PROGRAMME

WWW.COMMUN ICAT ION-SUMMIT . EU

JULY 7/8BRUSSELS

#ecs16

In 2016 the EACD is celebrating its 10th anniversary! Send your birthday wishes using #eacd10 and say hi at the EACD stand in the Main Networking Area!

Join our gala ceremony to honour our award winners, celebrate our anniversary and watch the semi-final of the UEFA Euro Championships!

THE SHORTLIST – CAST YOUR VOTE!COMMUNICATIONS TEAM OF THE YEAR “COMPANY”

COMMUNICATIONS TEAM OF THE YEAR “ASSOCIATION NGO”

YOUNG COMMUNICATOR OF THE YEAR

J E L E N A V A S I L E V O N U R C I N A R P A T R I C I A S C H I E L

VOTE UNTIL THURSDAY 17.00 IN THE SUMMIT APP!

CELEBRATING 10 YEARS OF EACD

Hôtel de la Poste • Rue Picard 7 • 1000 Brussels DOORS OPEN 19.00

Network: square-guestLogin: ecsPassword: ecs16!

WI-F I CODENetwork: square-guestLogin: ecsPassword: ecs16!

WI-F I CODE

SUMMIT APP

LOCATIONSSQUARE BRUSSELS MEETING CENTRERue Mont des ArtsB-1000 Brussels

HÔTEL DE LA POSTERue Picard 7B-1000 Brussels

Come to the Info desk regarding any app-related questions.

S I M P L E , F A ST A N D H E L P F U L

Discover the app for your device: „Q-Conferences“

Available for free for iOS and Android devices

• Create your own programme

• Find speaker CVs

• View the list of participants

#ecs16

SUMMIT DAY ONE: THURSDAY, JULY 7TH

Room: 211Room: 201 Room: 202 Room: 216Room: Gold Hall

Room: 206Room: 204

Room: 204 Room: 206

Room: 204 Room: 206 Room: 213 Room: 214

Room: 213Room: 211 Room: 214

11.00-12.00 PANEL 1 SIMULTANEOUS PROGRAMME

15.15-16.15 PANEL 2 SIMULTANEOUS PROGRAMME

WELCOME BY Karin Helmstaedt, Moderator and Herbert Heitmann, President, EACD

DOORS OPEN

09.30-09.45

08.30-09.30

The Effects of Digitalisation on Communications

10.30-11.00

12.00-13.15

16.15-16.40 COFFEE BREAK

STORYTELLINGFOR LEADERS Tia Viering & Allison Lightwine Novartis

SCIENCE COMMUNICA-TION _ BRIDGING THE KNOWLEDGE GAPDarren McGarry European Commission

STAKEHOLDER RELA-TIONS AS BUSINESS ROUTINEGil Messing Strauss Group

TRADE NEGOTIATORS _ WILL THEY EVER LEARN Bernard Kuiten WTO

POLITICAL & PUBLIC AFFAIRS

COMMUNICATION FOR FINANCE AND BRAND David Thomas Deutsche Börse

LEVERAGING A 10-YEAR ANNIVERSARY TO BUILD CORPORATE REPUTATIONStacey Minton Celgene

COMMUNICATIONSTRATEGY

MEASURING SOCIAL MEDIA-MOVING BEYOND AWARENESSAna Adi Quadriga University Berlin

Please note this session taking place digitally.

Tweet your questions @ana_adi mentioning #smmeasure #ecs16

PEER 2 PEER

BIG DATA IN COMMUNI-CATIONS: TRENDS AND APPLICATIONSAnsgar Zerfass University of Leipzig and BI Norwegian Business School, Oslo

Christof E. EhrhartDeutsche Post DHL

Ralph TenchLeeds Metropolitan University

Dejan VercicUniversity of Ljubljana

ECM 2016

EXPERT SESSIONEXPERT SESSION

EXPERT SESSION

ADVANTAGE WOMEN Elaine CameronBurson-Marsteller EMEA

THE PURPOSE AND SOCIETAL VALUE OF BUSINESS Alan VanderMolen WE Communications

REPUTATION GOVERNANCE _ A BOARDROOM CHALLENGEKerstin Liehr-Gobbers & Jonathan ChandlerReputationInc

