EUROPEAN TISSUE SYMPOSIUM The European Tissue Paper Industry
Association www.europeantissue.com Introductory Presentation
Roberto Berardi WASH & DRY Paper means Hygiene WASH & DRY
Paper means Hygiene 1 Slide 2 www.europeantissue.com 2 ETS
(European Tissue Symposium)Worldwide Cartoon Contest This is an
introductory presentation to the ETS (European Tissue Symposium),
its main activities and to the Worldwide Cartoon Contest being
launched in these days. In order to provide some background to the
participants to the contest, this document illustrates: AFHTissue
Products Hygiene the AFH (Away From Home) Tissue Products and how
they help to achieve a superior level of Hygiene. results
WestminsterUniversity the results of the Hygiene studies supported
by ETS and conducted by the Westminster University. leading
Worldwide Health Authorities the indications provided by the
leading Worldwide Health Authorities (which are perfectly
consistent with the outcome of our studies) ecological the
ecological aspects of paper ETSobjectivesCartoonIllustrationcontest
the ETS objectives while promoting a Cartoon and Illustration
contest Content of this document Slide 3 www.europeantissue.com ETS
(European Tissue Symposium) is the Association of the European
Tissue producers 3 * * * * * * * * * * ETS Members Slide 4
www.europeantissue.com ETS activities 4 European Tissue Symposium
(ETS) (www.europeantissue.com) 90 The European Tissue Symposium
(ETS) (www.europeantissue.com) represents 90 per cent of tissue
production in Europe.www.europeantissue.com Its purpose is: monitor
to monitor events and developments within the European Tissue
industry, and ensure members are kept informed to research and
develop issues to research and develop issues that have an impact
on tissue to liaise to liaise with NGOs and European institutions
to improve the science behind tissue usage Users preference LCA
Carbon Footprint Hygiene studiesFood contactto improve the science
behind tissue usage, by producing bespoke advanced Studies using
the most authoritative institutions, including Users preference
studies, LCA / Carbon Footprint studies, Hygiene studies, Food
contact, etc. Position Papersto define and communicate Industry
Position Papers on relevant issues promoteto promote tissue usage
to increasingly use Internet to communicate with all the relevant
Stakeholders Slide 5 www.europeantissue.com x Towards the end of
2009 the ETS Website has been changed, since 2010 we use AdWords.
The number of visits to the ETS website has grown from about 3.900
in 2008 to 79.000 in 2011! 2011 results: 78.927 visits, or 6.570
visits per month, but 12.500 since September! 5 2010 33004 16927
1410 Slide 6 www.europeantissue.com Why the number of visits has
increased by a factor of 5 during 2011, in comparison to 2010, when
it had doubled already vs. 2009? 6 Three are the key reasons of the
big visits increase during 2011: 1.The creation of pages in German,
French, Italian, Spanish and the relative AdWords. (before the
website was just in English. Now a single Italian page ligiene nel
lavare le mani has achieved 14.400 visits and a French one Comment
se laver et se scher les mains Recommandations de lOrganisation
mondiale de la Sant (OMS WHO) has been visited 13.500 times)
2.Advertising on major Category Magazines, with the indication of
our homepage 3.The creation of a 2011 Cartoon Contest page and the
relative AdWords investment (25.000 visits in 4 months!) Slide 7
www.europeantissue.com But lets get acquainted with the Tissue
Products and their main features 7 Slide 8 www.europeantissue.com
Comparison Per Capita Tissue Consumption - - Life expectancy The
correlation is quite strong, both are related to improved hygiene
conditions 8 USA CANADA JAPAN GERMANY FRANCE UK POLAND CHINA RUSSIA
BRASIL TAIWAN KOREA Data: 2005 per capita Tissue cons: EU
Consulting Life Expectancy at birth 2005: Gapminder INDIA ITALY
SWEDEN Slide 9 www.europeantissue.com How Tissue products
contribute to improved life quality and health (1) 9 Hygiene health
cholera outbreak in Chile dirty dish cloth kitchen towels would
have been useful in avoiding this. Hygiene is also a very important
factor in health. For example if you look at the last cholera
outbreak in Chile, it was traced back to and spread by dirty dish
cloth. That is a fact. So perhaps paper kitchen towels would have
been useful in avoiding this. Hans Rosling GAPMINDER
HEALTHaroundtheworld Professor Hans Rosling, of Global Health at
Karolinska Medical University in Sweden (the institution
responsible for deciding the Nobel Prize in medicine) is the
creator of GAPMINDER, (http://www.gapminder.org/videos), a program
which provides very useful data, presented in a exciting, dynamic
way, about HEALTH around the world.http://www.gapminder.org/videos
In an interview released in 2009*, he has declared: * Perini
Journal, Issue #33 Slide 10 www.europeantissue.com How Tissue
products contribute to improved life quality and health (2) 10 USE
of TISSUEHomeAway From Home improved life quality hygieneconditions
The USE of TISSUE, both at Home and Away From Home, is an important
element of improved life quality and hygiene conditions better
health Lower hygiene risks contribute to better health.
