European Travel Commission Non-profit organization created in 1948 to

market Europe in the overseas markets. 33 member countries. Financial contributions from the NTOs: € €

1.1 million1.1 million Industry financial contribution in the

operating markets. Ratio public/private money: 1:41:4

ETC objectives Increase the market share of Europe as a

single tourist destination. Assist in the promotion of the lesser

known destinations within Europe. Leadership in marketing Europe. Services to our members: exchange and

share of data, information, best practice. Raise the profile and awareness of the

ETC among the industry.

How we work Lean administration and network. 5 operation groups in the markets. Market research group. New media group. e-Distribution steering group.

US travel 2001/2002

18% US to Europe (loss of 2.8 million). Jan-May: 20.4%

22% US to Asia 4% to Mexico 22% to South America 4% to the CaribbeanLost revenue in Europe: $ 7.8

billion

Canada outbound 2002

2.2% autotrips to US 18.7% non autotrips to US 9.7% overseas 15% Europe

Total loss average 9%

Japan

20 % to 25% visitors to EuropeNo signs of recoveryGDP 2003: 0 to 1%

ChinaChina's outbound tourism will represent 10%

of world tourism by 2050.

3740 37344521 5061 5324

84269232

10473

12133

Our five main marketsMarket GNP 2003 Arrivals 2002

USA 3.5% -20%Canada 3.6% -9%Brazil 2% No changesJapan 0 -25%China 8.9% +15%

-8

-6

-4

-2

0

2

4

6

8

10

12

1

Austria

Belgium

Bulgaria

Czech Rep.

Finland

Germany

Greece

Hungary

Ireland

Italy

Slovakia

Spain

Turkey

2003, a transition year Prospects for recovery are

postponed to late 2003. Consumers: lower confidence. Political uncertainty. But uneven impact

(destinations, products, special events).

Changes in travelling Transport: new patterns (more

domestic, shorter trips, cross-border tourism +8%, overland, low-cost airlines).

Consumers: more independent travellers and more knowledgeable customers.

Products: sustainability (social, nature, economic).

What can we do? Keep our marketing and information:

being consistent. Explore new outbound markets. Improve marketing (no generic

marketing). e-Distribution. More private/NTO cooperation. Adapt the products.

Bulgaria Unspoiled

landscape and destinations.

A country less travelled.

Still a blured image.

New business, market law.

Preserve and control.

Infrastructures. Promote the

country. Market freedom

implies self limitation, awareness and discipline.