1 Volume 1• 2017-1

Co-funded by the COSME programme

Overview This release of the European Union Short-Term Tourism Trends is the first of a regular reporting by the World Tourism Organization (UNWTO) in the framework of the cooperation with the Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs (DG GROW) of the European Commission (EC). Based on preliminary data available in January 2017, this is a first assessment of the trends regarding International Tourist Arrivals (overnight visitors) in the 28 Member States of the European Union (EU-28) in 2016. Future issues will contain a more detailed analysis of trends by countries and regarding receipts. International arrivals to the European Union recorded a solid growth in 2016 (above 4%, exceeding the world’s average), increasing by 21 million. As a result, total arrivals to the EU-28 have reached almost 500 million, accounting for 40% of the world’s total. 2016 was the 7th consecutive year of sustained growth for the EU-28 following the 2009 global economic and financial crisis, with 107 million more tourists than the pre-crisis level of 2008. Note that these results are yet subject to revision when full data is available. Europe overall, including extra European Union countries, has recorded quite mixed results at the destination level, with double-digit growth in many destinations being offset by decreases in others. Despite challenges, tourism has once again shown extraordinary strength and resilience, highlighting the importance of its contribution to economic growth, job creation and social wellbeing.

European Union tourism in 2016 at a glance

499 million international tourist arrivals

40% of international arrivals worldwide

+21million New arrivals

Contents Overview 1 Tourism trends in the world and in Europe 2 Trends in European Union tourism 3 Trends in other European destinations outside EU-28 5

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Tourism trends in the world and in Europe

Europe (European Union and extra European Union countries) shows rather mixed results, despite solid growth in most destinations Global demand for international tourism remained robust in 2016, despite challenges. International tourist arrivals grew by 3.9% to reach a total of 1,235 million. Some 46 million more tourists (overnight visitors) travelled internationally last year compared to 2015. This growth stands at the same rate as the world average for the period 2005-2015 (+4%). By UNWTO region, Asia and the Pacific (+8%) led growth in international tourist arrivals in 2016, fuelled by strong demand from source markets both from within and outside the region. Africa (+8%) enjoyed a strong rebound after two weaker years. In the Americas (+4%) the positive momentum continued. Demand in the Middle East (-4%) was uneven, with positive results in some destinations, but declines in others. Europe at large (see table 1 of Annex for country groupings) showed rather mixed results, with double-digit growth in some destinations offset by decreases in others, predominantly due to security concerns. Overall, international tourist arrivals grew by 2% in 2016, an increase of 12 million from 2015, reaching a total 620 million, just over half of the world’s total (50%). By subregion, Northern Europe (+6%) and Central and Eastern Europe (+4%) saw the fastest growth in 2016, welcoming 5 and 6 million more tourists respectively. Southern Mediterranean Europe grew by 1%, with 4 million more tourists than in 2015. Western Europe (0%) recorded flat results.

Europe: Inbound TourismInternational Tourist Arrivals (million)

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Trends in European Union tourism

International Tourist Arrivals to the European Union reach almost half a billion in 2016 Overall, the 28 countries of the European Union (EU-28) boasted a solid growth in international arrivals of above 4%, increasing international arrivals by 21 million to almost 500 million, accounting for 40% of the world’s total and exceeding the world’s average growth rate. This is a preliminary estimate based on currently reported data and the number may still vary when more data becomes available in the coming months. • Within the European Union, the five emerging economies (Bulgaria, Poland,

Hungary, Romania and Croatia) grew somewhat faster at a rate of 6%. The 23 advanced economies, as well as the 19 euro area countries among them, grew close to the rate of 4% of the group as a whole, a solid pace of growth considering the maturity of most destinations.

• The eight European Union destinations in Southern and Mediterranean Europe, the most visited group of countries within the Union, led growth at 8% with solid performance in most destinations. Portugal (+13% through November), Spain (+10%) and Croatia (+9% through November) led the group’s results, fuelled by strong demand from European source markets, partly due to the perceived security and stability in these countries in comparison to destinations elsewhere. Spain, the world’s third most visited destination after France and the United States, and Europe’s second, welcomed 6 million more tourists in 2016, up to a total of 75 million.

Island destinations Cyprus (+20% through November) and Malta (+9% through November) reported double-digit growth, driven by improved air connectivity and higher perceived safety in comparison with some competing destinations. Slovenia (+12% through November) also reported solid results. Greece (+5% through October) also experienced a solid growth in arrivals, after recovering from a decrease in the first half of the year as a result of the refugee and migrant crisis. Italy, Europe’s third largest destination reported 4% more arrivals through October, after similar growth last year.

• The nine European Union destinations in Central and Eastern Europe recorded an overall growth rate of 7%, with over 4 million more arrivals and reaching 71 million. Slovakia (+18% through October) and Bulgaria (+14% through November) led growth. Lithuania and Romania (+11% through September and November, respectively) also reported double-digit growth rates. Hungary (+7% through Q3), the Czech Republic and Latvia (both +6% through October) as well as Estonia (+6% through September) also turned in good results. Growth in Poland (+2% through Q2) was more modest.

• Most of the five European Union destinations in Northern Europe (+5%) turned in robust results. Ireland (+11% through November) recorded double-digit growth, supported by increased air connectivity. Solid results were also recorded by Sweden and Denmark with 7% and 6% more arrivals through October and November, respectively, as well as by Finland (+4% through October). The

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United Kingdom, the most visited destination in this group, reported a 2% increase through October.

• The six European Union destinations in Western Europe, managed to over-come the hardship of events in its largest destination France (-5% through September) and Belgium (-14% through September) recording an overall flat growth in arrivals (0%). Germany posted 1% growth through October, with considerable business travel, but weaker leisure travel due to bad weather conditions in the summer season and various terrorist attacks. Growth in this group was led by the Netherlands (+5% through September), partly thanks to various cultural blockbuster exhibitions in the country and a steady growth in arrivals from China and other emerging markets. Austria also reported 5% more arrivals through November, with particularly strong city tourism favoured by a perception of security in the destination, stable weather conditions and strong investments. Data for Luxembourg is still pending.

