European CommissionEnterprise and Industry

Consortium Websites Workshop

How to Help more SMEs Eoin Costello

Title of the presentation | Date | 2

The function of EEN is to help small businesses (SMEs) and their owners by: • Facilitating partnerings• Helping source or license new

technologies• Accessing EU funding

Characteristics of the average SME –“SMEs are struggling every day for

economic survival… lack of time, lack of resources, lack of skilled employees, lack of easy to use technology adapted to SMEs”

Source: SMEs GoDigital EU Conference Report

SMEs and ICT• “Europe’s weaknesses in ICT usage are

most acute among SMEs.”Source : Reaping the benefits of ICT Europe’s

productivity challenge Economist Intelligence Unit

• How does Google “See” a Page

• Ok, now that we understand how Google sees a page let’s try a quick exercise – please write out the top 3 phrases you think small business owners that need your help type in Google?

Here’s our struggling SME owner Adam

What does Adam in fact type inHow does that compare to what you noted?

Words that read like insider speak are not viable keywords. Remember, your customer probably doesn't work in the same industry that you do.

Words on Your Site = Google Keyword Tool

• See every search that happens on the web by number of searches, alternative versions and the competition for that word in Google Pay per click by going to:

• https://adwords.google.com/select/KeywordToolExternal

The formula

+ = Alignment

ContactName: Eoin Costello

Organisation: www.eoincostello.ieemail:eoincostello@gmail.comLinkedin: Eoin Killian Costello