European Researchers’ nights 2016- Information Day- 10-11-2015- REA A4-Colette RENIER

Research Executive Agency

H2020-MSCA-NIGHT-2016INFORMATION DAY

Brussels, 10 November 2015

GENERAL FEATURES OF THE

EUROPEAN RESEARCHERS' NIGHT UNDER HORIZON 2020

European Researchers’ nights 2016- Information Day- 10-11-2015- REA A4-Colette RENIER

Research Executive Agency

What does the ERN consist of? ()

European Researchers’ nights 2016- Information Day- 10-11-2015- REA A4-Colette RENIER

Research Executive Agency

What does the ERN consist of? (2)

European Researchers’ nights 2016- Information Day- 10-11-2015- REA A4-Colette RENIER

Research Executive Agency

A Communication action (1)

The TARGET

All components of the public at large From kids to elderly, including families,

teachers, students… Focus on young people (pupils,

students) faced with a career choice Specific kids' programmes With or without scientific

background

European Researchers’ nights 2016- Information Day- 10-11-2015- REA A4-Colette RENIER

Research Executive Agency

A communication action (2)

The MESSAGES

Researchers are amongst us Researchers are ordinary people with an

extraordinary job Research is fun Being researcher is exciting Researchers improve your everyday life Play researcher for a night… or more Discover what researchers do and can do …

European Researchers’ nights 2016- Information Day- 10-11-2015- REA A4-Colette RENIER

Research Executive Agency

A communication action (3)

The VECTORS

A strong and timely awareness campaignModulated according to targetsCombining "traditional" communication

vectors (such as press, press conference, radio and TV, public advertising, street marketing) with more "modern" ones (such as website, web campaign, social networks, YouTube, Instagram, blogs…)

Possible "teasers" (pre-events)Promotion during other public events

European Researchers’ nights 2016- Information Day- 10-11-2015- REA A4-Colette RENIER

Research Executive Agency

An Event

Organised each last Friday of September namely 30th September 2016 and 29th September 2017;

Lasting from early afternoon until early Saturday, possibly part of a longer-lasting event provided remaining the cornerstone;

Offering a mix of activities : Addressing kids, teenagers, adults, families… Combining science-linked and entertainment

activities Addressing people without any scientific

background and scientists Addressing "science-addicts" and "science-

reluctant" Combining science and other issues such as

literature, theatre, painting, art in general, cooking, sport…

European Researchers’ nights 2016- Information Day- 10-11-2015- REA A4-Colette RENIER

Research Executive Agency

About Researchers

Researchers expected to be at the centre of the activities

Possibly actively involved as from the start of the preparatory works

Showing their "human face": AccessibleIn direct contact with the audienceEasily "traceable" Showing other facets than the only scientific

one

European Researchers’ nights 2016- Information Day- 10-11-2015- REA A4-Colette RENIER

Research Executive Agency

About Research CareersSpecifically addressing young people about

making a career choice

Presence/witnesses by researchers, notably MCSA fellows an researchers having benefitted from EU support

Description of career path, of existing EU potential support and schemes, witnesses about experience

Involvement of researchers coming from various environments (academic, industrial, SME…)

Mainly through EU corners

European Researchers’ nights 2016- Information Day- 10-11-2015- REA A4-Colette RENIER

Research Executive Agency At European levelAt least one "European corner" per funded

projectPromoting the European dimension and gender balanceInvolving researchers having benefited from MCA/MSCA, FP 7, H2020…in direct contact with the audienceIn (a) frequented area(s)Complying with EU requirements

Roll-up at the entrance/website Compulsory mention on promotional

material: EU funding under MSCA actions EU emblem (flag) Disclaimer at the entrance of the venue