International Tourist Arrivals (% change)

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Trends in other European destinations outside EU-28

European destinations outside the European Union: weighed down by Turkey Meanwhile, the 26 destinations outside the European Union (Extra-EU) recorded a decrease of 7% in international arrivals, mostly due to the substantial decline suffered by Turkey (-29% through November), Europe’s fourth largest destination. • Within the Extra-EU, growth in arrivals was positive and exceeded the world’s

average in the advanced economies (+6%), while the emerging economies recorded a 9% decline in arrivals, again due to the negative impact of results from Turkey.

• Most Extra-EU destinations in Northern & Western Europe (+6%) turned in robust results. Iceland (+35% through November) is enjoying its sixth year of double-digit growth, partly due to increased air transport and accommodation capacity, as well as ongoing promotion efforts. Norway (+13% through October) also boasted double-digit growth, supported by increased air connectivity. Meanwhile, Switzerland, the largest destination in this group, recorded a 2% decline through November due to a strong Swiss Franc that deteriorated the competitiveness of the destination against other European markets.

• Growth in international tourist arrivals in Extra-EU destinations in Central and Eastern Europe is estimated at 1% in 2016. This might still vary as data is still pending for the two largest destinations in this group, the Russian Federation and Ukraine.

• Extra-EU destinations in Southern Mediterranean Europe declined steeply by 19%, despite sound results across the majority of destinations. The group’s average was substantially weighed down by the significant decrease suffered by its major destination, Turkey (-29% through November) in the aftermath of various terrorist attacks and a failed coup. Weaker demand from the Russian Federation, Turkey’s second largest source market, also impacted results. By contrast, all other destinations in this group reported positive results, with double-digit increases for Albania, Bosnia & Herzegovina, San Marino and Serbia.

Note: all results in this release are based on preliminary data as reported by European destinations by mid-January 2017 and only a few countries have reported data for the full year. UNWTO will continue to collect data and will present more comprehensive data by country in the next delivery scheduled for March 2017. Please find detailed data series for individual countries online in the Tourism Factbook of the UNWTO elibrary at www.e-unwto.org/loi/unwtotfb and in the UNWTO Compendium of Tourism Statistics and Yearbook of Tourism Statistics (see http://statistics.unwto.org/content/data-1). ht

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Inbound tourism by UNWTO (sub)regionsInternational Tourist Arrivals, full year Share Change Average

1995 2000 2005 2010 2011 2012 2013 2014 2015 2016* 1995 2000 2005 2010 2015 2016* 14/13 15/14 16*/15 '95-'05 '05-'15

(million) (%) (%) (% a year)

World 525 674 809 951 995 1,042 1,090 1,137 1,189 1,235 100 100 100 100 100 100 4.3 4.6 3.9 4.4 3.9

Advanced economies¹ 337 424 470 516 541 562 588 622 653 685 64.2 62.9 58.1 54.3 54.9 55.4 5.7 5.0 4.9 3.4 3.3

Emerging economies¹ 188 250 339 434 454 479 502 515 536 550 35.8 37.1 41.9 45.7 45.1 44.6 2.6 4.1 2.6 6.1 4.7

By UNWTO regions:

Europe 302.5 386.6 453.2 489.4 520.6 541.1 567.1 580.2 607.5 619.7 57.6 57.4 56.0 51.5 51.1 50.2 2.3 4.7 2.0 4.1 3.0European Union (28) 266.0 330.5 367.9 384.3 404.8 417.0 433.4 454.1 478.2 499.0 50.7 49.0 45.5 40.4 40.2 40.4 4.8 5.3 4.4 3.3 2.7

-advanced economies (23) 226.9 292.9 328.7 345.8 363.4 373.2 387.4 405.1 425.1 442.5 43.2 43.5 40.6 36.4 35.7 35.8 4.6 4.9 4.1 3.8 2.6-euro area (19) 196.8 255.4 273.1 289.0 305.7 313.0 326.5 341.1 357.3 372.1 37.5 37.9 33.8 30.4 30.0 30.1 4.5 4.8 4.1 3.3 2.7

-emerging economies (5) 39.1 37.6 39.2 38.5 41.4 43.8 46.0 49.0 53.1 56.5 7.4 5.6 4.8 4.0 4.5 4.6 6.5 8.3 6.5 0.0 3.1Extra EU (26) 36.5 56.1 85.3 105.1 115.8 124.1 133.7 126.1 129.4 120.7 7.0 8.3 10.5 11.1 10.9 9.8 -5.6 2.5 -6.7 8.9 4.3-advanced economies (8) 14.4 17.0 16.1 18.9 19.6 19.3 20.3 20.8 21.9 23.1 2.7 2.5 2.0 2.0 1.8 1.9 2.3 5.3 5.5 1.1 3.1-emerging economies (18) 22.1 39.1 69.1 86.2 96.3 104.8 113.4 105.4 107.5 97.6 4.2 5.8 8.5 9.1 9.0 7.9 -7.1 2.0 -9.2 12.1 4.5By subregion

Northern Europe 36.4 44.8 59.9 62.8 64.5 65.6 67.2 70.8 75.4 79.7 6.9 6.6 7.4 6.6 6.3 6.5 5.3 6.5 5.7 5.1 2.3in Eu 33.4 41.3 55.7 57.6 59.0 60.4 61.7 64.9 68.8 71.9 6.4 6.1 6.9 6.1 5.8 5.8 5.3 5.9 4.6 5.3 2.1extra EU 3.1 3.4 4.2 5.3 5.5 5.2 5.6 5.9 6.7 7.8 0.6 0.5 0.5 0.6 0.6 0.6 4.8 13.6 17.5 3.2 4.7

Western Europe 112.2 139.7 141.7 154.4 160.4 166.2 170.8 174.4 180.3 179.6 21.4 20.7 17.5 16.2 15.2 14.5 2.1 3.4 -0.4 2.4 2.4in Eu 105.0 131.5 134.1 145.4 151.5 157.3 161.4 164.8 170.6 170.1 20.0 19.5 16.6 15.3 14.3 13.8 2.1 3.5 -0.3 2.5 2.4extra EU 7.2 8.2 7.6 9.0 8.9 8.9 9.4 9.5 9.7 9.5 1.4 1.2 0.9 0.9 0.8 0.8 2.1 1.5 -1.8 0.4 2.5