WHAT HAPPENS WHEN IT ALL GOES WRONG?Julian Boulding thenetworkone

Montieth Illingworth Montieth & Company

THE SEVEN SINS: WHY CHANGE CAMPAIGNS OFTEN DELIVER ANYTHING BUT CHANGENick AndrewsFleishmanHillard

STORYTELLING

EMPLOYEE ENGAGE-MENT: FIVE BARRIERS TO ENGAGEMENT AND HOW THEY CAN BE OVERCOME Louise Wadman Llyods Banking Group

CHANGE: THE NEW NORMAL, OR STILL SOMETHING SPECIAL?Minna AilaNokia

WE HAVE A DIGITAL STRATEGY: NOW WHAT? Aurelie ValtatEuropean Commission

INCREASING THE EFFICIENCY OF PR AGENCIES THROUGH MEASUREMENT, MO-TIVATION AND BEST PRACTICE SHARINGThierry NicoletSchneider Electric

SOCIAL MEDIA INTELLIGENCE: LOOKING BEYOND THE GATEKEEPERSChristopher HaspergLinkfluence

STILL HUMAN: EFFECTIVE COMMUNICATION IN A DATA-DRIVEN WORLD Petra Mašínová NEWTON Media Group

INTERNAL COMMUNICATIONS

CHANGE & CRISISCOMMUNICATIONS SOCIAL MEDIA PEER 2 PEER EXPERT SESSION

EXPERT SESSION EXPERT SESSION EXPERT SESSION EXPERT SESSION

EXPERT SESSIONEXPERT SESSION EXPERT SESSION

09.45-10.15 KEYNOTE

Matt PeacockVodafone

COFFEE BREAK

LUNCH

16.45-17.20 KEYNOTE

True Artificial Intelligence will Change Everything

Doors open: 19.00

Jürgen SchmidhuberSwiss AI Lab IDSIA

Günther OettingerEuropean Commissioner for Digital Economy and SocietyEuropean Commissioner for Digital Economy and Society

Jürgen Schmidhuber

Vodafone

A Conditional Acceptance?

Room: Gold Hall

Room: Gold Hall

Room: Gold Hall

Room: Gold Hall

Room: 202Room: Gold Hall Room: 201 Room: 216

13.30-15.00 MAIN SESSION I

SHUTTLE: Busses from the Square leave at 18.45 and 19.00 – busses back to the Square go at 23.00 and midnight.

YOUNG COMMUNICATORS AWARD

BODY ACTIVATION (GOLD HALL)

10.15-10.30

13.15-13.30

John MorrisonIHRB

Craig WinnekerPolitico

Daniel GrotzkyRoche

DIGITAL DISRUPTION BECOMES BUSINESS AS USUALAndy WoodFreestyle Interactive

‘WE’RE NOT DOING THIS ON PURPOSE’Tom Robinson & James Brock Addison Group

WHAT‘S YOUR CEO’S PERSPECTIVE ON COMMUNICATIONS? VMA GROUP RESEARCH ANSWERS THAT QUESTIONWillem de Ruijter VMA Group

DEBUNKING ‘DIGITAL FIRST’ MYTHS Ian Howlett & Dan Cowley Conran Design Group

SUMMIT DAY TWO: FRIDAY, JULY 8TH

Room: 202

Room: Gold Hall Room: 202Room: 201 Room: 206Room: 204

Room: 201Room: Gold Hall Room: 216 Room: 204 Room: 214Room: 213Room: 206 Room: 211

11.45-12.45 PANEL 3 SIMULTANEOUS PROGRAMME

12.45-13.45

11.15-11.45

14.45-15.15

EMPLOYEES AS COM-MUNICATORS _ HOW LINKEDIN TRANSFORMS B2B COMMUNICATIONSHubert Callay d'Amato Mazars Group

PEER 2 PEER EXPERT SESSIONEXPERT SESSIONEXPERT SESSION EXPERT SESSION

TRIBAL RELATIONS: HOW OUR UNDERSTAN-DING OF TRUST WILL CHANGE AMIDST THE FAILURES OF POLITICAL COMMUNICATIONSMazen NahawiCARMA

EXPERT SESSION

HOW COMMUNICATIONS PROFESSIONALS CAN FOSTER PARTNERSHIPS AND CO-CREATE WITH STAKEHOLDERS IN THE AGE OF SDGS AND COP21Sonia Ruiz NOIMA