uniquepropertiesTissueproductssuperiorhygieneabsorbency
disposabilityeasydispensing The unique properties of Tissue
products (superior hygiene, absorbency, disposability, easy
dispensing) provide the Users with superior performance and safety.
highperformancefewer The high performance of the recent Tissue
products also means that fewer are needed: reduced consumption
saves resources and the environment. renewableresources wellbeing
modernlife-style healthconditions Tissue is a forest based business
which uses renewable resources, improves the well-being of the
Society, which not only is an essential ingredient of modern
life-style, but contributes to improve people health conditions
everyday, everywhere. Usersindependent survey 63% paper towels
preferred Additionally Tissue products are preferred by Users too:
an independent survey conducted in France, Germany, Sweden and the
UK, commissioned by the European Tissue Symposium, found that 63%
of consumers consider paper towels their preferred system for hand
drying Find more at: http://www.europeantissue.com/awayfromhome/
Slide 11 www.europeantissue.com Summary of Intermetra User
Preference study 11 WHICH SYSTEM DO YOU LIKE THE MOST? 2 consumers
out of 3 2 consumers out of 3 prefer paper tissue towels (while the
remaining 1/3 is split among air dryers and textile rolls) key
motivation hygiene speed of drying driest feeling. their key
motivation is hygiene, in addition to speed of drying and driest
feeling. Consumers attitudes to different Hand-drying systems
Intermetra study on Consumers attitudes to different Hand-drying
systems was performed in 2008 and took place in a number of
European countries. Slide 12 www.europeantissue.com KEY AFH
PRODUCTS AREAS: HYGIENE - DRYING 12 washrooms In the washrooms
tissue products offer the best hygiene standards in a variety of
environments, from luxury hotels to production facilities.
Towelstoilettissuefacialtissuetissuedispensers Towels, toilet
tissue, facial tissue, tissue dispensers are designed to minimize
consumption / waste and optimize cost in use, while offering the
right image and style to each location: highcapacity high capacity
rolls, useful to reduce refills, labor and waste, typically
recommended for high traffic washrooms, interfoldedfolded
interfolded and folded towels, particularly suitable for commercial
and upscale washrooms. different types of towels To match the
different types of towels a wide range of dispensers are offered:
from "design", slim folded towels dispensers, to roll towels "no
touch" ones. toilet tissue Obviously different solutions are
available for toilet tissue: standard rolls, never ending jumbo
rolls, folded toilet paper, each of them particularly suitable for
specific locations. superior hygiene University of
Westminsterdrying hands with paper tissue hand towels reduces
substantially the bacteria count on hands, while the use of
electric air dryers actually increases the bacteria count. What
tissue products have absolutely in common is their superior hygiene
level: the study done by the University of Westminster confirms
that drying hands with paper tissue hand towels reduces
substantially the bacteria count on hands, while the use of
electric air dryers actually increases the bacteria count. Tissue
towels insure not only dry hands in few seconds, but also a much
safer hygiene level. Slide 13 www.europeantissue.com The products
tested * by the Westminster University 13 PT Paper Towels WAD Warm
Air Dryers JAD Jet Air Dryers * Study report with details,
including models tested, available on the ETS website Slide 14
www.europeantissue.com How long does it take to dry your hands? 10
seconds for Paper Towels and JAD, much more for Warm Air Dryers 14
Immagine prodotti testati da WU Jet Air Dryer (JAD) Slide 15
www.europeantissue.com Drying hands with Paper Towels significantly
reduces the number of Bacteria on your hands, while the use of any
Electric Air Dryer increases the number of Bacteria! 15 Paper
Towels A & B Warm Jet Slide 16 www.europeantissue.com 16 Due to
their very high air speed, the Jet Air Dryers present a significant
dispersion and potential contamination of other users problem,
which has been evaluated in the Westminster University study (page
1) Slide 17 www.europeantissue.com 17 0 0,25 0,50 0,75 1,00 1,25
1,50 1,75 2,00 meters Due to their very high air speed, the Jet Air
Dryers present a significant dispersion and potential contamination
of other users problem, which has been evaluated in the Westminster
University study (page 2) Slide 18 www.europeantissue.com Types and
frequency of the bacteria found in restrooms, open to the public,
on Jet Air Dryers 18 some Jet Air Slide 19 www.europeantissue.com
Summary Balance, as prepared by the Westminster University, for