Central/Eastern Eur. 57.9 69.6 95.3 98.9 108.8 118.9 128.1 120.2 126.4 131.8 11.0 10.3 11.8 10.4 10.6 10.7 -6.2 5.1 4.3 5.1 2.9in Eu 43.6 40.9 52.1 48.7 52.4 55.8 58.6 61.3 66.0 70.8 8.3 6.1 6.4 5.1 5.5 5.7 4.7 7.6 7.4 1.8 2.4extra EU 14.3 28.7 43.2 50.2 56.5 63.1 69.6 58.9 60.4 61.0 2.7 4.3 5.3 5.3 5.1 4.9 -15.3 2.5 1.0 11.7 3.4

Southern/Medit. Eur. 96.0 132.6 156.4 173.3 186.9 190.4 201.0 214.8 225.5 228.6 18.3 19.7 19.3 18.2 19.0 18.5 6.9 4.9 1.4 5.0 3.7in Eu 84.1 116.7 126.1 132.6 141.9 143.5 151.8 163.0 172.8 186.1 16.0 17.3 15.6 13.9 14.5 15.1 7.4 6.0 7.7 4.1 3.2extra EU 11.8 15.9 30.3 40.6 44.9 46.9 49.2 51.9 52.6 42.4 2.3 2.4 3.7 4.3 4.4 3.4 5.4 1.5 -19.4 9.9 5.7

Asia and the Pacific 82.1 110.4 154.0 205.5 218.3 233.8 249.9 264.4 279.3 302.9 15.6 16.4 19.0 21.6 23.5 24.5 5.8 5.6 8.4 6.5 6.1North-East Asia 41.3 58.3 85.9 111.5 115.8 122.8 127.0 136.3 142.1 153.9 7.9 8.7 10.6 11.7 11.9 12.5 7.3 4.3 8.3 7.6 5.2South-East Asia 28.5 36.3 49.0 70.5 77.8 84.9 94.5 97.3 104.7 113.3 5.4 5.4 6.1 7.4 8.8 9.2 3.0 7.5 8.3 5.6 7.9Oceania 8.1 9.6 10.9 11.4 11.5 11.9 12.5 13.3 14.3 15.6 1.5 1.4 1.3 1.2 1.2 1.3 6.1 7.6 9.7 3.0 2.7South Asia 4.2 6.1 8.2 12.1 13.3 14.2 16.0 17.5 18.3 20.0 0.8 0.9 1.0 1.3 1.5 1.6 9.6 4.4 9.4 6.8 8.4

Americas 108.9 128.2 133.3 150.1 155.7 162.6 167.6 181.9 192.7 200.9 20.7 19.0 16.5 15.8 16.2 16.3 8.5 6.0 4.3 2.0 3.8North America 80.5 91.5 89.9 99.5 102.2 106.4 110.2 120.9 127.6 132.2 15.3 13.6 11.1 10.5 10.7 10.7 9.7 5.5 3.6 1.1 3.6Caribbean 14.0 17.1 18.8 19.5 20.0 20.6 21.1 22.3 24.1 25.1 2.7 2.5 2.3 2.1 2.0 2.0 5.5 8.1 4.3 3.0 2.5Central America 2.6 4.3 6.3 7.8 8.3 8.9 9.1 9.6 10.2 10.9 0.5 0.6 0.8 0.8 0.9 0.9 5.6 6.8 6.1 9.2 5.0South America 11.7 15.3 18.3 23.2 25.2 26.8 27.2 29.1 30.8 32.7 2.2 2.3 2.3 2.4 2.6 2.7 7.1 5.9 6.3 4.6 5.3

Africa 18.7 26.2 34.8 50.4 50.1 52.3 54.7 55.2 53.8 58.2 3.6 3.9 4.3 5.3 4.5 4.7 0.9 -2.5 8.1 6.4 4.5North Africa 7.3 10.2 13.9 19.7 18.0 19.6 20.7 20.4 18.0 18.5 1.4 1.5 1.7 2.1 1.5 1.5 -1.4 -12.0 3.0 6.7 2.6Subsaharan Africa 11.5 16.0 20.9 30.7 32.1 32.8 34.0 34.8 35.8 39.6 2.2 2.4 2.6 3.2 3.0 3.2 2.4 3.0 10.7 6.2 5.6

Middle East 12.7 22.4 33.7 55.4 50.3 51.9 51.1 55.4 55.9 53.6 2.4 3.3 4.2 5.8 4.7 4.3 8.4 0.8 -4.1 10.2 5.2

Source: World Tourism Organization (UNWTO) © (Data as collected by UNWTO January 2017)¹ Classification based on the International Monetary Fund (IMF), see the Statistical Annex of the IMF World Economic Outlook of April 2016, page 146, at www.imf.org/external/ns/cs.aspx?id=29.

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Inbound tourism by countries of destinationInternational Tourist Arrivals, monthly/quarterly data (% change over same period of the previous year)

2016* 2015*

YTD Q1 Q2 Q3 Q4 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Q1 Q2 Q3 Q4

World 3.9 7.0 1.3 3.2 4.9 5.1 7.6 8.3 0.5 1.1 2.3 3.9 1.8 4.0 4.3 5.3 5.1 5.5 3.7 5.2 4.1

Advanced economies¹ 4.9 8.2 2.9 4.5 5.2 6.5 6.6 10.9 0.6 2.3 5.3 5.4 2.4 6.0 5.1 5.8 4.8 5.0 5.2 5.0 5.5

Emerging economies¹ 2.6 5.9 -0.7 1.2 4.5 3.8 8.6 5.6 0.3 -0.5 -1.8 1.5 0.8 1.4 3.2 4.8 5.4 5.9 1.7 5.5 2.5

By UNWTO regions:

Europe 2.0 6.8 -0.2 1.0 3.1 4.7 6.1 9.2 -1.1 0.0 0.3 1.5 -0.8 2.6 2.6 3.9 3.2 6.0 4.7 5.7 3.8European Union (28) 4.3 8.7 2.5 3.6 5.0 5.8 7.7 11.9 0.5 2.8 3.6 4.3 1.5 5.4 4.9 5.3 4.6 5.7 6.0 5.8 5.0By subregion

