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EUROPE EUROPEAN MOUNTAIN BIKE SURVEY INFOGRAPHIC

European mtb survey infographic

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This infographic is based on IMBA Europe’s first multilingual MTB survey. The survey has been compiled by IMBA Europe with the support of the following (member) organizations: NOTS, IMBA España, Mountain Bikers Foundation, DCU – Spor og Natur, IMBA Italia, NTFU, DIMB, CeMBA, ATBV, POMBA, Pedal, IMBA UK, HMBA, Slovenska Kolesarska Mreža and Upmove. Survey data gathered: April – May 2015. IMBA Europe, its member groups, corporate and media partners have spread this online survey through social media and other communication channels like e-newsletters.

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Page 1: European mtb survey infographic

EUROPE

EUROPEAN MOUNTAIN BIKE SURVEYINFOGRAPHIC

Page 2: European mtb survey infographic
Page 3: European mtb survey infographic

cure sustainable access for mountain bikers and to unlock opportunities for trail development by integrating mountain biking into landscapes, habitats and communities. IMBA Europe and its members Create a powerful voice for trails, public land and policies that

welcome bikes Build sustainable trails and bike facilities to make mountain biking

more accessible

Teach environmentally responsible trail building and trail etiquette

practices

Inspire more people to experience the outdoors on bicycles

ABOUT IMBA EUROPE

ABOUT OUR SURVEYThis infographic is based on IMBA Europe’s first multilingual MTB survey. The survey has been compiled by IMBA Europe with the support of the following (member) organizations: NOTS, IMBA España, Mountain Bikers Foundation, DCU – Spor og Natur, IMBA Italia, NTFU, DIMB, CeMBA, ATBV, POMBA, Pedal, IMBA UK, HMBA, Slovenska Kolesarska Mreža and Upmove. Survey data gathered: April – May 2015. IMBA Europe, its member groups, corporate and media partners have spread this online survey through social media and other communication channels like e-newsletters. Data are based on 6057 responses, 52% completed the full survey (68 questions).Distribution of respondents per country: Italy 18%, Germany 17%, France 12%, Slovenia 9%, United Kingdom 8%, Czech Re- public 7%, Netherlands 5%, other EU countries 24%. Gender ratio: 94% male, 6% female. Average amount of years involved in mountain biking: 8,4 From all respondents, 36% is club member. This( high) percentage is explained by the fact this survey was spread amongst our member organizations. For more detailed information and outcomes per country, please contact your national mountain bike advocacy group or visit: www.imba-europe.org/locations

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THE RIDERTHE RIDER

REASONS TO RIDE

TO ENJOY NATURE

TO ESCAPE EVERYDAY LIFE

FOR EXITEMENT

TO IMPROVE SKILLS

SOCIALIZING, HAVING FUN

1

2

3

4

5

DEM

OG

RA

PHIC higher vocational

28%secondary vocational

19%

lower 15 %

Academic38%

FAMILY

partner with kids 41%

single no kids 33%

single with kids 3 % partner no kids

23%

AGE

31%

26-35 36-45 46-55

32%

18% EDUCATION

DID YOU KNOW . . .

We are good for 82,8 rides per year, spending more than 215 hours on the saddle. We’re riding all year long, an average of 6,9 times per month with a duration of 2h36. The average age is 24 yearsWe love all kind of outdoor activities. Top 3 of other sports practiced by mountain bikers: hiking (56%), alpine skiing / snowboard-ing (46%) and (trail) running (33%)

INCO

ME

ECONOMICS

20%

>1 1-2 2-3

24%19%

13%

3-4 4-5 >5

8%

15%

X €1000

Average price:

€ 2546,-

THE BIKE

1.9 bikes per person

Every

4.04 year

Clothes, shoes,protection € 220,- PYBike parts € 314,- PY

TYPE

63% ENDURO

XC / MARATHON

TRAIL

FREERIDE / DH

52%

36%

21%

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RIDES ILLEGAL TRAILS ONCE IN A WHILE

94%70%

NEVER REALIZED MOUNTAIN BIKING ON CERTAIN TRAILS IS ILLEGAL!94%16%WHY ?

1. Don’t see the harm if ridden at times when conflicts are unlikely to occur (weekdays)2. I ‘d like to roam and discover new trails3. There are not enough legal trails in my region4. Most legal trails are boring

RIDING ILLEGAL TRAILS

VOLUNTEER TRAIL WORK

87%THINKS IT’S IMPORTANT

44% NEVER VOLUNTEERED

21% HAS NO TIME

MOST RIDING TIME IS SPEND ON LOCAL & REGIONAL TRAILS (UP TO 50 KM)82%

IT IS IMPORTANT TO HAVE THE OPPORTU-NITY OF RIDING SINGLETRACK 93%

TRAILS

TRAIL PREFERENCESINGLETRACK (NATURAL SURFACE, WIND AROUND OBSTACLES)

MORE DIFFICULT TRAILS WITH NATURAL OBSTACLES AND TECHNICAL TRAIL FEATURES

FLOW TRAILS (LITTLE PEDALING & BRAKING, ROLLING TERRAIN, PREDICTABLE SURFACES)

1

2

3

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TRAILS

OUTSIDE IS FREE ?WILLINGNESS TO PAY FOR TRAIL DEVELOPMENT

47%

YES NO NEUTRAL

27% 26%

WILLINGNESS TO PAY FOR TRAIL MAINTENANCE

34%

YES NO NEUTRAL

38% 28%

MOUNTAIN BIKERS ARE MORE LIKELY TO SUPPORT LOCAL CLUBS/

GROUPS OR INITIATIVES THAN NATIONAL ASSOCIATIONS, ALTHOUGH BOTH OPTIONS

SCORE QUITE WELL

PREFERRED TRAIL ACCESS SCENARIOS

1SHARED

USE

2PURPOSE

BUILT

3SINGLE

USE

4TIME

ZONING

PRIORITIES MTB ADVOCACY LOBBY FOR LEGAL TRAIL ACCESS

PROMOTE RESPONSIBLE RIDING/TRAIL ETIQUETTE

STIMULATE VOLUNTEER WORK BY MOUNTAIN BIKERS

LOBBY FOR FUNDING FOR TRAILS

1

2

3

4

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DID YOU KNOW . . .- more than 40% brings a bike during the familiy holiday - more than 50% keeps in mind whether the destination is interesting for mountain biking

TOURISM

PARTICIPATION / VISITING EVENTSMarathon and XC events seem to lose interest, Enduro events, multi day events and bike festivals become more popular and score well on people’s wish list (never been there but planning to go)

Local knowledge of trails, culture and sights is mentioned as the most important reason to hire a mountain bike guide. More than 62% believes it’s important that the guide has an official license or diploma. Another 66% expects the guide should be able to improve his / her riding skills.

GUIDES

YES SOMETIMES

NO, I PREFER TO EXPLORE TRAILS ON MY OWN

NO, I MAKE USE OF MY GPS DEVICE

TRAIL COURTESY

YIELDTO

70% THINKS THEY SHOULD YIELD TO ALL

OTHER TRAIL USERS

1 WEEKEND18%

MULTIPLEWEEKENDS 29%

1 WEEK17%

MULTIPLEWEEKS 13 %

MTB

TR

AV

ELS

PER

YEA

R

24%

13%14%

34%

14%

NO NO, BUT WOULD

IF NEARBY

YES,ONCE

YES, NOW AND THEN

YES, OFTEN

BIKEPARK VISITS