different Hands Drying Systems 19 JET AIR DRYER Slide 20
www.europeantissue.com Also the most Authoritative Health
Insitutions in the World do raccommend the use of Paper Hands
Towels 20 leading Health related Institutions In the ETS Website we
publish the instructions for hands washing and drying provided by
the leading Health related Institutions around the world. Among
them: WHO World Health Organization (WHO) CDC CDC (Centers for
Disease Control and Prevention) HPA UK Health Protection Agency
(HPA) NHS UK National Health Service (NHS) WUWM World Union of
Wholesale Markets (WUWM) for FOOD Business CEN European Committee
for Standardisation (CEN) in their document "Guidelines on HACCP,
GMP and GHP for ASEAN Food SMEs" national institutions /health
authorities websites Additionally, in the page hygiene in the
world, we also publish the link to a number of national
institutions /health authorities websites, dealing with hygiene,
from The Koch Institute, to the French Ministry of Education, to
the UK Department of health, etc. etc. Slide 21
www.europeantissue.com The World Health Organization (WHO) strongly
recommends the use of Paper Towels in their Hand Washing Poster 21
A key point in these recommendations is: DRY HANDS THOROUGHLY WITH
A SINGLE USE TOWEL "DRY HANDS THOROUGHLY WITH A SINGLE USE TOWEL;
use towel to turn off faucet." Slide 22 www.europeantissue.com 22
Health Hygiene in Healthcare Settings The CDC (Centers for Disease
Control and Prevention), a USA. Gov. initiative, publishes in the
page "Health Hygiene in Healthcare Settings" a complete set of
instructions to obtain the best Hands Hygiene. How to Handwash The
WHO Poster "How to Handwash" is quoted. Single use Towels are
recommended. An interesting video is also presented, illustrating
the importance of careful Hands washing and Drying, to reduce
transmission of pathogenic microorganisms. On the ETS Website:
www.Europeantissue.com the complete CDCs hands washing instructions
VIDEO is publishedwww.Europeantissue.com The CDC (Centers for
Disease Control and Prevention), a USA. Gov. initiative, strongly
recommends the use of Paper Towels Slide 23 www.europeantissue.com
23 (HPA) The UK Health Protection Agency (HPA) www.hpa.org.uk/
provides advice on Hand Washing for the general
public.www.hpa.org.uk/ The equipment needed for effective hand
washing includes: "DISPOSABLE PAPER TOWEL" The complete HPA
document can be found at the ETS Website. NHS NHS provides a
complete "MRSA Guidance for nursing staff", also available at the
ETS website,. Among the fundamental indications, see in page 7:
"DRY WELL USING DISPOSABLE PAPER TOWELS". The HPA (UK health
Protection Agency) and the NHS (National Heath Service) indicate
for the best hygiene the use of Paper Towels HPA These instructions
are provided by HPA the UK Health Protection Agency. Slide 24
www.europeantissue.com Indications on Hands Washing and Drying
provided by the WUWM for Food Businesses and by EC-ASEAN 24 on
wholesale food markets The World Union of Wholesale Markets (WUWM)
is a non-profit association for the promotion, development and
international exchange of expertise and information on wholesale
food markets. European Community Guide to Good Hygienic Practices
Specific to Wholesale Market Management WUWM presently has 200
members within 45 countries worldwide. The World Union of Wholesale
Markets has developed a European Community Guide to Good Hygienic
Practices Specific to Wholesale Market Management. air dryers or
roller towels should not be used in food preparation rooms as their
installation may induce contamination paper towels are recommended.
About Hands Drying the Guide Provides the following indications: -
air dryers or roller towels should not be used in food preparation
rooms as their installation may induce contamination (risk of germ
dissemination through air movements for air dryers for instance),
paper towels are recommended. Indications on Hands Washing and
Drying included in the document "Guidelines on HACCP, GMP and GHP
for ASEAN Food SMEs. This programme funded by the European
Commission was implemented by the European Committee for
Standardisation (CEN). The device devoted to hand drying must be of
single use (paper towels being practically the only possible
solution). The indication provided is the following: The device
devoted to hand drying must be of single use (paper towels being
practically the only possible solution). Both complete documents
can be found in the ETS website. Slide 25 www.europeantissue.com
Well, we have seen the benefits of Paper Products and we have seen
that they are supported by the most reputable Health Authorities in
the world 25 but are Tissue Paper Products really sustainable?