Northern Europe 5.8 10.4 3.7 6.6 3.3 8.5 14.4 8.8 1.7 3.2 5.4 6.4 7.2 5.8 1.3 4.8 4.3 4.8 5.7 8.1 10.6Western Europe -0.4 5.7 -3.6 -2.4 2.7 0.7 2.9 12.5 -7.6 -2.2 -2.0 -1.1 -5.4 0.2 2.4 2.6 3.1 4.4 4.1 5.3 -0.5Central/Eastern Eur. 4.3 6.7 4.2 3.9 3.1 6.1 6.7 7.4 4.1 4.3 4.3 4.8 3.3 3.5 3.5 3.0 2.8 8.2 5.2 7.6 4.0Southern/Medit. Eur. 1.4 6.4 -1.1 0.5 3.5 5.8 5.8 7.4 -0.1 -1.5 -1.6 0.5 -1.3 3.0 2.7 5.2 3.3 6.3 4.5 4.6 4.9

Asia and the Pacific 8.4 9.4 8.2 10.0 6.4 8.6 9.5 10.0 6.8 6.1 12.0 14.0 7.9 8.0 6.7 6.1 6.4 4.2 4.9 5.4 6.2North-East Asia 8.4 8.9 8.6 10.3 5.8 8.5 7.6 10.4 6.3 5.1 15.1 16.7 6.9 7.8 6.0 5.9 5.6 4.5 4.6 1.6 6.4South-East Asia 8.2 9.9 7.9 9.2 5.9 8.5 11.8 9.4 7.3 7.5 8.9 10.7 8.9 7.8 6.6 5.1 6.1 4.1 6.8 9.8 5.2Oceania 9.7 10.2 9.4 10.9 8.4 11.4 9.2 10.3 8.0 9.1 11.4 12.0 9.8 10.8 9.5 7.7 8.2 8.6 5.8 6.7 8.5South Asia 9.4 9.3 5.5 10.8 11.4 8.3 9.3 10.3 7.5 4.0 5.1 13.6 9.7 9.3 11.0 11.4 11.8 -0.7 -3.4 12.8 8.0

Americas 4.3 6.5 0.3 4.8 5.4 5.8 6.6 7.0 -1.7 -0.4 3.0 4.2 4.5 6.0 6.9 4.7 4.8 8.0 4.6 5.2 6.2North America 3.6 4.9 -0.2 4.4 5.5 4.4 4.8 5.5 -2.6 -1.3 3.0 3.5 3.9 6.3 7.6 4.5 4.4 5.2 5.9 5.3 5.7Caribbean 4.4 6.3 2.2 5.0 3.7 7.2 5.8 5.8 1.7 0.7 4.3 6.0 2.9 6.4 2.5 3.7 4.4 7.6 7.2 8.5 7.6Central America 6.1 8.8 3.1 5.5 6.7 6.3 8.6 11.5 -1.2 4.5 6.3 9.9 3.8 1.5 10.7 4.9 5.6 6.0 5.5 7.7 8.0South America 6.3 10.4 0.3 6.4 6.1 8.4 11.3 12.2 -1.0 1.5 0.7 4.4 9.3 5.8 5.8 6.0 6.4 17.9 -4.0 1.5 6.5

Africa 8.0 7.9 0.9 11.1 11.3 7.4 9.2 7.3 0.7 2.0 0.0 12.3 11.1 9.5 11.3 11.1 11.5 -4.6 -7.5 -5.3 -1.8North Africa 2.9 -6.0 -9.7 12.1 10.9 -7.3 -2.6 -7.7 -7.6 -8.4 -12.9 14.2 11.7 9.1 9.0 10.1 13.4 -9.2 -14.4 -12.7 -10.2Subsaharan Africa 10.7 13.8 6.9 10.3 11.5 13.2 14.1 14.2 5.2 7.7 7.8 10.6 10.7 9.7 12.3 11.5 10.7 -2.6 -3.1 0.7 2.1

Middle East -4.1 -1.1 -9.6 -8.4 3.5 -11.2 10.2 -0.4 -8.6 -5.8 -14.9 -14.9 -5.5 -5.5 -6.6 9.8 7.0 9.9 -4.8 7.6 -6.7

Source: World Tourism Organization (UNWTO) © (Data as collected by UNWTO January 2017)¹ Classification based on the International Monetary Fund (IMF), see the Statistical Annex of the IMF World Economic Outlook of April 2016, page 146, at www.imf.org/external/ns/cs.aspx?id=29.

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Inbound tourism by countries of destinationInternational Tourist Arrivals, full year Change Average Share

Series 1995 2000 2005 2010 2011 2012 2013 2014 2015 2016* 14/13 15/14 16*/15 '95-'05 '05-'15 2005 2015

(1000) (%) (% a year) (%)

World 525 mn 674 mn 809 mn 951 mn 995 mn 1,042 mn 1,090 mn 1,137 mn 1,189 mn 1,235 mn 4.3 4.6 3.9 4.4 3.9 100 100UNWTO region Europe 302,491 386,559 453,194 489,359 520,607 541,096 567,109 580,238 607,506 619,680 2.3 4.7 2.0 4.1 3.0 56.0 51.1Total European Union (28) 266,003 330,456 367,915 384,279 404,781 416,963 433,427 454,091 478,151 498,959 4.8 5.3 4.4 3.3 2.7 45.5 40.2

