European Researchers' Night Coordinators Day Event 03.05.2017

Effectiveness of pre-events, motto, visual identity, common logo Testimonials from SCIENCESCOVERY – 723011 “Ciência À Moda Do Norte”

Marta Pinto, INOVA+

SCIENCESCOVERY project in a nutshell

SCIENCESCOVERY offers a voyage of discovery within the Smart Specialization Strategy

(RIS3) of the Northern Region of Portugal. In a simple way, the audience is invited to a

one-day of constant interaction with researchers and to find more about the

Scientific Hub of the North of Portugal. This voyage is possible thanks to a virtual

network where participants choose what smart specialization areas they wish to

explore.

The concept is translated onto Portuguese as “CIÊNCIA À MODA DO NORTE” taking

advantage of a local saying in a fun way meaning “Science in a Northern Way”. Based

on the project concept, a concise visual identity was developed which represented a

network (a scientific hub) where different journeys and voyages can be made. The

different colours represent both the different knowledge areas to explore but also

convey the form of a brain (representing knowledge and critical thinking) but also the

form of a tree top (representing growth).

The concept was reflected on the promotional and teaser videos developed at the beginning of the project and used in the

awareness campaign and pre-events.

PLAY PROMOTIONAL VIDEO PLAY TEASER VIDEO

THEMATIC AREAS

The first edition of SCIENSCOVERY (2016) was

focused in four priority areas of the Smart

Specialisation Strategy (RIS3) of the Northern region

of Portugal.

ACTIVITIES

Science and fun were the main ingredients of a set of

different activities that included workshops, games,

hands-on experiments, debates, networking, etc.

These activities were grouped in five main categories.

TARGET GROUPS

The project activities (and thus communication and dissemination) were targeted to three main groups

Pre-events (Autumn Festival)

AUTUMN FESTIVAL

Among the major teaser activities/pre-events there is a set of

activities carried out during the Autumn Festival. This event,

organised by one of the SCIENCESCOVERY’s supporters,

Fundação Serralves, was implemented in the last Sunday of

September and included six hands-on experiments stands that

complemented the agenda of the Festival as “teaser” activities

of the event.

Information about the participation of the project at the 8th

edition of the Festival was made available on the

SCIENCESCOVERY website.

http://noitedosinvestigadores.eu/ciencia-a-moda-do-norte-na-festa-do- outono-de-serralves/

Soil: In this workshop, we will know more about the properties of aromatic, medicinal and culinary

plants existing in our botanical gardens. From spice routes to cosmetics, many will be the stimulus

to the senses. Let’s extract aromas and produce dermatological clays.

Micro-world: In a micro-world, everything is invisible to our eyes. We will amplify and unravel secret

life forms. Come watch: nutrients fixing bacteria, antibacterial plant extracts, decomposing fungi

from organic waste and spores responsible for the smell of the soil.

Sustainability: The activities of this workshop suggest you and adventure to green buildings. Green

walls, natural toys, pulp bricks or hydroponic greenhouses using physics and creativity provide you

sustainable solutions for prototyping and small-scale structures. Come build with us!

Biodiversity: Serralves Park is the home of numerous living beings vital to the ecological balance.

Pollinating bees, scavenging earthworms and predatory ladybugs – let's understand what the

ecological features of the different animal groups in the park are.

Natural fibres: Fibres are associated with all human activities. Find more about different fibres

traditionally used in clothing, test some of their properties and try natural ways of dyeing through

organic materials.

Flavour route: This workshop is an invitation to the palate. We will experience old flavours with new

habits: sprouted and fermented, dehydrated and processed or simply cooked, many will be the fall

of snacks we are going to prepare for the party. Who wants to taste?

PROMOTIONAL MATERIALS

Written promotional materials already

presented (such as the booklet, leaflets,

posters and PowerPoint presentations)

were used both in online and offline

activities. Additionally, a brochure with

the programme and activities planned

for the Hall (“Science inside the Hall”)

was also created and distributed at the

teaser activities (Autumn Festival) and

training actions.

PRE-EVENTS (AUTUMN FESTIVAL) NUMBER

- VISITANTS 35.054

- NEWSLETTER (RECEIVERS) 55.877

- VISUALISATIONS (WEBPAGE OF THE EVENT) 5.520

This project has been supported by the EU

under HORIZON 2020 in the framework of the

Marie Sklodowska Curie Actions