DSM SCIENCE CAN CHANGE THE WORLD: CREATING MOVEMENT THROUGH POWERFUL STORYTELLING Inge MassenRoyal DSM

WHY CSR MATTERS _ CREATING A BRIDGE BETWEEN SOCIETAL ISSUES AND YOUR BUSINESSKathleen NoonanMicrosoft

TRADE OR AID: WHAT WILL LIFT BILLIONS OF PEOPLE OUT OF POVERTY AND HOW? Anna Hagemann RiseFroosh AB

GREEN IT AMSTERDAM: THE REGIONAL INDUS-TRY LEAD COMMUNITY EFFORT TO TURN AND INDUSTRY‘S FOOTPRINT INTO IMPACTMaikel BouriciusGreen IT Amsterdam

POLITICAL & PUBLIC AFFAIRS

HOW TO DISRUPT THE CORPORATE COMMUNICA-TION ENVIRONMENT AND WHY IT MATTERSJudith MagyarSAP

CONNECTING KPN TO DUTCH SOCIETYHans Koelemans & Marion KremerKPN

COMMUNICATIONSTRATEGY

NEVER UNDERESTIMATE THE IMPACT OFAMBASSADORSHIP Patrick De Pauw Social Seeder

EXPERT SESSIONSTORYTELLING

M&A CASE STUDY: FROM INTEGRATION THROUGH TO BUSINESS AS USUALSuzy Cross and Gordon Dowall-PotterKier Group

CRISIS COMMUNICA-TIONS 2.0 IN AVIATION AND TOURISMMartin RieckenTUI Group

Changing the Perceptions of Public-Private CooperationOliver Cann WEF

HOW TO FIT SOCIAL MEDIA IN YOUR COMMS STRATEGY Isaac GribergGAVI

TWO CULTURES BRIDGED BY DATA ANALYTICSInge Wallage, IWAThomas Stoeckle LexisNexis BIS

NAVIGATING SOCIAL ACCEPTANCE: WHERE DO I START?Jérémie Guillerme & Sallie Pilot Black Sun Stakeholder Communications

MAXIMISING THE IMPACT OF CROSS- BORDER GLOBAL COMMUNICATIONSLouise Tings-tröm & Teresa Wincrantz Chandos Communications

FROM TRANSLATION TO LOCALISATION TO TRANSCREATIONRussell Goldsmith Conversis

INTERNALCOMMUNICATIONS

CHANGE & CRISIS COMMUNICATIONSSOCIAL MEDIA EXPERT SESSION

WELCOME BY Herbert Heitmann, President, EACD

DOORS OPEN

09.15-09.30

08.00-09.15

The Multidisciplinary Responsibility

Leadership in Communications. A cross-border look at the trans-formation of our function.

COFFEE BREAK

COFFEE BREAK

LUNCH

13.45-14.45 PANEL 4 SIMULTANEOUS PROGRAMME

BRAND TRANSFORMA-TION IN A CHANGING ORGANISATION AND DIGITAL CONTEXTNanne BosING

Marc CloostermanVIM Group

15.15-16.00 DISCUSSION Review, Status Quo & Outlook

Ana PalacioCouncil of State of Spain

10.15-11.15 MAIN SESSION II

STORYTELLING

POLITICAL & PUBLIC AFFAIRS

COMMUNICATION STRATEGY

INTERNAL COMMUNICATIONS

CHANGE & CRISIS COMMUNICATIONS

SOCIAL MEDIA & ONLINE COMMUNITY

EXPERT SESSIONS

K E Y

Room: Gold Hall

Room: Gold Hall

Room: Gold Hall

Room: Gold Hall

09.30-10.15 KEYNOTE

BODY ACTIVATION (GOLD HALL)08.15-09.00

Richard MarshallKorn Ferry

Gizem WeggemansEgon Zehnder

Luca BiondolilloMSC Cruises

SUMMIT HIGHLIGHTS

MAIN SESSION I

A Conditional Acceptance?

KEYNOTE

The Multidisciplinary Responsibility

KEYNOTE

The effect of digitalisation on communications

KEYNOTE

True Artificial Intelligence will Change Everything

MAIN SESSION

The Changing Profile of the Communicator

Due to the ongoing debate over the role of companies in the wider society, achieving social acceptance is vital to ensuring the ability to operate. But what does this license look like in 2016? How is it defined, who gets to decide its parameters and how should it be communicated? This session will include different perspectives on the social license to operate and the input of communications professionals.