in Northern Europe 33,351 41,349 55,657 57,589 58,989 60,426 61,657 64,946 68,760 71,894 5.3 5.9 4.6 5.3 2.1 6.9 5.8Denmark TF .. 3,535 9,178 8,744 7,864 8,443 8,557 10,267 10,424 .. 20.0 1.5 .. .. 1.3 1.1 0.9Finland TCE 1,779 1,971 2,080 2,319 2,623 2,778 2,797 2,731 2,622 .. -2.3 -4.0 .. 1.6 2.3 0.3 0.2Ireland TF 4,818 6,646 7,333 7,134 7,630 7,550 8,260 8,813 9,528 .. 6.7 8.1 .. 4.3 2.7 0.9 0.8Sweden TF 2,309 3,828 4,883 4,951 11,567 12,372 10,980 10,522 .. .. -4.2 .. .. 7.8 .. 0.6 ..United Kingdom TF 21,719 23,212 28,039 28,296 29,306 29,282 31,064 32,613 34,436 .. 5.0 5.6 .. 2.6 2.1 3.5 2.9in Western Europe 104,956 131,476 134,106 145,390 151,530 157,253 161,402 164,849 170,593 170,093 2.1 3.5 -0.3 2.5 2.4 16.6 14.3Austria TCE 17,173 17,982 19,952 22,004 23,012 24,151 24,813 25,291 26,719 .. 1.9 5.6 .. 1.5 3.0 2.5 2.2Belgium TCE 5,560 6,457 6,742 7,186 7,494 7,560 7,684 7,887 8,355 .. 2.6 5.9 .. 1.9 2.2 0.8 0.7France TF 60,033 77,190 74,988 77,648 80,499 81,980 83,634 83,701 84,452 .. 0.1 0.9 .. 2.2 1.2 9.3 7.1Germany TCE 14,848 18,992 21,499 26,875 28,352 30,407 31,545 33,005 34,971 .. 4.6 6.0 .. 3.8 5.0 2.7 2.9Luxembourg TCE 768 852 913 793 874 950 945 1,038 1,090 .. 9.9 4.9 .. 1.7 1.8 0.1 0.1Netherlands TCE 6,574 10,003 10,012 10,883 11,300 12,205 12,782 13,926 15,007 .. 9.0 7.8 .. 4.3 4.1 1.2 1.3in Central/Eastern Europe 43,571 40,897 52,067 48,666 52,356 55,824 58,573 61,305 65,985 70,838 4.7 7.6 7.4 1.8 2.4 6.4 5.5Bulgaria TF 3,466 2,785 4,837 6,047 6,328 6,541 6,897 7,311 7,099 .. 6.0 -2.9 .. 3.4 3.9 0.6 0.6Czech Republic TF 3,381 4,773 9,404 8,629 9,019 10,123 10,300 10,617 11,148 .. 3.1 5.0 .. 10.8 1.7 1.2 0.9Estonia TF 530 1,220 1,917 2,372 2,665 2,744 2,873 2,917 2,763 .. 1.5 -5.3 .. 13.7 3.7 0.2 0.2Hungary TF .. .. 9,979 9,510 10,250 10,353 10,624 12,140 14,316 .. 14.3 17.9 .. .. 3.7 1.2 1.2Latvia TF 539 509 1,116 1,373 1,493 1,435 1,536 1,843 2,024 .. 20.0 9.8 .. 7.6 6.1 0.1 0.2Lithuania TF 650 1,083 2,000 1,507 1,775 1,900 2,012 2,063 2,071 .. 2.5 0.4 .. 11.9 0.4 0.2 0.2Poland TF 19,215 17,400 15,200 12,470 13,350 14,840 15,800 16,000 16,728 .. 1.3 4.6 .. -2.3 1.0 1.9 1.4Romania TCE 766 867 1,430 1,343 1,515 1,653 1,715 1,912 2,235 .. 11.5 16.9 .. 6.4 4.6 0.2 0.2Slovakia TF 903 1,053 6,184 5,415 5,961 6,235 6,816 .. .. .. .. .. .. 21.2 .. 0.8 ..in Southern/Medit. Europe 84,125 116,734 126,085 132,634 141,906 143,460 151,795 162,990 172,812 186,134 7.4 6.0 7.7 4.1 3.2 15.6 14.5Croatia TCE 1,485 5,338 7,743 9,111 9,927 10,369 10,948 11,623 12,683 .. 6.2 9.1 .. 18.0 5.1 1.0 1.1Cyprus TF 2,100 2,686 2,470 2,173 2,392 2,465 2,405 2,441 2,659 .. 1.5 8.9 .. 1.6 0.7 0.3 0.2Greece TF 10,130 13,096 14,765 15,007 16,427 15,518 17,920 22,033 23,599 .. 23.0 7.1 .. 3.8 4.8 1.8 2.0Italy TF 31,052 41,181 36,513 43,626 46,119 46,360 47,704 48,576 50,732 .. 1.8 4.4 .. 1.6 3.3 4.5 4.3Malta TF 1,116 1,216 1,171 1,339 1,415 1,443 1,582 1,690 1,791 .. 6.8 6.0 .. 0.5 4.3 0.1 0.2Portugal TCE 4,539 5,725 5,956 6,832 7,412 7,685 8,301 9,277 10,140 .. 11.8 9.3 .. 2.8 5.5 0.7 0.9Slovenia TCE 732 1,090 1,555 1,869 2,037 2,156 2,259 2,411 2,707 .. 6.7 12.3 .. 7.8 5.7 0.2 0.2Spain TF 32,971 46,403 55,914 52,677 56,177 57,464 60,675 64,939 68,500 75,300 7.0 5.5 9.9 5.4 2.1 6.9 5.8

