings of 139 per field

• Single set of processes• Global documentation for all fields, rules, standards

and processes which is housed on global intranet site

• Real time and batch deduplication

Page 24: Eva Larson 2009 MDM Americas Summit Slides · • Oracle Demontra & Oracle Advanced Supply Chain Planning 7.2.0.2 • Oracle Agile 9.2.2 => expanding to Oracle Product Hub • Oracle

Zebra’s Transformation… in the news…Zebra Accomplishments

Oracle 2008 Excellence Award Winner [AIA]

2009 Press Releases [AIA] – Reduces Cost

2009 Oracle Press Releases [AIA] - Expanding

2009 Customer Snapshot for Zebra on Oracle [AIA]

2009 May Oracle Profit Magazine – Zebra Transformation Story

2009 Program Reviewed in AMR Research, Forrester and Gartner

Oracle User Groups Presentations on MDM, data governance, AIA