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EUROPEAN NETWORK OF QUITLINES
10 years celebration 6th&7th May 2010
Lisboa, 6-7 May 2010
Dolors Marín TuyàQuitline of Catalonia
World No Tobacco Day 2010 and Women
THE COLORS OF LIFE
World No Tobacco Day 2010
• Controlling the epidemic of tobacco among women is an important part of any comprehensive tobacco control strategy.
• To draw particular attention to the harmful effects of tobacco marketing towards women and girls.
• Highlight the need for the nearly 170 Parties to the WHO FCTC to ban all tobacco advertising, promotion and sponsorship.
World No Tobacco Day 2010
• Generic tobacco control measures may not be equally or similarly effective in respect to the two sexes…– A gendered perspective must be
included…– It is therefore important that tobacco
control policies recognize and take into account gender norms, differences and responses to tobacco in order to…reduce tobacco use and improve the health of men and women worldwide".
WHO, 2007
World No Tobacco Day 2010
– "Both men and women need full information about the sex-specific effects of tobacco use…
– equal protection from gendered advertising and marketing and the development of sex-specific tobacco products by transnational tobacco companies…
– And gender-sensitive information about, and protection from, second-hand smoke and occupational exposure to tobacco or nicotine".
World No Tobacco Day 2010
http://www.who.int/tobacco/wntd/2010/announcement/en/index.html
http://www.who.int/tobacco/research/gender/about/en/index.html
http://www.inwat.org/
Montserrat Masó, 1957-2000
1995
Summer 2000
The Balance
SMOKING Money and death
SMOKE-FREE:Light and fresh
To become aware
To revive
Childhood
Girls
Canale Grande,Venice, March 2010
Laussane, Augost 2008
Nurses Paliative Care
Bleach Camello
Health FeministsBarcelona 2008
The real life of women: taking care of others and Tobacco industry indirect advertising art. 13 fctc.
Bleach Camello
A ROOM OF ONE'S OWN (Virginia Wolf, 1929)
Freedom of speech and commercial activity, placing products in movies, it is a business not an art industry, the power to regulate it.
Cinema animat de Lleida. March, 2010
Vicki, Cristina, Barcelona, 2008
The tobacco industry targets women
Using seductive images of vitality, slimness, emancipation, sophistication, and sexual allure. Liberation, autonomy, and even female friendship feature in developed countries advertising. Increasingly, where female roles have begun to change and women aspire to reach autonomy.
Samet J , Yoon SY. Women and the Tobacco Epidemic. Challenges for the 21st Century WHO Monograph WHO/NMH/TFI/01.1 ).
Tobacco Industry targeting women FCTC. art.11 packaging. Color and size
Small size packsto start
Lights to continueWhite, blue, yellow
Maintaining the addiction: white, red or black
FCTC-art.11. Packaging. Targeting women
Lipsticks packs to start
The most expensive cigarettes
The affordable cigarettes in Spain
The symbolic value of the cigarette packs. The bounce. Are they the new way of spitting?
The lung. From grey to blue
ENQ- EUROPEAN SMOKE FREE AWARDS
2008…64% INSCRIPTIONS WERE MADE BY WOMEN
1. Women troubles
3. The viscera and the bounce
2. Urban a shared problem between women and men
4. Looking for the strength, recognising where is it to use it,
5. Working together…6. Shining cigarette or the air cells of the lungs
7. The reflection. To take hands to overlap difficulties
8. The backing or support to win
9. Finding the complicity 11. The hips and pleasure undulations
12. The walked steps and the steps to walk
10.The confidence
The WHO FCTC preamble states:
‘The Parties to this Convention, alarmed by the increase in smoking and
other forms of tobacco consumption by women and young girls worldwide,…
and keeping in mind the need for full participation of women at all levels of policy-making and implementation
and the need for gender-specific tobacco control strategies’.
Many thanks!
Casa de l’Ardiaca. Barcelona, Catalonia-Spain