Total Extra EU 36,488 56,103 85,279 105,080 115,827 124,133 133,682 126,147 129,355 120,721 -5.6 2.5 -6.7 8.9 4.3 10.5 10.9in Northern & Western Europe 10,308 11,589 11,762 14,227 14,425 14,131 14,940 15,401 16,342 17,334 3.1 6.1 6.1 1.3 3.3 1.5 1.4Iceland TF 190 303 374 489 566 673 807 998 1,289 .. 23.6 29.2 .. 7.0 13.2 0.0 0.1Liechtenstein TCE 59 62 50 64 67 62 60 61 57 .. 2.7 -7.5 .. -1.8 1.3 0.0 0.0Monaco THS 233 300 286 279 295 292 328 329 331 .. 0.3 0.6 .. 2.1 1.5 0.0 0.0Norway TCE 2,880 3,104 3,824 4,767 4,963 4,538 4,778 4,855 5,361 .. 1.6 10.4 .. 2.9 3.4 0.5 0.5Switzerland THS 6,946 7,821 7,229 8,628 8,534 8,566 8,967 9,158 9,305 .. 2.1 1.6 .. 0.4 2.6 0.9 0.8in Central/Eastern Europe 14,341 28,654 43,186 50,229 56,454 63,091 69,555 58,888 60,370 60,955 -15.3 2.5 1.0 11.7 3.4 5.3 5.1Armenia TF 12 45 319 687 758 963 1,082 1,204 1,192 .. 11.3 -1.0 .. 38.8 14.1 0.0 0.1Azerbaijan TF .. .. 693 1,280 1,562 1,986 2,130 2,160 1,922 .. 1.4 -11.0 .. .. 10.7 0.1 0.2Belarus TCE .. 262 253 677 783 955 966 973 860 .. 0.7 -11.6 .. .. 13.0 0.0 0.1Georgia TF .. .. .. 1,067 1,319 1,790 2,065 2,229 2,282 2,715 7.9 2.4 19.0 .. .. .. 0.2Kazakhstan TF .. 1,471 3,143 2,991 4,093 4,437 4,926 4,560 .. .. -7.4 .. .. .. .. 0.4 ..Kyrgyzstan VF .. 173 319 855 2,278 2,406 3,076 2,849 3,051 .. -7.4 7.1 .. .. 25.3 0.0 0.3Rep. Moldova TCE 32 18 67 64 75 89 96 94 94 .. -1.8 0.5 .. 7.7 3.4 0.0 0.0Russian Federation TF .. 19,198 19,940 20,262 22,674 25,727 28,356 29,848 31,346 .. 5.3 5.0 .. .. 4.6 2.5 2.6Tajikistan VF .. 8 .. 160 183 244 208 213 414 .. 2.5 94.0 .. .. .. .. 0.0Turkmenistan TF 218 3 12 .. .. .. .. .. .. .. .. .. .. -25.4 .. 0.0 ..Ukraine TF 3,716 6,431 17,631 21,203 21,415 23,013 24,671 12,712 12,428 .. -48.5 -2.2 .. 16.8 -3.4 2.2 1.0Uzbekistan TF 92 302 242 975 .. .. 1,969 .. .. .. .. .. .. 10.2 .. 0.0 ..in Southern/Medit. Europe 11,839 15,859 30,331 40,624 44,947 46,911 49,187 51,858 52,643 42,432 5.4 1.5 -19.4 9.9 5.7 3.7 4.4Albania TF .. .. 628 2,191 2,469 3,156 2,857 3,341 3,784 .. 16.9 13.3 .. .. 19.7 0.1 0.3Andorra TF .. 2,946 2,418 1,808 2,242 2,238 2,328 2,363 2,670 .. 1.5 13.0 .. .. 1.0 0.3 0.2Bosnia & Herzg. TCE .. 171 217 365 392 439 529 536 678 .. 1.5 26.5 .. .. 12.1 0.0 0.1FYR Macedonia TCE 147 224 197 262 327 351 400 425 486 .. 6.4 14.2 .. 3.0 9.4 0.0 0.0Israel TF 2,215 2,417 1,903 2,803 2,820 2,886 2,962 2,927 2,800 2,900 -1.2 -4.3 3.6 -1.5 3.9 0.2 0.2Montenegro TCE 1,088 1,201 1,264 1,324 1,350 1,560 .. 2.0 15.5 .. .. .. .. 0.1San Marino THS 28 43 50 60 78 70 71 75 54 .. 6.3 -27.7 .. 6.0 0.8 0.0 0.0Serbia TCE 683 764 810 922 1,029 1,132 .. 11.6 10.1 .. .. .. .. 0.1Turkey TF 7,083 9,586 24,193 31,364 34,654 35,698 37,795 39,811 39,478 .. 5.3 -0.8 .. 13.1 5.0 3.0 3.3

Source: World Tourism Organization (UNWTO) © (Data as collected by UNWTO January 2017)

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1

European Union Short-Term Tourism Trends

9 Volume 1• 2017-1

Inbound tourism by countries of destinationInternational Tourist Arrivals, monthly/quarterly data (% change over same period of the previous year)

Series 2016* 2015*

YTD Q1 Q2 Q3 Q4 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Q1 Q2 Q3 Q4

World 3.9 7.0 1.3 3.2 4.9 5.1 7.6 8.3 0.5 1.1 2.3 3.9 1.8 4.0 4.3 5.3 5.1 5.5 3.7 5.2 4.1Europe 2.0 6.8 -0.2 1.0 3.1 4.7 6.1 9.2 -1.1 0.0 0.3 1.5 -0.8 2.6 2.6 3.9 3.2 6.0 4.7 5.7 3.8Total European Union (28) 4.3 8.7 2.5 3.6 5.0 5.8 7.7 11.9 0.5 2.8 3.6 4.3 1.5 5.4 4.9 5.3 4.6 5.7 6.0 5.8 5.0