J O H N M O R R I S O N , Executive Director, Institute for Human Rights // M A T T P E A C O C K , Group Director Corporate Affairs, Vodafone Group // C R A I G W I N N E K E R , News Editor, Politico //D A N I E L G R O T Z K Y , Head of Brand and Reputation Management, Roche

How can a global rule of law be enforced? How can we secure hu-man rights, democratic values and an open society? Ana Palacio, Member of the Spanish Council of State, Honorary Co-Chair of the World Justice Project, former Minister of Foreign Affairs in Spain and former Vice President of the World Bank Group, will share her vast political expertise and point out the centrality of synergising politics, jurisdiction, development and communications in order to achieve social acceptance.

A N A P A L A C I O

Member, Council of State of Spain; Former Minister of Foreign Affairs, Spain; Former Vice-President, World Bank Group

There remains little doubt that digitalisation is a modern day phenomenon. Günther Oettinger, Commissioner for Digital Economy & Society, will reflect in his keynote speech on the commission’s ambitious steps towards a connected digital single market that breaks down national silos and the effects on the business and communications landscape.

G Ü N T H E R O E T T I N G E R

European Commissioner for Digital Economy and SocietyEuropean Commission

Our deep learning artificial neural networks have won numerous contests in pattern recognition and machine learning. They are now widely used by the world’s most valuable public companies. I will discuss latest state-of-the-art results in numerous applications, and outline how AI will transform every aspect of our civilisation.

J Ü R G E N S C H M I D H U B E R

Co-Director Swiss AI Lab IDSIA

Without a doubt, we witness a new era of corporate communications. Social media, 24/7 hyperconnectivity and vanishing boundaries have exploded the old model. Stakeholders are formulating new demands calling for authentic and continuous two-way conversations. Communicators have to evolve and adapt to this new environment. Yet, the skills required to master the new environment are far from simple. Join our expert session and hear from the leading minds in recruiting how they define the perfect communicator and how the industry can develop future leadership talent.

G I Z E M W E G G E M A N S

Global Head, Communications and Public Affairs Practice, Egon Zehnder

R I C H A R D M A R S H A L L

Global Managing Director, Corporate Affairs Practice, Korn Ferry

L U C A B I O N D O L I L L O

Chief Communications Officer, MSC Cruises

DAY ONE13.30 – 15.00

DAY TWO9.30 – 10.15

DAY ONE16.45 – 17.20

DAY TWO10.15 – 11.15

DAY ONE09.45 – 10.15

FLOOR PLAN

SECOND FLOOR(BREAK-OUT ROOMS)

Info

Boo

th

Main Entrance (Access via staircase or lift in “glass cube”)

Gold Hall

Lunch Buffet

Garden

WCWC

Main Networking Area

(ACCESS TO BREAK-OUT ROOMS VIA STAIRS)

*CHECK-IN AND WARDROBE ARE LOCATED ON THE GROUND FLOOR

300

312311

206

204202

201A / 201B

213215

216214

212211/

MAIN FLOOR(SERVICE DESK, MAIN HALL, CATERING)

CoD

i Lou

nge

HOSTS

PARTNERS

The European Association of Communication Directors (EACD) was found-

ed in Brussels in 2006 and now has over 2,300 members from over

40 countries. It is the leading networkf or in-house communication

professionals from all fi elds and industries across Europe. Under the

motto “Shared Experiences, Shared Vision”, the Association meets

the needs of communication professionals working internationally,

and provides them with support in the face of the exciting new chal-

lenges they deal with in the global arena. The EACD aims to create

innovative forums for knowledge-sharing and peer-debate amongst

Europe’s communication community off ering trainings, peer-de-

bates, workshops and networking events on both a regional and a

continental basis. Further, the EACD provides publications and infor-

mation refl ecting the cutting-edge developments.

Communication Director is the maga-

zine for corporate communications

and public relations in Europe. Pub-

lished quarterly, the magazine doc-

uments opinions on important stra-

tegic questions in communication,

discovers transnational develop-

ments and discusses their relevance

from a European perspective. In

addition, Communication Director

presents current studies and news,

as well as introducing communica-

tion experts representing the inter-

nationalisation of the profession.

The European Association of Communication Directors would like to thank its partners.

EXECUTIVE S

EARCH

WWW.COMMUN ICAT ION-SUMMIT . EU