There are around a number of prejudices about paper isnt it true
that you must cut trees in order to produce Paper products? and
what about Paper sustainibility? You may start by having a look to
this short Danish animation about wood properties and merits. Slide
26 www.europeantissue.com Lets examine some of the myths about
Paper: 1) The paper industry destroys forests 26 The paper industry
destroys forests The mythThe reality keep up forests The paper
industry contributes to keep up forests. sustainable The paper
industry practices sustainable forest management. not responsible
The paper industry is not responsible for the depletion of tropical
forests. Comments: 11% Around 11% of the timber felled throughout
the world is used to make paper (FAO 2007) forestgrowth The Food
and Agriculture Organization (FAO) reckons that there is an annual
forest growth of 0,5 per cent in the Northern Hemisphere,
equivalent in Europe alone to the area of 1.4 million football
pitches. Deforestation Deforestation is generally occurring in the
southern hemisphere and is mainly due to conversion of forests into
agricultural land and for fuel wood collection* *(FAO Global Forest
Resource Assessment 2010) Slide 27 www.europeantissue.com 27 The
utilization of Paper products should be minimized sustainable Paper
supports sustainable consumption. renewable Paper is made from
renewable raw materials. Recycling Recycling spares resources. The
mythThe reality Comments: hygiene renewable material: wood We need
paper for our daily hygiene. Unlike other materials, paper is made
from a renewable material: wood. Sustainable forest management will
ensure that forests grow and enough material is available. doing
more with less The paper industrys motto is doing more with less:
making paper with fewer materials, less energy increasingly
renewable, in more efficient machines, towards zero waste, and
providing needed products. As much as 72% of paper in use is
collected for recycling. More concretely, nine out of ten
corrugated boxes are made from recycled fibre; and nine out of ten
newspapers are made with recovered paper. Lets examine some of the
myths about Paper: 2) The utilization of Paper products should be
minimized Slide 28 www.europeantissue.com 28 The mythThe reality
sustainable Paper is one of the few sustainable products. reduced
impact The paper industry has reduced its envir onmental impact
greatly over the last 10 years. storeCO2 Paper products store CO2.
Paper production is bad for the environment Comments:
naturalbiodegradablerecyclable renewable sustainable Paper boasts
exceptional environmental credentials: its natural, biodegradable,
recyclable, comes from an infinitely renewable resource and is
produced in a sustainable manner.
treescapturestorebillionstonnescarbon storedproductsmadewood paper
recycling Through natures own process the photosynthesis trees
capture and store billions of tonnes of carbon, day after day. The
carbon sequestered in forests is subsequently stored in products
made of wood, such as paper, and the carbon storage is further
prolonged by recycling paper. environmentalimpactsdecreased While
paper production has increased steadily in the last 10 years,
environmental impacts have decreased. LIGHT SUGARS WOOD Lets
examine some of the myths about Paper: 3) Paper production is bad
for the environment Slide 29 www.europeantissue.com 29 The mythThe
reality Europeworldleaderrecycling Europe is the world leader in
paper recycling. freshfibers To keep the recycling process going,
fresh fibers are needed. All paper should be recycled Comments:
mostrecycled 72% has increased 30% Paper is the most recycled
material in Europe and more than half of the paper produced comes
from recycling. In Europe, 72% of paper is collected for recycling.
Recycling rate has increased 30% in the last 20 years recyclingrise
greenenergy foureight Year after year paper recycling rates
continue to rise and when fibres can no longer be used they can be
converted into renewable or green energy. It is estimated that it
can be reused four to eight times on average. bestbyvirginfibre
Some paper grades, due to their end use, need to offer
characteristics that can best be provided by virgin fibre. Lets
examine some of the myths about Paper: 4) All paper should be
recycled Slide 30 www.europeantissue.com 30 The mythThe reality
reducedenergy The paper industry has considerably reduced its
energy requirement. 54% bio-energy 54% of the energy used by the
European paper industry is bio-energy. Paper production uses too
much energy Comments: Energy Energy is required for all industrial
production. Of course also the paper industry requires energy to
operate its machines and to dry the paper web. About half of the
energy used in the European paper industry already comes today from
renewable energy sources and the Industry is committed to bring it
to 56% soon. 200kgpaper Tissue15KgTissueinayear equivalent
stand-byin a month Around 500 kWh of energy are required to make
200 kg of paper, which is about the annual per capita consumption
in Europe. Tissue is about 15Kg. Energy used for Tissue in a year
is equivalent to the energy consumed by a typical household leaving
its electronic equipment on stand-by in a month! Lets examine some
of the myths about Paper: 5) Paper production uses too much energy
Slide 31 www.europeantissue.com 31 The mythThe reality Paper
production is bad for the climate EuropeanCouncil climatefriendly
The European Council has recognized wood products as climate
friendly. reducedcarbondioxide The paper industry has reduced its
carbon dioxide emissions. Sustainableforestmanagementreduce
Sustainable forest management helps reduce worldwide carbon dioxide
emissions Comments: trees carbonstore Youngtreesefficient The main
source of raw material for paper - trees is a vast carbon store and
the prime absorber of CO2 from the atmosphere. Young trees are much
more efficient at absorbing carbon than old forests.