in Northern Europe 4.6 9.8 2.7 5.0 2.2 8.5 13.6 7.9 1.2 2.8 3.7 5.0 5.6 4.2 0.5 3.4 3.3 4.9 5.4 7.2 10.1Denmark TCE 6.3 12.2 1.0 5.6 8.9 19.0 9.8 -6.8 3.1 4.5 4.8 6.9 5.1 15.5 13.8 10.6 2.6 4.5 6.2Finland TCE 4.4 9.9 4.1 2.2 9.7 18.4 2.0 2.4 4.0 5.0 -0.5 2.2 7.0 0.9 -13.9 -6.6 0.3 3.2Ireland TF* 11.0 16.5 10.8 10.5 16.8 27.4 8.9 15.2 7.2 10.7 11.2 10.4 9.8 7.8 4.3 14.1 10.3 13.5 17.8Sweden TCE 7.0 9.0 6.0 7.7 8.5 10.5 7.9 5.7 7.9 5.0 6.7 9.5 6.7 1.6 10.6 7.3 12.4 18.1United Kingdom VF 1.7 7.7 -0.2 1.8 6.4 9.3 7.6 -1.4 0.1 0.4 2.4 1.7 1.3 -5.1 2.0 5.2 4.7 7.9in Western Europe -0.3 6.2 -3.7 -2.4 2.9 1.0 3.2 13.3 -8.0 -2.3 -1.9 -1.1 -5.5 0.2 2.6 2.7 3.4 4.6 4.3 5.4 -0.3Austria TCE 5.3 10.3 -3.3 5.7 4.7 5.8 21.9 -10.8 5.5 -5.4 9.4 0.4 9.1 9.8 3.5 5.5 5.2 9.9 -0.7Belgium TCE -13.5 -3.2 -18.4 -15.0 -3.6 4.0 -8.8 -18.0 -21.1 -15.9 -16.3 -15.9 -12.4 5.6 9.7 8.8 -1.9France TCE -5.4 0.3 -6.7 -6.3 -8.0 -4.7 10.6 -15.3 -6.2 -1.8 -4.4 -9.0 -5.3 2.9 2.4 3.3 -5.1Germany TCE 1.5 5.9 0.9 0.1 4.8 5.3 7.5 7.0 -2.3 -0.9 -0.5 -2.9 4.4 -0.2 5.4 5.8 6.6 5.6Luxembourg TCE 12.5 9.7 4.8 -7.0Netherlands TCE 4.9 16.9 -0.1 3.0 13.2 13.4 22.6 -7.2 9.8 -3.0 2.6 -0.1 7.5 6.8 6.8 8.7 8.4in Central/Eastern Europe 7.3 12.0 7.1 6.3 5.3 11.4 11.9 12.7 7.1 7.0 7.2 7.6 5.4 5.7 5.8 5.2 4.8 5.8 8.6 9.3 8.1Bulgaria VF 13.5 6.7 15.8 12.8 4.2 9.7 6.6 11.1 13.1 19.5 14.7 10.9 12.9 17.6 20.0 4.2 0.1 -3.8 2.4Czech Republic TCE 6.3 13.9 2.0 5.9 8.8 14.9 17.1 1.1 3.6 0.9 6.8 3.9 7.1 7.4 7.7 9.2 5.3Estonia TCE 6.3 8.2 5.4 6.7 5.9 3.7 14.2 5.5 4.3 6.2 6.7 6.4 7.0 5.6 4.3 -10.6 -5.9 0.9 1.8Hungary TF 7.1 21.3 9.2 -1.3 14.0 20.2 21.0 14.3Latvia TCE 6.2 2.5 5.1 7.6 0.1 -1.7 8.4 0.2 1.0 12.2 7.8 7.8 7.1 11.0 1.0 4.7 3.6 1.6Lithuania TCE 10.9 11.5 10.8 10.7 10.4 9.6 14.0 10.4 11.0 10.8 9.2 11.4 11.9 -0.9 0.9 5.1 2.1Poland TF 2.3 2.3 2.4 3.3 5.9 5.4 3.2Romania TCE 10.6 16.3 9.3 7.5 19.2 19.7 11.6 14.1 13.8 2.1 5.4 6.9 10.3 18.3 8.1 15.3 17.0 21.4 11.1Slovakia TCE 18.0 23.5 14.4 19.0 29.7 20.8 20.7 24.4 14.1 8.0 27.6 14.1 15.6 12.9 3.7 15.5 21.1 24.3in Southern/Medit. Europe 7.7 9.6 6.6 7.7 8.1 7.6 8.9 11.8 6.0 6.1 7.3 8.2 5.4 10.1 8.2 9.1 7.0 7.4 7.0 4.6 6.7Croatia TCE 8.7 22.8 0.1 10.8 8.1 24.3 28.0 -3.8 1.5 0.5 18.3 3.0 14.0 14.7 27.0 24.4 6.8 10.1 3.0Cyprus TF 20.1 32.4 18.6 16.6 16.3 30.1 40.6 12.0 18.7 22.6 16.3 16.9 16.7 32.6 14.9 16.2 3.6 9.0 16.9Greece TF 4.7 -6.2 -0.2 6.5 -7.8 -14.9 2.5 -3.5 4.4 -2.0 5.8 1.8 13.7 17.3 45.6 15.0 2.6 -2.1Italy TF 3.8 4.1 4.6 4.8 5.7 4.0 2.8 1.9 4.4 6.7 1.7 7.6 5.6 -3.3 4.0 6.6 2.0 6.1Malta TF 9.4 12.7 8.4 6.2 14.2 9.2 14.2 8.4 9.8 7.2 9.1 2.8 7.5 9.4 24.2 7.3 2.8 4.5 10.1Portugal TCE 12.6 20.0 9.8 10.3 10.9 20.9 25.1 7.2 10.7 11.0 13.3 9.2 8.8 13.8 21.2 9.8 8.2 9.2 10.8Slovenia TCE* 11.5 19.8 2.0 12.7 15.3 13.7 29.0 -1.9 3.4 3.4 14.9 9.3 15.5 21.2 14.9 10.5 11.1 13.8 7.8Spain TF 9.9 13.9 10.4 8.2 9.4 11.2 13.7 16.1 11.3 7.4 12.7 9.3 5.8 10.3 11.0 9.2 6.9 4.7 4.9 4.5 8.6

Total Extra EU -7.2 -0.6 -10.7 -9.6 -3.8 -0.5 -0.1 -1.2 -7.4 -11.0 -12.9 -10.1 -10.7 -7.8 -6.7 -1.6 -2.1 7.5 -0.6 5.2 -0.9in Northern & Western Europe 6.1 4.8 4.9 7.4 6.2 -0.9 6.6 7.7 3.7 2.9 6.9 7.6 6.8 7.8 4.0 10.4 5.2 2.1 4.9 8.9 3.0Iceland THS 35.3 39.1 29.4 29.8 27.0 47.4 39.7 28.2 34.9 26.6 23.2 25.8 47.6 49.4 71.7 33.4 30.9 30.1 50.6Liechtenstein THS 22.6 14.1 19.1 30.0 -1 16.4 24.6 10.3 14.7 28.9 37.4 37.9 11.7 -3.6 -6.7 -10.0 -7.8Monaco THS 9.8 -1.3 7.6 -11.7Norway TCE 13.0 12.3 10.6 15.7 3.7 17.4 14.5 6.0 2.1 15.7 15.1 16.7 14.8 0.6 -3.5 5.2 11.8 11.6Switzerland THS -1.7 -1.3 -1.2 -2.7 -4.9 -1.6 1.8 0.7 -0.1 -3.5 -2.5 -4.7 -0.3 -1.1 0.9 1.1 2.3 4.0 -2.9in Central/Eastern Europe -0.3 -0.1 -0.4 -0.5 -0.3 -0.6 0.2 0.1 -0.2 -0.2 -0.7 -0.5 -0.7 -0.1 -0.3 -0.3 -0.3 11.5 0.2 4.7 -1.8Armenia TF 3.6 8.6 -3.2 4.9 -4.0 1.8 0.4 -3.2Azerbaijan VF -0.9 -0.9 -0.9 -11.1 -11.1 -14.2 -14.2Belarus TCEGeorgia VF 7.6 14.7 11.6 3.9 4.6 4.3 22.9 16.7 17.2 14.9 4.1 3.5 -0.6 11.0 4.5 5.1 4.3 -2.1 8.2 10.5 7.6Kazakhstan VF -1.2 -1.3 -1.1 2.4 -12.9 23.8 -3.1Kyrgyzstan ..Rep. Moldova TCE 31.8 36.2 29.9 30.9 -6.9 4.1 1.9 0.8Russian Federation VF 16.0 2.2 3.3 -3.1Tajikistan TF 11.6 8.6 14.1 98.6 98.6 1.0 269Turkmenistan TFUkraine TFUzbekistan TFin Southern/Medit. Europe -19.4 -3.6 -26.7 -23.3 -11.7 -0.1 -3.3 -6.3 -20.4 -25.6 -31.9 -24.5 -25.1 -19.7 -16.2 -7.6 -7.9 2.9 -3.0 4.5 -0.6Albania VF 15.3 15.3 6.7 19.5 1.3 19.4 12.7 11.6Andorra TF 4.3 12.9 -11.7 1.4 13.8 10.4 14.7 -24.9 0.7 -7.7 15.4 -6.6 0.4 18.0 6.3 9.3 19.6 19.7 5.6Bosnia & Herzg. TCE 13.9 11.5 8.6 19.0 4.2 11.7 16.7 13.1 14.9 -1.8 28.9 13.9 15.6 13.8 30.3 30.1 31.3 11.6FYR Macedonia TCE 4.8 15.8 4.5 -0.3 17.5 4.9 23.4 7.0 6.7 0.2 10.7 -10.9 0.9 12.8 5.9 14.0 10.6 19.9 8.8Israel TF 3.6 0.5 -2.6 0.9 16.1 -1.6 2.3 0.7 -12.4 5.6 -0.5 -5.4 -9.2 18.2 -6.2 37.7 26.0 -15.9 -18.0 30.7 -0.4Montenegro TCE 6.6 9.9 7.0 5.5 4.2 8.0 15.8 13.2 8.1 5.0 2.6 6.9 7.8 29.7 8.4 16.7 10.8 17.1 10.6San Marino TCE 11.2 18.6 3.9 13.4 -3.4 16.7 40.4 3.7 7.2 0.7 9.5 18.0 11.0 -35.1 -34.9 -28.7 -6.1Serbia TCE 12.7 18.5 5.2 12.4 22.5 25.3 10.6 8.1 5.2 3.0 13.8 8.5 15.9 15.3 29.9 11.8 14.0 9.6 5.0Turkey TF* -29.3 -9.9 -34.6 -34.3 -5.7 -9.8 -12.8 -26.5 -33.9 -40.1 -35.0 -36.5 -30.8 -23.0 -18.8 4.0 -5.1 0.8 -2.6

Source: World Tourism Organization (UNWTO) © (Data as collected by UNWTO January 2017

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European Union Short-Term Tourism Trends

10 Volume 1• 2017-1

The UNWTO European Union Short-Term Tourism Trends has been prepared by UNWTO’s Tourism Market Trends Programme in the framework of the cooperation between UNWTO and the Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs (DG GROW) of the European Commission (EC) and has received funding from the European Union’s COSME Programme (2014-2020). The sole responsibility for the content of this publication lies with the authors. It does not necessarily reflect the opinion of the European Communities. The European Commission is not responsible for any use that may be made of the information contained therein.

Explanation of abbreviations and signs used * = provisional figure or data | = change of series .. = figure or data not (yet) available n/a = not applicable mn = million (1,000,000) bn = billion (1,000,000,000) [note in Spanish ‘miles de millones’] trn = trillion (1,000,000,000,000) [note in Spanish ‘billones’] Q1: January, February, March T1: From January to April Q2: April, May, June T2: From May to August Q3: July, August, September T3: From September to December Q4: October, November, December H1: From January to June H2: From July to December YTD: Year to date, variation of months with data available compared with the same period of the previous year. The (sub)regional totals are approximations for the whole (sub)region based on trends for the countries with data available. Series International Tourist Arrivals TF: International tourist arrivals at frontiers (excluding same-day visitors); VF: International visitor arrivals at frontiers (tourists and same-day visitors); THS: International tourist arrivals at hotels and similar establishments; TCE: International tourist arrivals at collective tourism establishments; NHS: Nights of international tourists in hotels and similar establishments; NCE: Nights of international tourists in collective tourism establishments. Series International Tourism Receipts and ExpenditureAll percentages are derived from non-seasonally adjusted series in local currencies, unless otherwise indicated: $: US$; €: euro; sa: seasonally adjusted series. For main concepts, definitions and classifications for the measurement of tourism, please see the International Recommendations for Tourism Statistics 2008 (IRTS 2008) at <statistics.unwto.org/content/irts-2008>.

The World Tourism Organization (UNWTO) is the United Nations specialized agency mandated with the promotion of responsible, sustainable and universally accessible tourism. As the leading international organization in the field of tourism, UNWTO promotes tourism as a driver of economic growth, inclusive development and environmental sustainability, offering leadership and support to the sector in advancing knowledge and tourism policies worldwide. UNWTO’s membership includes 157 countries, 6 Associate Members and 500 Affiliate Members representing the private sector, educational institutions, tourism associations and local tourism authorities. World Tourism Organization (UNWTO) Calle Capitán Haya, 42 28020 Madrid, SpainTel.: (+34) 915 678 100 Fax: (+34) 915 713 733 Follow us on: www.unwto.org The Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs (DG GROWTH) is the European Commission service responsible for completing the Internal Market for goods and services, helping turn the European Union (EU) into a smart, sustainable, and inclusive economy by implementing the industrial and sectorial policies of the flagship Europe 2020 initiative and fostering entrepreneurship and growth in Europe, among others. EU Tourism Policy aims to maintain Europe's standing as a leading destination while maximising the industry's contribution to growth and employment and promoting cooperation between EU countries, particularly through the exchange of good practice. The EU's competence in the tourism sector is to support and coordinate the actions of EU countries. European Commission Directorate-General Internal Market, Industry, Entrepreneurship and SMEs Av d'Auderghem 45, B-1049 Brussels/Belgium

Follow us on: ec.europa.eu/growth The contents of this issue may be quoted, provided the source is given accurately and clearly. Cover photo: Bruges, Belgium, courtesy of VISITFLANDERS © World Tourism Organization. 2017. All rights reserved. Licensed to the European Union under conditions. UNWTO ISBN: 978-92-844-1859-6

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