Maturetreesslower younghealthyforests Mature trees absorb carbon
slower the older they get. To maximize the carbon storage we need
young healthy forests where trees are regularly harvested and
re-grown. 15 Kg of Tissue yearly are equivalent to 75 Km Paper also
continues to store carbon throughout its lifetime. Still, around
160 kg of CO2 are emitted during the production of 200kg of paper,
equivalent to the amount emitted by a typical car over 1,000 km. 15
Kg of Tissue yearly are equivalent to 75 Km. 1 Year of Tissue ( 15
KG) 75 Km by car Lets examine some of the myths about Paper: 6)
Paper production is bad for the climate Slide 32
www.europeantissue.com 32 The role of Cartoons in ETS Hygiene
communication the Specialists (like WHO), ignoredPublicOpinion
Though they are known by the Specialists (like WHO), the results of
these studies are essentially ignored by the Public Opinion. And
yet the high cost of Mass Media is prohibitive for an Association
like ETS The objective superior hygienic performances The objective
of Cartoons and Illustrations is to synthetically portray the
superior hygienic performances of Paper Products in comparison to
Warm Air Dryers (WAD) and Jet Air Dryers ( JAD) Young generations
ignore Young generations in particular ignore almost completely the
benefits of paper Towels, which deliver a superior hygiene for
hands drying Westminster University fairsCategory Magazines Up to
now the ETS supported Hygiene studies have been presented in Press
Conferences in the Westminster University, Hygiene and Cleaning
fairs (ISSA, Tissue World), Advertising and PR on Category
Magazines. modernyoung ETS Website European Cleaning Magazines The
modern and young messages of last years winners are currently used
in the ETS Website and in a number of European Cleaning Magazines
(like GSA (Giornale Servizi Ambientali), Pulizia Industriale, and
will appear shortly on Tomorrow Cleaning and ECJ ( European
Cleaning Journal). Slide 33 33 The First Edition of the Cartoon
Contest, (which was reserved to students of the Bologna Art
Accademy) has been be covered by prestigious magazines, like the
Perini Journal, Industria della Carta, etc. This is a summary of
the Cartoons and Illustrations which took part to the 2011 Contest,
summarized by Letizia Rostagno in a Video, which in 5 months has
been watched 5.650 times. Click here to the ETS website with the
video and the cartoons Slide 34 34 The 2012 Contest includes 3
sections: 1) Cartoon or Illustration 2) Video (viral) 3) Cartoon or
Illustration Works produced by students of: Triennio del corso di
Fumetto e Illustrazione, Biennio del Corso di Linguaggio del
Fumetto e Illustrazione per lEditoria, Digital Video,
Organizzazione e Produzione dellArte Mediale ( Biennio di
Comunicazione & Didattica e Fotografia ) of the Bologna Fine
Arts Accademy. Key elements of the 2012 Contest (for details see
the Contest Announcement) Works produced by Artists and Students
worldwide, submitted through the platform
www.e-artnow.orgwww.e-artnow.org The number of works per author is
limited to 1 (one). The awards will be: 1.000 An aid grant of 1.000
for the Category Cartoon and Illustration (Bologna students only)
1.000 A prize of 1.000 for the Category Cartoon and Illustration
(Global: through e-artnow only) 1.000 500 Two aid grants, one of
1.000 and one of 500 for the category Video (Bologna students
only). 1.000 Additionally ETS offers an aid grant worth 1.000, to
be split among the works (if any) which, based on ETS judgment,
will be particularly relevant from the marketing and communication
point of view. A committee appointed by the Organizers of the
competition will make the selection of works - the Committee will
be composed of members of the ETS working in the field of Marketing
and qualified artists working in comics and illustration April 20,
2012 The deadline for the works submission is April 20, 2012.
e-arnow contest Slide 35 www.europeantissue.com 35 More information
about the studies and activities of the European Tissue Symposium,
is available on the Association Web site:
http://www.europeantissue.com/
